collaborative tourism infrastructure for geotourism and ... · collaborative tourism infrastructure...
TRANSCRIPT
Konect the office to the field like never before.
Collaborative Tourism Infrastructure for Geotourism and Regional Tourism
The World We Walk in
Digital Disruption meets Tourism?
Ken Moule October 2016
• Project Heritage
Project Successes• Authoritative content• Community engagement• The right delivery• Standardized presentation
Geological Society of Australia – Successful App “Brisbane History in Stone and Brick”
Enhancements• More Themes for a wider audience• Cohesive Narrative to hold attention• Continuous Publishing is the way forward
Geotourism Concept
Cultural Heritage
Food and Wine
Geotourism
Transport
Ecotourism
Multiple Themes of Interest
Renewables
• Rich and relevant visitor experience • multiple themes of interest• seamless national coverage
One App serving content across the nation
• Concept
• Accessing Tourism Information
Tourism Industry SitesFocus on services not experiences
Hard to access - not available on location
Activity Groups segmented by interests and regions
Bicyclists, bushwalkers…
Government Information SitesHard to collate across sitesNo navigable maps
Printed MaterialsYesterday’s mediaDates quicklyExpensive to distribute
• Apps
Bespoke Apps• Fragmented content• Expensive• Hard to maintain• Special projects and budgets
Konect Tourism• One App across all regions
and information themes• Shared ITC Framework
accessible to all
Consolidated Network
I am here, tell me everything you know
GeologyProfessional Societies
Points of InterestCouncil - Commercial
ActivitiesRock Climbers, Bushwalkers
Natural VegetationBotany Group
FaunaBirdwatchers, Naturalists
Cultural HeritageTraditional Owners
Sustainability and Energy
Special Interest Group B
As we walk through the world – what do we see and what do we miss?
• Richness of Information
Engage with communities to build the well informed Digital Tour Guide
Western Walkers Group
Eastern District Council
Consolidated Network
• Seamless Geographical Coverage
Content Aggregation across Regions and Custodians
Everything on one mapEverything in one App
Consolidated Network
• Cohesive Narrative
A story about the Great Australian Continent
• Our earth evolved over billions of years• Geology and environment interplay to build landscapes• Flora builds on the landscape• Fauna reacts to the flora• Human settlement is responds to flora, fauna and landscape
A framework for building stories that connect sites within each trail
Overarching narrative with sub-stories for each trail and each site building on that story
• Community Engagement
Community Groups
Regional Tourism Authorities
Commercial Operators
Publishing Framework with Custodianship
Geology
Bicycles
• Collaborative Information System The World We Walk In
• Authoritative Content• Seamless national coverage • Rich content
1. Choose region 2. Interests
3. Download self guided tour
Community Groups
Regional Tourism Authorities
Visitors
• A different Approach
Connect with today’s audience
Empower communities
Celebrate our Uniqueness
On location access without internet
Digital disruption meets Tourism
Navigable Maps
Promote the experience
• Project Outcomes
Drive economic Growth for the Regions by showcasing their wild open spaces
Geotourism, Agritourism, Ecotourism, Experience Travel
Leveraging and Strengthen communities
Improve Competitiveness
Achieve value for tourism investment
Depth of experience Connect with the digital age
• Implementation Challenges
Fine Tune Delivery
Build content and field test
Concept demonstrator projects
EngagementEngaging with Tourism Authorities and Community Groups (Challenge Question)
Address through early engagement with 4 Local Government Associations or tourism groups
ContentChoosing themes and standardising presentation for each theme (Challenge Question)
Engage with relevant community groups
Expansion
Getting the wider coverage
Presentation to potential sponsors supported
• Invitation to partner
Pilot Konect on your project
Limited to four pilot projectsOpportunity to influence the software
Embrace the digital age and get ahead of the pack
Ken MouleChief Executive OfficerGlobal GBM
M: 0402 423109E: [email protected]
DIGITAL TOURISM EXPERIENCE