1. WHAT IS IT

2 . PET-FRIENDLY TRAVEL RESEARCH

3. S IMILAR TRAVEL TITLES

4. WHAT DOES IT LOOK LIKE

5 . SAMPLE SPREADS

6. S IMILAR BOOK DESIGNS

7. ABOUT THE CONTRIBUTORS

Come . S i t . Stay.pet-friendly travel book series

Janine Franceschi, www.luxurypaw.com 508.561.1723

J.Nichole Smith, www.dane-dane.com 206.240.8560

1

WHAT IS IT?

A FUN, HIP, STYLISH series of dog-centric travel guidebooks, featuring luxury pet-friendly hotels, activities, resources and recommendations for each city. Visually lush, each collection will be rich with lifestyle photog-raphy. The design will be crisp and minimal: full page and double-truck, full bleed photographs as well as simple detail photo collages accented by airy text in sans serif fonts.

Our recommended �rst six cities would be

WHO WOULD BUY IT?

The pet owner who travels with their pet (as a guide). The person who has a pet lover in their life (as a gift). The consumer who is drawn to the design, photography and a�ordable price-point.

WHAT MAKES YOU SO SURE?

There is nothing currently like this on the market.

This collection would be a unique o�ering in Travel, Pet and Local sections of any bookstore or online book retailer. This is a unique hybrid of upscale travel and pet-centric lifestyle book for a market that is yet untapped. This book not only caters to the desire of the target buyer to travel with their pet in an upscale fashion, it also appeals to the visual aesthetic and artistic sensibilities of this consumer. In this book the reader will �nd architecturally interesting hotels, interiors designed by cutting edge designers, celebrity pet amenities, pet-friendly restaurants owned by renowned chefs, pet-centric trends, as well as a wealth of delicious, artistic detail images. Most importantly, this book will be the �rst to feature artistic photographs of a variety of dogs and their people enjoying the pet-centric travel lifestyle.

Come. Sit. Stay. Seattle, WACome. Sit. Stay. San Francisco, CACome. Sit. Stay. Chicago, IL

Come. Sit. Stay. New York, NYCome. Sit. Stay. Boston, MACome. Sit. Stay. Denver, CO

According to the Travel Industry Association of America:

While the domestic hotel industry is currently experiencing an economic slowdown, there are some bright spots in the industry that this book ties to beautifully.

The ‘mid-upscale’, ‘upper-upscale’ and ‘luxury’ segments of the hotel market have created elaborate pet-friendly policies and programs to entice the leisure traveler in an e�ort to bu�er the loss of their ‘bread & butter’ guests from the business and corpo-rate sectors.

Many 4 and 5 star rated hotel prop-erties now realize as stated in the 2009 Ernst & Young Lodging Report, “Given the upper upscale segment’s reliance on the business traveler, it is becoming increasingly important for hotels in this segment to expand and adopt certain marketing initia-tives to mitigate a decline in corpo-rate and group demand."

Luxury hoteliers began creating these pet-friendly policies over the past three to �ve years, but never promoted them aggressively. Now, in an attempt to replace lost revenue, hoteliers are emphasizing their niche marketing initiatives.

Very few distribution channels for this information exist. Currently, there is only one online pet-friendly booking engine that caters exclu-sively to the luxury, pet-friendly hotel segment. This book would create a bridge between the thou-sands of pet-friendly programs o�ered at luxury hotels and the 8 million Americans searching for them every year.

Current o�erings in the major book-stores and online book retailers Pet and Travel sections are limited to books that do not appeal to an upscale traveler. These books rely on cartoon imagery to convey infor-mation and not one publication features a sophisticated photo essay. Other pet-travel books are entirely text without any photo-graphic representation.

76% of these

Americanstravel by car

Billion:The amount Americans

are expected to spend on their pets in 2009

29.1

$52

Million Americans say they have traveled

with their pet in the last three years

of these pet owners

stay at pet-friendly hotels

8,410,000

Even in the current economic climate

PET + TRAVEL INDUSTRY SPECIF ICS

2

AA Pet Fr iendly Places to Stay 2009 (AA Lifestyle Guides)

Paperback: 376 pagesPublisher: AA Publishing (October 31, 2008)Language: EnglishISBN-10: 074955875XISBN-13: 978-0749558758Product Dimensions: 8.5 x 5.8 x 1.3 inches

Traveling With Your Pet, 10th Edition: The AAA Petbook

Paperback: 724 pagesPublisher: AAA; 10 edition (May 25, 2008)Language: EnglishISBN-10: 1595082670ISBN-13: 978-1595082671Product Dimensions: 9 x 6.1 x 1.4 inches

Fodor's Road Guide USA: Where to Stay with Your Pet, 1st Edit ion

Paperback: 736 pagesPublisher: Fodor's (June 12, 2001)Language: EnglishISBN-10: 0676902073ISBN-13: 978-0676902075Product Dimensions: 9 x 5 x 1.1 inches

The Pet Travel and Fun Author ity of Best-of-State . . . 12th EditionPaperback: 512 pagesPublisher: Annenberg Communications; 12 edition (April 1, 2001)Language: EnglishISBN-10: 156471814XISBN-13: 978-1564718143Product Dimensions: 8.4 x 5.3 x 0.9 inches

Doin' Cali fornia With Your Pooch!

Paperback: 720 pagesPublisher: Pet Friendly Publications Inc; 3rd edition (March 1998)Language: EnglishISBN-10: 1884465102ISBN-13: 978-1884465109Product Dimensions: 8.4 x 5.4 x 1.6 inches

DogFr iendly.com's Lodging Guide for Traveler s with Dog.. .

Paperback: 453 pagesPublisher: Dogfriendly.com; 1 edition (January 15, 2008)Language: EnglishISBN-10: 097187428XISBN-13: 978-0971874282Product Dimensions: 8.9 x 5.9 x 1.1 inches

$22.95

$17.95

$18.00

$16.95

$19.95

$14.95

S IMILAR PET-FRIENDLY TRAVEL BOOK CONCEPTS

3

This book has a much more upscale feel to it than the paperback books listed on page 3.

High quality, glossy paper to show- case the visually lush nature of the book.

Square format / 6” X 5.8" (�ts in purse / glove compartment)

160 pages

Paperback / thick matte cover

Wing cover to mark the page of the hotel or location you are visiting.

We have reserved the back wing �ap for a possible removable piece of pet-centric travel memorabilia like:

'Pet in Room' door hanger for use at pet-friendly hotels, or

Removable matching luggage tags; one for pup, one for person, or

Perforated temporary dog ID tags to add supplemental information to your dogs collar while traveling.

The publication has a look and feel similar to the publications listed on page 5, but ours would be the �rst book to incorporate this crisp aesthetic into a pet-centric travel book.

WHAT DOES IT LOOK LIKE?

UNIQUE PLACES TO SELL IT

SUGGESTED PRICE RANGE

Every hotel/boutique featured in the book

Major Market stores - gift department

Pet Stores (chain)

The Luxury PAW web site

The dane + dane studios web site

Pet Life Radio (Weekly Podcast by Janine Franceshi)

Pet-centric magazines + web sites

Womens’ Magazines + web sites

Seniors’ Magazines + web sites

Travel Magazines + web sites

A�uent Lifestyle Magazines + web sites

Pet-centric Catalogs + web sites

Pet-centric trade shows (Pet Fashion Week, the Luxury Pet Pavillion,

SuperZoo, H.H. Backer , Global Pet Expo etc.)

American Express as a gift to their (pet owning) card members

Part of the pet-travel amenity from pet-friendly airlines

Speaking engagements

Personal pet industry and travel industry contacts$14.95-$19.95 4

SAMPLE SPREADS

5

Carmel ,

Lorem ipsum dolor s i t amet , consectetur adip isc ing e l i t .

Al iquam ac orc i . Sed posuere malesuada turpis . Phase l lus

grav ida posuere enim. Vest ibulum vehicu la , justo non laoreet

mol l i s , nunc sem condimentum enim, ut ad ip isc ing ante massa

por ta lectus . Maur is a l iquam iacul i s tor tor. Curabitur

sag i t t i s . Vest ibulum s i t amet urna . Donec malesuada, neque

sed condimentum \

Donec arcu. Phase l lus et tor tor. Morbi lobor t is consequat

quam. Proin fr ing i l la . Et iam malesuada lobor t is d iam. Sed

pharetra . Cras ac d iam. Aenean metus . Al iquam leo sapien,

cursus non, b landit in , consequat ut , sap ien. Al iquam eget

C A

eat.shop nyc: The Indispensable Guide to Inspired, Local ly Owned Eating

and Shopping Establ ishments (eat.shop guides)

Paperback: 272 pagesPublisher: Cabazon Books; illustrated edition edition (November 30, 2007)Language: EnglishISBN-10: 0978958837ISBN-13: 978-0978958831Product Dimensions: 6 x 5.8 x 0.7 inches

Where Chicago Shop! (Where to Shop Guides)

Hardcover: 96 pagesPublisher: GPP Travel; 1st edition (March 18, 2008)Language: EnglishISBN-10: 0762746270ISBN-13: 978-0762746279Product Dimensions: 5.3 x 3.8 x 0.6 inches

LUXE New York (LUXE City Guides)

Pamphlet: 24 pagesPublisher: LUXE Asia Limited; 2nd edition (June 1, 2008)Language: EnglishISBN-10: 9628935844ISBN-13: 978-9628935840Product Dimensions: 5.8 x 3 x 0.5 inches

Hip Hotels USA

Paperback: 453 pagesPublisher: Dogfriendly.com; 1 edition (January 15, 2008)Language: EnglishISBN-10: 097187428XISBN-13: 978-0971874282Product Dimensions: 8.9 x 5.9 x 1.1 inches

$14.95

$9.95

$9.99

$29.95

eat.shop sf bay area

eat.shop boston

S IMILAR TRAVEL BOOK DESIGNS

6

JANINE FRANCESCHI , wr i ter

J . NICHOLE SMITH, wr i ter + photogr apher

J. Nichole Smith is the founder of dane + dane studios, a boutique creative �rm based in Seattle specializing in photography, branding, web develop-ment and general consulting for individuals and businesses in the pet industry. Nichole also co-founded Dog is Good, a unique apparel company for the humans in a dog's life, based in sunny Seal Beach, CA. When she's not in Seattle or Seal Beach, you can �nd Nichole and her Great Dane Olivia traveling up and down the West coast, photographing and/or writing about various pet-friendly accommodations for CityDog Magazine and luxurypaw.com. Nichole was also the photographer for the “Good Behavior Book for Dogs,” published by Quarry in 2007.

For the “Come.Sit.Stay” series Nichole will capture the artistic details that allow the reader to truly connect with each featured hotel, restaurant, shop and resource. The book will be visually driven and will rely heavily on vivid, artistic, emotive photography to captivate and inspire the reader.

J.Nichole Smith, www.dane-dane.com, www.jnichole.comemail. nichole@dane-dane.com

cell. 206.240.8560

Janine Franceschi is the founder of PAW;Pet-friendly Accommodations Worldwide, the only online pet-friendly hotel booking engine to exclu-sively feature luxury, (4-star or higher rated) pet-friendly hotels for book-ing. Janine is the "National Pet Travel Examiner' for Examiner.com and a contributing Travel Editor for Doggie A�cionado Magazine. In 2008, Janine and her Irish setter Beau, set o� on a 4-month, 13,000 mile, 30-state, 50-luxury pet-friendly hotel cross country promotional tour for PAW. Their �ndings �ll the PAW website; www.luxurypaw.com where she shares pet-friendly activities, restaurants, and resources discovered in each city in addition to detailed pet-friendly hotel reviews.

For the "Come.Sit.Stay' series Janine will be compiling the "who, what, when, where, & why" of each selected hotel, shop, restaurant, and resource. This information will include the physical address, contact information, and a paragraph or two about what makes the selection, paws down, something not be be missed while traveling with your pet.

Janine Franceschi, www.luxurypaw.comemail. janine@luxurypaw.com

cell. 508.561.1723

7