colgate palmolive (india) ppt @ bec bagalkot mba
TRANSCRIPT
COLGATE-PALMOLIVE
(INDIA)
PRESENTED BY :-
B. S . PATIL
COMPANY PROFILE
• Rated as the #1 brand by the MODE Annual Survey for
• India’s Top Brands for eight out of nine years during the period
1992 to 2001
• Ranked as India’s Most Trusted Brand across all categories for four
consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted
Brand” Survey
• In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate was
rated the leading FMCG Brand, 2nd position in overall survey.
Distribution Network
• Numeric Distribution of Colgate Toothpaste @
Dec 2008:
• Urban 84%
• Rural 79%
Toothbrush Portfolio
TOOTHPASTE PORTFOLIO
PERSONAL / HOME CARE PORTFOLIO
CHANGES………..
School contact program
General awareness
Public dental checkups
Partnership with profession
CoNtI….• Over 10,000 dentists participated in OHM 2008
Expanded to more towns Non IDA dentists also
participated.
• Partnership with dental colleges for the first time
32 dental colleges participated in OHM 2008
Over 800 dentists.
• 24% increase in number of participating dentists
in OHM 2008.
“LIttLE DENtISt” ProGrAm
• Converting 1,21,825 children into Oral Care ambassadors.
Financial Strategy
THANK YOU