joico promotions september 2013

TRY JOICO

LOVE ITEdition 9 - September 2013

TURN HEADS.

Fragile, porous, dull hair that suffers from breakage and split ends

Colored hair that’s dull and lacking in vibrancy, often dry to touch

Natural damaged hair Color-treated hair

MOISTURE RECOVERY SHAMPOO

K-PAK SHAMPOO

K-PAK COLOR THERAPY SHAMPOO

K-PAK PROFESSIONAL CUTICLE SEALER



Moisture Recovery Shampoo & Conditioner

Thick hair: • Moisture Recovery Treatment Balm

1/week

Fine hair: • Moisture Recovery Treatment Balm

once every 2-3 weeks.

K-Pak Shampoo & Conditioner

Extreme damage: • K-Pak Deep-Penetrating

Reconstructor & • K-Pak Intense Hydrator

Average damage or willing to buy only 1 product: • K-Pak RevitaLuxe

Fine hair, men, quick-fix:• K-Pak Liquid Reconstructor

Color treated hair in good condition: • Color Endure regimen

Damaged color treated hair fading rapidly: • K-Pak Color Therapy regimen

MOISTURE RECOVERY TREATMENT BALM

K-PAK REVITALUXE™

K-PAK INTENSE HYDRATOR

Flat, lifeless hair that lacks body, volume or style ability

Fine, limp hair

BODY LUXE SHAMPOO


Body Luxe Shampoo & Conditioner

Maximum Volume: • Body Luxe Volumizing Elixir, • Body Luxe Root Lift & • Body Luxe Volumizing Foam

Medium Volume: • Body Luxe Volumizing Elixir & • Body Luxe Root Lift

Standard Body: • Body Luxe Volumizing Elixir

Fine hair:• BODY LUXE

Dry hair: • MOISTURE RECOVERY

Damaged hair: • K-PAK

Colored hair: • K-PAK COLOR THERAPY or COLOR ENDURE

BODY LUXE VOLUMIZING ELIXIRleave in

K-PAK DEEP-PENETRATING RECONSTRUCTOR

ULTIMATE RECONSTRUCTION THERAPY

Hair lacking life, lustre, elasticity and shine, or that which has been chemically treated, suffering extreme chemical damage or breakage

Any hairtype needing the maximum in rejuvenation, reconstruction and treatment

K-PAK PROFESSIONAL CLARIFYING SHAMPOO


Varies per hair type

K-PAK INTENSE HYDRATOR In combination with chemical services, continue with step 2 & 4 after service is completed

K-PAK DEEP-PENETRATING RECONSTRUCTOR

Step 2 & 3 can be repeated up to 3 times in case of extreme damage.In combination with chemical services, start service after step 3

HAIR REJUVENATING SYSTEM VOLUME BOOST MOISTURE BOOST PROTEIN BOOST COLOR BOOST

FAST-ACTION CARE TREATMENTS ACCORDING TO HAIR TYPE

More volume, body & life and better style-retention

Smoother, softer, shinier hair with touchable bouncy curls

Damaged hair is reversed to boast shinier, healthier, more manageable lengths

Vibrant color is renewed – and prolonged – while hair looks shinier and more vibrant

Damaged hair is shinier, happier, healthier and manageable once more, while chemical services look and feel smoother and last longer.

STEP 1 CLEANSE

STEP 2 BALANCE

STEP 3 TREAT

STEP 4 EXTRA’S

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Excessively dull, frizzy hair that lacks elasticity and feels rough or coarse in texture. Often hair is curly

Natural dry hair

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Joico EssentialsShampoo & ConditionerValue Litre Duos

£19.97 each £34.95

RETAIL VALUE.

Limited stock... Ask for details

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K-PAKFOR DAMAGED HAIR

ultimate reconstruction; revive, rebuild & protect •featuring the Hair Protection System •

contains highest concentration of •Bio-Advanced Peptide Complex™

transforms look and feel of damaged hair •

into healthy hair over time 3175031751

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volumizing and thickening •

featuring the Oat Protein Complex™ •

actually increasing the diameter of each hair •

thickens without adding weight •

intense moisturisation •

featuring the hydramarine Sea Complex™ •

leaves hair fluid, smooth and manageable •

preserves colour and repairs damage •

NEW FORMULAS sulfate-free •

featuring the multi spectrum •

Defense Complex™ •

protects the integrity of your hair colour •

reducing fading and tonal change •

MOISTURERECOVERY

FOR DRY, DEHYDRATED HAIR

COLORENDUREFOR NORMAL COLOR

TREATED HAIR

BODYLUXE

FOR FINE, LIMP HAIR

K-PAKCOLOR THERAPY

FOR DAMAGED HAIR

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APPLICATIONS

FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends

First time application with Vero K-Pak Color Age Defy on previously color treated hair

Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair

EXAMPLE: Desired end result: Soft cool red on a level 6

Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)

Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)

Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)

Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!

Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:

1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –

time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10

minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)

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APPLICATIONS

FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends

First time application with Vero K-Pak Color Age Defy on previously color treated hair

Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair

EXAMPLE: Desired end result: Soft cool red on a level 6

Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)

Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)

Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)

Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!

Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:

1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –

time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10

minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)

AGE_DEFY_ResGuide_2013_v5.indd 7 05-04-13 13:47

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joico promotions september 2013

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