collaborative tourism infrastructure for geotourism and regional tourism: digital disruption meets...
TRANSCRIPT
Konect the office to the field like never before. Collaborative Tourism Infrastructure for
Geotourism and Regional Tourism
Ken Moule – Global GBM
Digital Disruption meets Tourism
Konect the office to the field like never before.
Imagine we could walk through our landscape accompanied by specialists familiar with every aspect of the environment
• The Dream
Informed visitors will extend their visits and build economic prosperity for our regions
Cultural Heritage
Food and Wine
Geotourism
Transport
Ecotourism
Multiple Themes of Interest
Renewables
• Rich and relevant visitor experience • multiple themes of interest• seamless national coverage
One App serving content across the nation
• Concept
• Project Heritage
Project Successes• Authoritative content• Community engagement• The right delivery• Standardized presentation
Geological Society of Australia – Successful App “Brisbane History in Stone and Brick”
Project review identified needs for…• More Themes for a wider audience• Cohesive Narrative to hold attention• Continuous Publishing
Moving Froward• Widen co-operation with more groups
contributing content• Experiences in the landscape - embrace
international Geopark values but not restricted to park boundaries
• Accessing Tourism Information
Tourism Industry SitesFocus on services not experiences
Problem 1 – Information is hard to collateProblem 2 – Promotion focusses on services and not experiencesProblem 3 – Digital Information is not available on location
Activity Groups segmented by interests and regions
Bicyclists, bushwalkers…
Government Information SitesHard to collate across sitesNo navigable maps
Printed MaterialsYesterday’s mediaDates quicklyExpensive to distribute
• Accessing Tourism Information
Bespoke AppsProblem 1 – Hard to know what apps are availableProblem 2 – Content fragmented by region and interest Problem 3 – Expensive to build and maintainProblem 4 – Too difficult for small projects
The Next Step - Konect Tourism• One App across all regions and information themes• Shared ITC Framework to minimise project costs• Map Linked rich content and map index to other Apps and
publications• Embrace Geological Society of Australia, like Societies and
Community Groups
Consolidated Network
I am here, tell me everything you know
Geology Professional Societies
Points of InterestCouncil - CommercialActivitiesRock Climbers, Bushwalkers
Natural VegetationBotany Group
FaunaBirdwatchers, Naturalists
Cultural HeritageTraditional Owners
Sustainability and EnergySpecial Interest Group B
As we walk through the world – what do we see and what do we miss?
• Richness of Information
Engage with communities to build the well informed Digital Tour Guide
Western Walkers Group
Eastern District Council
Consolidated Network
• Seamless Geographical Coverage
Content Aggregation across Regions and Custodians
Everything on one mapEverything in one App
Consolidated Network
• Cohesive Narrative
The Great Australian Continent
• Our earth evolved over billions of years• Geology and environment interplay to build landscapes• Flora builds on the landscape• Fauna reacts to the flora• Human settlement is responds to flora, fauna and landscape
A framework for building stories that connect sites within each trail
Overarching narrative with sub-stories for each trail and each site, building on the common theme
• Community Engagement
Community Groups
Regional Tourism Authorities
Commercial Operators
Publishing Framework with Custodianship
Multiple partners each own and dynamically update their content
• Realising the Dream
The existing Konect product has been enhanced to deliver a shared ICT framework for visitor information
Entry forms on data custodian desktops
Map linked text, images, voice and video auto-formatted for mobile
Cloud database
Geology
Bicycles
• Collaborative Information System The World We Walk In
• Authoritative content• Seamless national coverage • Rich content
1. Choose region 2. Interests
3. Download self guided tour
Community Groups
Regional Tourism Authorities
Visitors
• A different Approach
Connect with today’s audience
Empower communities
Celebrate our Uniqueness
On location access without internet
Digital disruption meets Tourism
Navigable Maps
Promote the experience
• Project Outcomes
Drive economic Growth for the Regions by showcasing their wild open spaces
Geotourism, Agritourism, Ecotourism, Cultural Heritage, Experience Travel
Leveraging and Strengthen communities
Improve international competitiveness
Achieve value for tourism investment
Depth of experience Connect with the digital age
• SEGRA Challenge
EngagementEngaging with Tourism Authorities and Community Groups (SEGRA Challenge Item 1)
Address through early engagement with 4 Local Government groups or a Region plus the Geological Society of Australia and similar groups
ContentChoosing themes and standardising presentation for each theme (SEGRA Challenge Item 2)
Engage with relevant community groups
How might we develop a national tourism database of self-guided experiences across our regions?
• Invitation to partner
Pilot Konect on your project
Our dream is to have professional societies, community groups, tourism authorities and commercial operators all contribute to the national database of experiences
We expect to build a network of nature trails, educational walks and diverse experiences across the countryEmbrace the digital age and
get ahead of the pack
Ken MouleChief Executive OfficerGlobal GBM
143 Charlotte Street Brisbane Australia+61 7 3210 0741 and mobile + 61 402 [email protected]
DIGITAL TOURISM EXPERIENCE
Contact me to get on board