cole classic 2014 event report

Fairfax Events I Cole Classic Sunday, February 2, 2014

Event Report 2014


Contents 00

3

01 Introduction 4 -8

02 Audience 9-13

03 Charity 14-17

04 Partners 18-36

05 Merchandise 37-39

06 Expo 40-42

07 Marketing Strategy 43-68

08 Website 69-73

09 Signage 74-77

10 Registration 78-82

11 Hospitality 83-85

12 Winners Results 86-90


01 Sunday, February 2nd was the host to a fantastic 2014 Sydney Morning Herald Cole Classic. With a Manly finish the

heavens were smiling down upon us and the swimming Gods were watching. Water conditions were very good for

ocean swimming and all were very excited for a Manly finish. Something which event organisers hadn’t

experienced since 2010.

Neil Rogers was at it again in 2014, without his sidekick – HG Nelson, entertaining crowds from the Manly surf club

balcony . Kurt Hanson and Mike Westdorp were positioned on Manly beach, and did a fantastic job at rallying the

swimmers over the finish line. Even interviewing a few surprised swimmers as they were catching their breathes.

Once again, Manly Surf Club had water safety (identified by bright orange rash shirts) out in force. IRBs and

paddlers helped lead swimmers that strayed from the course, then provided encouragement for those struggling

along the way. General manager, Marc Manion said “this is the best Cole Classic I’ve been involved with, and I’ve

been around them for 10+ years. The swimmers and the public really enjoyed the Manly finish and the crowd

support as they ran up the beach”.

The 1km swimmers were sent off first at 8.00am, followed by the 2km at 10:30am. Event organisers were able to

shorten the length of the day with the last wave being 45mins earlier than in 2013.This was well received by

swimmers , water safety and event organisers.

Overall, the event was a huge success, received notably positive feedback from participants and other stake

holders and we look forward to another successful 2015 Manly finish!

4

Introduction &

Thanks


“Just want to congratulate you on

the excellent way you conduct

your events, the efficiency with

getting results is wonderful and

keeps competitors like me very

happy”

RJ Thomas, 3rd February 2014, via email


The Course

1KM and 2KM


The Course 9KM

7


8


9

02 Our Audience

1km Entrants. Starter, Finisher

Comparison

Total Entrants 1956

Total Female Entrants 922

Total Male Entrants 1034

Total Starters 1773

Total Finishers 1705

Female Finishers 809

Male Finishers 896


Comparison

Total Entrants 1670



Total Starters 1669

Total Finishers 1460

Female Finishers 460

Male Finishers 970


Comparison

Total Entrants 31



Total Starters 31

Total Finishers 29

Female Finishers 8

Male Finishers 21

Total: 3657 Entrants


Gender Demographics

Male 59%

Female 41%

Total

Male 53%

Female 47%

1km Challenge

Male 66%

Female 34%

2km Challenge

Male 74%

Female 26%

9km Challenge

Our Audience

10


11

0

1000

2000

3000

4000

Interstate Entries

Overseas Entrants

CANADA

HUNGARY

NEW ZEALAND

VIETNAM

ZAMBIA

GERMANY

SWITZERLAND

UNITED STATES

UNITED KINGDOM

Our Audience


12

0

500

1000

1500

2000

Northern Beaches

Eastern Suburbs

Western Suburbs South Coast

North Shore Northern Suburbs

Top NSW Areas

0 50

100

150

200

250

300

Top NSW Suburbs

Our Audience


03 Charity

The Charity Program

Online Fundraising System

Everyday Hero (EDH) was appointed to create a personalised, web-based fundraising system for the

event. The online system was promoted to all participants as the easiest way to raise money. The system

was used to calculate the total amount of money raised across all charity organisations.

The online fundraising system was accessed directly from the event website through the Give Gauge

fundraising tally, and had the following features:

• allowed participants to choose their favourite charity, then create and personalise their own

fundraising website page

• participants’ each had a unique website link which they could send onto their friends and family

to seek sponsorship

• the participants’ fundraising page had a fundraising tally, and personalised target participants’

could create their own blog to update friends on their progress

• if a participants’ favourite charity did not appear on the website, they could request it to be

added. Everyday Hero would then sign up the charity.

14


15

Charity

Overall Total

The overall total funds raised for 2014 was $190,091.67.

Online Fundraising Results A total of 371 hero pages were created in this year’s event with 69%

of these pages being active.

• 103 registered charities received donations

• The average raised per active hero page was $703.49

The top fundraising charities were:

• Mater, Sydney

• Kids Cancer Project

• Sanfilippo Children’s Foundation

• Melanoma Institute Australia

• Giant Steps Sydney – A school for children with Autism

Collectively these charities raised a total of $77,665.

One-off Donations Results

During the registration process entrants were given the chance to

donate an amount of their choosing to a list of registered charities.

This year 326 entrants donated a total of $4,877 funds upon

registering.

Sun Run & Cole Classic Combined Fundraising Totals


16

Charity

Highest Fundraisers

Top 5 Individuals

Top 5 Teams

Name Charity Funds

Mary Bromhead Melanoma Institute Australia $10,760

Anna Witty Giant Steps Sydney – A school for children with Autism $4,255

Penelope Kemp ANZOG Australia New Zealand Gynaecological Oncology

Group $3,900

John Reid Royal Far West $3,300

Stoddard Lance Sanfilippo Children’s Foundation $3,050

Team Name Charity Funds

Fugens Chemo Cottage

Swim Mater, Sydney $30,045

Team Aidan Kids Cancer Project $17,145

Team Adam’s Angels Duchenne Foundation $5,356.50

Squid Pro Quo The Salvation Army (NSW/QLD/ACT) $3,741.37

Supporting Scholarships The Royal Agricultural Society (NSW) Foundation $2,720


04 Partners

18


19


In their 3rd year of sponsoring the Cole

Classic FINZ once again supplied all the

swimmer s caps . FINZ also provided all the

volunteer and crew tees along with the

water safety rash vests.

The FINZ Official Cole Classic merchandise

was made available online for swimmers to

purchase during the entry process.

Official merchandise was also available to

purchase from the FINZ marquee on the

Saturday and Sunday on event weekend.

The FINZ Marquee provided great branding

on the promenade. FINZ also had CCB

signage and Wing Banners in the finish cute

20

FINZ

Image

Image


21

FINZ

Website Results

Partner Page logo

Click Throughs: 40


22

FINZ Electronic Digital Mail

FINZ used their eDM mention in the 10 Weeks

to Go eDM to promote their great range in

swim wear and to inform swimmers they will

have product for sell on event weekend.

A mention of their Merchandise range was

also included in the same eDM.

Clicks: 54


23


Gatorade, the Official Sports Drink provider,

in their 5th year of partnering with the Cole

Classic provided the hydration for swimmers.

The Gatorade drink station was set up on the

beach immediately after the finish line. The

drink station was branded with a Gatorade

6x3 marquee and Gatorade staff wearing G

Series tee’s.

The marquee also provided shade for the

drink station volunteers who helped set up

and serve.

A bottle of Gatorade and Gatorade towel

was also made available to the top 3 male

and female finishers in each of the events

(1km, 2km and 9km)

24

Gatorade

Image

Image


26

Gatorade

Website Results

Partner Page logo

Click Throughs: 45

Home Page Web Banner

Click Throughs: 19


27

Gatorade Electronic Digital Mail

Gatorade informed swimmers about the

importance of hydration and fluid intake

and how Gatorade can assist with this

Clicks: 35


28


In their 2nd year of partnering the Cole

Classic Virgin Active once again set up a

3x3 marquee on the beach after the

drink stations and handed out branded

bananas to swimmers to give them that

instant energy lift after getting out of the

water.

Virgin Active also had presence within

the expo area. The Virgin Active trailer

was set up running a promotional video

engaging swimmers passing by

promoting the WIN A YEAR OF HAPPINESS

competition.

29

Virgin Active

Image


31

Virgin Active

Website Results

Partner Page logo

Click Throughs: 46

Home Page Web Banner

Click Throughs: 60


32

Virgin Active Electronic Digital Mail

Virgin Active promoted Live Happily ever

active in their first eDM mention. Highlighting

the facilities available at their Frenchs Forest

club

Clicks: 10

Electronic Digital Mail 2

Virgin Active used their second eDM

mention to promote their campaign WIN A

YEAR OF HAPPINESS giving away fantastic

prizes including 12 annual Virgin Active

memberships, including personal training

Clicks: 144


Manly LS Club

Website Results Partner Page logo

Click Throughs: 85

33

Strategic Partner


ORIX

Provide the Fairfax Events Team with an SUV and two

Toyota Hiace Vans for use through the year. All 3

vehicles come in very handy on event weekend. ORIX

had signage in the finish chute and a team of 6 swim.

Partner Page logo

Click Throughs: 26

Manly Wine

Partner Page logo

Click Throughs: 60

Web Banner on Results pages

Date Added: 13/1/2014

Date Removed: 14/2/2014

Click Throughs: 46

Coateshire Partner Page logo

Click Throughs: 32

34

Supply Partners


Manly Council

Partner Page logo

Click Throughs: 89

35

Government Partner


05 Merchandise

37


Merchandise

38


06 Expo

The Ultimate Sporting Weekend Expo

The Expo for the Sun Run and Cole Classic (combined) was held over three days;

Friday, January 31, 2014 (Sun Run and Cole Classic)

Dee Why Surf Life Saving Club, The Strand, Dee Why

8am-8pm

Saturday, February 1, 2014 (Cole Classic collection and Sun Run finish line)

Adjacent to Manly Life Saving Club, Manly Surf Pavilion, South Steyne

7am-2pm

Sunday, February 2, 2014 (Cole Classic start/ finish festival)

Adjacent to Manly Life Saving Club, Manly Surf Pavilion, South Steyne

7am-2pm

All Cole Classic and most Sun Run packs need to be collected from one of the locations above resulting in an estimated

combined audience of 10,000 over the two events/ three days plus the additional beach-goers and supporters to Manly

over the weekend. As per 2013 the expo was at the finish of the Sun Run and the start/finish to the Cole Classic meaning

that nearly all competitors visited twice; once to collect their pack, once to compete.

The prices for a 3x3 plot were $1,000+ gst for all 3 days or $800+ gst for all weekend only

The added Friday date was well received with all five exhibitors from that day impressed with the strong and steady turnout.

40


41

Image Image


42


07 Marketing

Strategy

43

Marketing Objectives

• Position the Event as one of Australia’s largest ocean swims

• Drive entries to capacity (5,000)

• Promote the Event nationally to grow profile and entries

• Leverage The Sydney Morning Herald brand

• Communicate the Ultimate Sporting Weekend on the Northern Beaches (in

conjunction with The Sydney Morning Herald Sun Run)

• Raise funds for 800+ charities including Manly LSC

Marketing Strategy

In 2014, the Cole Classic marketing strategy primarily focused on driving

awareness and entries of the Event. This was achieved through strong and

consistent messaging about the Event across all mediums; while targeting a

broader audience and leveraging the sister event - The Sydney Morning

Herald Sun Run - as part of the ‘Ultimate Sporting Weekend” on the Northern

Beaches.

Marketing communications were mainly concentrated in both press and

online via The Sydney Morning Herald. Supporting this, various other Fairfax

channels were utilised to promote the event, these include: The Sun-Herald,

The Australian Financial Review, 2UE radio and the Fairfax Community Network.

Delivered via:

• Strong and consistent marketing across all mediums

• 12 week integrated marketing campaign

• National reach through media partners and the Fairfax network

• Social media

• Leveraging the EDH fundraising network and charity incentives


44

Campaign

Marketing Mediums:

The Sydney Morning Herald

The Sun-Herald

The Australian Financial Review

Fairfax Community Network

Radio (Nova 969 and SmoothFM)

Marketing collateral – street flags, banners and posters

PR

Online tiles

Website activity

eDM’s

Social Media

Third party databases (such as the Fairfax Events and

partner databases)

Marketing was conducted in the following

five stages:

Stage 1

Special Launch Offer

Stage 2

Early bird entries now open

Stage 3

Early bird entries closing soon

Stage 4

Last chance to enter

Stage 5

Charity specific messaging


All press advertisements were designed by the

Fairfax Media Art Studio. The ads feature the

Event logo and various images from the 2013

Event; highlighting the success and to further

encourage participation.

A full page press ad was also intermittently run

during the campaign, communicating the

Ultimate Sporting Weekend on the Northern

Beaches. This ad featured both Cole Classic and

Sun Run events.

From November through to January, press ads ran

across the extensive Fairfax Network, targeting

key audiences and informing readers of the

upcoming event.

These advertisements were a key element of the

events’ success in driving ongoing audience

engagement throughout the month.

In addition to the press advertisements, strategic

front page puffs were also obtained to drive

engagement and awareness of the brand and in

turn, event offering.

Press

46


Press

Sydney Morning Herald Corner Block

Sydney Morning Herald Full Page

Sydney Morning Herald Quarter Page Strip

Illawarra Mercury Advertisement

47

Sydney Morning Herald Homepage Hero

Australian Financial Review Advertisement


48

Event Guide


49

Press Schedule Appearance

Date Section Size $

4-Nov-13 The Guide 1/4 page strip $7,646.32

5-Nov-13 Digital Edition Full page $5,000




10-Nov-13 EGN 1/4 page strip $11,585.12

12/9/2013 The Guide 1/4 page strip $7,646.32

11-Nov-13 The Guide 1/4 page strip $7,646.32

16-Nov-13 Sport 1/4 page strip $9,615.60

17-Nov-13 Unwind - Classified T54 $28,962.80



23-Nov-13 Sport 1/4 page strip $9,615.60








12/15/2013 TV Guide Full page $30,585.28

12/16/2013 EGN 1/4 page strip $17,688.00

12/17/2013 EGN 1/4 page strip $17,688.00

12/20/2013 EGN 1/4 page strip $17,688.00

12/21/2013 EGN 20x11 $39,798.00

12/21/2013 Business 1/4 page strip $7,646.32

12/23/2013 EGN 1/4 page strip $17,688.00


50

Press Schedule

Appearance Date

Section Size $

12/23/2013 The Guide Full Page $30,585.28

12/24/2013 EGN 1/4 page strip $17,688.00

12/26/2013 EGN 1/4 page strip $17,688.00

12/27/2013 EGN 1/4 page strip $17,688.00

12/29/2013 TV Guide Full Page $30,585.28


1/2/2014 EGN 1/4 page strip $17,688.00

1/4/2014 Sport 1/4 page strip $7,646.32

1/5/2014 TV Guide 1/4 page strip $7,646.32


1/11/2014 Traveller 1/2 page H $23,170.24

1/12/2014 EGN 1/4 page strip $17,688.00


1/15/2014 EGN 1/4 page strip $17,688.00


1/17/2014 Australian Financial Review 10x7 $5,114.00

1/17/2014 Illawarra Mercury 12.88 x 9.2 11,900

1/19/2014 Sunday Traveller Large Strip $17,377.68


1/21/2014 EGN 1/4 page strip $17,688.00


1/22/2014 EGN 1/4 page strip $17,688.00




1/25/2014 Sports Full page $30,585.28

1/25/2014 Sports T8Pan (374x550mm) $38, 462.50

1/25/2014 Sports Full page $30,585.28

1/26/2014 TV Guide 1/4 page strip $7,646.32


1/28/2014 EGN 1/4 page strip $7,646.32

Total $778,570.48


51

Online

Site Placement State Dates End Date Impressions

SMH HP Hero 6/01/2014 6/01/2014 4,680,000

SMH HP Hero 16/01/2014 16/01/2014 4,680,000

SMH HP Hero 28/01/2014 28/01/2014 4,680,000

SMH Tablet Tboard 13/01/2014 31/01/2014 200,000

SMH Table Trec 13/01/2014 31/01/2014 200,00

In 2014, a major component of the marketing mix was online promotion.

Extensive tile placement was secured across a variety of assets, enabling the

Cole Classic brand high audience reach.

Cole Classic creative received extensive exposure on smh.com.au in the

following placements:

■ Homepage heroes

■ Major marketing tile (inaccessible to advertisers – reaching high amount

of eyeballs)

■ Spotlight tiles

■ iPad placements

■ Sports tile


Online Marketing

Sydney Morning Herald Homepage Hero Advertisement

Sydney Morning Herald Major Marketing Tile

52

Sydney Morning Herald IPad Advertisement

Sydney Morning Herald Intranet Tile


53

eDM Results

Date Sent Email Tile Stories Opened Opened % Click throughs Click through %

24 /11

10 weeks to go Total 353 53.39% 27 5.58%

Cole Classic

Homepage n/a

n/a

24

n/a

Finz n/a n/a

14

n/a

Sun run n/a n/a

13

n/a

Facebook n/a

n/a

8

n/a

7/12

8 weeks to go Total 409 50.74 10 1.24%

Everyday

Hero

n/a

n/a

6

n/a

Facebook n/a

n/a

12

n/a

21/12

6 weeks to go

Total 628 50.12% 23 1.84%

Sun Run n/a

n/a

18

n/a

Facebook n/a

n/a

6

n/a

Virgin Active n/a

n/a

10

n/a

19/1

2 weeks to go

Total 1,486 62.12% 136 5.69%

Virgin Active

n/a

n/a

144

n/a

Facebook n/a

n/a

8

n/a


54

eDM Results

Date Sent Email Tile Stories Opened Opened % Click throughs Click through %

26/1

1 week to

go Total 1,842 65.20% 456 16.14%

Manly Wines n/a

n/a

5

n/a

Facebook n/a

n/a

18

n/a

Instagram n/a

n/a

3

n/a

Cole Classic n/a

n/a

520 n/a

29/1

Important

Information Total 2,405 70.90% 154 4.54%

Marathon

Photos

n/a

n/a

21

n/a

Everyday Hero n/a

n/a

7

n/a

2/2

Congrats Total 2,401 82.62% 1,608 55.33%

Marathon

Photos

n/a

n/a

1,012

n/a

Everyday Hero n/a

n/a

21

n/a

Surf Swim n/a

n/a

193

n/a


55

Countdown eDM’s


56

Countdown eDM’s


57

Countdown eDM’s


58

Social Media Objectives

Increase brand awareness and consumer engagement

Communicate race information

Drive various social media audiences to the Cole Classic

website

Communicate key messaging

New in 2014, an extensive social media (Facebook) advertising

campaign was implemented to increase consumer

engagement, brand awareness , the number of ‘Likes” and in

turn, the number of participants registering for the event.

Facebook Likes

From November through February, the number of Likes on the

Cole Classic Facebook page has increased XX%. As

demonstrated in the graph below, the number of Likes

exponentially rose and peaked in January (the month before the

event).

These Likes have come from: Promoted posts

Page suggestions

Shared post by followers

Organic reach via striking visuals and motivational messages


59

Social Media

Reach

Through organic reach, the average post hit over 5,000 people

and paid reach averaged over 40,000.

Average Total Reach

Average Daily Total Reach – 13,794

Daily: The number of people who saw any content associated

with the Cole Classic Facebook page (Unique Users)

Average Weekly Total Reach - 70,417

Weekly: The number of people who saw any content associated


Average 28 Days Total Reach – 188,400

28 Days: The number of people who saw any content associated



60

Social Media


61

Paid Social Media Campaign

Goal:

•To drive signups to the Cole classic

•Increase social fans and interactions

Performance by Event:

Overall the Cole Classic campaign drove 4,975 website clicks

at a cost per website click of $0.80. The Classic posts also

prompted 6,028 social actions, of which 286 were page likes.

This represents 15% of the total page likes on the Cole Classic

Facebook page. Total impressions: 2,819,404 Clicks: 8,431 Unique Audience: 1,412,907

Performance by Audience:

The Generic Audience segment drove 8,976 website clicks at

an efficient cost per website click of $0.57. Generic also

prompted 10,327 social actions of which 367 were page likes.

The Friends of Fans segment drove 3,864 website clicks at a

cost per website clicks of $0.75. This segment also prompted

5,108 social actions of which 406 were page like.

Likes:

We saw a significant jump in page likes across both events

after commencing the paid activity . The numerous jumps in

daily peaks closely coincide with when new posts

commenced.

Reach: Prior to running the promoted activity, Cole Classic page posts

were reaching 686 unique people . After commencing

promoted activity on the 20th of December we observed a

consistent daily reach of roughly 20K, with peaks of 100k.


62

Swimmers’ Guide


63

Swimmers’ Guide


64

Swimmers’ Guide


65

Swimmers’ Guide


66

Swimmers’ Guide


67

Posters 180 posters were printed in A3. These

were distributed among sports clubs,

gyms and schools around Sydney.

Printable PDF versions were also emailed

out to the aforementioned.

In addition, a link to a downloadable

version of these posters were available

online under the FAQs info page.


08 Website

69


70

Website Overview of Visit Statistics

Top Pages Viewed

Statistics gathered from February 14, 2013 to February 14, 2014


71

Website

Visits by Device

Visits Overview


72

Website Engagement Statistics

New Visitors

Vs

Returning Visitors


09 Signage

Manly Promenade

Flags

Three Flags were displayed on the Manly

Beach promenade from January 1 until

February 3.

74


30m of mesh signage was displayed along Pittwater Rd, outside Brookvale Oval from

January 6 until February 3.

Pittwater Road Mesh

Full View of Artwork

Close up of Artwork

Close up of Artwork

75


The Media Backdrop was used across the

Ultimate Sporting Weekend as the backdrop for

the official presentations of the Sun Run and Cole

Classic. The backdrop was also left o display for

participants to take photos with.

76

Media Backdrop


10 Registrations

Pricing Structure

Number of Entrants

0

500

1000

1500

2000

1km - Open

1km - Age

Groups

1km - Elite

2km - Age

Groups

2km - Open

2km - Elite

9km - Dee Why to Manly

1797

97 63

1471

140 58

31

78


Wave Starts

Registrations

79


1km Wave Start Group Gender Comparison

2km Wave Start Group Gender Comparison

0

50

100

150

200

Male

Female

Total

0

200

400

Male

Female

Total

Registrations

80


81

iTab

iTaB is an engraved medal insert that fits neatly into the

back of the finishers medal, with two options for the

participant to have a personalised message or net

finishers time displayed on them. These are then posted

out within 3 weeks of the event. Once again these were

available for purchase during the registration process with

just under 6% of participants purchasing this.

Expo SMS

With almost 4000 participants coming to collect their race

packs from the Event Expo, participants received an SMS

containing their race bib number and collection details;

‘Hi John, your race pack no. for the 2014 Cole Classic

is111. Please collect, Friday 8am-8pm at Dee Why SLSC or

Saturday 8am-2pm at Manly SLSC.’

Event Day Results SMS

The results event day SMS was available for purchase

again in 2014 with just over 21% opting to purchase this in

the registration process. On event day as participants

crossed the finish line they received the following text

message;

‘Congratulations John on finishing the 2014 Cole Classic in

15 minutes. Looking for your next challenge? Keep

swimming at thesurfswim.com.au’

Technology Innovations


82

Image


11 Hospitality

This year, The SMH Cole Classic partnered with Manly Wine as the

Official After Party venue. The party was held for Event Sponsors,

stakeholders and our elite athletes as a post event celebration.

Held in the Beach Bar, Manly wine provided guests with a fabulous

range of share plates and drinks which consisted of home made

sausage roles, salt & pepper calamari and Pork & Kaffir Lime Pie.

83


84

Invitation

The invite for the Official After Party was

created by the Fairfax Art Studio in

conjunction with the 2014 brand

guidelines.

An event confirmation was also sent to

guest who RSVP’d for the event with a

title ‘Looking forward to seeing you at

this weekend’s SMH Cole Classic.


85


12 Winners Results Top 10

1km Male

Place First Name Surname Net Time State

1 Evan Stratton 10:59 NSW

2 Thomas Doyle 11:11 NSW

3 Elliot Long 11:14 NSW

4 John De Mestre 11:20 NSW

5 James Curll 11:54 NSW

6 Huon Fairbairn 12:12 NSW

7 Sean Daly 12:22 NSW

8 Lachlan Braddish 12:25 NSW

9 Dyls Bruce 12:39 NSW

10 Michael Aungle 12:52 NSW


1 Brittanee Newman 12:13 NSW

2 Jemima Stratton 12:28 NSW

3 Christie Krenkels 12:41 NSW

4 Abbey Cooper 12:41 NSW

5 Jade Garrett 12:46 NSW

6 Emily Doyle 12:51 NSW

7 Eliza Curll 13:14 NSW

8 Naomi Scott 13:21 NSW

9 Sophia Sillar 13:25 NSW

10 Kristen Sales 13:41 NSW

Top 10

1km Female

86


87

Winners Results


1 Alicia Caldwell 0:21:55 NSW

2 Siobhan O'Leary 0:21:56 NSW

3 Emma Payne 0:22:12 NSW

4 Olive Adams 0:23:10 NSW

5 Rebekah Sefton 0:23:12 NSW

6 Brooke Morgan 0:23:22 NSW

7 Zoe Whitfield 0:23:25 NSW

8 Christie Krenkels 0:23:33 NSW

9 Jacqui Robinson 0:23:35 NSW

10 Isabella Wolff 0:23:43 NSW


1 Callum Lowe-Griffiths 20:55 NSW

2 Ollie Signorini 21:09 NSW

3 Jacob Stevens 21:16 NSW

4 John De Mestre 21:25 NSW

5 Matt Fernandez 21:29 NSW

6 Davy Cameron 21:37 NSW

7 Joshua Stevens 21:50 NSW

8 Elliot Long 21:57 NSW

9 Bradley Ryan 22:13 NSW

10 Ben Blakeney 22:29 NSW

2km Male 2km Female


88

Winners Results 9km Male 9km Female


1 Cormac Guthrie 1:33:41 NSW

2 Lochie Hinds 1:34:42 NSW

3 Rowan Webb 1:37:27 NSW

4 Justin Hanby 1:43:36 NSW

5 Warren Smith 1:51:25 NSW

6 Daniel Vraca 1:53:19 NSW

7 Mark Houston 1:54:52 NSW

8 Andrew Krelle 2:05:59 NSW

9 Richard Thomas 2:06:09 NSW

10 Martin Palfrey 2:08:44 NSW


1 Zoe Whitfield 1:43:38 NSW

2 Rachel Wood 1:48:15 NSW

3 Wendy Green 1:58:42 NSW

4 Amanda Lehman 2:11:42 NSW

5 Melanie Brock 2:12:54 NSW

6 Jennifer Langgons 2:24:26 NSW

7 Emma Finnerty 2:28:20 NSW

8 Katie Price 2:51:33 NSW


89

Finish Times


90

cole classic 2014 event report

Documents

total finishers

total female entrants

total male entrants

total starters

female finishers

email fairfax events

best cole classic ive

manly finish