WHY YOU’LL LOVE IT

Parched strands become completely quenched, gloriously glossy, and silky to the touch; that's because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz free and amazingly responsive to styling.

As for color? The sky's the limit: Extend the life of your client's investment shade for up to 10 shampoos with our unique rainbow pigments: GREEN, BLUE, TITANIUM, PURPLE, RED, and PINK give you the freedom to touch up dipped tips or even create whimsical pinwheels in a flash! The possibilities are endless.

Color Butter offers a rich-yet-weightless treatment that gives you the pop of a temporary color with intense conditioning benefits.

Introducing NEW Color Intensity Color Butter…brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology—including restorative Arginine, and powerful Bio-Advanced Peptide Complex™ to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care.

COLOR BUTTER

REDBLUEGREEN TITANIUM PURPLE PINK

COLOR DEPOSITING TREATMENT LASTS UP TO 10 SHAMPOOS*

COLOR BUTTER!

BEFORE

*Depending on daily care habits, hair history and texture **Against combing breakage when using Color Butter vs. clean damaged hair

Instantly Add Vibrant Color or Refresh Faded Color While reducing breakage by over 44%**

NEW

TECH SAVVY LET'S TAKE A LOOK AT THE SCIENCE THAT BRINGS THIS BRILLIANT PRODUCT TO LIFE:

KUKUI NUT OIL A prized moisturizer from the Hawaiian Kukui Nut (or Candlenut) tree. The benefits: • Rich with essential fatty acids, vitamins, and antioxidants, this powerful oil moisturizes dry hair while improving elasticity and shine.

SHEA BUTTER A powerful moisturizer widely used in skincare, Shea Butter is produced from the Shea-Karite tree nut, which is native to the tropics of East and West Africa. • Provides extraordinary moisturization and helps to restore elasticity and shine.

DIRECT DEPOSIT DYES The same true pigments found in our best-selling Color Intensity Semi-Permanent Crème Colors: • These vibrant dyes recharge faded hues and rev up dynamic color for up to 10 shampoos.

OUR EXCLUSIVE BIO-ADVANCED PEPTIDE COMPLEX These hair-identical keratins that have been proven to: • Target damaged areas of hair from the cuticle to the cortex, repairing damage, increasing strength, making the hair less prone to damage.

ARGININE Depleted from the hair during the pre-lightening process, Arginine is the amino acid most responsible for hair’s ability to stretch rather than break. Here's why we include this highly functional amino acid in our Color Butter Formula: • Helps shield and protect fragile hair's protein and lipids rendering it stronger and more responsive. • Strengthens hair, replenishing Arginine lost during the Prelightening process.

THE HOW-TO Color Butter is an all new color-treatment category that opens the door to practically endless usage possibilities… Here are a few unique ways to get the most from your Color Butter in the salon and at home:

*Color Butter can be creatively intermixed for endless shade and intensity options. There are three different ways to create your own custom shades:

1. Intermix each shade for strong, bold and artistic customized shades.

2. Intermix any shade or customized formula with your favorite Conditioner like K-PAK® Color Therapy™ or Moisture Recovery to dilute or lighten the intensity a shade.

3. Deepen your Color Butter shades by repeating an application 2-3 times. Apply your first application, process, and rinse the hair. Repeat this process 2-3 times to deepen your color butter result.

Service How-To Result

Top Coat: Add anti-fade insurance with a punch of vibrancy by adding this service to your hair color menu.

Apply a corresponding shade

of Color Butter to towel dried, freshly

colored hair following the shampoo/ rinsing step.

Unparalleled longevity with an added boost in

condition, shine and color vibrancy.

Color Refresher: Either add a “Color

Refresher” service to your color menu or

retail Color Butter for a self-service color refresh.

When your shade starts to fade, apply

to clean, dry or damp hair, wait 5 minutes

and rinse.

Get up to 10 shampoos of vibrant,

reflective, healthy color revival in one

5-minute step.

Color without Commitment: Afraid

to commit, natural blondes or bottle blondes can wear a fashion shade

that lasts up to 10 shampoos.

Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7),** wait 5 minutes and

rinse.

Use one of our 6 dynamic shades or create custom

shades** from vibrant to pastel that last for up to 10 shampoos.

Shade Red Pink Purple Titanium Kelly Green True Blue Custom Pastel Shades

Pre-lighten to Level 7/8 X X X

Pre-lighten to Level 9/10 X X X

Pre-lighten Level 10 &

ToneX

To neutralize yellow-orange

RPC*X

**When Pre-lightening hair prior to applying Color Butter, use the following guidelines for optimum results.

*We recommend mixing Titanium with Color Therapy Conditioner if using Color Butter to neutralize yellow-orange tones in hair level 7 and lighter. The lighter or more porous the hair, the more conditioner should be used in the mix.

LET’S TAKE A LOOK…

Joico InstaTint Temporary Color Shimmer Spray

Joico Color Butter Color Depositing Treatment

Joico Color Intensity Semi-Permanent Crème Color

Processing Time Instantly 5 Minutes 20 Minutes

Color Longevity 1 shampoo up to 10 shampoos 20+ shampoos

Application Dry Wet or Dry Dry

PositioningInstant, fun color spray that can be washed out in a single shampoo.

Color-depositing hair treatment to refresh faded color, or add a

pop of color to naturally blonde or pre-lightened hair. May be applied in the salon as a "refresher" service

or at home.

For those who are fully committed to fun, fashion color, professionally

applied by their stylists.

SO EASY AND FUN TO USE…The wide mouth jar allows for easy access to every colorful drop, and re-enforces the rich-but-lightweight Butter experience by allowing you to see the beautiful, creamy texture of the product.

Color Butter smells amazing! Your senses will be instantly awakened as you remove the lid and allow the yummy Color Butter fragrance to float through the air…it's a sweet scent you’ll want to experience again and again.

Color Butter syncs well with the Joico care regimens you've come to love. Here, a few pairings that will give you the maximum Color Butter experience:

1. Using Color Co+Wash helps hair color last 3X longer,* making it the perfect companion to our new Color Butter. Keep hair healthy and color beaming with this dynamic duo.

2. Stylists can use Color Butter after a Color Intensity color service; use Color Butter in lieu of conditioner for longer-lasting color results with a burst of extra color, condition and shine.

3. K-PAK® Color Therapy or Color Endure Shampoo & Conditioner make perfect at home maintenance companions to our new Color Butter.

*than daily shampoo and conditioner after one month of use

NOW MORE THAN EVER, JOICO OFFERS SOMETHING FOR EVERYONE.

©Joico® Laboratories, Los Angeles, CA 90042-0308 HAIR & COLOR: Phil Ring J68121

YOU ASKED, WE ANSWERED! COLOR INTENSITY COLOR BUTTER FAQS

How often should Color Butter be used?

Whenever hair is thirsty and color is faded!

Is Color Butter a conditioning treatment or a hair color?

Both! It’s a moisturizing and strengthening treatment with a refreshing level of hair color added for extra punch. Note that Color Butter is free from peroxide, ammonia, MEA and PPD.

How long do results last?

Results last up to10 shampoos depending on the condition, texture, and porosity of the hair.

What’s the difference between using Color Butter on damp or dry hair?

Applying to damp hair will give you a lighter color deposit, while dry hair application results in a more intense shade.

My color result is different than the color of the jar. Why?

Color results will be softer and somewhat muted. See the color swatch on the top of the jar for a more accurate representation of the color result on hair. Color results will vary based on hair's porosity and existing color.

Do I have to pre-lighten my hair or have naturally blonde hair to see results?

Yes. Color Butter is formulated for use on dark-to-light blonde hair, and is used to refresh previously colored hair.

Can I use Color Butter to refresh a competitive semi-permanent hair color?

Yes. Color Butter can be used to refresh ANY vibrant or pastel semi-permanent color.

My red always seems to fade. Will Color Butter do the trick?

Color Butter Red is actually great to use as a color refresher, top coat or treatment for dry, damaged redheads who tend to fade quickly.

Can I use Color Butter on extensions, wefts, or wigs?

No problem! Color Butter can provide a low-commitment color vs. no-commitment beautiful boost—and moisture —to 100% human hair wefts, extension and wigs. (Note: If wearing professional extensions, avoid applying Color Butter to the area where the extension is bonded to the hair.)

Can I mix the Color Butter shades to create a custom shade?

For sure. All Color Butter shades can be intermixed for endless, vibrant possibilities.

How do I remove Color Butter from my hair?

Color Butter is formulated to fade from hair within 5-10 shampoos. If you would like to speed things up, we recommend using our Color Intensity Color Eraser mixed with water (strand test is always recommended).

If I want to make a shade softer or more pastel, can I mix conditioner or a treatment mask in with my Color Butter?

We would not recommend mixing with another moisturizing treatment as this can make the product too heavy. Feel free, however, to mix Color Butter with your favorite Joico conditioner to lighten up your results. We recommend K-PAK Color therapy daily conditioner.

How do I make my Color Butter a shade deeper?

Use a dry application instead of a damp application. If you're looking for an even deeper color result, repeat the application 2 or 3 times. Be sure to rinse and dry the hair in between applications.

Can I refresh or create a color melt, dipped tips, pinwheel, or multi-colored design using Color Butter?

Absolutely! Apply the desired Color Butter shade to your design on dry hair using a color brush. Isolate the sections of your design any way you’d like (foil, clips, meche sheet); then leave on for 5 minutes and rinse.

Do I need to guard against staining?

Definitely. We suggest wearing gloves when applying and rinsing Color Butter. Be sure, also, to cover clothing during application. If product comes into contact with tile or porcelain, wipe up immediately to avoid staining.