“collaborate to innovate” june 2012 kenny harris
TRANSCRIPT
“Collaborate to Innovate”June 2012
Kenny Harris www.headsurfing.com
The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.
The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.
The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.
Creative thinking is not the preserve of outside consultants or specially
“creative” people. Everyone involved... must be encouraged to
make imaginative leaps increative thinking.
Fiona Gilmore “Brand Warriors”
A EF_____ BCD G
Creativity isn’t about what you are.Creativity is about what you do.
What is “creativity”?
The generation of new ideas, new products and services and new ways of working…
…through stimulation of the mind...
…caused by taking action.
Kenny Harris
Take action to stimulate the right hemisphere of your
brain.
Use your left hand
Use colour
Listen to music
Take a walk
Daydream
Exercise
Have a laugh
Stimulating the right brain
The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.
The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.
The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.
Edward de Bono
Humour is the highest achievement of the human brain… and it is the
exact model for creativity.
Where were you, and what wereyou doing, when you had your
last great idea?
Where do we get our ideas?
Find a creative, inspiring environment, inside or
outside the office.
If you get ideas on the train, go take a train.
The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.
The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.
The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.
Capture your genius!
In any team or organisation, the most important factor in the quantity and quality of
ideas is attitude.
Suspend hierarchy, criticism and judgement.
Change “Yes, but...”to “Yes, and...”
Don’t write a brief,make a wish.
The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.
The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.
The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.
Linus Pauling
The only way to have good ideasis to have lots of ideas.
Reframe the challenge: look at the problem from a new
point of view.
Reframing the Challenge
Head (turn the challenge on its…)
Exaggerate the challenge
Assume nothing
Drawing board
Swap jobs
Unconscious writing
Recruit the world
Forget about it
Every week, do somethingyou’ve never donein your life before.
The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.
The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.
The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.
The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.
The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.
The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.
The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department.
The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative.
The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.
William Wallace
I have led you to the ring.Now you maun’ dance.
Kenny Harris www.headsurfing.com
[email protected] 466 8495
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