COMMON SWOTDecember - 2013

Common SWOTThis document is the result of the Common-SWOT activity of the Urbact Market members that was carried out in Toulouse on November 2013.

The activity highlighted that most of the strengths, weaknesses, opportunities and threats that markets face are mostly common among the different cities.

This is true despite of being very different cities with a diverse degree of markets’ development degree and with an heterogeneous positioning and organization.

STRENGTHS• Markets are places of social interaction• Affordable and convenient prices• Variety and quality of product. Wide range of

prices in the markets.• Local products are sold in the markets• Positive economic impacts at the

neighborhood

WEAKNESSES• Resistance to change• Lack of investment in infrastructure• Absence of group strategies• Opening hours• Elderly consumers• Perception of high prices• Accessibility• High investment needed for the market

renovation• Lack of loyalty programs

OPPORTUNITIES• Develop local suppliers/local producers• Try to modify consumer behavior• To involve politicians in markets • Tourism attractiveness of markets• Revitalization of the neighborhood• Sustainability• Consumers loyalty to the markets• Increase new workplace, new jobs

THREATS• Competition of direct sellers• Not enough local products in cities• Balance between citizens and tourists• Lack of common agenda of markets and retail

commerce• Economic crisis/ Fall of consumption• Competition of supermarkets • Lack of communication and digital plan• Communication PR activity

leadexpert@vntg.eswww.urbact.eu