urbact presentation 16 may 2014

URBACT IIICall III Networks meeting

Paris 16 May 2014

URBACT III Brussels Consultation 19th February 2014

CAPITALISATION DISSEMINATION› Thematic Expertise

› Web Knowledge Platform

› Conferences, seminars, workshops

› URBACT National Dissemination Points

CAPITALISATION DISSEMINATION› Thematic Expertise

› Web Knowledge Platform

› Conferences, seminars, workshops

› URBACT National Dissemination Points

URBACT III 2014-2020

EXCHANGE

› Action Planning

› Implementation

› Transfer of good practice

EXCHANGE

› Action Planning

› Implementation

› Transfer of good practice

URBACT III 2014-2020To strengthen Local Capacities on Integrated and Sustainable

Urban Development

URBACT III 2014-2020To strengthen Local Capacities on Integrated and Sustainable

Urban Development

Main Thematic Priorities

• Research, Technological Development and Innovation• Low carbon Economy

• Environment and resource efficiency• Employment and Labour Mobility

• Social Inclusion and Poverty

Main Thematic Priorities

• Research, Technological Development and Innovation• Low carbon Economy

• Environment and resource efficiency• Employment and Labour Mobility

• Social Inclusion and Poverty

CAPACITY BUILDING

› URBACT Summer University

› National Training Scheme

CAPACITY BUILDING

› URBACT Summer University

› National Training Scheme

Budget 96 millions €

Join URBACT


Info Days in 30 Member and Partner States in

November and December 2014

Info Days in 30 Member and Partner States in

November and December 2014

First call for Networks in February 2015

First call for Networks in February 2015

Approval of URBACT III by the end of 2014

Approval of URBACT III by the end of 2014

Beginning of the Development Phase of Networks in early

Summer 2015

Beginning of the Development Phase of Networks in early

Summer 2015

URBACT EventRiga, May 2015URBACT EventRiga, May 2015

URBACT II milestones in 2014- 2015


URBACT National Seminars - sharing LAPs, funding opportunities (partners only)- disseminating URBACT II results- launching URBACT III- Sept-Dec 2014

Update of ULSG Database

Toolkit ULSG-LAP – translated versions available

7 October, 11.15- 13.00

‘Building stakeholder skills and capacity in designing sustainable and integrated urban policies: lessons from URBACT’ , moderated by Eddy AdamsEuropean Commission

8 October, 11.15- 13.00 & networking event

‘Getting the most out of pan-European cooperation programmes 2014-2020’, moderated by Peter Ramsden Committee of Regions, Room JDE62 (215 seats)

9 October, 11.15- 13.00 & networking event ‘Food-related initiatives for sustainable local development: lessons from URBACT ’, moderated by François Jegou Committee of Regions, room JDE52 (150 seats)

Title of presentation I Tuesday 11 April 2023 I

Next meeting on 20-21 November 2014

On the programme:

20 November: networking with LP/LE of pilot networks

21 November: last farewell meeting with you…

….unless you want to see us again early 2015!


Ultimate URBACT II event

Where?

Riga!

When? 6-8 May 2015


Few questions to answer before leaving!


Mid-Term Review - First highlights

We were surprised by some of the Mid Term Review Findings

Our partners actively mobilised their ULSG members in the MTR

process

We have identified key changes to our work as a result of the

Mid Term Review

Objectives & process

› Stimulate a process of reflection

› Assess progress on different work packages

› Agree improvement plan & dissemination plan

› Prepare reprogramming proposal

Different approaches

Gaps in terms of actions to address identified challenges/ weaknesses

Needs for Reprogramming not fully explored

Common challenges

› ADJUSTING THEMATIC APPROACHRevisiting initial clusteringResponding to specific needs

› IMPROVING TRANSNATIONAL EXCHANGESeminars format & methodsOngoing exchange/ communication in between seminars

› LEARNINGFor partnersFor external audience

› LAP PROGRESSFollow-upSteer and support

› COMMUNICATION

Extending the partnership I Monday, 21 May 2012 I Page 2

Next steps – Reprogramming Procedure

26th May 2014: Final feedbacks from the Secretariat

20th June 2014: Submission official request for reprogramming and

financial table

11th July 2014 Final deadline for the submission of revised Final

Application (electronic and paper version)

Workstreams 2014-2015

What’s coming?

CITIES OF TOMORROW: ACTION TODAY

Four workstreams

1) New urban economies, led by Willem van Winden

2) More jobs for urban youth, led by Alison Partridge

3) Social innovation in cities, led by François Jegou

4) Sustainable regeneration of urban areas, led by Darinka Czischke

Way of working

Collective Participative

Dialogue with do-ers and thinkers!

With you and your partners!

Covering all corners of Europe

And…

Sharing economy…

not as a workstream but as something else…different!

What to expect?

State of the art on each topic An URBACT Tribune with interim findings in October 2014 Event on 8 October in Brussels (during OD) Detailed city case studies Final publication and video animations early 2015 Presentation of results in the URBACT II Conference May 2015

“New Urban Economies”

Willem van Winden, UrbanIQ

Which are new urban economic drivers?

How cities grasp emerging opportunities

….in collaboration with multiple public, private and civic stakeholders.

Digital economy

Green economy

(Health) care economy

Social/sharing economy

Opportunity fields

How to grasp new opportunities

• Strategy: Effective triple/quadruple helix organisations

• Implementation: Promising delivery models

Thinking in terms of dilemmas, trade-offs, questions, competences, learning, culture

Titel van presentatie I dinsdag 26 maart 2013 I pagina 26

Questions

• What are the key economic growth potentials/kernels that you see emerging in your city/network?

• Which concrete initiatives can be seen as innovative or “best practices” within your URBACT network?

• How to best include them in the workstream?

Titel van presentatie I dinsdag 26 maart 2013 I pagina 27

More Jobs Better Cities:Framework for city action on jobs

Demand

Competitiveness

Economic structure

Quality jobs

Labour mobility

Skills

JOBS and the ECONOMY(PRODUCT MARKET)

PEOPLE(LABOUR MARKET)

ECONOMIC GROWTH & DEVELOPMENT

LABOUR MARKET MANAGEMENT

Title of presentation I I

City success stories

Contacts and introductions

Signposting to information

sources

Reality checkvolunteers!

Human resources is the only resource than we will have in abundance in the future…

Social Innovation in Cities

…an innovation that primarily change the social dimensions…

…meet social needs and is collectively achieved…

…co-evolution between grassroots initiatives and an enabling framework…



New city leadership?

Tools and methods?

Hybrid partnerships and New value creation models?

Participation, Collaborative consumption and Co-everything?

Linking, Synergizing and Enabling governance?

Transfer, Dissemination and Capitalization?

Information technologies, Social networks and Open collaboration?

Empowering, Up-scaling but Keeping the relational qualities?

(re)Engage, Mix and Match?

Experimentation, Friendly hacking and Redesign of public policies?

Evidence based and long lasting transformation?

Incentives, Enablers and Unlocking?




Preliminary overview of light cases

In-depth case studies

Workstream exchanges

Chat sessions

Appointed witnesses

Core Group Members

Workstream team

URBACT work stream “Sustainable Regeneration of Urban Areas”

Darinka CzischkeWork stream coordinator

DCC Consulting + Fondazione Giacomo Brodolini

Approach

Environmental urban sustainability = energy efficiency & zero carbon + MORE

Conceptual framework

Key issuesSub-theme Key questions

Identification of problematic areas

• How can cities develop long-term strategies towards more sustainable energy use, decrease of carbon emission and more equitable social development?

• What are the links between problems observed in these areas and wider urban/regional/national contexts?

Development of sustainable urban regeneration plans

• How can the existing assets of the areas and the potential skills/opportunities of their residents be explored and included into the planning of sustainable urban regeneration?

• What specific skills/capacities are required by policy-makers and practitioners to effectively design and deliver sustainable urban regeneration policies and programmes?

Governance and financing

• How can the different aspects of integrated development be assured in the decision on and implementation of sustainable urban regeneration?

• What characteristics are replicable solutions likely to have, given the highly heterogeneous governance arrangements in European cities?


ESIMeC - Transnational Events - Key Learning and Actions

Date and theme of Transnational Event: [insert date and theme]

[City Name] Key Learning Points Relevance to city LAP Recommended Actions (city) Recommended Actions (LE) Achieved?


ESIMeC - Transnational Events - Key Learning and Actions

Date and theme of Transnational Event: 19 and 20 March 2014, Sabadell

Basingstoke Key Learning Points Relevance to city LAP Agreed Actions Achieved? Joint fund / incentives for collaborative governance

Could help cross departmental working

Explore how S106 or equivalent could be used to facilitate cross departmental / multi stakeholder collaboration

Need to review what we do - an ongoing and iterative process

Need to review stakeholder engagement and governance

Undertake mini SWOT of Basingstoke Employment and Skills Zone at next meeting (1 April) Review structure of the group; link to LEP updates Consider Sub Groups (esp for STEM) Consider (new / rotating?) Chair Consider Critical Friend

Need to consider horizontal integration at officer level

LAP actions affect a variety of council departments and vice versa

Communicate regularly and systematically Identify key people to keep updated

Health Sector Council model

Sector specific approach might be relevant

Consider STEM sub group

Highlights of URBACT II CommunicationsHighlights of URBACT II Communications

New URBACT Website and URBACT Event 2015New URBACT Website and URBACT Event 2015

URBACT Presentation I 11 April 2023 I

Agenda

1.New URBACT Website2.URBACT event 2015


Evolution of URBACT New Website

Strategic Communications Research

1

Web Technical

Audit Newsletter Evaluation

Social Media Survey

2012 - 2013

2014 - 2015

5

3

2 4

1. Desktop Study2. Innovative Review3. Qualitative Survey4. Benchmark5. Digital Content Tool Analysis and Competitor Comparison

URBACTNEW WEBSITE


Stages, Milestones and Process

›2 website development stages: Stage 1 – to be launched in October 2014 Stage 2- to be launched in June 2015 (at the latest)

› 2 phases for Stage 1: Phase 1 – development of the concept (by May 2014) Phase 2 – implementation (by October 2014)

›How do we work? Website Editorial Team (US, Comms Agency + TPMs) Website Development working group, Content working

group, Social Media working group

›Where are we now? At the very end of the concept development phase


What is the difference between old and new website?› New Approach

Bottom-up: based on real target group needs; supported by usability tests of users

Integrated digital ecosystem Strategic and long-term vision: use of KPIs Not to create a new “bicycle” but to adapt the best practices and

the best technologies

› New Content Thematic entries – 4 main themes (Inclusive Cities, Dynamic

Cities, Green Cities, Empowering Cities) + Network, city and country entries Capacity building, people and Programme, news and the library

› New Functionalities Each functionality is associated to real target group need (besides

others – comments, calendar, profiles, customisation, user-centered library, email alerts, order printed version, SM integration, user directory, discussion forum, new working and collaborative tool in phase 2)

New information architecture

URBACT event 2015URBACT event 2015

in Riga, Latviain Riga, Latvia


Date6 – 8 May 20156 – 8 May 2015

VenueRiga, LatviaRiga, Latvia

COMPACT / WALKABLE

CREATIVE QUARTERS

MIX OF MODERN AND TRADITIONAL

ACTIVE IN URBACT

FormatFestivalFestival

Celebration! // Festival // Fireworks // Music // Colours // Emotions // Fun // Modularity // Dynamism // Movement // Experiencing the city


ContentURBACT II URBACT II ResultsResults

PROGRAMME LEVEL – CAPITALISATIONPROJECT LEVEL – CALL III AND PILOT RESULTS

URBACT IIIURBACT IIIINCLUDING INFO ON UDN CITIES / RFSC / NEW THEMATIC PRIORITIES

OtherOtherEXTERNAL INPUT FROM CITY / NATIONAL / GLOBAL ACTORS // INPUT FROM KEY ORGANISATIONS // SIDE EVENTS

+ Panorama association

+20th department of City of Paris

Thierry Marx

= ‘Cuisine: mode d’emploi’

Chef school for 2nd chance

Kristine SERGEJEVACommunications ManagerE-mail: [email protected]

mailto:[email protected]

http://www.urbact.eu/

Sharing knowledge, sharing results Sharing knowledge, sharing results

SOME IDEAS FOR YOUR OUTPUTS



INFOGRAPHIC


PACKAGING


LOCAL EVENTS


THEMED EVENT


MEDIA RELATIONS


TARGETED OUTPUTS

GETTING POLITICIANS ON BOARD


VIDEOS

http://3space.org/about

http://www.youtube.com/watch?v=rSCPf2hmmc0


http://3space.org/about

http://www.youtube.com/watch?v=rSCPf2hmmc0

SOCIAL MEDIA


DISSEMINATION PLANS FROM MTR - SOME REMARKS


Focus on the content… and communication…

Of intermediate and final outputs

And about a way of packaging your outputs…

… for the external public

Provide support to your partners in their local dissemination activities!


NOW IT’S YOUR TURN

1. POSTER - How do you plan to package your project knowledge for the external audience?

2. DISCUSSION – how do you plan to support your partners in their communication activities at local level?


FINAL REMARKS

› REVIEWING OUTLINES/AGENDAS ETC

› BRAINSTORMING TOGETHER ON YOUR COMMUNICATION PLANS

› COMUNICATION OFFICERS TRAINING – SEPTEMBER


Kristine SERGEJEVACommunications ManagerE-mail: [email protected]

mailto:[email protected]

http://www.urbact.eu/

urbact presentation 16 may 2014

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