fujitsu collaborate to innovate

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COMMERCIAL IN CONFIDENCE © Copyright 2010 Fujitsu (Ireland) Limited Collaborate to Innovate How to Create a Successful Collaboration Anthony McCauley, Head of Innovation Fujitsu October 23 rd , 2012

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The three Enterprise Innovation Networks The Irish Software Association (ISIN), Industry Research & Development Group (IRDG) and the Construction IT Alliance (CITA) EIN, all funded by Enterprise Ireland hosted a joint seminar on Tuesday 23rd October 2012 in the Dublin City Council offices on Wood Quay from 08.00am - 11.00am. There were 80 delegates in attendance and an additional 20 viewing the event online. The intention of this event was to focus on the need to Collaborate to Innovate for a successful future. The Opening address was given by Mr Greg Treston from Enterprise Ireland. Greg is Head of Research & Innovation. There was then a short Introduction to each of the Enterprise Innovation Networks. Speakers included Paul Sweetman of ISIN, Denis Hayes of IRDG and Suzanne Purcell of CITA EIN. This was followed by presentation on Collaborating with Third Level Research Institutes by John Whelan, Trinity College Technology Transfer Office and Tom Flanagan, DIT Hothouse. Three case Studies followed. Case Study 1: Dr. Yvonne Traynor, Henkel Case. Study 2: Sean Giblin, Cylon Controls. Case Study 3: Anthony McCauley, Fujitsu

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Page 1: Fujitsu collaborate to innovate

COMMERCIAL IN CONFIDENCE © Copyright 2010 Fujitsu (Ireland) Limited

Collaborate to InnovateHow to Create a

Successful Collaboration

Anthony McCauley, Head of InnovationFujitsuOctober 23rd, 2012

Page 2: Fujitsu collaborate to innovate

Copyright 2009 FUJITSU LIMITED2

Fujitsu Ireland – Who we are, What we do

2

Established: 1935

Tokyo, Japan

R&D spend: US$ 2.6B

Fujitsu HeadquartersTokyo, Japan

175,000 employees

70 country operations

Established: 1969

Ireland

Revenue: €80M

350 employees

HQ Dublin

Infrastructure Services

CustomerServices

Platforms(Wintel, Solaris)

IT & BusinessConsulting

ApplicationServices

Finance (Insurance and Banking)

Telecommunications and Utilities

Government

Utilities

Fujitsu IrelandDublin, Swords

Page 3: Fujitsu collaborate to innovate

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Fujitsu Laboratories

Page 4: Fujitsu collaborate to innovate

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Fujitsu’s Motivation Opening New Markets – Health HSE, Utilities

ESB Test Bed and Centre of Competence for

Globalisation of Solutions Fujitsu Ireland become a Smart economy

leader Gain insights to next generation R&D aligned

to local expertise

Ireland

Insight to new R&D perspectives aligned to Fujitsu Labs research areas

Opportunity to collaborate with World Class Researchers

Develop Unique Collaborative Synergies Across Fujitsu Labs and IRL Research Groups

Fujitsu Laboratories

Page 5: Fujitsu collaborate to innovate

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Choosing Your Research Partner Dedicate a single point of contact within your organisation to

establishing the collaboration – “we took a hands on approach” Define your business drivers for initiating a research project

How can the research reinforce your business and open new market potential

“Research Prioritisation Steering Group” – may guide your decisions

Decide whether it’s a collaboration or contract research Do you want to grow your own expertise or outsource the expertise

Develop a set of selection criteria aligned to your business requirements and research needs

Identify a single point of contact to guide you through the maze – IDA, Enterprise Ireland – “a strong relationship is key”

Form an Expert Group and get advice from different perspectives Undertake a Top-Down and Bottom-Up assessment of the research

groups Attend events and get a broad understanding of the research from a

number of perspectives http://www.isin.ie

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Working with Academia There are many research groups, what impressed us

Size, maturity, internationalism, engagement model, IP framework

Accept that Industry and Academia have different strengths Merge the innovation of research with commercial realities

Work with your company researchers’ to develop a research outline Aligned to furthering the industrial research roadmap But has a commercial focus

Assess the project planning capability of the research group Accept that project planning may not be their strong suite

Organise planning workshops to refine the outline and define the research project Allow researchers to explore and don’t stifle the creativity

Design a project that meets academic and commercial requirements A commercial solution that will expand your revenue potential Opportunity to publish and enhance their reputation

Be patient, ground-breaking research takes time to evolve

Page 7: Fujitsu collaborate to innovate

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Funding Options Know the boundaries of your budget

Based on the funding options there’ll be consequences for IP ownership

University overheads need to be factored into calculations

Understand the various grants and allowances that are available based on the research you’re undertaking IDA Grants R&D Tax Credit FP7/Marie Curie Funding

Expert advice is key when accessing the appropriateness of each funding option Understand what is involved to avail of the various grants– EI & IDA Tax Advise probably needed when considering R&D Tax Credit

There may be grants available to help with the costs of writing the proposals to avail of larger grants

Hiring Researchers from Abroad – talk to Irish Universities Association about Hosting Agreements

Great Advice On www.isin.ie

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The Impact At this early stage our collaborations are already

delivering value; Identifying what’s shaping the market of tomorrow

- new trends and challengesPlan 5-10 years ahead to shape Fujitsu

technology, products and servicesBring new thinking to existing R&D Open new markets through development of new

technologiesNew technologies to exploit the delivery of

existing or new servicesAccess to near-commercial solutionsAccess to a wider “family of experts” and

“dreamers”

Page 9: Fujitsu collaborate to innovate

It’s Worth All the Effort!

9 Copyright (c) 2012, Fujitsu Laboratories Ltd.