col competition teams brochure

7/27/2019 COL Competition Teams Brochure

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Demonstrate the success of your college or university programs bysending students to compete against top students from across theUnited States, Canada, and beyond. By supporting academic teams from

your program areas, you will showcase the quality of your programs to

your administration, community partners and alumni, you will bring inter-

national recognition to your students, your programs and your campus.

If any of the areas on the following pages align with your classes or pro-

gram area, there is one organization that allows you to showcase your

members and your program through a competitive events programCol-

legiate DECA.

Competitive activities include role-plays, case studies and professional

presentations. Events can be used in the classroom as experiential activi-

ties to measure member performancethen you send the top performers

to represent your school.

Every competitive event and activity includes face-to-face interaction with

a business/industry professional, validating the knowledge and abilities of

members through a comprehensive evaluation. Com-

petitive event transcripts are now available to

gauge how members compare to members

from their association (i.e., state, territory, or

province) and their international ranking

within their competitive event area. Chapter

advisors can obtain competitive event tran-

scripts after the International Career Devel-

opment Conference.

A school may choose to enter multiple

members/teams in any of the events.

Send your very best members to

compete with top members from the

United States, Canada, and beyond

The International Career Development

Conference provides members the

opportunity to network with business

and industry experts through industry-

related presentations, career-focused

panel discussions and internship and

employment opportunities. Additiona

conference activities include:

National Management Institute

Culinary Management Institute

Entrepreneurship Academy

Entrepreneurship Challenge

ENTREPR

ENEUR

SHIP

ENTRE

PRENEURSH

IP

ENTREPRENEU

RS

HIP

ENTREPRENEURS

HIP

EN

TR

EPRENEURSHI

P

MARKETING

+ SALES

BUSINESS

MANAGEMENT +

ADMINISTRATION

HOSPITALITY

+ TOURISM

FINANCE

+ ACCOUNTING

COMMUNICATIONS

+ TECHNOLOGY

CONNECTING THECLASSROOMTO THE

BOARDROOMESTABLISH COMPETITION TEAMSON YOUR CAMPUS

Visit us at www.collegiatedeca.org.


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BUSINESS

MANAGEMENT +

ADMINISTRATION

COMMUNICATIONS

+ TECHNOLOGY

BUSINESS MANAGEMENT & ADMINISTRATION

COMPETITION TEAMS

BUSINESS ETHICS (TEAM OF 2)

A team of two members analyze a business situation containing an ethical dilemma, then

present a resolution of the dilemma to a professional (judge) with experience in business.

BUSINESS LAW (TEAM OF 2 TO 3)

A team of two to three members analyze a real-world case law situation that deals with

marketing/business activity between two organizations, then present solutions/recommen

dations to a professional (judge) with experience in business.

BUSINESS RESEARCH (TEAM OF 1 TO 3)

One to three members partner with a local business to conduct research in the local market

to assess how to implement or improve the business corporate social responsibility plan. Members will prepare a written research

report and present ndings and strategies for improvement to a professional acting as the business owner.

HUMAN RESOURCE MANAGEMENT

An individual member analyzes a real-world human resource management case situation,

then presents solutions to a professional (judge) with experience in business.

MARKETING MANAGEMENT

An individual member analyzes a real-world marketing management case situation,


PROJECT MANAGEMENT

An individual member serving as a project manager leads and directs a cross-

functional team to complete a project plan. Project managers are responsible

for all aspects of the project plan and must complete the plan including sched-

ule, budget, and scope. The member will prepare a written project plan and

present to a judge acting as a company CEO.

RETAIL MANAGEMENT

An individual member will be challenged to perform marketing and manage-

ment functions and tasks in any retail establishment, then role-play with profes-

sionals (judges) with experience in business.

SALES MANAGEMENT MEETING

An individual member analyzes a real-world management case situation, then conducts

a meeting with one or more salespeople (judges).

COMMUNICATIONS & TECHNOLOGY

COMPETITION TEAMS*

ADVERTISING CAMPAIGN (TEAM OF 1 TO 3)

One to three members prepare an advertising campaign for any service, product, company

or business. The participant(s) will present the advertising campaign to judges acting as

prospective clients/advertisers.

EMERGING TECHNOLOGY MARKETING STRATEGIES EVENT (TEAM OF 1 OR 2)

Team designs a marketing strategy for a product or service using emerging technology so-

lutions. The participant(s) then demonstrate and explain the marketing plan to the potentia

client.

The objective for the 20132014 year is to create a comprehensive emerging technology

marketing strategy for a weekend music festival. Emerging technology strategies in-

clude, but are not limited to, web sites, mobile applications, social media outlets, animation, videos, and the like. The strategy

should include a clearly integrated brand identity for the festival.

PROFESSIONAL SALES

An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation

to a group of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product

or service to be used in a company, rm, or store in the operation of its business or a product or service to be sold to the

ultimate customer. The ability of the participant to interact with the buyers and initiate a purchase is the major focus of

this event.

*Most competitive events encourage the application of technology in the presentation to judges


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FINANCE +

ACCOUNTING

FINANCE & ACCOUNTING COMPETITION TEAMS

ACCOUNTING

An individual member will analyze a real-world accounting situation, interpret data, pro-

vide solutions to the situation, and then role-play with a professional with experience in

accounting.

BANKING FINANCIAL SERVICES

An individual member will analyze a real-world banking ser-

vices situation, developing ideas/solutions to the situ-

ation, then role-playing with a professional (judge)with experience in banking services.

CORPORATE FINANCE

An individual member will be challenged to demonstrate their knowledge and un-

derstanding of nancial concepts and how these concepts apply to the disciplines

of investment and corporate nance in both business enterprises and nancial

services institutions.

FINANCIAL STATEMENT ANALYSIS (TEAM OF 2 TO 3)

Two or three members acting as nancial consultants will analyze the year-

end nancial statements of two companies from the same industry, prepare

a written analysis, and present their ndings and recommendations to pro-

fessionals (judges) with experience in business.

HOSPITALITY

+ TOURISM

HOSPITALITY & TOURISM

COMPETITION TEAMS

ADVERTISING CAMPAIGN

(TEAM OF 1 TO 3)

One to three members prepare an adver-

tising campaign for any service, product,

company or business. The participant(s) will

present the advertising campaign to judges

acting as prospective clients/advertisers.

HOTEL AND LODGING

An individual member will be challenged to performmarketing and management functions and tasks in any

business enterprise primarily engaged in providing lodging, food and beverage services, special

events, and meeting spaces.

PROFESSIONAL SALES

An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group

of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product or service to be used

in a company, rm, or store in the operation of its business or a product or service to be sold to the ultimate customer. The ability

of the participant to interact with the buyers and initiate a purchase is the major focus of this event.

RESTAURANT AND FOOD SERVICE MANAGEMENT

An individual member will be challenged to perform marketing and management functions and tasks in

a restaurant or food service business.

TRAVEL AND TOURISM

An individual member will be challenged to perform marketing and management functions

and tasks in any business enterprise primarily engaged in satisfying the desire of people to

make productive or enjoyable use of travel services.


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ENTREPRENEURSHIP

COMPETITION TEAMS

ENTREPRENEURSHIPSTARTING A

BUSINESS (TEAM OF 1 TO 3)

One to three members develop a pro-

posal to start a business. As entre-

preneurs seeking start-up capital, the

participant(s) will present the proposa

to judges acting as potential investorsor nancial institution representatives

The proposed business may be a sole

proprietorship, partnership, corporation

or franchise. NOTE: This event is not de-

signed for businesses currently being

operated.

ENTREPRENEURSHIPGROWING A

BUSINESS (TEAM OF 1 TO 3)

One to three members will analyze thei

current business operations and identify

opportunities to grow and expand the

business. Options may include franchis

ing, expanding into new markets, openinga second location, licensing agreements

merging with or acquiring another busi-

ness, diversifying product lines, forming

strategic alliances with other businesses

expanding to the Internet, etc. NOTE

This event is designed only for business

currently being operated.

ONLINE BUSINESS PLAN

The objective of the Online Business

Plan competition is to provide Collegiate

DECA members interested in the eld o

entrepreneurship a comprehensive learning experience. This challenge will be dif

ferent from most business plan competi-

tions because it will operate completely

onlineno travel will be required. The

written business plan will be submitted

electronically and the oral presentation

will be delivered via Skype.

MARKETING

+ SALES

MARKETING & SALES

COMPETITION TEAMS

ADVERTISING CAMPAIGN

(TEAM OF 1 TO 3)

One to three members prepare an advertising

campaign for any service, product, company

or business. The participant(s) will present

the advertising campaign to judges acting as

prospective clients/advertisers.

BUSINESS-TO-BUSINESS MARKETING

(TEAM OF 2)

A team of two members analyze a real-world

case situation that deals with marketing/business activity between organizations,

then present solutions to a professional (judge) with experience in marketing and

business.

EMERGING TECHNOLOGY MARKETING STRATEGIES EVENT (TEAM OF 1 OR 2)

Team designs a marketing strategy for a product or service using emerging tech-

nology solutions. The participant(s) then demonstrate and explain the marketing

plan to the potential client.

The objective for the 20132014 year is to create a comprehensive emerging tech-

nology marketing strategy for a weekend music festival. Emerging technologystrategies include, but are not limited to, web sites, mobile applications, social me-

dia outlets, animation, videos, and the like. The strategy should include a clearly

integrated brand identity for the festival.

FASHION MERCHANDISING AND MARKETING

An individual member will be challenged to perform marketing and management

functions and tasks in retail establishments, wholesale establishments, and manu-

facturing rms primarily engaged in the merchandising and marketing of clothing

and related articles for personal wear and adornment.

INTERNATIONAL MARKETING (TEAM OF 2)

A team of two members analyze a real-world international case situation, then pres-

ent solutions to a professional (judge) with experience in international marketing

and management.

MARKETING MANAGEMENT

An individual member analyzes a real-world marketing management case situation,


PROFESSIONAL SALES

An individual member selects a product(s) and/or service(s), and the organization

and delivery of a sales presentation to a group of potential buyers of any item or

items to be sold to a company for resale, or an industrial or trade product or service

to be used in a company, rm, or store in the operation of its business or a product

or service to be sold to the ultimate customer. The ability of the participant to inter-

act with the buyers and initiate a purchase is the major focus of this event.

RETAIL MANAGEMENT

An individual member will be challenged to perform marketing and management

functions and tasks in any retail establishment, then role-play with professionals

(judges) with experience in business.

SALES MANAGEMENT MEETING

An individual member analyzes a real-world management case situation, then con-

ducts a meeting with one or more salespeople (judges).

SPORTS AND ENTERTAINMENT MARKETING (TEAM OF 2)

A team of two members analyze a real-world sports and entertainment marketing

case situation, then present solutions to a professional (judge) with experience in

sports and entertainment marketing.

ENTREPRENEURSHIP

col competition teams brochure

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