fujitsu collaborate to innovate
DESCRIPTION
The three Enterprise Innovation Networks The Irish Software Association (ISIN), Industry Research & Development Group (IRDG) and the Construction IT Alliance (CITA) EIN, all funded by Enterprise Ireland hosted a joint seminar on Tuesday 23rd October 2012 in the Dublin City Council offices on Wood Quay from 08.00am - 11.00am. There were 80 delegates in attendance and an additional 20 viewing the event online. The intention of this event was to focus on the need to Collaborate to Innovate for a successful future. The Opening address was given by Mr Greg Treston from Enterprise Ireland. Greg is Head of Research & Innovation. There was then a short Introduction to each of the Enterprise Innovation Networks. Speakers included Paul Sweetman of ISIN, Denis Hayes of IRDG and Suzanne Purcell of CITA EIN. This was followed by presentation on Collaborating with Third Level Research Institutes by John Whelan, Trinity College Technology Transfer Office and Tom Flanagan, DIT Hothouse. Three case Studies followed. Case Study 1: Dr. Yvonne Traynor, Henkel Case. Study 2: Sean Giblin, Cylon Controls. Case Study 3: Anthony McCauley, FujitsuTRANSCRIPT
COMMERCIAL IN CONFIDENCE © Copyright 2010 Fujitsu (Ireland) Limited
Collaborate to InnovateHow to Create a
Successful Collaboration
Anthony McCauley, Head of InnovationFujitsuOctober 23rd, 2012
Copyright 2009 FUJITSU LIMITED2
Fujitsu Ireland – Who we are, What we do
2
Established: 1935
Tokyo, Japan
R&D spend: US$ 2.6B
Fujitsu HeadquartersTokyo, Japan
175,000 employees
70 country operations
Established: 1969
Ireland
Revenue: €80M
350 employees
HQ Dublin
Infrastructure Services
CustomerServices
Platforms(Wintel, Solaris)
IT & BusinessConsulting
ApplicationServices
Finance (Insurance and Banking)
Telecommunications and Utilities
Government
Utilities
Fujitsu IrelandDublin, Swords
3
Fujitsu Laboratories
4
Fujitsu’s Motivation Opening New Markets – Health HSE, Utilities
ESB Test Bed and Centre of Competence for
Globalisation of Solutions Fujitsu Ireland become a Smart economy
leader Gain insights to next generation R&D aligned
to local expertise
Ireland
Insight to new R&D perspectives aligned to Fujitsu Labs research areas
Opportunity to collaborate with World Class Researchers
Develop Unique Collaborative Synergies Across Fujitsu Labs and IRL Research Groups
Fujitsu Laboratories
5
Choosing Your Research Partner Dedicate a single point of contact within your organisation to
establishing the collaboration – “we took a hands on approach” Define your business drivers for initiating a research project
How can the research reinforce your business and open new market potential
“Research Prioritisation Steering Group” – may guide your decisions
Decide whether it’s a collaboration or contract research Do you want to grow your own expertise or outsource the expertise
Develop a set of selection criteria aligned to your business requirements and research needs
Identify a single point of contact to guide you through the maze – IDA, Enterprise Ireland – “a strong relationship is key”
Form an Expert Group and get advice from different perspectives Undertake a Top-Down and Bottom-Up assessment of the research
groups Attend events and get a broad understanding of the research from a
number of perspectives http://www.isin.ie
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Working with Academia There are many research groups, what impressed us
Size, maturity, internationalism, engagement model, IP framework
Accept that Industry and Academia have different strengths Merge the innovation of research with commercial realities
Work with your company researchers’ to develop a research outline Aligned to furthering the industrial research roadmap But has a commercial focus
Assess the project planning capability of the research group Accept that project planning may not be their strong suite
Organise planning workshops to refine the outline and define the research project Allow researchers to explore and don’t stifle the creativity
Design a project that meets academic and commercial requirements A commercial solution that will expand your revenue potential Opportunity to publish and enhance their reputation
Be patient, ground-breaking research takes time to evolve
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Funding Options Know the boundaries of your budget
Based on the funding options there’ll be consequences for IP ownership
University overheads need to be factored into calculations
Understand the various grants and allowances that are available based on the research you’re undertaking IDA Grants R&D Tax Credit FP7/Marie Curie Funding
Expert advice is key when accessing the appropriateness of each funding option Understand what is involved to avail of the various grants– EI & IDA Tax Advise probably needed when considering R&D Tax Credit
There may be grants available to help with the costs of writing the proposals to avail of larger grants
Hiring Researchers from Abroad – talk to Irish Universities Association about Hosting Agreements
Great Advice On www.isin.ie
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The Impact At this early stage our collaborations are already
delivering value; Identifying what’s shaping the market of tomorrow
- new trends and challengesPlan 5-10 years ahead to shape Fujitsu
technology, products and servicesBring new thinking to existing R&D Open new markets through development of new
technologiesNew technologies to exploit the delivery of
existing or new servicesAccess to near-commercial solutionsAccess to a wider “family of experts” and
“dreamers”
It’s Worth All the Effort!
9 Copyright (c) 2012, Fujitsu Laboratories Ltd.