partners workshop #1€¦ · officiating the competition, the medical staff, the media corps (tv...
TRANSCRIPT
PARTNERS WORKSHOP #1
PROGRAM
1. Dakar 2020 General Presentation
▪ Preamble
▪ Communication Rights
▪ Field Action
▪ Hospitality
▪ Medias
2. Partners Presentation
3. Brainstorming & Additional Offers
PREAMBLE
PREAMBLE
DAKAR 2020
4
• 12 stages
• 8 000 km of race // 6 000 km of special
• 35% track // 65% sand
• 1 marathon stage for all categories
ROUTE
RULES• Roadbook in color delivered on D-Day on 4 stages
• No phones and GPS allowed
• Mandatory 15min stop-over for cars on stages over 300 km
• Dakar Experience for all categories except top pilots
PREAMBLE
DAKAR 2020
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COMPETITORS CALENDAR COMPETITORS
• 5 vehicles categories :
➢ Moto = 145 competitors*
➢ Quad = 30
➢ SSV = 32
➢ Auto = 38
➢ Trucks = 16
• July 15th
, 2019 : selection session for bikes and quads
• October 31st
, 2019: registration closing
• December 5th and 6th : European Technical Scrutineering & Vehicles Boarding (Marseille)
• January 1st and 2nd : vehicles recovery (Jeddah)
* Registred on 22/09/2019
PREAMBLE
DAKAR 2020
6
NATIONALITIES PROFILES
• Professionals // Amateurs
• Rookies // Legends
• Women
• Original by Motul
• Competitors from all over the world
➢ 16 countries from the Americas,
➢ 10 countries from Africa,
➢ 28 countries from Europe,
➢ 9 from Asia
• Competitors from the Middle-East region
➢ Auto: Yazeed Al-Rajhi (Saudi) (Overdrive)
➢ Auto: Yaser Hamad Seaidan (Saudi) (Mini)
➢ Moto: Mohammed Al Balooshi (UAE)
➢ Moto: Abudllah Al Shatti (Kuwait)
COMMUNICATION RIGHTS
COMMUNICATION RIGHTS
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Co-Branding
Logos
Official
Poster
Official
Map
Each application of the Dakar signs shall be submitted to the Organizer for approval before use
Short Version
Standard Version
PHOTOS AND VIDEOS
9
ACTIVATION
Source: Dakar photo library https://mediacontent.aso.fr
Rules of use: mention photographer (credit)
IMAGES
RACE
VIDEOSRACE
ACTIVATION*
Source: Dakar Dailymotion/YouTube accounts
Rules of use: embed or crosspost
Sponsor’s brief to be sent by: November 15
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WITH CO-BRANDING LOGO WITH DAKAR LOGO
Co-branding logo only
➔ Through A.S.O or the
sponsor’s own retailer
Contact: [email protected]
/!\ Any use of the EVENT’s graphic chart by the SPONSOR on a promotional item for commercial purposes will have to be
ruled and determined by an additional licensing contract.
Contact: [email protected]
Co-branding logo + Dakar logo
➔ Through a Dakar official
licensee
Contact: [email protected]
MERCHANDISING
FIELD ACTIONS
FIELD ACTIONS
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FIELD ACTIONS
Dakar Village SamplingDakar Service Center // Oasis
Zone
FIELD ACTIONS
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DAKAR VILLAGE
DAKAR RALLY EXPERIENCE
• Public Access - Symbolic Entrance
Fee (partners will receive invitations)
• Closed Park
• Vehicles parade on the podium
• Podium Sponsor Animations
• Firming sessions and interviews
• Video content
• Dakar museum
• Gaming Area
• Sport shows (FMX, stunt…)
SPONSORS AREA
• Dedicated area open to the public
without restrictions
• Animations, sampling
• Sponsor logo on screens
• 30 seconds video clip of your brand
• Speaker’s announcements
Confirmation of participation before: October 30
FIELD ACTIONS
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DAKAR VILLAGE
ARRIVAL IN JEDDAH WAITNG PARK
CLOSED PARK
UNLOADING PARK
ADMINISTRATIVE
SCRUTINEERING
TECHNICAL
SCRUTINEERING
PARADE AND
INTERVIEW ON THE
DAKAR VILLAGE
PODIUM
TRANSFER TO THE
CLOSED PARK
PODIUM
CEREMONY1ST STAGECLOSED PARK
JANUARY 2 - 3 - 4
JANUARY 5JANUARY 4 - PM
SCHEDULE
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DAKAR VILLAGE
CLOSED VEHICLES PARK
START PODIUM
-
TECHNICAL & ADMINISTRATIVES
SCRUTINEERING (TBC)
MEDIA CENTER
-
CLOSING CONCERT
START
• Location: Jeddah
• Dates: 2-3- 4th of January
FIELD ACTIONS
DAKAR VILLAGE
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FIELD ACTIONS
DAKAR VILLAGE – Plan Example
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REST DAY*
• Location: Al Diriyah – Riyadh
• Dates: 10th & 11th January (Arrival of Stage 6)
FIELD ACTIONS
DAKAR VILLAGE
FINISH*
• Location: Qiddiyah
• Dates: Friday 17th January ( Last Stage and Podium)
• Podium with presentation of the competitors at the end of
the stage 6
• Giant screen in the centre of the Village
• Bivouac just next to the Village
• Motorsport shows
• Sponsors and stands
*To be confirmed
• Arrival Podium of the Rallye - Official Ceremony
• Motorsport shows
• Sponsors and stands
• Giant Concert at the end of the day
FIELD ACTIONS
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CONCEPT
• Festive moment with the public during
protocol ceremonies
• Brand exposure during this key moment
• Sampling by hoste(sse)s
• Animations
/!\ Minimum stock of 5,000 goodies to participate
SAMPLING OPERATION
OBJECTIVE
• Increase brand awareness
• Communicate with your end consumers
Confirmation of participation before: October 30
FIELD ACTIONS
19
The bivouac is a working area located between the finish
time controls and the start of a stage. It is a controlled and
secured closed surface area, which access is exclusively and
uniquely reserved for all persons accredited by the Organizer.
• Between 2,500 and 3,000 people gather there daily
• The competitors and their assistance crews
• Assistance between competitors still in the race and
vehicles and / or persons entered in the assistance
category is allowed.
• The Organization: the organizers, the race marshals,
officiating the competition, the medical staff, the media
corps (TV production teams, digital teams, journalists,
photographers), the sponsors offering services, the
guests
BIVOUAC
FIELD ACTIONS
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CONCEPT
• Dedicated area in the bivouacs
• Service offered to all competitors, media
and organization
• Service should be useful, free
• Operation timings: daily from 3pm to
11pm (except on marathon bivouacs)
DAKAR SERVICE CENTER (DSC) & OASIS ZONE
ACTION
• Activate your brand by offering products or
services
BFGoordrich Tires Workshop
Motul Racing Lab
Kärcher Cleaning Center
Civa Lounge
OBJECTIVE
• Build relationship with motorsport professionals
• Strengthen the brand equity
• Gather data for R&D, sales…
Confirmation of participation before: October 30
ACCREDITATION
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DAKAR VILLAGE
Bracelets for partners staff
➔ Included in the contract
BIVOUAC
- Accreditation for sponsor Director
➔ Included in the contract
- Accreditation for Dakar Service
Center staff
➔ subject to additional costs if not
included in the contract
MEDIA
- Permanent Accreditation
- Daily Accreditation
➔ Refer to
https://www.dakar.com/en/ide
ntification-media-area
Request to be sent by: October 30
HOSPITALITY
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HOSPITALITY
Scrutineering Podiums Bivouac
HOSPITALITY
HOSPITALITY KARCHER
BF GOODRICH
• BRING TOGETHER YOUR EMPLOYEES & SUBSIDIARIES AROUND SPORTING PROJECT
• INVITE YOUR CLIENTS & PROSPECTS AT THE HEART OF THE DAKAR
• RELAY ONLINE CONTESTS TO WIN VIP INVITATIONS
• REINFORCE YOUR CUSTOMER EXPERIENCE
PRIVILEDGE MOMENTS WITH YOUR NETWORK
25
SCRUTINEERING
HOSPITALITY
Invitations to the administrative and technical checks.
• Date : January 2, 3 & 4
• Location: Jeddah
This program includes:
• Guided visit (by a pilot)
• Access to lounge area
• Cocktail
• Private parking
Program not available for saleConfirmation of the invitations to be sent by: November 15th
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DAKAR CLUB PODIUMS
HOSPITALITY
Start Podium
Arrival Podium
Program available for sales also
Invitations to the Podium private lounge area.
Start
• Date : January 5 PM
• Location: Jeddah
This program includes:
• Access to hospitality area
• Cocktail (finger food) and open bar
• View on competitors passing on the podium
• Presence of pilots and ambassadors
• Welcome gift
• Private parking
Arrival
• Date : January 17 PM
• Location: Qiddiyah
Confirmation of the invitations to be sent by: November 15th
Invitations to the restricted area of the organization and competitors bivouac.
• Date : to be confirmed
• Location: to be confirmed
This program includes:
• Access to the bivouac
• Access to the hospitality area : finger food, open bar, lunch or dinner
• Guided visit (by a pilot)
• Welcome gift
• Private parking
The sponsor will also benefit from 1 access for its commercial/representative that will accompany the guests (only in case of
guests presence) including: access to the bivouac and lounge, and guided visit.
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DAKAR CLUB BIVOUACS
HOSPITALITY
Program available for sales alsoAllocation of the invitations to be sent by: November 15th
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MEDIAS
30
MEDIAS
MEDIAS
Digital Visibility Press Relations
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Digital Ecosystem
MEDIAS
Social media
Cross-posting of official videos on
partners’ pages and accounts
Dedicated post from Dakar official
accounts mentioning partners’
accounts
Video games
App
PC
PS4/Xbox
App
5 millions visits
Advertising campaign
Scrolling banner:
logo/hyperlink
Videos
57.9 millions views
(+8% vs 2018)
Website
12.8M visitors (+56% vs 2018)
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DIGITAL VISIBILITY
MEDIAS
Logo in the partners sections
Advertising campaign
Brand promotion on the Dakar website
and appVisibility on the 4 website versions
(EN,FR,ES,AR )
Web Site Dakar App
Content to be sent by: November 15
ADV
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DIGITAL VISIBILITY
MEDIAS
New Media Content
• Right to use official videos via Dailymotion/YouTube (embed)
• Right to use official videos on Facebook (via crosspost)
Dakar Social Media
• Visibility on the Event ‘s Social Medias
/!\ Content shall be linked to the partnership
MEDIAS
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CONCEPT
• Dream. Dare. Live it. // Unknown, Unexpected, Unbelievable” // Like never before” / “Chapter 3” // most challenging
• Vision 2030 and country opening
• Tourism and local remarkable sites : Hail, Diriyah, Al-Hijr, Al-Hassa Oasis
• Sustainability and innovation
• Saudi drivers
DAKAR COMMUNICATION PLAN
EVENTS
• October 4th, 2019: Emirates Motorshow in Dubaï
• November 21-26th, 2019 : Saudi Automotive Festival in Riyadh
To be confirmed:
• October-November 2019 : Riyadh Season
• December 2019 : Saudi Arabian Motorshow in Riyadh
MEDIAS
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CONCEPT
• Press Conferences: presentations to the
Media
PRESS RELATIONS
ACTION
• Invitations
• Activation opportunities
• Press Folder delivery
• Promoters
• Database Use
Charlotte TOCANNE – [email protected]
Mobile : +33 6 79 52 18 79
Fabien BITARD – [email protected]
Mobile : +33 6 49 53 19 64