joico promotions june 2013
DESCRIPTION
Joico Promotions June 2013TRANSCRIPT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
COLOR PALETTE
NEW! NEW! NEW!
4DARK
BROWN
4DARK
BROWN
5MEDIUM BROWN
5MEDIUM BROWN
6LIGHT
BROWN
6LIGHT
BROWN
7DARK
BLONDE
7DARK
BLONDE
8MEDIUM BLONDE
8MEDIUM BLONDE
9LIGHT
BLONDE
9LIGHT
BLONDE
10VERY LIGHT
BLONDE
10VERY LIGHT
BLONDE
NGC+ NATURAL GOLD COPPER
6NGC+ LIGHT NATURAL GOLDEN
COPPER BROWN
8NGC+ MEDIUM NATURAL GOLDEN
COPPER BLONDE
GC+/CG+ GOLD COPPER SERIES
6CG+ LIGHT COPPER
GOLDEN BROWN
8GC+ MEDIUM GOLDEN COPPER BLONDE
NR+ NATURAL RED SERIES
6NR+ LIGHT NATURAL
RED BROWN
5NR+ MEDIUM NATURAL
RED BROWN
NG+ NATURAL GOLD SERIES
4NG+ DARK NATURAL
BROWN
6NG+ LIGHT NATURAL
BROWN
7NG+ DARK NATURAL
BLONDE
8NG+ MEDIUM NATURAL
BLONDE
9NG+ LIGHT NATURAL
BLONDE
5NG+ MEDIUM NATURAL
BROWN
NN+ NATURAL NATURAL SERIES
6NN+ LIGHT NATURAL
NATURAL BROWN
7NN+ DARK NATURAL
NATURAL BLONDE
8NN+ MEDIUM NATURAL NATURAL BLONDE
9NN+ LIGHT NATURAL
NATURAL BLONDE
10NN+ VERY LIGHT NATURAL
NATURAL BLONDE
5NN+ MEDIUM NATURAL NATURAL BROWN
BCR+ BROWN COPPER RED SERIES
5BCR+ MEDIUM BROWN
COPPER RED
SWATCH COLORS IN THIS CHART ARE ONLY REPRESENTATIONS. CONSULT THE VERO K-PAK® COLOR AGE DEFY SWATCHBOOK FOR A MORE ACCURATE GUIDE.
HAIR SWATCH KEY
GRAY LEVEL FINDER
AGE DEFY BALANCING ADDITIVES
6NR+ LIGHT NATURAL
RED BROWN
SHADE NAME
SHOWN ON 100% WHITE
SHOWN ON LEVEL, 50% WHITE
25%
75%
50%
90%
CLEAR
AGE_DEFY_ResGuide_2013_v5.indd 5 05-04-13 13:47
COLOR PALETTE
NEW! NEW! NEW!
4DARK
BROWN
4DARK
BROWN
5MEDIUM BROWN
5MEDIUM BROWN
6LIGHT
BROWN
6LIGHT
BROWN
7DARK
BLONDE
7DARK
BLONDE
8MEDIUM BLONDE
8MEDIUM BLONDE
9LIGHT
BLONDE
9LIGHT
BLONDE
10VERY LIGHT
BLONDE
10VERY LIGHT
BLONDE
NGC+ NATURAL GOLD COPPER
6NGC+ LIGHT NATURAL GOLDEN
COPPER BROWN
8NGC+ MEDIUM NATURAL GOLDEN
COPPER BLONDE
GC+/CG+ GOLD COPPER SERIES
6CG+ LIGHT COPPER
GOLDEN BROWN
8GC+ MEDIUM GOLDEN COPPER BLONDE
NR+ NATURAL RED SERIES
6NR+ LIGHT NATURAL
RED BROWN
5NR+ MEDIUM NATURAL
RED BROWN
NG+ NATURAL GOLD SERIES
4NG+ DARK NATURAL
BROWN
6NG+ LIGHT NATURAL
BROWN
7NG+ DARK NATURAL
BLONDE
8NG+ MEDIUM NATURAL
BLONDE
9NG+ LIGHT NATURAL
BLONDE
5NG+ MEDIUM NATURAL
BROWN
NN+ NATURAL NATURAL SERIES
6NN+ LIGHT NATURAL
NATURAL BROWN
7NN+ DARK NATURAL
NATURAL BLONDE
8NN+ MEDIUM NATURAL NATURAL BLONDE
9NN+ LIGHT NATURAL
NATURAL BLONDE
10NN+ VERY LIGHT NATURAL
NATURAL BLONDE
5NN+ MEDIUM NATURAL NATURAL BROWN
BCR+ BROWN COPPER RED SERIES
5BCR+ MEDIUM BROWN
COPPER RED
SWATCH COLORS IN THIS CHART ARE ONLY REPRESENTATIONS. CONSULT THE VERO K-PAK® COLOR AGE DEFY SWATCHBOOK FOR A MORE ACCURATE GUIDE.
HAIR SWATCH KEY
GRAY LEVEL FINDER
AGE DEFY BALANCING ADDITIVES
6NR+ LIGHT NATURAL
RED BROWN
SHADE NAME
SHOWN ON 100% WHITE
SHOWN ON LEVEL, 50% WHITE
25%
75%
50%
90%
CLEAR
AGE_DEFY_ResGuide_2013_v5.indd 5 05-04-13 13:47
15
COLOR PALETTE
NEW! NEW! NEW!
4DARK
BROWN
4DARK
BROWN
5MEDIUM BROWN
5MEDIUM BROWN
6LIGHT
BROWN
6LIGHT
BROWN
7DARK
BLONDE
7DARK
BLONDE
8MEDIUM BLONDE
8MEDIUM BLONDE
9LIGHT
BLONDE
9LIGHT
BLONDE
10VERY LIGHT
BLONDE
10VERY LIGHT
BLONDE
NGC+ NATURAL GOLD COPPER
6NGC+ LIGHT NATURAL GOLDEN
COPPER BROWN
8NGC+ MEDIUM NATURAL GOLDEN
COPPER BLONDE
GC+/CG+ GOLD COPPER SERIES
6CG+ LIGHT COPPER
GOLDEN BROWN
8GC+ MEDIUM GOLDEN COPPER BLONDE
NR+ NATURAL RED SERIES
6NR+ LIGHT NATURAL
RED BROWN
5NR+ MEDIUM NATURAL
RED BROWN
NG+ NATURAL GOLD SERIES
4NG+ DARK NATURAL
BROWN
6NG+ LIGHT NATURAL
BROWN
7NG+ DARK NATURAL
BLONDE
8NG+ MEDIUM NATURAL
BLONDE
9NG+ LIGHT NATURAL
BLONDE
5NG+ MEDIUM NATURAL
BROWN
NN+ NATURAL NATURAL SERIES
6NN+ LIGHT NATURAL
NATURAL BROWN
7NN+ DARK NATURAL
NATURAL BLONDE
8NN+ MEDIUM NATURAL NATURAL BLONDE
9NN+ LIGHT NATURAL
NATURAL BLONDE
10NN+ VERY LIGHT NATURAL
NATURAL BLONDE
5NN+ MEDIUM NATURAL NATURAL BROWN
BCR+ BROWN COPPER RED SERIES
5BCR+ MEDIUM BROWN
COPPER RED
SWATCH COLORS IN THIS CHART ARE ONLY REPRESENTATIONS. CONSULT THE VERO K-PAK® COLOR AGE DEFY SWATCHBOOK FOR A MORE ACCURATE GUIDE.
HAIR SWATCH KEY
GRAY LEVEL FINDER
AGE DEFY BALANCING ADDITIVES
6NR+ LIGHT NATURAL
RED BROWN
SHADE NAME
SHOWN ON 100% WHITE
SHOWN ON LEVEL, 50% WHITE
25%
75%
50%
90%
CLEAR
AGE_DEFY_ResGuide_2013_v5.indd 5 05-04-13 13:47
COLOR PALETTE
NEW! NEW! NEW!
4DARK
BROWN
4DARK
BROWN
5MEDIUM BROWN
5MEDIUM BROWN
6LIGHT
BROWN
6LIGHT
BROWN
7DARK
BLONDE
7DARK
BLONDE
8MEDIUM BLONDE
8MEDIUM BLONDE
9LIGHT
BLONDE
9LIGHT
BLONDE
10VERY LIGHT
BLONDE
10VERY LIGHT
BLONDE
NGC+ NATURAL GOLD COPPER
6NGC+ LIGHT NATURAL GOLDEN
COPPER BROWN
8NGC+ MEDIUM NATURAL GOLDEN
COPPER BLONDE
GC+/CG+ GOLD COPPER SERIES
6CG+ LIGHT COPPER
GOLDEN BROWN
8GC+ MEDIUM GOLDEN COPPER BLONDE
NR+ NATURAL RED SERIES
6NR+ LIGHT NATURAL
RED BROWN
5NR+ MEDIUM NATURAL
RED BROWN
NG+ NATURAL GOLD SERIES
4NG+ DARK NATURAL
BROWN
6NG+ LIGHT NATURAL
BROWN
7NG+ DARK NATURAL
BLONDE
8NG+ MEDIUM NATURAL
BLONDE
9NG+ LIGHT NATURAL
BLONDE
5NG+ MEDIUM NATURAL
BROWN
NN+ NATURAL NATURAL SERIES
6NN+ LIGHT NATURAL
NATURAL BROWN
7NN+ DARK NATURAL
NATURAL BLONDE
8NN+ MEDIUM NATURAL NATURAL BLONDE
9NN+ LIGHT NATURAL
NATURAL BLONDE
10NN+ VERY LIGHT NATURAL
NATURAL BLONDE
5NN+ MEDIUM NATURAL NATURAL BROWN
BCR+ BROWN COPPER RED SERIES
5BCR+ MEDIUM BROWN
COPPER RED
SWATCH COLORS IN THIS CHART ARE ONLY REPRESENTATIONS. CONSULT THE VERO K-PAK® COLOR AGE DEFY SWATCHBOOK FOR A MORE ACCURATE GUIDE.
HAIR SWATCH KEY
GRAY LEVEL FINDER
AGE DEFY BALANCING ADDITIVES
6NR+ LIGHT NATURAL
RED BROWN
SHADE NAME
SHOWN ON 100% WHITE
SHOWN ON LEVEL, 50% WHITE
25%
75%
50%
90%
CLEAR
AGE_DEFY_ResGuide_2013_v5.indd 5 05-04-13 13:47
16
APPLICATIONS
FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends
First time application with Vero K-Pak Color Age Defy on previously color treated hair
Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair
EXAMPLE: Desired end result: Soft cool red on a level 6
Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)
Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)
Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)
Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!
Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:
1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –
time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10
minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)
AGE_DEFY_ResGuide_2013_v5.indd 705-04-13 13:47
APPLICATIONS
FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends
First time application with Vero K-Pak Color Age Defy on previously color treated hair
Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair
EXAMPLE: Desired end result: Soft cool red on a level 6
Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)
Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)
Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)
Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!
Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:
1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –
time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10
minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)
AGE_DEFY_ResGuide_2013_v5.indd 7 05-04-13 13:47
17
APPLICATIONS
FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends
First time application with Vero K-Pak Color Age Defy on previously color treated hair
Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair
EXAMPLE: Desired end result: Soft cool red on a level 6
Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)
Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)
Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)
Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!
Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:
1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –
time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10
minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)
AGE_DEFY_ResGuide_2013_v5.indd 705-04-13 13:47
APPLICATIONS
FUNDAMENTAL GUIDELINESPerform a preliminary patch test and step 1, 2 and 3 of the K-Pak Professional Rejuvenating System before any hair color service K-Pak Professional H.K.P should be misted on midshaft and ends before pulling color through midshaft and ends
First time application with Vero K-Pak Color Age Defy on previously color treated hair
Prior to using Vero K-Pak Color Age Defy for the first time it is key to start off with a thorough consultation and analysis/diagnose of your client’s hair
EXAMPLE: Desired end result: Soft cool red on a level 6
Diagnose:Natural level: 6Regrowth: 1,5cmGray percentage: 100%Color level lengths and ends: 6Shade reflection lengths and ends: Natural red Formula roots:½ 6NR+ with ½ 6NN+ and 20 Volume Veroxide (6%)
Formula lengths and ends (non porous):6NR+ with 20 Volume Veroxide (6%)
Formula lengths and ends (porous):½ 6NR+ with ½ CLR and 20 Volume Veroxide (6%)
Apply appropriate formula's to roots, lengths and ends and process for 45 minutes!
Retouch application with Vero K-Pak Color Age DefyAge Defy has superior longevity:
1. Mix enough product for full head application (roots + lengths and ends)2. Apply formula to regrowth (always with 20 Volume Veroxide (6%) –
time for 45 min3. To refresh lengths and ends, apply remaining color during last 5-10
minutes of the total processing time depending on the degree of fadage on lengths and ends. On porous lengths and ends we recommend to add clear to the remaining formula before pulling through. (Not necessary to add extra Veroxide)
AGE_DEFY_ResGuide_2013_v5.indd 7 05-04-13 13:47
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40