commsday melbourne congress 2016: cisco

Transforming SP Business Through SoftwareRada Stanic, Cisco

October, 2016

2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

• The Trends Shaping Our Industry

• What Does it Mean for the Network ?

• What Should I Do and in What Order ?

• How Does the Service Provider of the Future Look Like ?

• What Is Possible Today – Because of Software ?

Agenda


SOFTWARE

What Is Shaping Our Industry ?

IoT 5G

Open Source Software

White Box Adoption

Cloud Platformand ServicesVirtualisation

Enterprise Customer Experience


Average Traffic Per User

2015 2020 Future

25GB 60GB 100GB


Average Traffic Per Household

2015 2020 Future

61GB149GB 250GB


CAGR (2015-2020)

IP Traffic Growth

M@M Connections

Device Growth

Video Capable Device Growth

IP Video

Internet Gaming

Video Surveillance

Virtual reality

DDOS Attacks

Busy Hour

Fixed WiFi

0% 20% 40% 60% 80% 100% 120% 140%

21%

20%

13%

43%

21%

46%

57%

127%

21%

34%

51%


Cisco VNI Australia IP Forecast, 2015-2020• By 2020 there will be:

21M AU internet users81% of the AU population

9.3 devices / connections per capita

X 2 average broadband Speed (18.4 Mb/s to 44.3 Mb/s)

82% of the AU traffic will be video

11% of IP traffic will be carried overcell networks

58% of AU IP traffic will come from Wi-Fi

AU IP traffic will reach: - 1.9 EBs per month or - 22.5 EBs annually


What Will Drive Network Demand?

350KB

4MB

20KBText message Photo via

Instant Message1 minute of

video


What Will Drive Network Demand?

350KB 4MB20KB

Text message Photo via Instant Message

1 minute of video

1 minute of virtual reality

video

100+ MB


So… What ?

Network has to Change

Communications Infrastructure

Software will enable the change

• Virtualisation

• Cloud Platforms

• Orchestration Tools

has to Change


Why Software - AT&T Case Study

Survival

Cloud adoption• 60% already,• 80% by the end of 2016

Network on Demand• fastest adopted service in

history• 450 enterprise customers

Started with 20 Virtual Functions

in 2015, now at > 80

Virtualised packet core –

14M customers

Risks: cultural, customer

adoption, economy

Source: John Donovan, AT&T


Where to Start?

Commodity Hardware

Cloud Platform& Services

Network Virtualisation

IoT 5G

BIG Prize

IoT: small, chatty

packets

Video:huge BW


Service Provider Infrastructure Orchestration

Core Data CentreMetro and AccessCPE Edge

Next Generation Analytics

Multi-Domain Protocol Optimisation

Segment Routing path optimization

SDN controller

Network orchestration Multi-Layer Visibility and planning

NFV Service orchestration

Virtual Infra Manager

Service orchestration

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Aggregation Core

Software Enabled Services

Access NFVI

Enterprise

Consumer

IoE

Radio

Edge

IoT

VoiceVideo

Collaboration

IaaS, Network, VPN, Security, MobilityOTT value add

SaaS, PaaS, Analytics

Consumer

&

Enterprise

vNF vNF

DC

NFVINFVI

vNF vNF vNFvNF vNFSDN

Transport

Optical

InternetWeb providers

Cloud

XaaS

vNF vNF vNF


Case Studies


Case StudyManaged Gateway Business - SOFTBANKGW services between SmartVPN and Internet

ServerMail SecurityWeb SecurityNetwork

Internet

RemoteAccess

We are offering reasonable multi-tenant service and highly functional dedicated service.

・ Virus Check・ Spam Prevention・Mail Archive

・Web Filtering・ HTTP Virus Check・ Proxy

・ SSL VPN・ UTM・ Load balancer

・Mail/Web・ Airwatch GW・ RADIUS

InternetAccess

SB Datacenter


Case StudyThe Transformative Power of the Cloud

Foundation for Service Agility and Transformation of the Customer Experience

CPE

Enterprise

CPE

SMB

Any AccessSecure Broadband / Leased Line / Carrier Ethernet

Cloud-based auto-discovery, provisioning, orchestration automation, and management

Virtual or Physical Network Elements

Virtualized Mobility Services

Virtualized Video

Services

Virtualized ManagedServices

Any AccessSecure Broadband / Leased Line /Carrier Ethernet

Self-Service Portal


Case StudyAccelerating Cloud & Business Services GrowthDT CloudVPN Portal

Deutsche Telekom

Global managed network services $70 billion USD (2019) 13% CAGR

Telco cloud managed VPN services Remote VPN, basic, full, and premium Self-service telco cloud VPN portal Converged IP and optical - Native IPv6 All network elements virtualized Improved customer experience Services operational in under 48 hours

Cisco® Virtual Managed Services Platform

Service CatalogOrchestration

Engine

vRouter vFW vWeb vIPS

Programmable Network

DT Cloud

Cloud VPNPremium

Remote VPN

Cloud VPN

Sources: Markets and Markets, AMI, Cisco BTA 2015


Case StudyLevel 3• The full range of data services and multivendor devices in its global

markets. Continually refine and repackage network services at the speed of software.

Automate

• Customers can order Ethernet services such as E-Line, E-Access and E-Lynk, Level 3’s public cloud connection service, with flexible bandwidth options.

Agile Hybrid Cloud connectivity

• The system can scale bandwidth up to 300 percent, on demand, scheduled in advance or automatically based on configurable network threshold triggers.

Level 3’s Dynamic Capacity

• Customers can schedule Dynamic Capacity for regular or ad-hoc events such as data replication.

Optimised data backup and recovery


Future Network Objectives

Excellence in Customer Experience

Efficient Operations

Create New Revenue Streams


What Does Success Look Like ?

• Preserving existing assets and skills and building on top of them

• SP with Mature DevOps Model

• SP with OTT style skills and approach to service and network design


Thank you

commsday melbourne congress 2016: cisco

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