Price: £2.50

September 20 – September 26, 2013 • No. 2334 • www.coinslot.co.uk

East Riding of Yorkshire: Co

COMMENT

The current periodof high growth inonline Bitcoin gam-bling might just bethe precursor to Bit-coin becoming theindustry standard inthe worldwide onlinegambling industry.

23

Industry news 4Seaside amusements 8Arcade Management 10B2B Listings 16Latest machines charts 18For sale, wanted + opps 19Jabro Surreal Soccer 22Comment and opinion 24

COINSLOT

Bridgend based gamingmachine manufacturer

Empire Games - part of the AstraGaming Group - is making sig-nificant strides in the single sitesector courtesy of its latest Cat-egory C AWP, Raising The Stakes.The quality and appeal of thegame, which is the firm’s firstmajor hi-tech offering for sometime, has been acknowledgedthis week by major pub retailerMarston’s who gave it fullapproval status.

John Walker, leisuremachines manager atMarston’s, commented: “I’mpleased to be able to confirmthat Empire Games’ latest game,Raising The Stakes, has been

approved by Marston’s. It rep-resents another manufacturermaking good progress in theCategory C analogue market, sowe’re happy for them and look-ing forward to seeing what thegame can do. It’s refreshing tosee another brand adding extrachoice in a sector that thriveson variety and hopefully thesuccess of Raising The Stakeswill help support more prod-uct coming through fromEmpire in the future.”

Empire director Craig Beerviews the success of RaisingThe Stakes as a welcome returnto form, particularly on hi-tech,which was the genre thathelped define Empire’s style

The East Riding of Yorkshirehas a long and distinguishedcoin-op heritage. The resorttowns of Bridlington, Hornseaand Withernsea, for example,all still provide for a host oftraditional seaside activitiesand attractions. Bridlington inparticular boasts a number of

arcades and FECs, includingLeisureland, Harrison Leisure,John Noble & Sons, JMSAmusement, Taylor Made Fun,John Ling Amusements andShaw Anthony Leisure.Hornsea’s best-known arcadesare Carousel Amusements,Barnstorm and Pastimes

Empire secures Marsfor Raising The StakCATEGORY C

2334-p02-inside flap:Coinslot NEW 17/9/13 15:28 Page 1

re: Coin-op’s long heritage

ESSENTIAL GUIDE

It’s all joy at JoylandAMUSEMENTS

Arcade systems are go10

September 20 - September 26, 2013 • No. 2334 • www.coinslot.co.uk

8

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ast Riding of YorkshireCouncil and BACTA areworking together to pilot

a joint initiative which will seegaming premises, such as seasidearcades, accredited from Octoberas part of a scheme in the regionto recognise good practice.

The scheme, which is beingimplemented to reduce burdenon business and promote self andco-regulation with the licensedtrade, aims to raise standards ongaming premises within the EastRiding, promoting social respon-sibility and public health issues.

The programme will provide asystem of support and advice tobusiness, assisting the trade toself help and working as co-regu-lators with the recognised tradeassociations in sharing informa-tion from audits and inspections,working together to set andmaintain high standards of prac-tice and promote compliancewithin the trade.

Paul Bellotti, head of housing,transportation and public pro-tection at East Riding of YorkshireCouncil, said: “The council has apositive working relationshipwith the gaming and bettingindustry and hopes to strengthenthis further through the imple-mentation of the East Riding ofYorkshire Gaming AccreditationScheme.

“The aim of this joint initiativeis to recognise existing good prac-tice within the industry locallyand, through partnership work-ing, ensure standards remain atthe high level we currently haveacross the East Riding. The schememay benefit members through areduction in their licensing feesand fewer formal inspections.”

Councillor Jackie Cracknell,cabinet portfolio holder for com-munity involvement and per-formance, said: “Research hasshown that by 2015, the UK

online gambling industry willhave doubled in size since 2008and will be worth over £2.74bnwith over 2,500 online gamingwebsites to choose from. We arevery concerned about theincrease in online gaming and thedetrimental impact on people'slives if they become addicted,leading in some cases to debt andimpacting on health throughstress and depression.”

She concluded: “However, thecouncil has little control over

online gaming, so we are pleasedto be working closely with localbusinesses to ensure gaming, anduse of our seaside arcades,remain an exciting and pleasura-ble experience. By raising aware-ness of the issue with youngpeople directly, the councilhopes to address any concernschildren or parents may haveabout online gaming and helpthem make informed choices andavoid becoming addictive gam-blers in the future.”

12MONTHSTO PAY!

and cemented itsearly reputation. Hestated: “With helpfrom Bell-FruitGames, via their cab-inet and technology,we are now able toenter the new buildmarket with excitingproducts like RaisingThe Stakes. Havingaccess to those qual-ity resourcesenables us to honeour skills in the pubmarket and givesus a chance tocompete withour establishedpeers.”

BACTA to work with EastRiding of Yorkshire Council COLLABORATION

Trade body BACTA is to work closely with East Riding of Yorkshire CouncilAccreditation Scheme and school support to raise awareness and standards aroundgambling and online gaming.

E

Amusements. Withernsea,meanwhile, offers the likes ofFantasy Island Amusements,Games King and Smiles ForMiles. In all, the three resortsfeature a good selection ofcoin-op entertainment, rangingfrom low stake fruit machinesto the latest video game

technology, bowlingcomplexes and children’sadventure playgrounds. WithBACTA and the local councilworking together on theirgaming accreditation scheme,all visiting families will knowthat the above premises aresafe, legal and responsible.

Marston’s approvalStakes

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4 Coinslot September 20 - September 26, 2013

Industry TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk�

ound Leisurejukeboxes featur-ing Milestones in

Music technology havebeen a high-profile digi-tal jukebox solution inUK venues for the pastsix years becoming afirm favourite with oper-ators.

However, that is allgoing to change: for thebetter. The firm alongwith Soundnet has setout to make it an evenmore attractive optionwith the release of a newmodel called Music Mile-stones. The objective isto deliver the most com-petitively priced Mile-stones jukebox ever,retailing at £1645 includ-ing a £205 cashback fromSoundnet.

Music Milestones featuresonline connectivity for theconvenient uploading oftracks plus the benefits of theOpWeb online management

system. It alsoboasts the D4 - Digital 4 chan-nel amplifier that has provedhugely popular in The Pulseand VenueHub range.

“The Milestonestechnology is by farthe most popularjukebox technol-ogy within the UKand along with theV-Hub, is the onlymachine range to beable to offer the fullOfficial Charts on aweekly basis,” com-mented Chris Black.“The Milestonestechnology hasbecome thebedrock of theBritish pub over thepast six years, notonly because of thebullet-proof tech-nology but alsobecause the endusers love it. Overthe next few months

other exciting develop-ments will be released for theMilestones In Music technol-ogy to further cement it as afantastic long-term product.”

Soundnet has invested heav-

ily with the new Milestones inMusic platform and to confirmits commitment to the newmodel it will contribute to thepurchase of the new MusicMilestones jukebox with a£205 cashback deal. Sound-net’s James Luck believes thisoffer gives operators a valuableopportunity to make a timelyinvestment in their jukeboxestates. “We believe this newmachine will enable UK oper-ators to fully upgrade their 10year-old Surfer estate. We areoffering cashback to encour-age customers to move theirmachines around and consoli-date their jukebox businesswith a ‘gold standard’ Mile-stones jukebox,” he said.

“The deal we signed withThe Official Chart Companyand the extensive work wehave done in updating theOpWeb online operator man-agement system means this isa sound investment that iscompletely future-proof,” Luckconcluded.

OPERATORS

The IOA Group, Britain’slargest independent

machine operator, has given itssupport to calls to extend SmallBusiness Rate Relief (SBRR) topubs beyond the plannedexpiry date of March 2014.Withdrawing the 100 per centrelief on properties with a rate-able value of £6,000 or less will,according to figures producedby the British Beer & Pub Asso-ciation, cost the sector an esti-mated £15m over the next year.The relief applies to some16,000 pubs in England andWales and is worth an averageof £1,000 per pub.

Speaking on behalf of theIOA Group, chief executivePeter Weir said: “The IOA is led

by an executive team of busi-ness entrepreneurs who knowonly too well the impact busi-ness rates can have on com-mercial enterprises,particularly when an organisa-tion or sector has made all ofthe strategic changes and tacti-cal tweaks it can to help navi-gate its way out ofrecession. The recoveryin the pub sector is atbest fragile and any-thing which threatensto derail the pub busi-ness is bad news for theIOA Group and themachine developmentand supply chain at large.

“Pubs play a centralrole in the socialand economicfabric of local,

regional and of course thenational economy. The govern-ment showed sensitivity andawareness when it abolishedthe beer duty escalator andfrom a machine perspective weare all hopeful of receiving a

positive outcome withregards to the Cate-

gory C jackpotlevels. The IOAwill be writingto all of the con-stituency MPsserving its 22depots toexpress oursupport for the

extension ofSBRR.”

IOA backs SBRR scheme

Sound Leisure and Soundnetroll out new technologyDIGITAL JUKEBOXES

Leeds-based Sound Leisure and its music supply partner Soundnet have set out to improve theMilestones in Music technology with the release of a new model called Music Milestones. The two firmsclaim this will be the most competitively priced Milestones jukebox ever produced.

POLITICS

Derek Webb, co-funderof the Campaign for

Fairer Gambling, helpedbankroll Nick Clegg’s LibDem conference lastweek. Webb donated areported £40,000 into theGlasgow-based event. His donationwas spent on the likes of securitypasses, receptions, adverts and aconference stand.

Gerry Sutcliffe, Labour MP andex-gambling industry minister, wasquick to comment: “The Lib Dems’decision to accept cash from some-one who made a fortune throughgambling will raise eyebrows.”

Apparently since October 2011,Webb and his partner Hannah

O’Donnell have donatedapproximately £125,000,making them two ofDeputy PM Nick Clegg’smost generous support-ers.

A Lib Dem spokesper-son stated: “Mr Webb issponsoring events to

highlight the issue of problemgambling.”

Webb’s Campaign for FairerGambling is calling for a clamp-down on FOBTs in bookmakers,which is backed by the Lib Dems.The party has denied that Webb’sdonations have influenced theirpolicies. Webb insisted his cam-paign against the bookies is notaimed at protecting his interests incasinos.

Webb provides funding boostfor Lib Dem conference

SCONTENT

If ‘content is king’ then Project is has tobe a contender for the UK games devel-

opment throne. Hot on the heels of Bootyand The Beast, Project has announced thelaunch of Mega 7’s, the first random stylegame to enter the ever growing library ofcontent available for the TS 22 cabinet.Mega 7’s raises the number of gamelaunches made by Project to 10 since thestart of the year, underlining its commit-ment to provide operators with the mostcomprehensive portfolio of game styles,themes and entertainment to select from.

Tony Boulton, managing director ofProject, explained: “As we’ve alwayssaid, players want choice and the launchof Mega 7’s means that we have thebroadest mix of gaming styles on ourcompendium as possible. A soft ‘bottomend’ score card is complemented by arange of high value wins on the 7spayout which present the player with adifferent set of jackpot permutations anda different game play. Free spins, whichwe believe to be an essential feature onsimple play B3s, provides a great menuof winning outcomes which adds to theoverall experience.”

Mega 7s is available as a £1/£2 game.

Project addsrandom option toTS 22 offering

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AG Expo organiserKaren Cooke is cer-tainly in no doubt

about the need to continu-ously strive for improve-ment: “Despite theeconomic climate, EAGInternational has contin-ued to grow. There is a realrisk that as a trade showbecomes established, itbecomes formularised. Weknow from our supportersthat the basics are right;ExCel is a highly profes-sional venue and the tradi-tional timing of the thirdweek in January (21-23) isperfect for the industry.

“Even after 15 years ofexhibition management, Inever cease to be surprisedby the number of peoplewho think we disappear atthe end of the show for an11 month holiday! We’vespent the last eight monthsconsulting with the show’smany interest groups,taking new ideas on boardand refining the show’soffering. EAG Interna-tional’s main function is toprovide a platform fordoing business and we takeour part in this very seri-ously,” promised Karen.

EAG International chair-man Martin Burlin is posi-tive about the upcomingEAG International 2014:“The industry is far from

euphoric about futureprospects, but thereappears to be potential forgreater optimism than inrecent years,” he suggested.

“For many operators, theMGD demons have nowbeen exorcised and with agreat summer behind usand the Triennial finally inprospect, purchasing plansare being laid for the forth-coming year.

“Government is alsofinally recognising theplight of our coastal townswith a number of publicand private sector develop-ment projects under way,”concluded Martin.

Online registration forthe 2014 show commenceson October 1, coincidingwith the launch of a new-look EAG Internationalwebsite. Karen Cookeexplained: “The show’swebsite has had a completemakeover. We very muchsee www.eagexpo.com asan up to date resource andhope that both visitors andexhibitors will visit regu-larly to catch up on thelatest news and informa-tion about the show and itsexhibitors.

“The re-designed site issimpler to use with every-thing in one place, be itonline registration, standbooking, hotel reservations

and advice about travel toExCel. We would urge visi-tors to register and arrangeaccommodation as soon aspossible as next year wewill be sharing ExCel withanother expo and hotelspace will be in highdemand,” warned Cooke.

EAG’s exhibitors are setto benefit from a wider pro-motional campaign withnew press and media part-ners reflecting the show’sincreasing appeal to theleisure and attractions sec-tors.

Cooke continued:“Exhibitors place a greatdeal of trust in us and wemust continue to add valueby heavily promoting theshow to potential buyers,both in the UK and over-seas. Currently we’re work-ing with more than 50publications and we willprovide assistance toexhibitors by working withthem to promote newproducts and initiatives ontheir behalf - it’s all part ofthe service.”

Closer to the event, EAGInternational’s new mediacampaign will swing intoaction, circulating newsand views on productlaunches and innovations,as well as the numerousnetworking events sur-rounding the show.

EAG wheels start to turnas best ever showtargeted by organisers

TRADE SHOWS

The annual coin-opgathering EAGInternational hasnow completed foursuccessful yearsearning itself aunique positionwithin theamusements andattractions sectors.And the focus is onmaking 2014 a showto surpass allprevious events.

BUY-OUT

Bell-Fruit Games’ salesand marketing director

John McLoughlin hashailed Novomatic’s recentbuy-out of Netherlands-based Eurocoin Gaming asa ‘positive move’ and onethat further cements along established relation-ship between BFG and theDutch firm.

He commented: “We are

delighted that EurocoinGaming is now part of theNovomatic Group. We atBell-Fruit have workedwith all the team at Euro-coin for many years andhave the greatest respectfor Wim Wouters, Ton Lueband Paul Strikers, andindeed for the whole team.We now look forward toworking even more closelytogether as members ofthe Novomatic family.”

McLoughlin welcomesNovomatic/EurocoinGaming deal

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6 Coinslot September 20 - September 26, 2013

Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

ARCADES The story behindarcade management systemsand solutions. 10

LEGISLATION

The Gambling Commission has publishedconsultations on proposed changes to the

rules governing licensed gambling operators. The changes, designed to enhance con-

sumer protection and improve gamblingregulation, are set out in proposed amend-ments to the Licence Conditions and Codesof Practice and proposals for the protectionof customer funds.

While many of the changes will affectthose who offer gambling facilities via web-sites or phones, there are a number ofimprovements - including some aspects ofthe proposals relating to protecting cus-tomer funds - that will affect premises-basedgambling operators.

The proposed changes include: more clar-ity on the Commission’s expectations thatoperators will work with us in an open andcooperative manner; enhanced and consoli-

dated information requirements for operatorssharing information with the Commission;enhanced dispute resolution procedures.

In addition, the changes will also detailscontrols on poker and other networks; clarifi-cation regarding sufficient betting facilities atpremises offering remote gambling facilities;and better protection of customer fundsincluding the introduction of a simple ratingsystem to inform consumers of the protec-tion they receive.

Final decisions following consultation onthe changes will be made and announced earlyin 2014, with most of the changes expected totake effect next spring.

A Gambling Commission spokespersonsaid: “These proposed changes are intendedto enhance consumer protection andimprove gambling regulation. We want to col-lect people’s views on the proposals duringthe public consultation which will run untilearly December.”

Commission toconsult on changesto conditions andcodes governinggambling industry

elfast could have itsfirst casino soon ifRank’s plans are ful-

filled. Rank, which ownsMecca Bingo, already has35 casinos in Britainthrough its subsidiaryGrosvenor Casinos, but hasso far been unable toexpand to Northern Ire-land because of tighterlegal restrictions than inthe rest of the UK.

Its interest in NorthernIreland has been piqued by

a change in the law in theRepublic to allow theestablishment of 40 smallcasinos there.

Former Under-Secretaryof State for Northern Ire-land Sir Richard Needham(pictured), who is a non-executive member ofRank’s board, said hebelieved a change in the lawwill bring a much-neededboost to the economy.

A change in legislationwill be needed if any form

of casino is to be given thego-ahead. Gambling laws inNorthern Ireland, laiddown in 1985, are due to beupdated to take account ofonline gambling and to lifttight advertising rules withthe presentation of draftlegislation in 2015.

However, Social Devel-opment Minister NelsonMcCausland stated earlierthis year that any changesto the law wouldn’t seethe current ban on casi-

nos lifted. This is despitethe potential for up to 200jobs and around £12m ofinvestment from poten-tial investors, expected toequate to £3m in tax rev-enue.

“During the public con-sultation on the new gam-bling legislation, there wassome concern expressedon the harmful effects ofhard gambling, such as thegambling carried out incasinos,” a DSD spokesmantold local press.

“A new Gambling Bill iscurrently being draftedand the Northern IrelandExecutive have indicatedthat they are not pre-pared to amend the cur-rent legislation in respectof casinos.”

Needham said NorthernIreland could become a

“mini Singapore” if casinoswere allowed to set uphere, something which theAsian country has adoptedsuccessfully. He dismissedsuggestions that such anestablishment would seean increase in gambling inNorthern Ireland.

“Gambling is going tohappen anyway,” he said,pointing to online bettingwebsites, high street book-makers and slot machineswhich, under current legis-lation, are allowed inNorthern Ireland.

“Casinos are better reg-ulated, more transparent,run by large companiesand are experts in fun andentertainment. It’s muchbetter than going to thebookies. Why would younot allow the most respon-sible form of gambling?”

Casino plannedfor NorthernIrelandCASINOS

Rank has declared its interest in opening Northern Ireland’s first casino. The gaming group’s plan is to turn Belfastinto a ‘mini Singapore’, but only if betting laws are relaxed.

POLITICS

In the House of Commonslast week, Jim Sheridan,

Labour MP for Paisley andRenfrewshire North, askedthe Secretary of State forCulture, Media and SportMaria Miller for what reasonthe charity lottery sectorwas not included in the mostrecent triennial review of theGambling Act 2005 andwhat plans she has to pro-vide for a review of revenuesand prizes in the charity lot-tery sector.

The DCMS’ Hugh Robert-son responded: “The recentTriennial Review was limitedto gaming machine stakeand prize limits, and so thecharity lottery sector was notwithin its remit. DCMS will bepublishing a consultation onsociety lotteries, which willinclude consideration of theminimum amount of pro-ceeds that a society lotteryhas to return to good causes,in the autumn. The limits onsociety lottery prizes will notbe within the remit of theconsultation.”

Robertsonconfirmssociety lotteryconsultationpublication

B

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7Coinslot September 20 - September 26, 2013

INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

COMPETITION The Jabro SurrealSoccer season starts in earnest. Thefirst month’s standings are out. 21

ast week, Kirkleescouncillors voted tourge the govern-

ment to allow communitiesa greater say in what hap-pens to pubs and workingmen’s clubs at risk. A cross-party selection of council-lors called on KirkleesCouncil to lobby the govern-ment for changes to the plan-ning system.

A motion, backed by theFull Council, was submittedby an unusually united groupof Labour, Conservatives, Lib-eral Democrat, Independentand Green Party leaders.

Leading Cllr Khan said:“The business rates idea issimilar to what the govern-ment has done with ruralPost Offices. It helps a strug-gling industry when theyneed it most. A business ratesrelief holiday would be for atemporary period to helpthem recover.”

He added that VAT reliefand changes to the planningsystem would help, stating:“Now the council has thismotion we’ll be writing toEric Pickles (pictured) aboutthis issue. Pubs and workingmen’s clubs are at the heart

of our communities and wewant to save them.”

As a result of the vote, thecouncil will formally call onthe Secretary of State forCommunity to help protectcommunity pubs and work-ing men’s clubs by ensuringthat planning permissionand community consulta-tion are required beforecommunity pubs and work-ing men’s clubs are allowedto be converted to bettingshops, supermarkets andpay-day loan stores or otheruses - or are allowed to bedemolished.

Cllr Terry Lyons, HolmeValley North Independent,said: “It’s simple. We don’twant to see any more pubs orworking men’s clubs closeand be replaced by bettingshops and the like. InMeltham we’ve good exam-ples of how pubs have led tobrilliant community ideas -the Meltham 1940s weekendcame from a conversation ina pub. Working men’s clubsprovide a focal point forpeople. In times of austeritywe know places will struggle.This is about us doing whatwe can to help.”

Councillors push forpub and club rate cutBUSINESS

Struggling pubs and working men’s clubs in West Yorkshire couldhave business rates waived while they get back on their feet,according to local councillors.

Pubs group Wetherspoon,one of the biggest sup-

porters of UK coin-op,notched up another year ofrecord profits and sales butsaid it does not expectmuch help from the econ-omy as customers remainunder pressure.

Posting the record prof-its, JD Wetherspoon, thechain of 886 pubs, added asense of sobriety statingthat growth is likely toremain subdued for the yearahead, after a recent slow-down in like-for-like salesgrowth to 2.5 per cent in thetwo weeks to September 8.

Chairman and founderTim Martin said while Britainhas narrowly avoided eco-nomic “Armageddon”, it will

be a “long, slow haul” torecovery, giving little causefor celebration to its cau-tious punters.

Underlying sales grew 5.8per cent in the 52 weeks tothe end of July. Wetherspoonadded another 29 pubsduring the year and soldthree. It plans to openanother 30 pubs in the yearto the end of July 2014. Prof-its before tax and excep-tional items were 6.3 per centstronger at £76.9m.

The chain is calling for alevel playing field on tax withsupermarkets, and will cutits prices by 7.5 per cent forone day on September 25 topublicise this, as part of TaxParity Day organised by VATcampaigner Jacques Borel.

Wetherspoon postspositive figuresSINGLE SITE

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8 Coinslot September 20 - September 26, 2013

AmusementsBirnbeck Pier futureuncertain

Cornwall’s Crealy GreatAdventure Park has cel-ebrated its busiest sum-mer season in seven years aftervisits rose 20 per cent on 2012,with footfall beating targets on 40of the 45 days. The attraction took26 per cent more revenue than lastyear and 11 per cent more than in2006, its most successful year.

Crealy celebratesbumper summer

A major overhaul of Worthing Pier isexpected to be given the go-ahead.Businessman Phillip Duckett, Wor-

thing Borough Council’spreferred bidder for theproject, has proposed totransform the Grade II-listed structure into a

venue for business events, privatefunctions and weddings.

Worthing Pier to betransformed

Plans for a newhotel and apart-ments that willform part of theregeneration of Margate have beenunveiled. The 60-bed hotel and 18serviced apartments, along withspace for car parking and a publicarea, are planned for the Ren-dezvous site on the resort’s pier.

Margate regenerationplans unveiled

North Somerset Coun-cil will discuss the fu-ture of Birnbeck Pierwith English Heritage after officersconfirmed national funding isneeded to restore the site. It alsostated the pier will need “somedegree” of commercial develop-ment to contribute to the overallcosts and on-going maintenance.

reat Yarmouth’s Joy-land children’s funpark has reported a

successful summer season,with footfall, spend perhead and turnover all up onfigures from 2012.

On average, turnover atthe park, which consists ofan amusement park,arcade and Americandiner-themed restaurant,saw a rise of around eightper cent.

Although the precisenumber of visitors was dif-ficult to gage, Joylandowner Michael Cole spentevery day of the schoolsummer holidays on site,and said that experiencetold him the figure was visi-bly up on the previous year.

Better still, those visitorsstayed at the park for longer,he explained: “Whereas lastyear the drop-off came ataround 4pm/4:30pm in2012, this year there weredays - especially thosewhen the evenings weremild - that we didn’t get a

drop-off at all.“The tourist board puts

on a firework display on thesix Wednesdays of theschool holidays, and therewere noticeably morepeople here on those days,which helped every busi-ness on the seafront.”

Cole also saw those visi-tors starting to spend morefreely: “Last year, there wasa definite resistance tospending money. I’m notsaying people were throw-ing it around this year, but Ithink they felt more confi-dent when spending thisyear. The spend per head inour American diner restau-rant was definitely signifi-cantly up.”

He attributed the growthin consumer confidence toa combination of factors:“The economy looks like itis starting to perform a littlebit better, and whether it isor it isn’t, this is the messagethat most people are get-ting from the media. Unem-ployment is down, house

prices are rising and thereare more positive newsreports on the televisionand radio than there werein recent years.”

Joyland’s amusementarcade moved even moreheavily into redemptionthis year, with 80 per centof it now consisting ofredemption-based equip-ment. With families its coreaudience, the move paiddividends, as turnover roseby between five and sixper cent.

For 2013, Cole intro-duced far higher valueprizes to the arcade’sredemption prize centrethan it has ever had before- mobile phones, laptops,tablets, remote controlcars and larger soft toys -which kept players on sitefor longer and saw themreturning for repeat busi-ness.

He explained: “As wehave put more redemptionequipment in we haveupped the appeal of the

prize counter, and this yearthat has really worked forus. Five years ago, thebiggest prize you could winhere was worth 100 tickets,where now they go all theway up to 3,000 tickets.

“We have had familiescome back repeatedly overthree or four days to save uptheir tickets to win a betterprize. The higher valueproducts on offer encour-ages people to play forlonger, as they aim for thesesort of prizes. “

Cole undertook a similarexercise with the arcade’s2p pushers, putting moreexpensive key rings andgold discs to exchange forstar prizes on the beds,which also worked well.

He commented: “At thestart of the season we sawthe pushers start to drop offa little bit, so we upgradedthe swag and that broughtthe takings back up, overand above the amount weneeded to cover the cost ofthose new prizes.”

Work has begun onrepairs to a Southend

amusement arcade thatsuffered extensive damagewhen heavy rain causedflash floods at the resort afortnight ago.

The floods had forcedthe seafront HappidromeArcade to shut its doors fortwo days over the bank hol-iday weekend in order tolay a £2,000 temporarycarpet to be laid as part ofthe business’s clean-upoperation.

Martin Richardson,owner of the FEC, said: “Mynumber one priority is cus-tomer safety, particularlybecause of the nature ofthe water, containingsewage.

“I wanted to be 100 percent sure there was no riskof cross contamination tocustomers. We must haveused more Dettol than theNHS uses in a year.”

The temporary carpet

was only one stage of therepairs at the Happidrome,which has also woodenboards in its walls strippedout and replaced with tem-porary ones.

Richardson estimatedthat the flooding hadcaused between £150,000to £175,000 of damage,with the final figure stillrising.

He added: “The workhas far from stopped, butat least we are open. I wantto make sure I have thecleanest, tidiest entertain-ment centre possible. Welost a lot of machines fromthe front half of thearcade.”

The arcade is due toclose for a week fromNovember 14 for a fullrefurbishment, which willinclude new carpets worth£25,000, replacement wallcoverings, ceiling repairs,new lighting and the instal-lation of new machines.

Southend arcadebegins work to repair flood damage

REFURBISHMENT

Turnoverboost bringssummer cheerfor Joyland

TRADING REPORT

Growing consuming confidence sawturnover rise across the board at GreatYarmouth’s Joyland amusement park,including its redemption-led arcade.

G

2334-p08-Amusements:Coinslot NEW 17/9/13 11:00 Page 1

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Supported by

THE AMUSEMENT& LEISURE SHOW

JANUARY 2014DON’T MISS IT!

scan me

B A C T ARepresenting the British Amusement Industry

Presented by

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

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B2B

Essential Guide to...

COMMENT

Arcade management solutions

Sometimes it’s best to cut to the chase. Having seenwhat’s on offer, the UK coin-op industry can do

itself a big favour by adopting technology that hasbeen developed to improve efficiency, reduce timespent on accounting and staff management andincrease those all-important profit margins. The goodnews is that the suppliers featured here have strongclaims to be able to deliver the right systems to assistoperators in doing what they do best - make money.

You can see for yourself what the latest high qual-ity technological developments really can achieve onthe product pages. These state-of-the-art systemsare designed to help operators get the most out oftheir machines, regardless of if it happens to bethrough enhanced security or by utilising every avail-able morsel of data to its full profit-making potential.

Like any new piece of equipment, inevitably, thenumber one consideration is the cost at ‘point ofentry’. The obvious answer is that arcade manage-ment software and sophisticated cash handling sys-tems can do nothing but add value to any coin-opbusiness in the long term.

There is another seriously important considerationto take into account. The government would lookmore favourably on a UK coin-op industry that isbetter prepared to embrace this type of technology.Having systems in place that, for example, improveaccountability sends out a positive message to policymakers, portraying an industry that positivelyembraces transparency and openness.

The benefits of installing arcade management sys-tems are many and varied. Customer relationshipmanagement, service and repair enquiries, remotecollections, repair calls using laptops, PDAs andmobile phones and data export to Amedis/CLMS sys-tems (in the case of breweries) is all possible usingthe relevant package, tailored to the individual opera-tor’s needs and level of technical ability.

Modern management software systems go farbeyond the minimum requirement of keeping aremote ‘eye’ on an operator’s complete machinestock and notify when a hopper needs refilling, a doorneeds closing or a part needs replacing.

Live, on-site monitoring systems have broughtconsiderable business advantages to proprietors ofarcades, theme parks and FECs across the UK. Thosewho have taken the plunge have reported improvedprofitability, greater operational security and, as a nat-ural by-product, a significant return on their invest-ment. Now way more sophisticated than when theyfirst appeared on the market around a decade ago, itis no wonder that this type of tool is fast becoming thenorm in the modern operator’s inventory.

Sophisticatedsystems forsavvy operatorsA world where the operator has real-time, instantly accessible data pertainingto his entire arcade floor available to him24/7 has arrived. Beyond the potentiallydaunting initial set-up period, Alex Leeis struggling to see any drawbacks.

New front-of-house technologies can provide our industry with oppor-tunities to capture the public’s attention. Back-office systems improveoperating efficiencies - time and labour savings - and provide valuable

data that can be used to increase revenues and reduce other costs, such as partssavings through scheduled preventative maintenance alerts.

In most cases our industry takes a new or existing technology and furtherdevelops it to satisfy the needs of our industry. We have seen this with redemp-tion inventory systems, debit card systems, point of sale, LCD, touchscreens, andso on. Our industry has survived more than 100 years because it has jumped onnew inventions and put them before the public as coin-operated devices start-ing with the coin-in-the-slot music machines - later called jukeboxes - to Pong,the first video game. Smartphone technology is now starting to be used to acti-vate our games, and operators receive payment via automatic transfer from amobile phone service provider or third-party payment solution company.

Cashless payment systems are the future because people are getting used tocarrying less cash. Ask any twenty-something how much cash they usually carry.They make almost all purchases via credit or debit card. Today credit/debit carduse is slightly more than 50 per cent of purchases. Add in other forms of elec-tronic payment and cash is left with a smaller percentage than we realise. We arenot that many years away from when we will become entirely cashless. Hope-fully, our industry will be a little bit ahead of other industries with adopting newpayment technologies so we can add value to a cashless society.

A debit card system pays for itself in less than two years, and in some cases justone year when you take into account the ‘float’ - money and points on the cardthat is not spent or redeemed - plus the increased revenues from the marketingaspects. Tracking players is important for several reasons. Firstly, they develop aVIP category of frequent and higher spending players and providing them withspecial discounts and privileges. This group now makes up 20 per cent of ourtotal game revenues where debit card systems are in place. Secondly, knowingwhich games a player likes to play makes it easier to reach out to them throughemails and texts to let them know about a new game that is soon arriving thatthey will like and offering them an incentive. This can besimilar to what Netflix does when it has you ratemovies so they know which movies to recom-mend. It can also work in reverse, as you can rec-ommend a game that a player has not playedthat you think he/she will like. Lastly, tourna-ments can be easily put together by knowingthe group of players who play a certain gamemost frequently or each time during their visit.This list goes on. It is just a matter of takingthe time to use the data available to create mar-keting opportunities.

Looking ahead, there may come a time wheneach individual game in any location, throughindustry standardised software, can report data to acloud and all of the data from all of an owner’s gamesis automatically transmitted to one designatedwebsite and organised. The problemwith this prediction is that it is up toour industry to work with otherindustries to adopt a standardso the price can be substan-tially reduced.”

FIRST WORD

Developing newtechnologies tosatisfy the needsof the industryToday’s arcade management solutions are helping to improveboth operator efficiencies and the customer experience,according to leisure industry consultant, Frank Seninsky.

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Essential Guide to ... Arcade management soSector Overview

hile the coin-op industry thrives -and prides itself - on new technol-ogy, the major challenge for all oper-

ations is to improve their profits.Furthermore, in today’s ultra-competitivetimes, it has become almost as importantto invest in ways to better manage andboost the income of the machine floor as itis to select and buy the machines them-selves.

With powerful and popular consoles,handhelds, the internet and, of course,

smartphones providing exciting andinstantly accessible entertainment, the UKcoin-op industry has had to find more effec-tive ways of managing its products to thebest possible advantage. That is to say, rev-enue must be maximised from everymachine all day long, week-in, week-out.

Arcade management manifests itself inmany forms. An operator’s qualities - theinherent knowledge of which machinesare likeliest to make the most money, hisstaff management and eye for a deal - are as

relevant now as they ever have been, butthe need to squeeze every last penny fromthe premises has opened up a big opportu-nity for technology-driven managementsolutions.

The cash handling sector, for example,above and beyond the physical emptyingof cash boxes, has its own raft of innova-tive and cost effective money handlingmachines such as electronic coin countersand note counters.

Embed, for example, which underwenta reshuffle at senior management levelrecently, has built a reputation for sophisti-cated arcade management and redemptionsystems which are simple to deploy andhave proven to make operations muchmore effective over the long term. The com-pany has provided its Quantum machinemanagement to, most famously in the UK,Crown Leisure’s large swathe of holidaypark arcades.

Elsewhere, Cash Handling Systems isnow offering CashProT software, which isdesigned to take information directly fromDe La Rue/Talaris Glory Mach coin sortersand convert it into useable error free datafor onward manipulation.

Meanwhile, Site Manager Enterprisefrom JCA Systems is a comprehensivemachine and player management system.The system, which is distributed by HazelElectronics in the UK and Ireland, is aimedat single site and arcade operators andoffers revenue protection, player loyaltyand tracking, across several types ofmachine gaming.

Today’s array of arcade managementsoftware, therefore, offers continuous,accurate monitoring by scalable wirelesssystems and provide operators with cost-effective, bespoke reporting on the finan-cial and operational performance ofmultiple sites. The evidence provided bythe companies delivering such productsmakes it difficult to understand why everyoperator in the land hasn’t alreadyembraced the available technology.

A thorough software managementsystem can fully operate every aspect of anamusement and leisure business, regard-less of the size. Firms that once had massesof data, but little useful information, severalnon-integrated different software systemsand were once convinced that the trans-formation of data into useful information is

a time consuming and expensive exercisehave been rejuvenated by installing soft-ware management systems.

The systems available to today’s amuse-ment arcade bosses aim to assist in thereduction of administrative overheads andprovide timely management information,therefore improving business efficiencyand profitability. The versatility, ease of useand range of benefits of today’s softwaremanagement systems have left adopters ofsuch systems wondering what they everdid beforehand.

Having an incredible wealth of data atone’s fingertips has to be advantageous,when the likes of complete site andmachines information, collections, auto-matic rental billing, licence/PPL charging,complete histories of sites, machines, col-lections and billings can be performed orfound with a click of the mouse.

With the yearly tax bill causing one of anaverage operator’s biggest headaches, thefact that arcade software management sys-tems also include an integrated accountsfacility, there seems to be very little in theway of drawbacks.

In terms of benefits, the scalability of thesolutions currently available on the marketis a further advantage. Larger operatorswho are active in the free trade or brew-ery/pub management sectors, for example,can leave a number of time consuming jobsto a single piece of sophisticated, yet easyto use, management software.

Multiple location and depot operationscan be performed from a single computer,in addition to stock control of machinesand parts across multiple warehouses, pur-chase order processing and sales order pro-cessing. While the above may be anexpected part of the software’s offer, thefunctionality of today’s arcade manage-ment software solutions looks to be pre-pared for any eventuality.

Future-facing solutionsto improve profitabilityAnything that saves time, hassle and money in the long run has to be a good thing. Enter the arcademanagement solutions sector - including everything from straightforward cash handling to analyticalmachine data solutions.

SWOT ANALYSIS

W

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nt solutions

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B2B

13

Market Analysis

STRENGTHS

• Cost and labour-saving - oncesystem is in place, many costlytasks are ruled out at a stroke

• Time saving - complicatedtasks made simple

• Multiple functions - nearly allan operator’s day-to-day taskscan be managed from one base

WEAKNESSES

• Not necessarily an option forsmaller operators whose budg-ets are minimal

• The fear factor of embracing acomputerised machine track-ing system

OPPORTUNITIES

• New operating systems andfaster processors alwaysemerging

• As operators increase scope ofservice and customer base,increased functionality andupdates will be needed

• As awareness of effectivenessof management software per-meates market, more willadopt them

THREATS

• Viruses, hackers and unfore-seen downtime

• Larger operators designingtheir own systems

As a company, Cash Handling Systemsis well known for selling best of breed

coin and note sorters from industry lead-ing manufacturers like Talaris and Glory.

The firm is now set to boost its hard-earned reputation yet further with theaddition of Cash Pro, a new softwareproduct it has developed that links its coinsorting machines directly to a PC.

Mike Wagstaff, Cash Handling Systemsmanaging director, said the Cash Pro isdesigned to be an inexpensive solutionand represents a long awaited addition tohis company’s product portfolio.

He commented: “Cash Pro cuts out somuch human error and significantlyreduces the amount of taking during coincollection, literally at the touch of abutton. It makes the whole accountingprocess a lot easier and quicker, providingan electronic record of what has actuallypassed through the coin sorter.”

The process could not be easier. Whenthe coin sorting transaction is complete,operators simply press ‘accept’ and therecords go straight into the PC. Once thecount is finished, those records are con-verted to an Excel file for the operator todo with as they please.

Wagstaff continued: “With the soft-ware, operators can quickly referenceback the coin take of last month, lastquarter and beyond, and get instant analy-sis of which machines are really perform-ing for them. Cash Pro is simple to install,as it is downloadable from our website orcan be loaded onto a PC via digital disc.”

Beyond the new product, the CashHandling Systems boss explained whyhis firm could offer an enviable range ofcash handling solutions: “We are notaffiliated to one company, enabling us tosource the best products from through-out the market, competitively and withexcellent service.

“As a company, we are just about tocelebrate our ninth year in business. Thatis quite an achievement, having comethrough the recession and still goingstrong, and we are now looking toexpand again. These are definitely goodtimes for us.”

Wagstaff explained just how compre-hensive his company’s product portfoliois: “Our Mach coin sorters range in pricefrom £1,600 up to £7,000, with somethingfor every budget in between.

“We have six different models of notecounters, five different models of notesorters and now the Cash Pro softwarethat ties it all together. These are all

backed by a UK-wide service networkfor peace of mind.

Analysing the state of theamusements market, hesaid that things were finallystarting to look morepositive: “Hopefullythis has been abetter year. At longlast we have hadsome fine weatherto get people out, par-ticularly for seasideresorts. The operators I havespoken to have been very happy,reporting far greater footfall through thedoors.”

SUPPLIERS

Handle cash like a ProAlready renowned for its enviable range of cash handling solutions, Cash Handling Systems has nowdeveloped Cash Pro to link them to a PC and make operators’ lives even easier.

SWOT ANALYSISARCADE MANAGEMENTSOLUTIONS

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B2B

Essential Guide to ... Arcade management soMarket Perspectives

EUROPEAN OPERATIONS

“Operating machines is more competi-tive now then it has ever been. Without

a system like Site Manager you are gettingleft behind. The system gives you the con-trol, marketing and promotional tools, youneed, to keep ahead of the competition.

Back in 2006, JCA Systems’ Site Man-ager product was very different than it istoday. It had some clever features but itdidn’t quite suit the market and the pricepoint was wrong. With Hazel Electronicsworking closely with JCA Systems, theproduct was quickly refined and in veryshort order Site Manager Classic was anaffordable and powerful data capturesystem. Since then we have continued towork closely together to constantly refineand extend the product to meet cus-tomers’ changing needs and provide thebest levels of support.

Site Manager has gone from strength tostrength, with innovative hardware andsoftware being released every single yearsince, keeping Site Manager at the fore-front of technology.

Three years ago, Site Manager Enter-prise was born. This latest version was acomplete rewrite and redesign, faster andmore scalable, developed with the futurein mind and incorporating customerrequested features. Able to handle onesite or hundreds of sites, a few machinesor many thousands, Site Manager Enter-prise featured one comprehensive, inte-grated database holding both machineand player information.

The principal advantage of Site Man-ager is its rich list of modules all fully inte-gratedtogether.Single site,multi site,player track-ing, loyalty,vouchers,redemptionrewards, cash-less and jack-pot - all thesefeatures workseamlesslytogether and itworks with allmachinetypes.”

SITE MANAGEMENT

Full integrationRay Hazelton, managing directorof Hazel Electronics, explainshis company’s relationship withJCA Systems and howmanagement software solutionscan help operators realiseefficiencies in their amusementand gaming business

TECHNOLOGY SOLUTIONS PROVIDERS

Cashless systems are still not fullyapplicable to the UK’s adult gamingsector, mainly due to incomplete

standards and related technicalities. But forarcade games in family entertainment cen-tres, Embed International has direct expe-rience with the advantages of a mature cardsystem, having in our group the largestchain in the world operating cashless sys-tems: Timezone.

The benefits of a cashless system outper-form the impulse spending mentality of‘one last coin’. What the cashless systemdoes - by putting a card, as a constantreminder of the fun they had, in the handsof every player - is generate return visits andenable higher spending during each visit.This directly addresses two of the mostimportant marketing rules in every busi-ness.

New cashless technologies allow amuse-ment operators to reduce the operatingcost of their business while giving them allthe information they require much morequickly than traditional methods. With thespeed that today’s world is running, havingthe information available at the right timereally allows you to make informed busi-ness decisions faster and more efficiently.

Many amusement markets around theworld have already fully embraced debitcard systems and cashless systems in gen-eral. Cashless payment systems have anumber of benefits. We are continuously -especially in more established markets -talking with operators who are still very

fond of coins and banknotes, but we knowthat in every other environment and everyaspect of our lives, cash is becomingincreasingly less significant. We are buyingfrom the internet and paying with creditcards more than ever before. I think thebiggest hurdle, or slowdown, on the fullembrace of cashless systems is in the mindof the operators. Customers see no prob-lem in debit card systems, and activelyembrace this style of payment.

In the UK there is still a large number oflarge operators who have used cash all theirlives. Cashless systems do present a bigchange to your business, but the advantagesare clear. Not only do they make the opera-tion of a venue easier, they also presentnumerous marketing opportunities. Ratherthan spending 20 hours a week emptyingboxes of money, you can spend time creat-ing packages and promotions to encour-age repeat visits. Cashless systems allowyou to integrate promotions. They enableyou to gain a better understanding ofexactly who is coming to your venue andtake a closer look at their spending habits.Cashless systems enable you to reward yourbest customers - and this is a fundamentalrule for any business.”

‘Reward your best customers’Cashless arcade management systems directly address two of the most important marketing rules inevery business. Andrea Bisi, sales director for Embed International, explains.

Based in Sittard, Netherlands, the Veltmeijer Group is involvedin the operation of amusement machines and related leisure

equipment in 28 Center Parcs holiday locations across theNetherlands, Belgium, Germany and France.

Drawing on its vast experience in the European amusementsector, the group officially cut the ribbon on its latest amusementconcept, Gamestate, on September 12. The first Gamestate venueis located within a large, integrated family entertainment centrecomplex in the southern Dutch city of Kerkrade, and the arcadeincludes systems designed and developed by Embed International.

“This pilot venue brings together all of our knowledge on theoperation of amusement equipment in Europe,” said Roger Tubée,director of the family-run Veltmeijer Group. “This setup is quitenew for the Netherlands, and there has been a great deal of interest.

“We have the Embed Playsafe cashless payment solution andRedemption Pro modules installed within Gamestate,” Tubéeadded. “From the moment we decided to develop this standalonearcade concept, we knew it was very important for us to installthese systems within the venue - so much so that the deal withEmbed was the first contract we signed after the property rentalcontact, before we even started buying machines.”

According to Tubée, many customers who visited Gamestatethroughout its soft opening period had never before used a playcard system. However, he noted that acceptance of the systemhas been “very good”.

“Once we explained that you put the balance on the card, cus-tomers immediately understand and accept the system and headoff to the amusement floor,” Tubée stated.

“

European customersembrace Embed’scashless solutionGamestate, a new European amusement concept,opened its doors in the Netherlands last week,making full use of Embed International’sarcade management solutions.

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B2B

15

Products

ite Manager, distributed by Hazel Electronics inthe UK and Ireland, is essential for single site andarcade operators. It offers unrivalled revenue

protection, player loyalty and tracking, across all typesof machine gaming: Casino, AWP, SWP, video, amuse-ments, redemption and pool.

With systems installed in the field for over eight years,Site Manager is a proven system that continues to evolveas a fully integrated solution. At the core is the ultra-fastSite Manager server, which collects live information fromlocal and remote electronic meters into the main data-base. With multiple transport options this two-way traf-fic allows the meters to be remotely configured andadjusted to provide the most accurate and relevantmachine data from your machines and your customers.This then allows multiple clients to access extensive man-agement reports and live screens at different securitylevels from anywhere across the globe.

Reports include accounting analysis, customer habits,machine performance and percentages, reconciliation,trends, MGD and play hours. The ability to see serviceand cashbox door events and detailed machine activityis a powerful operating tool, cutting down on the possi-bility of fraud and maximizing profitability.

“Seeing how, when and where your individual cus-tomers spend their money is an invaluable way to

improve your profitability”, said Ray Hazelton, managingdirector of Hazel Electronics. “All this information can beeasily gleaned from the Dashboard, which provides agraphical mimic of a selected site providing a live actiondisplay of machine activity, alarms and most importantlyfloat levels.”

Player retention is imperative these days, and the SiteManager suite includes a fully integrated player trackingand loyalty system. Players use their MaxyPoints card toaccumulate points while playing and these can be cashedin for rewards at a PlayDesk terminal or online.

John Comfort, managing director of JCA, said: “Thenew Platinum Card Reader with graphics display canbe fitted to any machine and is the easiest way to con-vert to secure cashless operation and the many benefitsthis brings.”

The Site Manager loyalty module also includes email,text marketing and vouchers, which offers the opportu-nity to create really effective promotions. With every-thing in one system there is no need to struggle withmultiple sets of player information.

The Site Manager suite offers a complete solution. It isflexible enough to match the needs of any machine oper-ator offering everything including machine management,customer loyalty, marketing, cashless operation, centralmachine fault reporting and service call tracking.

HAZEL ELECTRONICS

Site Manager: yourone-stop machineand playermanagementsolution

Site Manager Enterprise from JCA Systems is one of the most comprehensive andaffordable machine and player management systems on the market.

Cash Handling Systems is a leading supplier of innova-tive and cost effective cash handling machines includ-

ing electronic coin counters and note counters.“We pride ourselves on having substantial industry

expertise and this means you get the solution that bestfulfils your needs,” the company said. “We import thesecoin and note counting machines direct from the manu-facturer, which means we are able to offer cost effective,reliable and robust solutions to your cash processingrequirements.”

For each requirement, Cash Handling Systems will sug-gest the ideal products to suit each operator’s needs,ensuring they have the right machine and solution for theirrequirements.

“In addition to our highly com-petitive hardware, Cash Han-dling Systems is proud tooffer industry leadingCashPro software,” thecompany said. “Thissimple and effectivesoftware is designed totake information directlyfrom your De LaRue/Talaris Glory Machcoin sorters and convertit into useable error freedata for onward manipulation.

CASH HANDLING SYSTEMS

Leading solutionsfrom CashHandling Systems

For each requirement, Cash HandlingSystems will suggest the ideal products tosuit each operator’s needs.

Individual site owners as well as larger chainsall over the world benefit greatly from arcade

management systems such as those providedby Embed. The company has experienced sup-port staff located in every region, and each dedicated productis renowned for its extreme reliability.

Debit card and cashless systems; machine monitoring; pointof sales (POS); membership and loyalty; redemption manage-ment; admission control; inventory and stock ordering; andevent scheduling are just some of the aspects that are fully cov-ered and coordinated into the comprehensive Embed prod-uct range. More than 1,000 installations and operations acrossthe globe consistently enjoy improved cash controls, reducedlabour costs and endless marketing options to increase rev-enues using Embed systems.

“Security is of paramount importance today for opera-tors, as well as finding more ways to increase revenue, and

reduce costs,” the company said.The Embed Cashless System is not

only reliable and secure, but it enablesa level of control and accountabilitysuperior to any other system. Auto-mated reports with the ability toanalyse live data, consolidated reports

of all the various revenue generatingactivities as well as full POS capability

are helping operators to be more efficient in their daily activi-ties and strategic planning.

“Employee theft and jammed machines are a thing of thepast,” Embed said. “All cash is managed from one point in thelocation and monitored by management with reports provid-ing accountability and security. There are no longer gamesdown due to coin jams, and there is no need to have staff onlocation before operating hours to do collections.”

The customer experience is also greatly enhanced by theuse of the same Embed card for arcade games, rides, food and

beverage, bowling or purchase retail items, as well as trackingremaining credit, bonus or to accumulate points for any asso-ciated prize redemption activity. The marketing opportunitiesare enhanced by the analysis of spending patterns of customersand revenue of each game, and then enabling endless combi-nations of packages and promotions to stimulate higher spend-ing and more return visits.

Technology is pushing for more mobile functions andextensive use of the internet. Embed’s continuous invest-ment in research and development has resulted in an exten-sive and powerful team with an incredible range of newproducts, ready to be launched in the next few weeks. Theseinclude mobile POS and swiper functions, Embed SystemProtection, web-based services, and mobile and internet func-tions for operators.

The unparalleled experience of Embed in arcade manage-ment solutions is a direct result of a close association withsister company, Timezone - one of the largest operators in theworld with over 230 arcade game centres in seven countries,as well as long-term relations with other leading operators inevery region of the world.

EMBED-PLAYSAFE

Embed systems: operating solutions for any entertainment facility

Embed is the largest worldwideprovider of managementsolutions specifically dedicatedto the arcade industry.

S

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products and services will be presentedonline to industry buyers. The portalwww.rlms-sales.com has been given a con-temporary design treatment, enabling cus-tomers to gain access to a wealth ofproduct information in a way that is crisp,clear and unambiguous.

Buyers can easily identify potentialmachine purchases just by classification.

The result of several months’ hard workby the RLMS team - and most notably,Martyn Allsop - the website has been setup to become the ‘go-to’ resource forbuyers and journalists seeking access toall the latest and best products from thegaming and amusement spaces. Buyerswill particularly appreciate the depth ofproduct information that can be gleanedso easily and quickly.

RLMS managing director Phil Boultonexplained: “The aim from the outset was todesign and produce a website that presentsbusy stakeholders with the information

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B2B Skill Ball Deluxe

www.segatotalsolutions.comWWW.SEGATOTALSOLUTIONS.COM TEL: 0208 391 8060

TICKETS | LCD KITS | CONSUMABLESTICKET EATERS | CHANGE MACHINES

B2B Marketing

B2B Juke Box Specialists

SOUNDNETTHE NO.1 MUSIC SERVICE YOU CAN DEPEND ONMAKE THE MOST OF YOUR JUKEBOXES CALL US NOW ON020 7644 8888www.soundnet.net

kim@arionmusic.co.uk

www.amgleisure.co.uk

B2B Gaming Machines

To advertise here call

Kathryn Norris

on 01204 396 397

Family restaurant pubs are firmly support-ing the type of games that Namco aremoving into the field. The success is due

to innovative and exciting prizes,colourful machine displays andgameplay that allows players tofeel stimulated when playing at all

times, coupling with the eupho-ria of a win.JOHN BRENNAN, COMMERCIAL DIRECTOR, BANDAI NAMCO

ngs

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

they ever thoughtpossible withperipheral compo-nents, and in realtime. iVizion’s bun-dled enhancementtools, Dynamic Net-work Applications

(DNA), empowers operators with real-time reports and alerts, and can enableregulators to instantly verify peripheraldevices, software versions, view reportsand more.

LICENSINGSG GAMING FEELS THEFORCE

SG Gaming, a division of ScientificGames Corporation, has launched its

Star Wars A New Hope game to customersin the arcade, bingo and licenced bettingshop sectors, after securing an exclusivelicence from Lucasfilm. The game followsthe story line of the 1977 blockbuster movieand utilises instantly recognisable musicfrom the original soundtrack. The games arefeature-rich and include the Red 5 Bonus,Expanding Wild Bonus and the MillienniumFalcon Bonus, where players shoot TieFighters to accumulate cash. In bingo clubsand arcades, this can also trigger a £500community bonus, one of the first in thesector. The licensed betting shop versionincludes an exclusive £20 High Roller gamefeaturing the ‘Star Turn Bonus’, where play-ers can multiply their winnings or gain entryin to one of the many other bonuses.

ROUND-TABLEASTRA GROUP PLAYSHOST TO MACHINESECTOR MEETING

Representatives from more than 25coin-op sector organisations met at

Astra Group’s new Gamestec offices inNottingham last week. They includedTalarius, The Noble Organisation, Wel-come Break, Mecca Bingo, InspiredGaming Group, Gamestec, Praesepe,Castle Leisure, Shipley Estates andGala Bingo.

The meetings were facilitated throughtrade body BISL’s Machines Sub-Group.Two of the issues discussed were ticket-ing paymentsolutions thatwork with allmachinestechnologiesand machinesecurity.

e with new website

they need quickly and clearly. The site alsohas to reflect our core values of expert andfriendly service and the constant pursuit ofexcellence. By adopting a design approachthat blends both style and substance, weare confident that the website easily fulfilsthose criteria. In addition, it will be a mostuseful tool for both our online marketingcampaigns as well as for the sales team,who are constantly asked for productimages and information. Now it will beavailable within an instant. We would go sofar as to say that when it comes to industrywebsites, this one raises the bar to a signifi-cantly higher level.”

2334-p17-Listings:Coinslot NEW 17/9/13 15:48 Page 2

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

18

B2B Analysis

Sponsored by

NOVOMATIC LEADS, OTHERS FOLLOW

FILMCHARTS

AlbumsThis Last

WeekWeek Name

1 - AM Arctic Monkeys2 - If You Wait London Grammar3 1 The 1975 19754 - Tales Of Us Goldfrapp5 - Snapshot Strypes6 26 Time Rod Stewart7 4 The Impossible Dream Richard & Adam8 9 All The Little Lights Passenger9 12 Bad Blood Bastille10 15 Long Way Down Tom Odell

DownloadsThis LastWeek Week Name / Manufacturer

1 1 Roar Katy Perry 2 11 Counting Stars Onerepublic 3 2 Burn Ellie Goulding 4 3 Wake Me Up Avicii 5 7 Hold On We’re Going Home Drake ft Majid Jordan6 4 Sonnentanz (Sun Don’t Shine) Klangkarussell ft Will Heard7 5 Summertime Sadness Lana Del Rey vs Cedric Gervais8 18 Same Love MacKlemore/Lewis/Lambert 9 8 We Can’t Stop Miley Cyrus10 6 Applause Lady Gaga

ONEREPUBLIC:COUNTING STARS

UK Box Office ChartThis LastWeek Week Name

1 - About Time 2 - Riddick 3 1 One Direction: This Is Us4 3 We're The Millers5 2 Elysium 6 5 Planes 7 4 Pain & Gain 8 9 Despicable Me 2 9 8 Grown Ups 2 10 10 Monsters University

ABOUT TIME

ARCTIC MONKEYS: AM

MUSICCHARTS

CATEGORYB3 (£1/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£1/£250 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 King of Slots Blueprint2 2 TS22 Project3 3 Triple 8 Barcrest4 4 Magic Lotto Novomatics5 5 Rainbow Kings 6 game Astra6 6 Jackpot Kings Project7 7 Mega Bars Big Hit Project8 8 Rainbow Riches Community Cash Barcrest9 9 Luck Lady's Charm Astra10 10 Lady Luck Reflex

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 1 Jackpot Island Reflex2 2 Fireball Storm3 3 Happy Hour BFG4 4 Paymaker Reflex5 5 Casino Crazy OTB JPM

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Party Time Classic (3 player) Astra2 - Party Games (4 player) Astra3 2 Rainbow Riches (3 player) Empire4 4 Gold Rush Stampede (4 player) Barcrest5 5 Adders And Ladders (4 player) Vivid6 6 Crazy Fruits Bellfruit7 7 DOND (3 player) Bellfruit8 8 Party Time Arena (4 player) Astra9 9 Party Time (3 player) Astra10 10 Chase The Ace Project

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 2 Rainbow Riches Party Barcrest2 10 Win Wall Astra3 - Party Mix (3 player) Astra4 4 Pure Gold Astra5 - Family Guy Bellfruit6 6 Find The Lady Project7 7 Party Games (4 player) Astra8 8 Party Time Player Astra9 9 Party Time Arena (4 player) Astra10 1 Free Play 70 Project

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYC (£1/£70 Max.)

Single siteThis LastWeek Week Name / Manufacturer

1 1 DOND The Big One BFG2 2 Monster Money QPS3 3 DOND Double Chance BFG4 - DOND Lucky Streak BFG5 4 DOND Golden Game BFG6 5 Snow White and the Seven Tenners REF7 6 Lady Luck Trail of Riches REF8 7 Monopoly Reel Estate BFG9 9 Karate Quid QPS10 8 Alice Through the Looking Glass REF

Taken from a representative number of sites around the UKSupplied by national operator

AGCsThis LastWeek Week Name / Manufacturer

1 3 Encore T7 (GP3) SG Gaming2 4 Magic Games 3 Novomatic3 - King Cash Astra4 2 Magic Games 3 (s/d) Novomatic5 6 Encore T7 (GP1) SG Gaming6 - Encore T7 (GP2) SG Gaming7 9 Find the Lady 2 Card Project8 7 X3000 Multigame Amatic9 10 Bar X Extreme Electrocoin10 - Triple 7 (GP1) SG Gaming

Based on data from a minimum of 10 locations. Supplied by Praesepe

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis LastWeek Week Name

1 1 Wake Me Up Avicii2 3 Blurred Lines Robin Thicke feat. TI & Pharell3 2 Burn Ellie Goulding4 - Roar Katy Perry5 6 Let Her Go Passenger6 7 Summertime Sadness Lana Del Rey7 4 Love Me Again John Newman8 5 La La La Naughty Boy feat. Sam Smith9 8 We Can't Stop Miley Cyrus10 9 Dear Darlin’ Olly Murs

Based on data supplied by Soundnet

http://www.soundnet.net/

www.soundnet.net

2334-p18-Analysis:Coinslot NEW 17/9/13 12:07 Page 1

19

B2B

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

For Sale

For Sale

Business Opportunities

Wanted

For Recruitment

please see Page 20

Classifi edTo advertise: Contact Kathryn Norris on 01204 396 397

Crown Direct 19Genesis Games 19Cricklewood 20JNC Sales 20Recruitment 20

FOR SALEEstablished profi table freehold

AGC with 3 fl atsProminent position in busy Cheshire town

Guide price: £325000Huge potential for improvement. Staff run

Genuine reason for sale

Telephone: 07572 227508

FOR SALEADULT GAMING

CENTRE • BIRMINGHAM • VERY GOOD AREA • L/HOLD • FINANCE AVAILABLE

Tel. 07770 266747

gaming...and so much more!

New & Used Machine Prices

All prices subject to VAT and Carriage

T8 VEGAS PARTY £7,995KING OF SLOTS SLANT £7,795CASINO KING TS22 £7,495KING OF SLOTS VISION £6,995BIG PARTY 500 A-SERVE £6,995CASINO KING SLANT £6,495MEGA GAMES SLANT £3,995A-BET £3,995JACKPOT KING £1,995RUMPLE WILDSPINS £1,495

Cat B3 £2 Stake RAINBOW RACING £19,995CONNECT 4 £11,795SPIN OUT £9,995RAINBOW SHOOT TO WIN £8,995HARPOON LAGOON £7,995TEMPLE RUN £6,995ROLLER COASTER ROLL £6,995DOODLE JUMP £6,495MONSTER DROP SINGLE £6,495MILK JUG TOSS £5,995PIG OUT £3,995KLOBBER THE ROBBER £2,995KNOCKOUT PUNCH £2,495LITTLE SPEEDY £2,495X QUACKER 2 PLY £2,495GALACTIX £1,995MONKEY MANIA £1,495

Redemption

RAINBOW PARTY T7 3 PLY £14,495BULLION BARS 3 PLY COM £9,995CRAIC IN FUN 3 PLY £8,495PARTY TIME CLASSIC £8,495BANK RAID 3 PLY £7,495

Multiplayer Gaming

SWEET FALLS COIN/TKT £18,495SHOOT TO WIN £8,995BIG PRIZE WINNER £5,995

Pushers

E CLAW 900 TWIN £8,995E CLAW COSMIC £4,995E CLAW 900 SINGLE £4,495

Cranes

THIS WEEKS SPECIAL!

MONKEY MANIA

£1,495ONLY

+VAT

WANTED

01179382552

KICK N KICK FOR SPARES

BEST PRICES PAID

WANTED

01179382552

RAINBOW RICHES

COMMUNITY CASH B3

PAYMENT ON COLLECTION

WANTED

01179382552

NFSCARBON

ALLMODELS

ANDOVER AGC Planning & Licence Obtained

No other AGCs in town

New Lease Available Roger Etchells & Co.

01530 417554

BalloonBuster3 months old

in perfect condition £2995.00

FOR SALE

Replies to email tdgjones@btconnect.com ONE

ONLY

PINBALL HEAVEN LTDPARTS/REPAIRS/ACCESORIES

& SERVICEMACHINES BOUGHT & SOLD

LARGE STOCK OF PINBALL PARTS ALWAYS AVAILABLE

TEL 01772 816677EMAIL

SALES@PINBALL.CO.UK

B3 MULTI GAME PLATFORM WITH MULTI STAKE

£0.50 £1.00 £2.00

CONTACTGENESIS GAMES LTD

2 PHOENIX BUSINESS CENTRE, HIGHAM ROAD CHESHAM

BUCKS. HP5 2AJ

T:01494 773030F:01494 772323

www.genesisgames.netemail: sales@genesisgames.net

20

B2B

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

Recruitment

ALICE THROUGH THE LOOKING GLASS

REFLEX DOUBLE AGENT

CHOPS N CHANGES

BANK JOB GOING FOR GOLD

DOND RIGHT DEAL RIGHT TIME

DOND ELIMINATOR

DOND RED HOT

DOND COPS N ROBBERS

DOND BANKERS BONUS

TIOLI SAFE CRACKER

DOND LIVE THE DREAM

TIOLI OPEN THE BOX

DOND DOUBLE TAKE

DOND BANKER RINGS TWICE

BANK JOB

FAMILY GUY BOOZE HOUND

DOND GOLD

PARAGON TT ..............................£895CLUB KART ................................£995SHOOT OUT POOL .......................£995INSTANCE HOOK THE DUCK LCD ..£995PARAGON 3 ...............................£595PARAGON PRO ...........................£595PARAGON 2 ...............................£495PARAGON 1 ...............................£395FATSPANNER OPEN ...................£395INDIE BLUE ................................£395OPEN DAB QUIZ (FATSPANNER) ..£395

AWP’S SWP’S

ALL PRICES DO NOT INCLUDE DONGLE

SPECIALS

CALL FOR LOWEST PRICES

ARDAC ELITEFULL MANUFACTURERS REFURB

12 MONTH WARRANTY

ALSO AVAILABLEDAWPOL BOXER DLXDAWPOL BOXER STD

DRAGON PUNCHPRO BOXERMEGA BOXE

FOR FULL STOCK LIST OF VIDEO, REDEMPTION, PUSHERS, DANCE MACHINES, KIDDIE RIDES,BASKETBALL, BOXERS, CRANES, PINTABLES AND ALL FRUITS - PLEASE CONTACT 01179 382552

JNC SALES UNIT 1, CCT BUILDINGS, GREENSPLOTT ROAD,

CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB

TEL: 0117 9382552AFTERSALES TEL: 0117 9382225

ALL MACHINES FULLY WORKSHOPPED GREAT FINANCE OPTIONS AVAILABLE

ALLNEW

EACH

SHORTBLACK

TALLBLACK

TALLRED

TALLBLUE

STOOLS

Scepture Leisure are looking to recruit

BUSINESS DEVELOPMENT MANAGERSbased from our depots in

Chippenham and West London

Salary: Competitive + Car + Benefits

We are seeking professional business development managers to enhance customer relationships whilst identifying new business growth opportunities.

Responsible for the development of existing key accounts with major brewers and leisure chains, the candidate will be confident at all levels. A creative and commercially focussed approach to your role will allow you to fulfil this role successfully.

You will have experience in identifying opportunities and ensuring they become successes, preferably in the leisure industry.

You will be comfortable working alone as well as part of an energetic and thriving team.

To succeed in this role your organisation skills will be second to none.

A full driving licence is essential for this role.

In return, we are offering the right candidate an excellent remuneration

package.

In the first instance, please send your CV, with covering letter and salary expectations to:

Laura King, Sceptre Leisure, 139 Brookfield Place, Walton Summit, Preston, PR5 8BF

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

21

B2B

12MONTHSTO PAY!Interest free

Sponsored by

1 SHERWIN A TEAM Mark Sherwin 230 230

2 EVAN TENNER BACK NOW Stuart Heyden 227 227

3 FC CLACTON UNDER 10's Stuart Heyden 223 223

4 LE COINSPINNERS Lee H 219 219

5 DYNAMO KEBAB David Lees 219 219

6 JACKSONS JACKPOT XI Gareth Cammack 214 214

7 HAMMERTIME Brian Wright 214 214

8 BAYERN OTHER STRIKER David Lees 212 212

9 SOUTH OF THE QUEENS David Lees 206 206

10 JAMIES SHOPPERS 11 Jamie Lucky 197 197

11 MICK McCARTHY'S MISFITS Stoo Evans 196 196

12 JOHN WARK'S MILKMEN Stu & Stoo 194 194

13 AINT GOT A KALOU Stuart Heyden 189 189

14 KEEDAY RESERVES Peter Holmes 188 188

15 KEEDAY LEGENDS Peter Holmes 188 188

16 AK BABES Andy Water 187 187

17 KEEDAYS FINEST Peter Holmes 185 185

18 JO'S ASSETS Joanne Crooks 181 181

19 JJ'S SHOPPERS 11 JJ Lucky 177 177

20 THE TEAM THAT WIN Hugo Illingworth 176 176

21 CHEEKY MONKEYS Matty Sirett 176 176

22 BOWLERS BOYZ Andy Bowler 176 176

23 HOLTY'S HOTSPOTS Tony Holt 175 175

24 BEACON BATTLERS Harry Illingworth 175 175

25 JACKSONS SUPER BLUES Phillip Nelson 173 173

26 NES UNITED Chris Bell 171 171

27 EASY MONEY Steve Barber 171 171

28 RANGERS RETURN 1 Ashley Temple 170 170

29 STEVIE G LUCKY 11 Shoppers Luck 168 168

30 BEADLES 2 Peter Hemmings 168 168

31 S.A.S FC David Holmes 167 167

32 DANS DESTROYERS Daniel Barber 167 167

33 COMRIEAUTOMATICS Jack Craddock 166 166

34 ABSOLUTE RANKSTERS Alex Lee 166 166

35 THE ELDORADO TRACTOR BOYS Stoo Evans 163 163

36 DONKEY LASHERS Andy Williamson 163 163

37 DIDCOT GOALBUSTERS John Carpenter 163 163

38 AMS VXR GJ Roger Jarrett 163 163

39 SHOWBOAT ALLSTARS Ray Harris 162 162

40 HOT CHIPS C Edenborough 161 161

41 PARAGON ACADEMICALS Nick Hardy 160 160

42 JOHNNYS SHOPPERS 11 John Mitchell 158 158

43 BRAMBLEBOYZ123 Andy Bowler 158 158

44 I WANT DIRTY KNEES 2 Jorzoe-FTM 155 155

45 AMS YID ARMY Jason Jarrett 155 155

46 SCUM ON THE RUN Nathan Holmes 154 154

47 BEADLES 1 Peter Hemmings 153 153

48 CASHBOX KINGS James Illingworth 152 152

49 ABSOLUTE REAMSTERS Alex Lee 151 151

50 DO IT THEE SEN LAD Simon Shaw 147 147

51 FERGIES FINEST Kevin Temple 146 146

52 TOWER POWER Tony O'Brien 144 144

53 EE BAH GUM Simon Shaw 142 142

54 RICK'S BOYZ Andy Bowler 140 140

55 RANGERS RETURN 2 Ashley Temple 137 137

56 SEE THE AT' TOP Simon Shaw 133 133

57 LAC DE GURSON Bill Knowles 133 133

58 COINSPINNERTRONS Coopertron 130 130

59 UPHILL SKIERS Bill Knowles 123 123

60 M.O.T Bill Knowles 121 121

Current Team Manager Weekly TotalPosition Name Name Points Points

Current Team Manager Weekly TotalPosition Name Name Points Points

Current Team Manager Weekly TotalPosition Name Name Points Points

2334-p19-Surreal soccer:Coinslot NEW 17/9/13 12:44 Page 1

22 Coinslot September 20 - September 26, 2013

Comment

Bitcoin, the burgeoncurrent digital juke

“

media watchalex lee

Virtual money quickly permeatin

commentalex lee

t one time oranother in our livesthere’s a fair chance

we’ve elected to take ourbusiness from one com-pany to another. It’s themost natural thing in theworld to seek out the dealthat best suits us, whilebusinesses will go out oftheir way to lure new cus-tomers in or tempt oldones back. In today’s uber-competitive world wherenothing seems to matterthan the bottom line, waysin which to attract cus-tomers and make themcome back again and againhave become more cre-ative, sophisticated andcunning than ever before.

Or have they? Withincoin-op circles, relation-ships are largely based onthe twin tenets of value formoney and trust, but oncethose machines go out forpublic use, the relationshipbetween operator and cus-tomer, that is, the personwho shoves those coins inthe mech, becomes a heckof a lot more complicated.Immediately, there is theissue of return visits. A highstreet operator, bingo oper-ator, members’ club stew-ard or pub landlord mightreasonably expect regularrepeat visits if they treattheir customers well andgive them some fun - andpotential rewards in return- but the average seasideoperator faces a different

set of challenges alto-gether.

What will make a familyof four or five come backagain - or at least recom-mend their arcade or FECto another bunch of holi-daymakers? Furthermore,what machines have saidfamily enjoyed the mostand why? We’re now intothe world of player track-ing, something which, ifnot becoming the norm iscertainly permeating theindustry and making itsmark. Imagine, as an opera-tor, if you knew exactlywho was playing yourmachines and when, whythey liked them and whatenticed them in the firstinstance? Take this one stepfurther and imagine if youhad their mobile phonenumber and/or emailaddress so you could offerthem incentives to return?

We all have our budgets,I’m painfully aware of thismyself as I lurch unsteadilyfrom one friend’s and rela-tive’s birthday to the next,in between wonderinghow I’ll find the funds to fixthe toilet or whatever, butgiven the success of someplayer tracking systems inrecent years is now finallythe time to bite the bulletand find out, definitively,who our customers areand, in the words of thatawful girl band from the1990s, what they really,really want?

Customerloyalty isparamount

Bitcoin gambling hasexploded into a multimillion

dollar online industry, accordingto the Bitcoin Magazine web-site. Inhabiting the space ofopportunity between lagginglegal frameworks and theunprecedented functionality theBitcoin protocol enables forthese platforms, online Bitcoincasinos are growing in num-bers, Bitcoin profits and Bitcointurnover. In July, Erik Voorheesannounced that the pioneeringBitcoin gambling siteSatoshiDice had sold for theequivalent of $11.5m in Bitcoin -to an unknown buyer. This wasthe first major acquisition of anyBitcoin company, but no doubtit will not be the last.

The recent growth in theonline Bitcoin gambling spacecan be attributed to the widelyacknowledged benefits foroperators and players of usingthe Bitcoin protocol: trans-parency, provably fair gaming,semi-anonymity, and the easeand speed with which cus-tomers can create accountsand place bets. Due to Bitcoin’saccessible nature players from

all over the globe can play,bypassing conventional bank-ing structures and the rigorousID requirements of traditionalonline sports gaming plat-forms. This low barrier of entryfor both Bitcoin casino opera-tors and gaming players in theonline Bitcoin casino space is alarge factor.

Due to an unprecedentedanonymous survey sent out toonline Bitcoin casino operatorsworldwide in early August 2013,for the first time detailed factsand figures concerning thescale and scope of the Bitcoingambling space have beenrevealed. Over 60 online Bitcoingaming platforms were askedto contribute to the anonymoussurvey, with just 15 respondingand completing the question-naire. From just these 15respondents the most compre-hensive overview of the state ofthe worldwide online Bitcoingaming sphere to date hasemerged.

For the first time, compre-hensive figures regarding theaverage monthly Bitcoin profitsgenerated by online Bitcoin

casino platforms worldwide areavailable. One-third of the 15Bitcoin casinos reported a verymodest profit of only 1 to 5 BTCper month. Four out of the 15respondents revealed that theywere clearing much higher thanaverage profits of between 101to 250 Bitcoin; approximately$12,000 to $30,750 profit permonth at current Mt.Gox pricesat the time of writing. Two of theBitcoin gaming operations sur-veyed were generating averagemonthly profits of between1,000 and 5,000 Bitcoin:between approximately$122,000 and $610,000. Althoughone-third of Bitcoin casinosreported average monthly earn-ings of less than 5 BTC, manyoperators in the industry arealso reaping large rewards, thelargest generating betweenapproximately $122,000 and$610,000 per month.

It appears that while themajority of deposits are rela-tively small - from $12 to $170 -the sheer volume of playersleads to online Bitcoin gamingplatforms realising healthyprofits.

A

AGE: 60FAVOURITE MACHINE: PUSHERMOBILE: 07777 666555EMAIL: JSMITH@OUTLOOK.COM

AGE: 60FAVOURITE MACHINE: PUSHERMOBILE: 07777 666555EMAIL: JSMITH@OUTLOOK.COM

2334-p22-23-Comment:Coinslot NEW 17/9/13 14:35 Page 1

23Coinslot September 20 - September 26, 2013

in, the burgeoning virtual currency, is seeing increased usage in gaming circles, while thet digital jukebox sector is a far cry from the old vinyl and CD age.

Machine manufacturerstake primaryresponsibility for gametesting to ensure gamesare fair and open. TheGamblingCommission’s StuartMcPhee says testingmust be fit for purpose toensure gambling is fairand open.

“politicsstuart mcfee

quote unquote

”eating gaming sector

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk�

The largest Bitcoin casinosurveyed had over 25,000unique players who haddeposited Bitcoin into theirgambling wallets. Another Bit-coin gaming platform hadbetween 15,000 and 25,000depositing players, two casinoshad between 3,000 and 5,000players, while four of the gam-bling sites surveyed hadbetween 750 to 1,000 players.Taken as an aggregate, thesestatistics point to an industryconsisting of thousands of play-ers worldwide.

The majority of online Bitcoingambling platforms reportedthey have been running theiroperations for just under threemonths. This indicates that theindustry is still in an earlygrowth phase. As we have seen,the largest online Bitcoin gam-bling sites are making profits ofup to $610,000 per month andserving up to 50,000 players.The unprecedented trans-parency, provably fair gaming,semi anonymity, and the easewith which customers can makebets in online Bitcoin casinosbode well for the future of the

industry. The current period ofhigh growth in online Bitcoingambling might just be the pre-cursor to Bitcoin becoming theindustry standard in the world-wide online gambling industry.

In more conventional coin-opsectors, an article on theIntergame website has asked ifthe traditional idea of a jukeboxis a thing of the past or if there islife in the concept yet. Accord-ing to the site, it’s a questionthat we keep returning to,largely because of the rapidpace of technological changewe as consumers have experi-enced over the years. The waywe access music has changed,as has the way we purchase andlisten to it.

The author stated: “Themusic industry is no longerwhat it once was. Wherethe means of distribu-tion was previouslylargely controlled bythe big record com-panies, the internetand the ability todistribute music dig-itally has changedeverything. CDs are still

purchased by consumers, butnot in the numbers they oncewere. Album and single sales -with some notable exceptions -tend not to reach the block-buster levels they once did.Some of that can be attributedto the sharing and copying ofmusic illegally, but the emer-gence of new channels of distri-bution, such as MySpace andYouTube, have influenced theway music is consumed.Equally, the likes of Apple havegiven people the freedom totake their vast music collec-tions with them. So where doesthe pay-to-play jukebox fit intoall of this?”

“There are a lot of peoplebuying music online. In fact, dig-ital music is the only growingdivision at any record label,”

said Dietmar Straub-inger of TAB Austria.

There may be aplethora of chan-nels for accessingmusic for free, headded, but people

still like to spendtheir money on valu-

able experiences.

“The announcement still hasn’t been made (on FOBTs) despite the launch of the Triennialstating a decision would be announced in July. Question is why is the DCMS delayingannouncement, yet at the same time briefing that the status quo will be maintained fornow? FOBTs should never have been included in the Triennial in the first place.”

ADRIAN PARKINSON, CAMPAIGN FOR FAIRER GAMBLING

Using testing to make surethat gaming machines

perform in the way intendedis a regulatory requirementthat makes good businesssense.

That’s because testinggames properly not onlymeets licence requirements,it also means players alwaysget a fair game and operatorscan avoid the costly com-plaints and disputes thatinevitably follow a problem.

The Gambling Commis-sion first published itsgaming machine testingstrategy in 2007 after exten-sive consultation. The strat-egy ensures that governmentregulations and the Commis-sion’s technical standards aremet and provides assurancethat players get a fair andtransparent game. An effec-tive approach to testing alsohelps mitigate the risk ofgame play being corruptedby software bugs and that theadvertised long-term returnto player is accurate.

Responsible operatorswill want to do all that theycan to comply, and not justbecause they are required toby the Commission. Savvyplayers are only too happy totake advantage when anerror allows a no-lose strat-egy to succeed. Equally, noretailer wants to deal withunhappy customers com-plaining about games under-paying resulting in a poor

gaming experience. Despite all these reasons

to comply, the Commissionhas come across somerecent examples where inef-fective testing has resultedin players being misled andhas put the operator’s repu-tation on the line. In somecases the Commissionfound that its testing strat-egy was not being followedeffectively. So we are updat-ing it in the light of the prac-tices, good and bad, that wehave encountered.

We’ll be consulting on arevised testing strategy nextmonth. In particular we’relooking at improving gamedevelopment involving com-plex multi-party arrange-ments. Here we want to seemore done to ensure thereare clear and unambiguouscontractual arrangements inplace to ensure each partyinvolved is clear as to theirtesting responsibilities.

We’re also looking atensuring that externallytested games are signed offas compliant by a seniorperson within the manufac-turer prior to release andwe’re also looking at the waygame variants (various stakeand prize combinations)should be tested. The propos-als will reflect the responsi-bility placed on operators todeliver the licensing objec-tives and help keep gamblingfair and safe.

Ultimate testis being fairand open

“In terms of note validation, polymer banknotes poseno additional issues and note validators will acceptand stack as normal.”

ANDY BASSAM, INNOVATIVE TECHNOLOGY

“The conference programme at EAS 2013 will addresshow to increase in-park spend, social media 2.0, andthe art of storytelling plus many more topics of interestto the attractions industry. Prominent theme park pro-fessionals will also discuss the latest developmentsand trends.”

JAKOB WAHL, IAAPA

“It is vitally important that the government does notrepeat past mistakes. It needs instead to set rates ofremote gaming and betting taxation that give opera-tors a realistic chance of being competitive in what isan inherently international market.”

CLIVE HAWKSWOOD, REMOTE GAMBLING ASSOCIATION

2334-p22-23-Comment:Coinslot NEW 17/9/13 14:36 Page 2

24 Coinslot September 20 - September 26 , 2013

INTEREST GROWING FORCHINA EXPO

he fifth annual GTIAsia China Expotakes place at the

China Import and Export Fairin Guangzhou, China, on Sep-tember 24-26. More than 150companies have confirmedtheir presence at the showand are set to showcase thelatest games and amusementequipment and services totrade visitors. “It is not doubtthat the show is going to bethe largest event in the Chi-nese electronic gamesamusement industry,” theorganisers said.

EAS OPENS ITS DOORShe InternationalAssociation ofAmusement Parks

and Attractions (IAAPA) cutthe ribbon on the 2013 editionof the Euro Attractions Showyesterday (September 18).EAS, the largest European

conference and trade showfor the attractions industry, istaking place at the Porte deVersailles exhibition centre inParis, France. Running paral-lel to the action on the tradeshow floor, the event featuresa comprehensive conference

and education programme.Sessions are addressing howto increase in-park spend,social media and the art ofstorytelling. Prominenttheme park professionals arealso discussing the latestdevelopments and trends.

SAPAR CHAIRMANREFLECTS ON ENADA

head of the 41stannual Enada Romeexhibition next

month, Raffaele Curcio,chairman of SAPAR, the Ital-ian gaming trade association,

has issued a statementreflecting on the ongoingimportance of the show.“Since 1972, the year in whichthe first edition of Enada washeld in Rome, a lot of thingshave changed in our work:new laws, new regulations,new control systems and -above all - new machines.SAPAR and Enada are refer-ence points for all thoseworking in the gaming andamusement world, with theexpo that represents themajor external channel forcommunication and publicity,an aspect not to be underesti-mated in a period in whichsome types of machines areunder examination.”

Calendar

Newsweek TO COMMENT ON ANY ARTICLE

Email: jw@sjc.co.uk�

UK EVENTSSEPTEMBER 201320-22BAPTO National FinalsLyons Robin Hood Holiday Park Rhyl UKwww.bapto.org.uk24-26 Leisure Industry Week(LIW) NEC Birmingham UKwww.liw.co.uk

INTERNATIONAL EVENTSSEPTEMBER 2013

18-20Euro Attractions Show2013 Porte de Versailles ConventionCentre Paris France www.iaapa.org24-26GTI Asia China ChinaImport & Export Fair GaungzhouChina www.gtiexpo.com.tw24-26G2E 2013 Sands Expo &Convention Centre Las Vegas USwww.globalgamingexpo.com

UK EVENTSOCTOBER 2013

3BACTA National Council MeetingButcher’s Hall Barbican London UKwww.bacta.org6-9PLASA 2013 ExCel London Lon-don UK www.plasashow.com9BACTA National Council MeetingHippodrome Casino London UKwww.bacta.org

UK EVENTSOCTOBER 2013

9BBPA Annual Dinner Park PlazaLondon UK www.beerandpub.com

EDITORIALEditor: Alex LeeEmail: al@sjc.co.uk Tel: 01204 396 397Assistant Editor:James Walker Email: jw@sjc.co.ukTel: 01204 396 397Managing Editor:Ken Scott Email: ks@sjc.co.ukTel: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: knorris@gbmedia.euTel: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail:mlawton@gbmedia.euTel: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: gl@sjc.co.ukAd Production &Pre-Press:Dave RoderickEmail: gdk@sjc.co.ukPUBLISHERDirector: John SullivanGB Media Corporation Ltd,Bolton Technology Exchange,33 Queensbrook,BoltonBL1 4AY

Tel: 01204 396 397Fax: 01204 392 748 Email:jsullivan@gbmedia.euOFFICESEditorial and Production: 3rd Floor, 20 New Road,Brighton, East Sussex BN1 1UF (UK)Tel: 01273 699 900Advertising andSubscriptions:Coinslot International, BoltonTechnology Exchange,33Queensbrook,Bolton BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

Opinions expressed in this publicationshould not be regarded as the official viewof GB Media Corporation Ltd, exceptwhere stated. Views, opinions and recom-mendations contained in this publicationare put forward for consideration only. Noaction should be taken in reliance uponany such views, opinions or recommen-dations. Neither GB Media CorporationLtd nor contributors accept any responsi-bility for any loss occasioned to anyperson howsoever caused or arising as aresult of or in consequence of actiontaken or refrained from in realiance on thecontents of this publication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article will beheld to imply that the article containsoriginal unpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.© GB Media Corporation Ltd, 2013All rights strictly reserved. No part of thispublication may be reproduced, stored ina retrieval system, or transmitted in anyform or by any means without the priorwritten permission given, full acknowl-edgement of author, publisher and sourcemust be given.

T

AT

MG Leisure’s amusementvenue in Hunstanton will betransformed into a product

showroom on October 3 - ideal foroperators looking to purchase new orused equipment before the year’s end.

Rather than walk the well-troddenpath of the traditional ‘open day’, AMGLeisure is set to hold a unique event atits amusement arcade in Hunstanton,Norfolk, next month.

On October 3 at AMG Amusements,the UK-based distributor will hold asale of a number of its machines in a bidto stimulate the market out of season.

AMG’s Terry Farr explained: “I thinkit will make an interesting off the wall

twist on conventional industry opendays. I like to think of it as a grand out-of-season refurbishment/funky arcade

clearance, plus we’ll be taking theopportunity to showcase our forth-coming new product.”

With the additional incentive ofbacon sandwiches and refreshmentsby way of a thank-you to those makingthe pilgrimage to Hunstanton, theunusual event promises to be a well-supported one.

The company’s David Bowman said:“We will be showcase a full range ofnew and used product - AWPs, pushers,cranes, novelty and ticket redemptiongames - and there will be special offerson the day. This is an open invitation tothe industry. Anyone who wants tocome along is more than welcome.”

A

AMG announces ‘Sale of the Century’ event

2334-p24-newsweek:Coinslot NEW 17/9/13 15:32 Page 1

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