cd melbourne congress: ruckus wireless
DESCRIPTION
CD Melbourne Congress: Ruckus WirelessTRANSCRIPT
How Wi-Fi is DisruptingThe Carrier MarketSteve ChungPrincipal ConsultantRuckus Wireless, APAC
Protecting
v
CORPORATE OVERVIEWCORPORATE OVERVIEW
Aussie Carrier Market Today
oCost CuttingoPrice WarsoSubscriber GraboAnd ALL Promoting…
#bendgate
CORPORATE OVERVIEW3 CORPORATE OVERVIEW
While In US…
T-Mobile Disrupting Market…
CORPORATE OVERVIEW4 CORPORATE OVERVIEW
So What Was The Disruption…Again?So No More Roaming Charges
When Oversea (eg. Australia)…?
CORPORATE OVERVIEW5 CORPORATE OVERVIEW
What Exactly is WiFi Calling?
WiFi Calling Operation
iPhone 6 99 other handset models+
CORPORATE OVERVIEW6 CORPORATE OVERVIEW
What Can Aussie Carriers Do To Disrupt the Market Using Wi-Fi?
CORPORATE OVERVIEWCORPORATE OVERVIEW
Own the Venue Traffic2
Wi-Fi ServiceInnovations3
Grow the Footprint1
Top 5 Carrier Wi-Fi Strategies
5UX based Wi-Fi
(User Experience)
4Hotspot 2.0 & Wi-Fi Roaming
CORPORATE OVERVIEWCORPORATE OVERVIEW
1. Grow Wi-Fi Footprint
• Carrier WLAN Controller• Integration with Mobile Core• Cloud Based Controller
Residential Wi-Fi
CarrierWi-Fi
EnterpriseWi-Fi
PublicWi-Fi
Wi-Fi Controlled By Carrier
CORPORATE OVERVIEWCORPORATE OVERVIEW
2. Own The Venue Traffic
Residential Wi-Fi
CarrierWi-Fi
EnterpriseWi-Fi
PublicWi-Fi
Wi-Fi Controller @ Venue
Stadium
AirportTerminal
ShoppingMall
Hotel
Council
My Traffic.
• Convert to Cloud based Wi-Fi Controller
• Upgrade to Carrier AP• Advertise 2nd SSID
CORPORATE OVERVIEWCORPORATE OVERVIEW
3. Wi-Fi Service Innovations
Operator Types Content Players WiFi First & MVNONOFacebook Google Scratch Wireless
Republic Wireless
Capex Savings
Quad-Play Strategy
ARPU Protection, Growth
Churn Reduction
Hotspot Revenues
Wholesale Revenues
Managed Services
Service Innovation(e.g. WiFi First)
CORPORATE OVERVIEW11 CORPORATE OVERVIEW
3. WiFi-First Operators
• Both operators fallback to Mobile Network• Both operators are Sprint’s MVNO
CORPORATE OVERVIEWCORPORATE OVERVIEW12
3. LBS Subway Solution: (HeatMap of People Waiting)
How many Commuters last week? 443,794
Which day is the busiest?
Friday - 126,696 (busiest)Sunday - 82.810 (Least Busiest)
Busiest Time of the day on Friday ?
8pm with 14,976 commuters6pm with 19,696 commuters
How long do I need to wait for the train ? Avg: 5.01 min
How Long do I need wait for train on.. say Wed ?
Avg: 6.58 min
How many came back from previous week ?
44.18 %
Regular vs. New Commuters per day?
~ 70 :30
More commuters vs. previous week ?
Yes. By 29,658
Weekday vs. Weekend commuters
Daily Avg (weekday) 111,159Daily Avg (Weekend) : 93.435
CORPORATE OVERVIEWCORPORATE OVERVIEW
San Jose & San Francisco SmartCity Connection via Hotspot2.0
13
Guest Access WLANOpen Auth, No EncryptionSSID: _SanFrancisco_Free_WifiRedirect: Splash Page URL
Internet
Splash Pagewith HS 2.0
‘Token’
AAAServer
Guest with Supported Device*
Connect and redirect to splash page
User will stay on Open WLAN, and access works just as it does now.
User will be sent an anonymous token that allows them to access the Hotspot 2.0 WLAN automatically.
Options only appear if splash page detects that the device supports the Hotspot 2.0 Token
4. Hotspot 2.0 & Wi-Fi Roaming
CORPORATE OVERVIEW14 CORPORATE OVERVIEW
5. UX Based Wi-Fi
Common Wi-Fi Complaints
1. Unstable connectivity
2. Inconsistent performance
3. Dead spots
4. Poor throughput
5. Low client density
performance differential
up to 5x
Interference Device Issues
Poor Wi-Fi Impacts Brand!
CORPORATE OVERVIEW15 CORPORATE OVERVIEW
5. Wi-Fi Innovations By Ruckus
BEAMFLEX (Adaptive Antenna)
CHANNELFLY
o Antennas can form 100s-1000s unique antenna pattern combinationso Antenna software learns from traffic real time throughput of each antenna
combinationo Antenna software selects best performing combination per-packet, per-client
POLARIZATION DIVERSITY
Software learns and predicts throughput of all channels continuously
Channel selection algorithm ensures use of best performing channel in real time
Adaptive polarization matching per client device
Horizonal Polarization
Vertical Polarization
CORPORATE OVERVIEWCORPORATE OVERVIEW
5. Competitive Advantage with BeamFlex™
+BEAMFLEX
SMART ANTENNA ARRAYBEAMFLEX
SOFTWARE
=Competitor AP Ruckus AP Competitor AP Ruckus AP
8.78.3
0.3
5.5
iPhone® Throughput Test** Source: Ruckus internal testing
With Interference Without Interference191 Neighbor APs
Time in Seconds
Mbps
16
CORPORATE OVERVIEWCORPORATE OVERVIEW
Ruckus Wireless - The Big Picture
ACCESS POINTS
CONTROLLERS
MANAGEMENT AND REPORTING
Smart Wi-Fi
Infrastructure
APPLICATION PROGRAMMING INTERFACES
RUCKUS & THIRD PARTY APPLICATIONS
Smart WirelessServices
RUCKUS MOBILE APPS
XaaSPrivateCloud
PublicCloud
17
CORPORATE OVERVIEWCORPORATE OVERVIEW
o Carrier-class Smart Wi-Fi innovatoro Publicly held since Nov 2012 (NYSE: RKUS)
o 33,000+ enterprise-customers worldwide o 170+ carrier customers globallyo 800+ employees in nearly 40 countrieso 80+ patents granted, many more pending
Ruckus Factoids
CAGR
56%$44
$75
$120
$215
$263
12111009 13
AnnualRevenue
(in $ millions)
CORPORATE OVERVIEWCORPORATE OVERVIEW
140
170
09 10 11 12 135
11
23
71
Service Provider Installed Base Count
Our Service Provider Customers
14
CORPORATE OVERVIEWCORPORATE OVERVIEW
0
50
100
150
200
250
300Annual
CAGR
56%$44
$75
$120
$215 $69
2Q14
(in $ millions)
12111009
(in $ millions)
Rapid Revenue Growth
$64$57
$263
13
Quarterly
$73
1Q,13
$75$81
CQGR
7.3%
20
CORPORATE OVERVIEWCORPORATE OVERVIEW
5. UX Based Wi-Fi
✘ Integrated spectrum analysis
✘ SNR / RSSI based mitigation
✘ Background channel scanning
✘ Remote channel adjustment
Today’s Wi-Fi Ineffective:
Fig-1: Neighbor network interference
CORPORATE OVERVIEWCORPORATE OVERVIEW
Innovative Cloud Services
23
CORPORATE OVERVIEW24 CORPORATE OVERVIEW
Handset RF Improving
1x1Not MIMO
(Single Antennae)
2x2MIMO
(Two Antennae)