Price: £2.50

June 6 – June 12, 2014 • No. 2371 • www.coinslot.co.uk026 DOND LIVE Flap Advert_test 01/05/2014 20:43 Page 1

COMMENT

23

Industry news 4Seaside amusements 8Plush and merchandise 12B2B Listings 16Latest machine charts 18Classified ads and opps 19Comment & Analysis 22Newsweek 24

COINSLOT

...Products and servicesassociated with the coin-op and soft gam-bling industry, such asmanufacturing, whole-sale trade, research anddevelopment, engineer-ing and digital/telecomsbusinesses, are mostlikely to see a rise inexport sales...

New €10 note now included in Innovative

Gamestec winsto BGT partnerOPERATORS

Gamestec, the UK’s largestmachine operator, has suc-

cessfully extended its existingcontract with Best GamingTechnology (BGT). For the pastthree years, Gamestec has deliv-ered supply, maintenance andlogistics to BGT’s estate of morethan 3,500 self-service bettingterminals in LBOs throughoutthe country for clients includ-ing William Hill, Coral, PaddyPower and Bet Fred.

As part of the agreementwith BGT, Gamestec also oper-ates a first line technical sup-port and customer call centrevia Gamestec Assist at its Leedsoffices. Customer calls arereceived and processed, oftenremotely, through online diag-nostics. Service technicians aredespatched in real timethrough Gamestec’s bespokecall management and serviceoptimisation system direct tothe service technicians’ PDAs.

Peter Collinge, operationsdirector at Gamestec, wel-

comed the continuation ofwhat has been a formidablepartnership for the two firms.“We are delighted that BGT hasdecided to extend its contractwith Gamestec after threehugely successful years. A dealof this stature depends onhaving the most reliable andresponsive support facilities -and in our team of rapidresponse technicians we haveexactly that.”

Collinge added: “In London,for example, our rapidresponse technicians usemotorcycles to access sites asswiftly as possible. This, com-bined with the use of forwardstock locations to hold majorspares and components,ensures that we achieve a ‘first-time-fix’ rate more consistentlyand much quicker than everbefore.”

William Weir, chief commer-cial officer at BGT, commented:“Thanks to its technology-driven approach, unswervingcustomer focus and superiorservice levels, Gamestec has

CASH HANDLING The new €10 note, due toenter circulation on 23September when it is releasedby the European Central Bank,is now included in allInnovative Technology Eurocurrency dataset files. Thepopular NV9 USB, NV10 USBand NV200 note validators cannow be programmed to acceptthe new note by installing thelatest Euro (EUR) firmware,which is free to download fromthe company’s website. Customer support managerAndy Bassam said: “Byreleasing these datasets at theend of May we hope to providea smooth transition for

operators and manufacturersacross Europe, allowingsufficient time to update allmachines, out in the field, inadvance of the notes officiallyreleased in September 2014.Euro datasets have beenupdated across our productrange and all Euro mixed (E00)datasets will be updatedshortly and added to ourwebsite as they are released.” Bassam continued: “Nextmonth, to simplify the updateprocess even more we willonce again issue a SmartUpdate Tool. With the use of aDA3 handheld programmerand a standard SD card all ITLvalidators can be quickly and

2371-p02-inside flap_Coinslot NEW 03/06/2014 15:49 Page 1

ESSENTIAL GUIDE

Dreamland avertsanother arson attack

AMUSEMENTS

Who are the keymovers in plush?

June 6 - June 12, 2014 • No. 2371 • www.coinslot.co.uk23

9

n a letter to the Committeeof Advertising Practice(CAP) and Broadcast Com-

mittee of Advertising Practice(BCAP), the Gambling Commis-sion has offered its key researchfindings to help the review of gam-bling advertising rules.

Among the Commission’s evi-dence are findings regardingunderage gambling, problem gam-bling, an overview of deskresearch undertaken on market-ing and advertising policy in fieldsanalogous to gambling and com-mentary from global law firm DLAPiper on gambling jurisdictionsaround the world.

Tellingly, rates of gamblingamong 11-15 year olds have fallenbetween 2007-2013, whichshows that operators are doingtheir utmost to ensure that thecoin-op sector remains as ‘safe’and ‘fair’ as it ever was.

The main source of data onyoung people’s participation ingambling is an Ipsos MoriOmnibus Survey, which has beenused by the National Lottery Com-mission since 2007. Carried out inthe classroom with children com-pleting questionnaires, childrenaged 11-15 are asked to state whatgambling games they have spentmoney on in the past week from awide list of gambling options thatinclude National Lottery games.

The Commission stated: “Ratesof claimed gambling amongst 11-15 year olds have fallen between2007 and 2013; this includes gam-bling websites which 3 per centof children claimed to play in 2007compared to 1 per cent in 2013.”

Boys (20 per cent) are twice aslikely as girls (10 per cent) toengage in any form of gambling.There are no statistically signifi-

cant age-related differencesamong those aged 11-15 beinglikely to participate in gamblingactivity.

In 2013, around one in sevenchildren (15 per cent) claimed tohave gambled on at least one formof gambling in the past week. Theoverall rate of gambling in 2013 isthe lowest seen in the data series(from 2007-2012 gambling rateshave ranged from 18 per cent to23 per cent).

The decrease in the overall rateof gambling over the past six yearsappears mainly to be due to a fallin children placing a private betfor money and playing NationalLottery games. The reasons for thisfall in gambling during this periodare not captured.

The most common forms ofgambling, each played by 5 percent of children, are playing cardswith friends, fruit machines and

placing a private bet with friends.Some of these activities are legalfor this age group.

Lotto is played by 3 per cent of11-15 year olds, as are National Lot-tery Scratchcards. In order tobetter understand what ‘play’means for National Lottery prod-ucts the survey includes an addi-tional question about ‘whoactually hands over money at thetill’. Only 1 per cent of childrenclaim to have personally handedover the money.

In its letter, the Commissionconcluded: “We are very gratefulfor the support and advice pro-vided to us by CAP and BCAP overthe past 12 months. We look for-ward to maintaining and open andcollaborative relationship toensure that all gambling advertis-ing continues to comply with thelicensing objectives of the Gam-bling Act.”

Coin-op sectorpolicing itself well

I

nnovative Technology currency datasets

The Committee of Advertising Practice and BroadcastCommittee of Advertising Practice are undertaking a reviewof gambling advertising rules. The GamblingCommission has published a summary of its response tothe CAP and BCAP director and illustrates just howefficiently the coin-op sector is policing underage gambling.

LEGISLATION

wins extension tnership

8

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become a valued and trustedpartner over the last threeyears. BGT is pleased to extendits relationship with Gamestec,

safe in the knowledge that itwill deliver the very best end-to-end service solution for ourhighly valued clients.”

simply updated to accept thenew €10 note.” Easily recognisable, the new€10 banknote’s design issimilar to the existing €10

note and incorporatesadvances in banknotetechnology, making the noteeven more resistant tocounterfeiting.

2371-p03-front_Coinslot NEW 03/06/2014 15:44 Page 2

4 Coinslot June 6 - June 12, 2014

Industry TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk8

D Wetherspoonhas bought theEmpire Bingo

venue on NicholsonStreet in Edinburgh for anundisclosed sum and sub-mitted a planning applica-tion to transform theformer La Scala cinemainto a two-storey pub.

If the plans areapproved, the pubco -which has already pro-voked controversy by con-verting the Lothian RoadPicturehouse into a super-pub - has pledged to createat least 50 jobs.

Local councillor SteveBurgess, the Greenmember for Southside-Newington, said: “This areaof the Southside is alreadya well-known hotspot forantisocial behaviour, par-ticularly street drinking inNicolson Square immedi-ately opposite the Empirebingo. I’m seriously con-cerned about proposals tointroduce a large establish-ment likely to be sellinglow-cost alcohol into thisenvironment. There arealready at least four moreconventional pubs withina few hundred yards thatserve the area well.”

Labour Edinburgh East

MP Sheila Gilmore toldlocal press: “We alreadyhave a large number oflicensed premises at vari-ous addresses. It doesn’treally fit with what we arereally wanting for the area.There are lots of late-nighttake-outs, but it’s still a res-idential area. NicolsonStreet has a lot of shops onthe ground floor level, buta lot of people live there;it’s their home.”

Grant McNeil, who runsthe Greenmantle Pub onNicolson Street, said: “Thearea is oversubscribed withpubs massively already.Wetherspoon already havethe Picture House on Loth-ian Road - it’s like they aretrying to squeeze the lifeout of the city. I think a lotof people will be opposedto this. But they are a cor-porate monster.”

The building operatedas the La Scala cinema fromthe early 1900s, havingpreviously been used as atheatre, before being con-verted to a bingo hall inthe 1970s. Despite thelocal concerns, Wether-spoon spokesman EddieGershon insisted the pro-posals were ideal for theSouthside, just minutes

from the University ofEdinburgh’s GeorgeSquare campus. He said:“We have enjoyed greatsuccess with our existingpubs in Edinburgh andLeith and believe this site,in the heart of Edinburgh,is perfect for a Wether-spoon pub. We are lookingto invest approximately£1.5m on the redevelop-

ment and create 50-plusjobs. Edinburgh is a thriv-ing city and we are confi-dent that a newWetherspoon pub will bea good addition to itssocial scene.”

Planning officers areexpected to make a deci-sion by delegated author-ity on the application byJuly 11.

The Spring Head Pub inWolfreton Road, Anlaby,

hosted a fun fair in its carpark and garden on late MayBank Holiday weekend.Residents, however,expressed concern overparking problems andpotential noise from therides the moment the fun-fair started setting up.

Lyn Smyth, who runs thepub with her husbandGerry, told local press: “It isnot at an unsociable time, itis during the day, we areusing a reputable fair com-pany, we are not breakingany laws or doing anythingwrong.”

Because it is on private

land, the Smyths did nothave to apply for permis-sion. A fun fair does notrequire a special licencefrom East Riding Council.Following calls to thecouncil and HumbersidePolice, they were visited byofficers.

One resident, who didnot want to be named, toldlocal press: “The residentsof Wolfreton Road and sur-rounding streets are wor-ried about the noise, mess,car parking and safetyissues and have contactedthe police, the council andCouncillor Mike White-head, who all appear to beunable to stop this from

taking place. This is an out-rage and should not beallowed to happen in a resi-dential area.”

Mrs Smyth said all therides are fitted with low-noise generators and thatspace would be left in thecar park for vehicles.

She said: “Not everyone isgoing to be happy but weare just trying to give thecommunity something todo on their doorstep. Weknow there are a few whoare against it because theydon’t know what to expect.They are worried aboutmusic blaring out, but thepeople who own it assureus they will work with us

and how we want to do it.”Willerby and Kirk Ella

ward councillor MikeWhitehead concluded: “Theresidents have my absolutesympathy having this go onuntil 9pm. I have spoken tofour or five departmentswithin the council and alsothe police. The police wentdown and met with a few ofthe residents and I hopethey reassured them theywould keep an eye on thesituation. I have spoken tolicensing, who said theywould speak to the landlady.I have also spoken to thelicensing department in thepolice and public protec-tion, who deal with noise.”

Plans afoot to replace iconicEdinburgh bingo hall with ‘superpub’

DEVELOPMENT

Just when youthought it was safefor bingo to go backinto the water, asucker punch isdelivered in Scotland.Pub chain JDWetherspoon hasunveiled a £1.5mplan to convert anEdinburgh bingo hallinto a ‘superpub’.Bingo, it seems, stillhas a fragileunderbelly which thelegislators need tokeep a focus on.

Pub car park funfair comes in for criticismFUNFAIRS

J

PLUSH

DreamWorks Animationrevealed upcoming

movie How to Train YourDragon 2 at the recentCannes film festival. Pub-lished reviews fromrenowned film criticshave named it “Dream-Works Animation’sstrongest sequel yet” and“breathes fresh fire intothe franchise”.

This news comesahead of UK cinemarelease on 4 July 2014 andit looks as though it’sshaping to be the No. 1blockbuster movie thissummer, which is greatnews for WhitehouseLeisure.

The firm’s How to TrainYour Dragon 2 licensedplush toys include; Tooth-less, Gronkle, Nightmareand Nadder. The stock willhit its warehouse thismonth and the companyis expecting it to quicklybecome one of their 2014bestsellers.

Ian Whittingham, busi-ness development execu-tive at WhitehouseLeisure, commented: “Werecognised How to TrainYour Dragon 2 as a strongblockbuster movie andworked with DreamWorkson the securing thelicensee for amusementplush earlier this year.We’re delighted with thequality of the product andare thrilled to hear thereaction the film is gettingprior to general release.”

How ToTrain YourDragon 2set for boxofficesuccess

2371-p04-05-industry_Coinslot NEW 03/06/2014 14:18 Page 1

INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

PRIZES Views from the big hitters in the UK’splush and arcade merchandise industry Namco,Sega and Whitehouse. 9

NOVELTY

Hull-based manufacturerJingle Games is now

taking orders for its latestbuild of the six-player nov-elty race game MeerkatRacing at “a very specialprice” this month. Thefirm, run by ex-Lordsvaleindustry veteran MikeAnsell, specialises inrebuilds and kits for thenovelty, redemption andpusher sectors.

The Meerkat themecontinues to be hugelypopular due to the currentheavy TV exposure ofCompare the Market adsfeaturing the new babyOleg character and theclips shown during thecommercial breaks ofCoronation Street.

DISTRIBUTORS

While most gamesdesigners and manu-

facturers would like todeclare each new develop-ment as unique and awinner, every so often, anew game comes along,which is just that little bit“special” in terms of theingredients that have goneinto it and moreover, theappeal it is having with play-ers which translates toimpressive cashbox takes.Such is the case with Dealor No Deal Win Fall, the latestCat C Hi-tech from Bell-FruitGames, according to nation-wide distributor RLMS Sales.

RLMS is now beginningto see sales pick up on this‘extraordinary’ model, asPhil Boulton testified.“When we first saw thisgame we were impressed

with how it looked and awhole host of different ele-ments to it, versus a standardgame. It saw the launch ofthe new chrome framealong with a new ‘reel tovideo’ feature, a bagatellestyle top game whichawards one of the five out-come slots at the base of theboard. It’s a very simplegame to play, with lots ofobvious advantages for stak-ing up (one winline to 10winlines) and three levelsof the iconic DoND toaccess. Hats off to the Bell-Fruit team, who really havefound their mojo on thisgame.”

Boulton believes that thegrowing popularity of thisnew model will achievegreater momentum, espe-cially now that the trade isgaining experience of how

well it can perform on site.The commercials are begin-ning to stack up, he says, andmore orders are now beingplaced.

He noted: “I think Win Fallhas a long way to go yet asmore and more operatorsget their first experience ofthis unique game. Amachine that looks greatdoesn’t always translate toa full cashbox, but in DoNDWin Fall, this model really isliving up to its name. Expo-sure of it so far has onlyreally been in the pubsector, yet I believe it hashuge potential in other softgaming environments. Wewill continue to work hardwith Bell-Fruit in optimis-ing its potential. It’s a greatexample of innovation fromthe games design team inNottingham.”

Last call forMeerkats

Win Fall by name, Win Fall by nature!

TRADE BODIES

Despite ongoing toughtrading conditions,

BACTA members continueto dig deep when it comesto fundraising, especiallywhere the proceeds go toour wonderful charity part-ner, Rays of Sunshine.

The BACTA South WestRace Night was held on 6May at Exeter Race Coursewhere attendees were ableto meet their industry col-leagues and try their luckat the races. BACTA’s OpenDay networking event andexhibition took place on 7May at Woodbury ParkHotel, Golf and LeisureClub, Exeter. Key namesfrom the British amuse-ment industry attendedand showcased their latestnews and products.

BACTA’s vice presidentand chairman of the SouthWest Region, Jason Frost,said: “The show had anexcellent turnout and itwas great for exhibitors tomeet so many customersand introduce them totheir latest products. It was

another very successfulevent for BACTA. I wouldreally like to thank all theexhibitors for their sup-port, all the visitors whoattended and all of thosewho donated so gener-ously to support the veryworthwhile work beingdone by Rays of Sunshine.Together we have raised£7,700 which is fantastic.”

Another very successfulevent was the London &Home Counties golf day,

organised by SteveHawkins, BACTA’s presi-dent, on 20 May at one ofthe region’s most presti-gious golf courses, MoorPark, Rickmansworth.

Hawkins stated: “Overthe last 12 years we havemanaged to raise over£100,000. Charity raffleprizes and sponsorship ofholes is a major contribu-tory factor to raisingmoney for the regionalcharitable trust, and alldonations and sponsor-ships were greatly appreci-ated. This year we raisedanother £7,000. A hugethank you to everyone whocontributed to the successof the day.”

He concluded: “The next‘must attend’ event is thePark Avenue Open Dayhosted jointly by Electro-coin and UDC on 4 June.This is a fabulous day outand a wonderful opportu-nity to network with oldfriends and colleagues andsee what exhibitors haveon offer. Once again, Raysof Sunshine will be the ben-eficiary of all fundraising.”

BACTA presses on withfundraising policy

2371-p04-05-industry_Coinslot NEW 03/06/2014 14:22 Page 2

mooted luxury beach resort inBrighton is unlikely to happen nowthat its developer has pulled out.

Australian firm Karma Royal Group waschosen as the preferred developer of theformer Peter Pan playground site offMadeira Drive in 2012.

The Brighton Bathing Pavilion was set totransform the derelict land into a £5m spacomplex. The council said the developmentwould create 300 jobs and inject £10m ayear into the economy. Karma has nowpulled out, however, accusing the councilof imposing “detrimental” lease terms.

John Spence, Karma chairman and CEO,told local press: “Unfortunately, we havedeemed the lease terms being imposedupon us for this project to be highly detri-mental to its viability and we feel it is impos-

sible to advance commercially under theseconditions. We have made extensive effortsto compromise and have invested signifi-cant resources toward the project with aview to its importance, not only to us, butto the people and visitors to the city ofBrighton and Hove and the historicseafront precinct.”

The resort intended to include five pavil-ions with a children’s club, a year-round spaand health centre, a beach club and restau-rant, an outdoor swimming and bathingarea and a members’ club with a library.

According to the council, however,Karma had only committed to building arestaurant and was unable to agree stan-dard commercial terms.

Cllr Geoffrey Bowden, chairman of theeconomic development and culture com-

mittee at Brighton and Hove City Council,said: “Brighton and Hove City Councilappointed Karma back in 2012 based on itsapparent commitment to complete a com-prehensive development of the site. Thisfollowed an extensive market-testingprocess, which brought forward a numberof interesting and viable proposals. Thecouncil selected Karma based on its excit-ing concepts and has been patiently work-ing with them ever since. In practice,however, all it was prepared to commit tobuilding was the restaurant, which quitesimply fell well short of the comprehen-sive leisure scheme which was the basis forKarma’s appointment. Mr Spence’s visionwill only be realised if he is prepared toaccept standard commercial terms on thisor any other site.”

Cashino and Beacon Bingo venueshave raised £100,000 - enough to pay

for 17 wheelchairs - for a disability char-ity. The gaming centres around the UKraised the six-figure sum during the past12 months for CHIPS, who providewheelchairs for young people.

As a result of their fund raising, 17teenagers will receive brand newwheelchairs.

Phil Gibbs, marketing manager forCashino, told local press: “It’s been agreat effort by our staff and customersthis year and hopefully our continuedefforts will help to raise much neededfunds for many more wheelchairs inthe future.”

CHIPS co-founder Linda Lindsayadded: “Cashino is one of our mainfundraisers and were it not for them,these children wouldn’t have an oppor-tunity to combat their disabilities withsuch a valuable resource. I know botheveryone at the charity and the recipi-ents themselves are all very grateful tothose involved.”

Acampaign to increase the fre-quency of trains between

Blackpool South and Prestonhas received political support.Blackpool South MP GordonMarsden has added his voice tothose calling for improvementsto the South Fylde line.

According to local press, callshave been made to add a secondtrack to the line, or alternativelyprovide passing loops whichcould allow an extra train eachhour to run.

Marsden believes a betterservice on the line would pro-vide a much-needed boost forBlackpool’s South Shore.

He said: “It is actually reallyimportant, because the tradersand councillors in South Shorehave been spending a lot of time

in the last year improving thestation, trying to get WaterlooRoad and Bond Street back intocontention as active shoppingareas. They’re shopping areasnot just for people coming intoBlackpool, but for Lytham andSt Annes. There are strong

potential benefits to improvingthe line.”

Marsden has joined Fylde MPMark Menzies in writing toPatrick McLoughlin MP, Secre-tary of State for Transport, torequest a meeting discussingthe issue. He added: “The clear

issue is to get Northern Rail togive a higher priority for theline. I’ve long thought improv-ing the line would relieve pres-sure into the centre ofBlackpool.”

The calls have also beenbacked by Blackpool council-lor and transport campaignerCllr Paul Galley. He said: “I seeBlackpool South (railway sta-tion) as helping regeneratesome of the poorer areas ofBlackpool, such as Lytham Roadand the Central Drive corridor.”

Network Rail said that whilethere are currently no plans tobuild more tracks on the line, itis working with operator North-ern Rail to explore other waysof meeting increased demandat certain times of the year.

AmbitiousBrightonplans fallby thewayside

Plans for a multi-million poundluxury beach resort in Brightonhave collapsed after a developerclaimed it was “impossible toadvance commercially”.

DEVELOPMENT

Cashino andBeacon BingoAGCs raise six-figure sumfor wheelchaircharity

Police are appealing for witnessesafter thousands of pounds were

stolen from Denton Holme Men’s Clubon Morley Street in Carlisle.

Police said the burglary took placein the early hours of Tuesday May 27and involved windows being smashedand over £10,000 being stolen.

Police are asking for anyone whowas in the area between 3am and 5amto get in touch. Anyone with any infor-mation should call Cumbria Police on101 and ask for DC James Aiston, orcall the independent charityCrimestoppers anonymously on0800 555 111.

£10,000 stolenfrom CarlisleWMC THEFT

MP looks to drive footfall to BlackpoolCAMPAIGN

A

CHARITY

2371-p06-07-industry_Coinslot NEW 03/06/2014 14:10 Page 1

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Clacton boostedby £36m coastaldefence scheme

A £36m sea defence scheme which councillors hope will bring investment worth millions toTendring will be completed in half the time expected.

RESORT REPORT

Online gambling advertisinglargely missing the mark

REPORT

Over three quarters of UKadults (79 per cent) think

most online gambling adver-tising targets wrong audi-ence, according to a newreport from IgnitionOne.

The Betting on Digitalreport surveyed 2,000 UKadults, 604 of which areactive or previous onlinegamblers.

It revealed that two thirdsof respondents are con-cerned about the amount ofadvertising for online gam-bling companies, while onlyone in five believe advertis-ing for these companies tar-gets the right audience.

Other important driversthat influence where peoplegamble online are the qualityof the product; in particular,an easy user experience (73

per cent), the quality of thegame (69 per cent) and beingoffered regular discounts (65per cent).

Nearly half of currentonline gamblers (45 per cent)say they’d be likely to place abet with a gambling websiteif they knew that the brandbehind it was contributingfinancially to the research,education and treatment ofproblem gambling.

While the competitionfrom online gambling siteshas undoubtedly shaved offprofits from land-basedcoin-op venues, it’s interest-ing to note that their adver-tising budgets haven’texactly been spent wisely.

ork on a £36m seadefence project alongthe Holland-on-Sea

coastline is due to begin nextmonth and be finished by theend of 2015 - half of the origi-nal three-year estimate.

The announcement wasmade as representatives ofTendring district and Essexcounty councils signed thecontract with constructionfirm VBA Joint Venture, alongwith project managers MottMacDonald.

As well as protecting morethan 3,000 homes and busi-

nesses along a 5km stretch ofcoastline for the next 100 years,the series of fishtail groyneswill create 22 mini beaches.

Councillor Nick Turner,responsible for environmentand coast protection at Ten-dring District Council (TDC),told local press: “It’sabsolutely marvellous thatthe project will be done soquickly. Everything is beingdone as soon as possible tominimise disruption andmaximise opportunities. Wewill provide with this schemeand infrastructure for the

British seafront holiday as a21st century pursuit, notharking back two centuries.”

Turner added: “We havealready seen investment bythe pier, and this will provideinvestment opportunitiesalong the whole seafront...That’s our job as councillors,to create an environment forcommerce - and for people toenjoy, relax and grow. I amover the moon.”

John Jowers, county coun-cillor for communities andplanning, added: “Staycationsare really coming up now and

Essex is beautiful, I genuinelythink that, plus there is plentyfor people to do here and fam-ilies feel safe here. Here inClacton there is good plaintourism, with sun, sea, sandand decent beaches, and weshould be promoting it. For allthe talk about investment wetend to forget about thepeople who make a living outof this, such as in hotels,restaurants and shops. Thereis no point having businesswithout infrastructure, orhaving business if you won’tallow them to build.”

W

2371-p06-07-industry_Coinslot NEW 03/06/2014 13:57 Page 2

Amusements TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk8

mergency services inKent are investigatinga suspected arson

attack at Margate’s Dreamlandthat threatened its famousScenic Railway rollercoaster.

There were fears that thefire, which broke out at8.30pm last Wednesday, mayhave damaged the Grade II-listed attraction.

Writing on its Facebookpage, The Dreamland Trust con-firmed that arson was a possi-ble cause of the blaze, but saidthe damage had been minimal.

It commented: “There was asuspected arson attack on theScenic Railway this evening.The fire was successfully putout and there was minimaldamage. The site is currentlybeing boarded up andsecured.

“Thank you to our lovelyneighbours, Beacon Bingo, the

police, fire service and localcommunity for their speedyactions last night and ThanetDistrict Council for securingthe site.”

Concerns have been raisedover the security of Dream-land since the council issued acompulsory purchase order inMay 2011, with some fearing arepeat of the arson attack thatpartially destroyed the ScenicRailway in 2008.

Local resident PeterAndrews said he was worriedthat further attacks could bemade after the Dreamland isrestored as a heritage amuse-ment park.

He commented: “Securityneeds to be increased and mustbe a priority. I hate to say it, butmy fears are that Dreamland isrestored and then someonewho has a grudge does thisagain.”

The fire started in a disusedsingle-storey wooden stallunderneath the Scenic Rail-way and came within metresof spreading to the woodenrollercoaster itself.

Police conducted a searchof the site after the flames wereextinguished and are workingwith Kent Fire and RescueService to establish the cause.

Security around Dreamlandhas been increased, withguards employed to patrol thesite while its perimeter fenceis inspected to assess whetherit needs reinforcing.

Speaking in the aftermath,Thanet District Council leaderIris Johnston said: “We are verygrateful to the members of thepublic who reported the inci-dent last night and to the fireservice for their quick andeffective response.

“Council officers attended

to assess the damage, alongwith our partners at TheDreamland Trust, and are backon site this morning to reviewwhat measures need to be putin place to prevent a repeatincident.

“Thankfully there has notbeen any damage to the ScenicRailway and plans willprogress as scheduled todevelop the exciting newamusement park.”

The fire came just days afterDreamland’s former familyentertainment centre was re-opened as a visitor and learn-ing arcade, featuring workingpinball machines and an exhi-bition charting the amusementpark’s history and revival.

Open for the next 12months while restorationwork is carried out, it wel-comed more than 3,000people in its first three days.

Just days after itsamusement arcadereopened to the public,Dreamland narrowlyavoided losing more of one of its mostfamous attractions toanother fire.

AMUSEMENT PARKS

PIERS

Two men have each beenhanded 18-month com-

munity orders after admittingburgling Skegness Pier inOctober last year.

Appearing at SkegnessMagistrates Court, localresidents Daniel Logg, 27,and James Wilkes, 22,pleaded guilty to smashing afront window and stealingmoney from an arcademachine inside.

Paul Wood, prosecuting,

said that in the early hours ofOctober 23 the alarm of thepier’s family entertainmentcentre on Grand Parade wasactivated and, on arrival,police found that the frontwindow had been smashed,an arcade machine attacked

and money stolen.Wood said CCTV images

and blood found on themachine’s coin tray led thepolice to the two defendants.

After their arrest, Loggand Wilkes said they hadbroken the window acciden-tally when they were drunkand only then decided tobreak into the arcademachine.

Wood told the court bothmen had been previouslyconvicted of a burglarytogether and given commu-

nity orders.Sentencing them to the

community orders, the judgetold Logg and Wilkes it hadbeen a “hopeless attemptcommitted entirely becauseof drink”.

In addition, she orderedthem to attend a thinkingskills programme and tocarry out 40 hours of unpaidwork for the community.

She also ordered them toeach pay £329 compensa-tion, a £60 victim surchargeand £85 in costs.

Community sentences issued toSkegness Pier burglars

E

Yorkshire coin-op stronghold Bridlington is oneof the top places to visit in the UK according to

TripAdvisor, the world’s largest travel website. Thecompany’s annual Certificate of ExcellenceAwards were given to 60 local businesses and thewebsite named Bridlington as the 10th most likelyplace to find such a winner in the whole of the UK.The poll also included Scarborough in its top 10.

The awards mark hospitality excellence andare given only to establishments, eateries, accom-modations and attractions - which consistentlyachieve outstanding traveller reviews on TripAd-visor.

The ranking is welcome news for Bridlington’stourism industry which is gearing up for a busysummer season. The awards were calculated usingreviews, ratings and volume and recentness of

reviews, from its website.Bob Hilary, president of the Bridlington

Tourism Association, told local press: “It’s veryimportant that these reviews have come fromindividuals who visit and not just some criticwho might spend a few hours in a place. It’s inde-pendent and that is the most important thingabout it. Everything in Brid is not quite finishedyet, the AAP, the Sewerby Hall work and theLeisureworld development are all pending, butwhen they are all complete Bridlington will be areal special place to stay.”

James Kay, from TripAdvisor, said: “Judging bythe positive reviews that have been flooding in,hospitality businesses in Bridlington have cer-tainly performed phenomenally well in the pastyear, and this is reflected in the high number ofCertificate of Excellence winners the town isnow home to. Bridlington attractions in particularhave been well received - with over a quartermeeting the high standards needed to achieve aCertificate of Excellence.”

Bridlington mayor Cllr Shelagh Finlay, added: “Ithink it’s absolutely fantastic that we are gettingsuch good reviews from TripAdvisor, and welldone to all the businesses in Brid that have gotthese awards. It’s great news that 60 businesseshave shown this quality of standard.”

Bridlington scoopsTripAdvisoraccoladeAWARDS

Dreamland escapesmajor damage aftersuspected arson attack

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Essential Guide to... Plush Toys & Merchandise

Essential Guideto kiddie ridesNext Week

MAY 23 - MAY 29, 2014

16B2B listingsand industrymarketplace

18This week’s

machinecharts

19Classified

sales, job andbusiness

opps

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or David Barnham, operatorsmanager at Sega Amusements, astrong range of plush toys and

other prizes can lead to a cascade effect.Initial winners, impressed with the qual-ity of the merchandise, will share storieswith their companions.

“A player who looks at the game seesthere’ll be a high perceived value,” hesaid, “and when they’ve won they’llunderstand the quality. Even if they don’tplay again, their friends or other peoplein their group might.”

This is particularly important atvenues such as the Barnham’s bowlingcentres. ”A prime example is with birth-day parties. With young children in bowl-ing centres, if one child’s got the prize,other children will want it as well,” hesaid. “It drives that spend into thearcades, based on those prizes. With aquality prize, there’s more chance they’llwant it, because of that desirability.”

It’s not just the kids and the birthdayparties who are attracted to the arcadeby desirable prizes. Sega Amusementstakes pains to secure plush and arcademerchandise that appeals across the agespectrum.

“I think licensed products appeal toall ages, depending on the product,” saidBarnham. “The licensed products thatchildren want are those they have seenon TV or in films. Adults understand thequality of the licensed products and weare able to buy retro brands that appeal

to their childhood as well. So there arelicensed products targeted at each agegroup, but some that appeal to all genresand all demographics.”

In recent years, products based onmovies and video games have provenpopular. “[Despicable Me’s] Minionswere the number one seller last year,”said Barnham. “Plants vs Zombies isdoing very well for us at the moment,which is a Sega product. Angry Birds wasalso a big line, but that’s died off overthe last two years.”

The diminishing returns on AngryBirds is a clear signal that operators andmanufacturers need to be constantly onthe lookout for the next big thing.“There is a need to develop new prod-ucts,” said Barnham, “as licensed prod-ucts go in and out of fashion. At themoment it’s Minions that are really big,five years ago it was Angry Birds. I lookback to the 90s and remember that TheSimpsons was the biggest licence.People want the next big thing, what-ever it is. We never know what the nextbig thing is going to be, so that’s whywe’ve got to keep trying to be innova-tive. To look at what’s round the cornerin terms of films and TV programs.”

Around that corner may well be acachet of new technology-based prizes.“Ten years ago it was iPods were big, sowe needed a cost effective MP3 player inthe market,” said Barnham. “Now the iPadhas come about and they’ve become the

most desirable item, so tablet’s have beenour big seller. Looking around the cornerit’s going to be things like Google Glassand smart watches. They’ll probably bethe next big thing that people want andwe need to fine to a solution for theindustry. We look at what’s trending inthe retail environment and what can wereplicate in this industry.”

Innovation is key atSega AmusementsTo stay on top of what prizes its customers will most highly covet,Sega Amusements pays close attention to culture at large.

OPERATIONAL AFFAIRS

The small pill-shapedcharacters from theUniversal Pictures an-imated blockbusterDespicable Me have been the run-away success in plush toys and ar-cade merchandise in recent years.The creatures, known as Minions, nowcome in a variety of forms and look setto remain at among the most populararcade prizes, with the release Despi-cable Me 3 confirmed for 2017.

New technology prizeshave been flooding the ar-cade merchandise market, designedto capitalise on increasing demandfor tablets and other personal elec-tronic devices. Many of these use aversion of the Android operating sys-tem by Google. The code that formsthe building blocks of the system isopen source, enabling developers toadapt it to suit devices at many dif-ferent price points.

Androids inbound

With the FIFA WorldCup on the horizon,many operators havebeen stuffing their ma-chines and prizes counterswith football related merchan-dise. Novelty balls and plush mas-cots are expected to be popularsellers this summer, as football fevergrips the nation. The tournament istaking place in Brazil and runs from12 June-13 July, 2014.

Legions of Minions World Cup trophies

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Essential Guide to ... Plush Toys & MerchandiseSector OverviewSWOT ANALYSIS

he Brazil World Cup, alongside the latest blockbusteranimated movies and the perennial products from thelikes of Disney and Warner Brothers will once again

drive families to branded gift and souvenir collection frenzythis summer. The implications for the coin-op sector are fasci-nating in terms of maximising the revenue opportunities thathave been presented by the World Cup, addictive apps andthe film industry’s penchant for churning out memorableCGI animated movies.

While usually the issue faced by operators wishing to rein-vigorate their plush prize and gift stock is getting the balanceof licensed and non-licensed right, 2014 poses more ques-tions with more brands competing for attention than everbefore.

The secret of an operation’s success in terms of plush andgift deployment this summer will be in the timing. Operatorsare under pressure to carefully swag-up their premises virtu-ally to the minute, depending on the fortunes of England inthe World Cup and which of the latest animated movies andTV series become the kiddy-zeitgeist the quickest.

The cream of the UK’s plush suppliers give invaluableadvice to customers on products that are currently doingwell and putting money in the cash box, however they alsoknow that, geographically, certain products and gift lines workbetter than others.

Moreover, while various entertainment businesses canhave startlingly different clientele, nowadays the value formoney consideration is of vital importance. All operatorswant the best possible product for the cheapest price toensure they are offering the best value for money for theircustomers.

While the latest, most contemporary brands are battlingfor arcade space with their more established peers, evidencesuggests that generic toys still have an important part to playin stocking cranes and positioning swag on pusher play beds.Cost is obviously a major factor in the purchasing process,along with a need to balance the look and feel of the arcadeand the perceived value for money from a customer perspec-tive.

As any experienced arcade operator will testify, if you makejust one bad buying decision on your merchandise it can havebig repercussions. Many will have had one of those ‘next bigthing’ epiphanies, only for it to rapidly turn into a ‘next bigstock problem’ shocker. By the same token, operators pickingthe right plush at the right time know that they’ll reap theirjust rewards in ROI.

Operators are aware that they have to take an increasinglyactive interest in what’s going on outside their arcade front.They have to be in touching distance of what the kids arewatching on TV, queuing up to see at the cinema and playingon their handhelds and iPhones.

Anyone who has children knows just how much of anattraction that certain items of merchandise can exert ontheir developing minds. As soon as the children clap eyes onthat must-have soft toy or character, it’s time for the parents tofish out those coins, giving in to their children’s whims.

The difficulty comes in choosing lines that every child

wants but can’t get his hands on absolutely everywhere bycreating an exclusivity that differentiates an operation fromthe competition. Luckily, there just so happens to be a numberof firms who can justifiably call themselves experts in guid-ing that all-important purchasing decision.

Populate your premiseswith perfect plushThe purchasing and deployment of plush and prize merchandise is of fundamentalimportance to operators across the country. With the World Cup coming up this summer, it is clearthat the nation’s prize merchandise suppliers have a vital role to play in maximising arcade income.

STRENGTHS

• Strong brands attractplayers who may not haveotherwise played a partic-ular machine

• Plush and gifts come in allshapes and sizes to suit allbudgets

• Growth of redemptionsector has stimulated needfor more gifts and toys

WEAKNESSES

• Cash remains king in somecustomers’ minds, and foroperators of smaller prem-ises

• Generic plush has no ‘sell-by’ date, therefore re-stocking is not always apriority

• Spectacular film flops canleave operators with diffi-cult-to-shift stock

OPPORTUNITIES

• The World Cup • Best-selling movies such

as Despicable Me 2 andFrozen

• Popular app games throwup plenty of diverse char-acters

THREATS

• Reduced discretionaryspend may lead to cus-tomers thinking twiceabout attempting to tradeup for higher value prizes

• Prices of stock graduallyrising

SWOT ANALYSIS PLUSH & GIFTS

VIEWPOINT

With plush toys of every conceivable size,shape and material readily available to UK

coin-op venues, it’s a relief that the firms servingthe coin-op sector have the knowledge andexperience to save operators from a stuffing.

The pusher, prize vending and redemptionsectors in particular have experienced an upliftsince the Gambling Act was implemented in 2007and with the support of ‘finger-on-the-pulse’suppliers this trend looks likely to continue.

Regardless of the price and quality of theproducts which end up in cranes, prize vendingmachines and on redemption counters, all thefirms promoting plush deserve every credit fortheir vigorous hard work, research, attention todetail and ability to pick up the most desirableproducts while they’re still in vogue.

The plush, gift and swag market is incrediblycompetitive, and to achieve any edge, or in tan-gible terms, a regular customer base must bepretty tough going when you consider thevolume of toys and brands out there.

Speaking from personal experience, however,any venue that showcases a large, varied stockof top quality items does give it a certain kudosand perceived value. I’m sure the UK’s plushsuppliers - and the operators who have boughtinto this theory - will agree with that assertion.

Given the speed at which trends come and gonowadays, the initial sourcing through to thefinal sale of plush and gifts, especially brandeditems, are not tasks to be taken lightly. There’sno accounting for taste and today’s most talkedabout app could just as easily be tomorrow’s‘Which app was that again?’

What can be said with some confidence,though, is that the speed and efficiency of thesupply line and the quality of the productsmoving along it are to be appreciated and cele-brated.

As arcades and FECs around thecountry, particularly those on theseaside, continue to move further downthe ‘fun for all the family’ route,suppliers of plush prizes andmerchandise have continued to honetheir expertise and identify the right giftsat the right prices.

commentalex lee

Picking the rightplush is far fromchild’s play

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Wilson House, Bentalls, Pipps Hill, Basildon, Essex SS14 3BX, EnglandTelephone: +44 (0) 1268 274284 Fax: +44 (0) 1268 274285 E-Mail: sales@whitehouseleisure.co.uk

Whitehouse Leisure is the leading supplierof licensed toys to the international leisure

and amusement industrywww.whitehouseleisure.co.uk

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Essential Guide to ... Plush Toys & MerchandiseMarket Analysis

REDEMPTION

The enduring popularity of crane machines and an influx of US-styleredemption has created an even more pressing need for top quality arcade

merchandise. As part of a global business, Sega Prize is well positioned tocater for this growing demand.

“Redemption has been a huge part of coin-op culture in the USA for a longtime, where FEC’s will elaborately merchandise prize counters like shops andyou can redeem tickets for anything from exclusive Disney mugs to a HelloKitty rice cooker,” said Sega Prize head of merchandise, Trevor Clarke. “In thepast eight years redemption has seen a huge boost in popularity acrossEurope and now we will often see redemption machines and counters com-manding the majority of floor space in our FEC’s.”

A major component of any prize offering is plush toys, which have provedenduringly popular for decades. “Kids have a great affection towards soft toyswhich they loved to cuddle, hold and play with,” said Clarke. “By producing acharacter that is huggable and soft like a pillow we are fulfilling the instinctive‘wants’ of a child. At Sega Prize we secure popular beloved character brandlicences and bring them to life for the players to win, enjoy and remember.”

Sega’s commitment to FEC quality has been long lasting, but there arecertain genres of machine that threaten to undermine an operator’s highprize standards. “Prize every time product is often £1- £2 a play and productneeds to be manufactured to an incredibly low price point to achieve theoperators expected margin,” said Clarke. “However, this is increasinglymore difficult to achieve thanks to rising labour costs in the Far East. A lot ofoperators will seek closeout merchandise that they can buy at a knockdown price often at a loss to the manufacture, but this greatly depends onthe availability of such product.”

Ensuring that its customers can provide arcade merchandise that playerswill want to win tasks Sega Prize to balance tried and tested products withnew ventures. “The old favourites are and will always be popular, howevertrends and popular culture will always change and in product developmentthe demand of the end user commands the outcome,” said Clarke. “Our bestexample of this at Sega Prize is the overwhelming demand for more and moreTokio Technology.”

As the new generation of young families make their way to arcades acrossthe country, the integration of technology into an operator’s prize portfoliobecomes ever more important.

“We have seen an entire generation of children and teenagers submergedin technology, resulting in a world where our players are compelled to socialnetwork, blog and vlog,” said Clarke. “This generation has had smart deviceshard wired into their existence and hashtags pumped through their veins. AtSega Prize we keep our fingers on the pulse and believe that innovation andstaying on trend is the key to running any successful operation.”

Sega preparedfor prize futureWith redemptionand cranes here tostay, Sega Prizeare focussed oncombining thepopularity oftraditional plushprizes with moderntechnologicalalternatives.

oinslot: Do licensed productsappeal mainly to children or arethey popular across the age spec-

trum?James Anderson: All age groups lovelicensed prizes but different licences havedifferent demographics. Take Pac-Man forexample, the new Pac-Man and the GhostlyAdventures licence appeals to younger kidswho watch the TV show and buy the toys,but classic Pac-Man has a retro appeal thatappeals to the parents as well as the kids.

Children are very brand conscious andwill definitely make a choice of machine orarcade based on a particular licensed prod-uct and they will pester their parents ifthere is a prize they particularly want. Thebest situation for licensed prizes is when abrand reaches critical mass and it is pres-ent across the board in retail outlets, on TVor film, which helps to propel the licenceforward in the minds of the customer andcreate demand.

CS: Do you think that taking home a goodquality prize encourages repeat visits forarcade customers?JA: Yes absolutely and this is our ethos.Bandai Namco Amusement Prizes Europewas built on the foundation that if yougive high quality and desirableprizes to players then they willcome back and play for more andthis will literally drive theincome. Bandai Namco are spe-cialists in manufacturing amuse-ment machines. We operatemachines and locations and sup-port operators with related equip-ment such as cashless systemsand ticket eaters, soclearly it is in ourinterest to drivei n c o m ethrough thequality of allour prod-ucts ands e r v i c e sand thisi n c l u d e sprizes.

We want players to leave with a quality“souvenir” of their experience that willremind them of goods times and makethem want to go back to the locations formore fun and prizes.

CS: What ranges of plush toys have beenthe most popular sellers over the past fewyears?JA: We have grown rapidly over the past fouryears. We have had huge success with ourShaun the Sheep and Timmy Time ranges ofplush, which offer fantastic quality andappeal to a wide demographic. Shaun theSheep has his own movie next year and hasover 4 million likes on Facebook. We expectthis licence to go stratospheric in theupcoming months with the news of a filmfor early 2015.

CS: Is there a need to develop new kindsof prizes for cranes and redemption coun-ters or are the old favourites all that’srequired to run a successful operation?JA: We are always innovating and it is defi-nitely necessary to try to stay ahead of thecompetition. For example, we were the firstto introduce electronic prizes such as

tablet computers for amusementarcades with our Kyoto range. This

was soon widely copied, so wepushed the bar further withthe Nam-Gear range, whichimproved the quality andspecification of the range and

introduced a new white colourto make it stand apart from thecompetition. We are constantly

on the look out for new andexciting ranges of both prizes

and plush in order tokeep the players

interested andcoming backfor more andhave somee x c i t i n gd e v e l o p -ments forlater in theyear and alsonext season.

PRIZES

Bandai Namcohas an eye onthe futureBandai Namco Amusement Prizes Europe general manager, JamesAnderson, reveals how his company have stayed ahead of thegame on plush and technology-based prizes by securing brands earlyand encouraging constant innovation.

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Licensed prizes form a vital part of anysuccessful arcade, but not all products

of this kind are made equally. WhitehouseLeisure business development executiveIan Whittingham cautions that, while cer-tain toys appeal across the age range, someare targeted a specific audience.

“It is safe to say that the more successfullicenses have wide appeal across a broadage spectrum,” he said. “The resoundingsuccess of Despicable Me 2 is down to thefact that it is popular with kids, teenagers,parents and grandparents alike - which isreflected in the unprecedented demandfor our Despicable Me merchandise. How-ever, equally we do see ongoing successwith our brands that are targeted to a youngaudience such as Doc McStuffins, Henry

Hugglemonster and Winnie the Pooh.”Without the right merchandise, cranes

and redemption machines are unlikely toexpress their maximum potential. In cur-rent market conditions, failing to capitaliseon this potential could be seriously damag-ing. “Cranes and redemption machines havecontinued to maintain incomes when otherrevenue streams have fallen,” said Whitting-ham, “so in my view they’re an imperativepart of the arcade sector. They provide theopportunity to refresh the product offer-ing to the latest trend regularly and withease. The quality and variety of merchan-dise now available also appeals to parentswho recognise the quality and perceivedvalue of the plush prizes on offer.”

Achieving a high level of perceived value

is not always about stocking machines withhigh quality plush. Products such as ‘WinEvery Time’ cranes are presenting opera-tors with the chance to offer customers thesame value with a smaller outlay on prizes.“‘Win Every Time’ cranes are useful in thatthey provide the player with a prize of somedescription at the end of their play,” saidWhittingham. “However the £1 or £2 priceof play ultimately dictates the value of prizeon offer, so this usually tends to be a genericmerchandise rather than licensed product.At Whitehouse Leisure we’ve expanded thevariety of our ‘Win Every time’ prize rangeto support our operators with this type ofaffordable product.”

The development of new machines andthe fast pace of the cultural zeitgeist means

that there’s always a demand for suppliessuch as Whitehouse to focus on creatingnew prizes. “There’s always the need todevelop new products as this keeps theproduct fresh and exciting for our opera-tor’s customers,” said Whittingham. “Weoften put a new spin on old favourites suchMickey Mouse and Winnie the Pooh andthese continue to prove popular across thesector. We’re always looking to develop andbring to market the most popular plushitems that either coincide with an upcom-ing movie release, popular TV series andgames apps or simply the latest fashiontrend. I strongly believe that it’s a good mixof the latest licenses along with evergreenfavourites that help support operators inrunning a successful operation.”

DEVELOPMENT

Thoughtful prize development from Whitehouse

Toys featuring well known characters have proved popular for Whitehouse Leisure, but with newtrends appearing every day, keeping an eye on the future is of paramount importance.

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Essential Guide to ... Plush Toys & MerchandiseProducts

andai Namco Prize Europe hasbeen the pioneer of the use of elec-tronics as arcade prizes and has

also enjoyed huge success with its con-fectionary and plush ranges, particularlywith lines such as Aardman’s Shaun theSheep and the iconic Pac-Man character.

The new market-leading Nam-Gearrange of electronics is now available in adazzling white colour. Since its launch atEAG, the first consignment of the 7 PlusTablet sold out completely and produc-tion capacity has had to be increased tomeet demand. Now the standard 7-inchversion from NAM-GEAR is also reworkedIn white and features an industry leadingDual Core processor.

“We were the pioneers in the sector ofelectronic prizes and our new rangepushes the envelope again,” says JamesAnderson, general manager. “The qualityand high specification of this range isincredible for the price we are able tooffer.”

Bandai Namco Prize Europe alwayssources top retail quality plush to makethe most positive impression on players.New this season is the ‘Pac-Man and theGhostly Adventures’ range, which is basedon the hit TV show, launched this year inover 40 countries. The show is backed upwith a huge marketing campaign,including the launch of con-sumer games titles and a globalBurger King promotion. Inaddition, Bandai Namco haslaunched a range of brandedredemption titles featur-ing the character, as wellas a themed Pac-ManZone location concept.

Classic Pac-Mancontinues to beincredibly popularwith players and thecompany is constantlyexpanding the rangeto include electronicprizes, as well as mugs,key chains and recentlya Bluetooth speaker.

Other hit plushtitles include Shaun theSheep. This summer the

plush characters appear in the form oftwo super heroes (complete with Y-frontsand capes), two pirate characters andwearing two different T shirts embla-zoned with the phrases “Keep Cool andFlock On” and “Keep Cool and CountSheep”. Publicity for this licence will beramping up considerably in anticipationfor a film from Aardman Animations,which will be released at Easter time nextyear.

“Shaun the Sheep is a favourite withcustomers of all ages,” said James. “Thenew range is cute and fun and we havehigh expectations. Shaun is already hugeas you can see from the four million likeshis character has reached on Facebook.We expect his popularity to rise still fur-ther over the next 12 months due toShaun getting his own movie next yearand so the brand will receive a lot of pub-licity over the upcoming months.”

Finally, the Bandai Namco Prize Europerange of confectionary has expandedwith the addition of Spider-Man licensedcandy and more Hello Kitty Products.Another new addition is season are arange of Tango and Vimto fizzy lollies. Therange of pocket money confectionary,which is a hit for low value redemptionprizes is proving to be successful.

BANDAI NAMCO

Bandai Namcocombines brandsand tech prizesBandai Namco Prize Europe has grown rapidly in the last fouryears, due to a combination of quality merchandise and the cleveruse of leading licences.

Whitehouse Leisure is among theindustry’s leading manufacturers

and distributors of licensed andgeneric plush toys across Europe andthe Middle East. This status is thanksto their huge portfolio of products.Whitehouse Leisure’s range of plushtoys showcases a ‘who’s who’ of best-selling international toy and entertain-ment brands and the companycontinues to bring new blockbusterlicenses and evergreen favourites tothe market year on year.

The company’s licensed Disneyplush remains a firm favourite and in2014 Whitehouse launched an exclu-

sive new range of retail quality prod-ucts which are a must for any

successful crane operation. Thegrowing portfolio includes plushand resins from hit TV series andblockbuster movies including Doc

McStuffins, Henry Hugglemon-ster, Mickey & Minnie, The Mup-pets Most Wanted, Monsters

University, Planes and FindingNemo.

Add into the mix great newkids and teen movies for 2014 andyou’ll find Whitehouse has the

product to support them all. Theimpressive line up includes:

How to Train Your Dragon 2,Teenage Mutant Hero Tur-

tles and Transformers: Ageof Distinction. But it is the Min-

ions from Despicable Me that are main-taining their position at the top of themost wanted chart across the sectorand show no signs of slowing down. Tosupport the demand WhitehouseLeisure has introduced great new ver-sions with the Evil Purple Minions,Costumed Minions and all the popularcharacters from the Despicable Mefilms including; Gru, Margot, Edith,Agnes and Fluffy the Unicorn.

Ian Whittingham, business develop-ment executive, comments on what’snext for the industry’s plush profes-sionals: “This year we’ve seen fantasticsales growth with great support fromour customers and we’re working onsome great new licensed plush itemsfor later in 2014 and 2015 to ensure wekeep up with demand. We recognisethe need to ensure our licensed rangesare merchandised in the best possibleway for operators and offer crane pointof sales, crane theming and plasticbeads to complement our products.”

Whittingham added: “At WhitehouseLeisure we understand that licensedplush product is essential for our cus-tomers to draw customers in and keepthem coming back for more. The recipefor our success is down to the prod-ucts we continue to deliver, under-standing the latest trends and workingalongside our customers to identifyand bring to market the very latestbrands at the best prices.”

WHITEHOUSE LEISURE

WhitehouseLeisure’s licensedplush is hot propertyThe depth and breadth of the plush range from WhitehouseLeisure has ensured them a place at the top table of arcademerchandise suppliers.

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SEGA PRIZE

Doodle Jump has arrived and they’rebouncing off of the shelves fast. A pio-

neer of the iOS App phenomenon when itlaunched in 2009, Doodle Jump is one ofthe longest reigning chart toppers in ahandful of iOS success stories. It has con-tinued to rank highly across iPhone andAndroid platforms ever since. This highlyanticipated brand has gathered a tremen-dous following with fans of all ages and isfinally rolling out an incredible licensingprogram featuring, fashion, stationary,puzzles, electronic toys, soft toys plus

many more.Sega’s cuddly Doodle Jump creations

are produced in a variety of designs thatare featured in the popular worlds of theever-expanding Doodle-verse. Paired withthe company’s complete marketing kitsthis Doodle Jump product truly offersplayers a window in the Doodle-verse,turning your humble crane into a specta-cle that is sure to dazzle and attract play-ers of all ages.

“Sega Prize is incredibly honoured tohave the privilege of bringing the

esteemed Doodle Jump to life as a threedimensional plush toy for the first time,”said head of merchandise, Trevor Clarke.

“This has been such an exciting projectfor us, I have been a fan of the Doodle Jumpgame since day one! The challenge hasbeen to truly capture the soul of Doodlein plush and working closely with theLima Sky the licensor, I feel like we havedone just that,” said Denny Wong, SegaPrize product developer and designer

The Doodle Jump product has beencarefully considered with fans in mind and

designed so that you can see all four feetfrom the front and from the side. The eyesare embroidered directly from the shapeof the original doodle sketched by co-cre-ator Igor Pusenjak to accurately representa character, which has captured the heartsand minds of millions of iPhone andAndroid casual game players worldwide.Sega Prize is excited and eager to get thishugely successful license out to all our cus-tomers as soon as possible to maximisecashboxes with a great product that holdsmassive brand appeal.”

Sega excited by DoodleJump prospects

One of the world’s most popular mobile games is finally finding its wayto arcades around the country, as Doodle Jump prizes make the leapto reality courtesy of Sega Prize.

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ListingsVIDEO

READY FOR ACTION

Terminator Salvation has been a smashhit with arcade players and fans, cap-

turing all of the thrills and excitement ofthe of the epic movie franchise. Devel-

oped by Raw Thrills andPlay Mechanix, theSuper Deluxe version ofthe game features animpressive 100-inch pro-

jected screencabinet thatmakes anideal show-case piece for

any amusement venue. Play-ers are right on the firing line as droves ofT-600 robots attempt to thwart theirresistance. Terminator Salvation is avail-able in the UK through Crown Direct andDeith Leisure.

RECRUITMENTCOINSPANNERSEEKING TECHNICALMANAGERAPPOINTMENT

Due to an expanding business network,the opportunity has arisen for a techni-

cal manager to join the CoinspinnerGaming team.

The candidate will have an in-depthknowledge of coin-operated gamingmachines and an excellent ability to repairand refurbish. Working as part of the man-agement team, the candidate will also takeresponsibility for the deployment of techni-cal staff and day to day machine opera-tions and delivery scheduling.

SCEPTRE LOOKINGFOR SECURE PERSON!

Sceptre Leisure is looking to recruit afield security officer, based in the

south of England - ideally around theHeathrow area.

AZTEC ON HUNT FORSERVICE ENGINEERREQUIRED

Aztec Coin is currently looking for anamusement machine service engineer

based across the North West, includingNorth Wales. There will also be somemachine installation.

DISPLAYSBRIGHTON SCREENGOES GREEN

The summer screen on Brighton’sPalace Pier is converting entirely to

green energy. The screen, which will be inplace from 12 June-13 July, 2014, is to bepowered entirely by waste vegetable oil.

Brighton Big Screen is a publicly acces-sible space that will show matches fromthe World Cup and Wimbledon alongsidea range of popular films. Thanks to itsbiodiesel generator the edifice will runsilently and produce zero emissions.

The same engine will also run refrigera-tion at the bar and a lighting system in thesurrounding area, near the BrightonWheel and Volks Railway.

EXHIBITIONSREGISTRATION OPENSFOR EAS

Registration is now open for the 2014edition of Euro Attractions Show

(EAS), which takes place at the RAI Exhi-bition and Conference Centre in Amster-dam on September 23-25.

The exhibit floor at EAS will featuremore than 100 product categories fromroller coasters to ticketing services, and5D theatres to children playgrounds andinflatables.

In addition to the diverse exhibit floor,the event promises a great variety of edu-cation seminars and workshops, andspecial events for every type of attraction.

INDUSTRYRESEARCH

LEISURE SPEND ONTHE RISE

Improved weather and the long Easterweekend contributed to strong growth

in British household leisure spendingduring April, according to the latestGreene King Leisure Spend Tracker.

16

B2B

Coinslot JUNE 6 - JUNE 12, 2014

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2371-p16-17-Listings_Coinslot NEW 03/06/2014 16:44 Page 1

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17

B2B

Coinslot JUNE 6 - JUNE 12, 2014

Average household leisure spending inApril was £215, up eight per cent com-pared to March 2014, the highest levelsseen since Christmas. The latest reporthas revealed that the strong spend

growth was driven byregions outside ofLondon and the SouthEast, rising by £18and £8, respec-tively.

Steve Jebson,Greene King’scommercial directorsaid: “As expected,special occasions

through April gave Brits the perfect reasonto go out and spend money. Growth inleisure spending was strongest outsideLondon and the South East providing apromising early sign that the improvementin consumer confidence is spreading andthat the economic recovery is taking holdthroughout Britain.”

APPOINTMENTSJCM REINFORCESEMEA STAFF

Transactions technology supplier, JCMGlobal, has announced the appoint-

ment of two new sales representatives toits EMEA sales and service team. JimFoster and Alan Lee have more than 30years of cash handling experience

between them and detailedknowledge of the EMEA

region.Foster becomes sales

manager, overseeingJCM’s gaming and com-mercial accounts in theUK, while Lee has beenappointed commercialsales manager for Cen-tral and Eastern Europeand the Middle East.

“We are very happy to welcome Jimand Alan to the JCM EMEA team,” saidEMEA general manager, Payam Zadeh.“Both Jim and Alan bring strong technicalbackgrounds, a high level of commitmentto service and experience working withclients in multiple countries.”

MOBILEREALISTIC KENOLIGHTS UP MOBILE

British slots and table games supplier,Realistic Games, has released a

phone and tablet version of casinofavourite, Keno. The game requires play-ers to bet on numbers selected randomlyfrom 80 possible results and, using Real-istic’s new software, can be outfitted with

a Turbo Mode to speed up play and anAuto Play function that selects numberson the their behalf.

“There are very few mobile Kenogames available on the market, but weweren’t convinced that the ones that existwere presented as effectively as theycould be,” said commercial director Andy

Harris, “so we invested sometime creatingour own. Wewanted to

make thegame as usable

as possible.We’re confident it

will be popular with players in a widenumber of markets who enjoy the formatand want to play on the move.”

ATMPERSONAL ATMSOLUTIONS

Operators in need of customised ATMmachines can turn to DC Payments,

one of the country’s leading suppliers oftailored ATM solutions. The company,which is listed on theToronto StockExchange, has over19,500 cash machinesactive in the UK, US,Canada, Mexico, NewZealand and Australia.

DC Payments spe-cialises in providing aservice that matchesthe requirements of itscustomers. To that endthey offer both the option for operators tomanage the cash in their ATM or to allowDC Payments to look after every elementof the device.

MACHINE OFFERSMACHINE DEALSFROM AZTEC COIN

Aztec Coin has launched a series ofoffers on a range of gaming machines

and amusement equipment.The company is currently selling

numerous £100 ready AWPs, includingDeal or No Deal Powerplay for £1,995;Deal or No Deal Seal the Deal (£995); Alicein Wonderland (£995); and JPM’s AlMurray the Pub Landlord (£995).

In the B3 sector, Aztec is selling Pots ofLuck for £1,495;Party Slots (£595);and Monkey Busi-ness (£395), alongwith a range of otherequipment, includ-ing UFO Crane, Roll-a-Win andThunderbolt.

2371-p16-17-Listings_Coinslot NEW 03/06/2014 16:44 Page 2

Analysis

CATEGORYB3 (£2/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£2/£4000 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 Magic Lotto Ultra 100 Novomatic2 2 Slotto 500 Astra3 3 King of Slots Blue Print4 4 Triple 8 Barcrest5 5 Mega Bars Big Hit Project6 6 Lady Luck Reflex7 7 Triple 7 Barcrest8 8 Magic Slots Astra9 9 Rainbow Riches Community Cash Barcrest10 10 TS22 Project

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 - Alice Queen of Hearts Reflex2 4 Cops Judgement Pay BFG3 5 Flamin’ 400 Reflex4 1 Street Casino 2014 Storm5 2 Public Enemy Reflex

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 2 Bullion Bars (3 Player) Astra2 1 Party Time Classic (3 Player) Astra3 3 Rainbow Riches (3 Player) Empire4 4 Golden Games (3 Player) Mazooma5 5 Adders And Ladders (4 Player) Vivid6 6 DOND (3 Player) Bellfruit7 7 Party Games (4 Player) Astra8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 - Goldrush Stampede (4 Player) Mazooma

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 1 Magic Games U/R Novomatic2 7 Free Play 70 Project3 3 Magic Games S/D Novomatic4 4 Pure Gold Project5 5 Super Big 7 S/D Electrocoin6 6 Party Time Arena (4 Player) Astra7 10 Party Slots Astra8 8 Sevens Up Electrocoin9 9 Party Time Classic (3 Player) Astra10 2 Rainbow Riches Party Barcrest

Taken from a representative number of sites around the UKSupplied by Amusement Equipment Co Ltd

CATEGORYC (£1/£100 Max.)

AGCsThis Last

1 4 Encore T7 (GP1) SG Gaming2 3 Magic Games 100 Ultra Novomatic3 5 Triple 7 (GP3) SG Gaming4 - Triple 7 (GP1) SG Gaming5 6 Triple 7 (GP2) SG Gaming6 9 Magic Games 3 (s/d) Novomatic7 - Find the Lady 2 card Project8 7 Magic Games 3 Novomatic9 - Mini Chameleon CMS10 - Bullion Bars Arena Astra

Based on data from a minimum of 10 locations. Supplied by Praesepe

Single siteThis LastWeek Week Name / Manufacturer

1 1 DOND Winfall BFG2 2 DOND Lucky Streak BFG3 3 DOND Powerplay BFG4 4 DOND The Big One BFG5 5 Worminator QPS6 6 DOND Pure Gold BFG7 7 Bank Job - Rob the lot QPS8 8 DOND Crazy Chair Gold BFG9 9 DOND Time to Play BFG10 10 Mega Rich BFG

Taken from a representative number of sites around the UKSupplied by national operator

18

B2B

Coinslot JUNE 6 - JUNE 12, 2014

MARKETPLACE

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UK Box Office ChartThis LastWeek Week Name

1 - X-Men: Days of Future Past2 1 Godzilla3 2 Bad Neighbours4 - Postman Pat: The Movie5 - Blended6 6 Rio 27 4 The Other Woman8 5 The Two Faces of January9 3 The Amazing Spider-Man 210 22 The Lego Movie

X-MEN: DAYS OFFUTURE PAST

SAM SMITH: IN THELONELY HOUR

MUSICCHARTS

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis Last

1 1 Waves Mr. Probz2 2 Hideaway Kiesza3 5 Happy Pharrell Williams4 3 Summer Calvin Harris5 4 Nobody To Love Sigma6 6 All Of Me John Legend7 - I Will Never Let You Down Rita Ora8 10 Money On My Mind Sam Smith9 8 Rather Be Clean Bandit feat. Jess Glynne10 9 My Love Route 94 feat. Jess Glynne

Based on data supplied by Soundnet

http://www.soundnet.net/

www.soundnet.net

AlbumsThis Last

WeekWeek Name

1 - In The Lonely Hour Sam Smith2 1 Ghost Stories Coldplay3 6 Caustic Love Paolo Nuitini4 4 A Perfect Contradiction Paloma Faith5 2 Xscape Michael Jackson6 10 Girl Pharrell Williams7 8 AM Arctic Monkeys8 3 What Have We Become Paul Heaton & Jacqui Abbot9 17 Meet The Vamps Vamps10 14 If You Wait London Grammar

DownloadsThis Last

WeekWeek Name

1 - I Wanna Feel Secondcity 2 1 Stay With Me Sam Smith 3 - Jubel Klingande 4 2 Waves Mr Probz5 5 All Of Me John Legend6 4 I Will Never Let You Down Rita Ora7 8 Only Love Can Hurt Like This Paloma Faith8 3 Dangerous Love Fuse ODG ft Sean Paul 9 12 Happy Pharrell Williams 10 - Beating Heart Elllie Goulding

Business Opportunities

Wanted

ClassifiedTo advertise: Contact Kathryn Norris on 01204 396 397

For Sale

FOR SALELEASEHOLD ARCADE

CHIPPENHAM, WILTS

APPLY TO:BOX NUMBER 264

COINSLOT INTERNATIONAL MAGAZINEBOLTON TECHNOLOGY EXCHANGE

33 QUEENSBROOK SPA ROAD, BOLTON, BL1 4AY

FOR SALE

01179382552

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Prices plus VAT UK Delivery Service

AWP £100 DOND POWERPLAY .............. £1995 DOND SEAL THE DEAL ............ £995 DOND BANK ON IT ................. £995 DOND RIGHT DEAL RIGHT TIME . £995 AL MURRAY PUB LANDLORD .. £995 ALICE IN WONDERLAND ......... £995 AL MURRAY BBG.................... £750

B3 POTS OF LUCK ..................... £1495 PARTY SLOTS ........................ £595 CASHINO ............................... £395 MONKEY BUSINESS ............... £395

OTHER MACHINES UFO CRANE 1 PLAYER .......... £1395 ROLL A WIN 2 PLAYER ........... £995 TELEPHONE CRANE ................ £995 HOUSE OF THE DEAD 3 DLX ... £895 MAGIC MERLIN ...................... £895 THUNDERBOLT ....................... £695 i BOXER ................................. £695 STACKER MK1 ....................... £495 NSM ICON MK1 ..................... £495 SILENT SCOPE EX .................. £395 RAMBO DLX ...........................£POA

0151 420 000607974 363276

richard.monk@azteccoin.co.uk

A unique opportunity

to acquire this prestigious

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Premier positioned

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For sale as agoing concern

For further detailscontact Arthur on 07768 361443Email: harrytuby@yahoo.co.uk

SCARBOROUGHSEAFRONT LANDMARK

2371-p18-19-Analysis_Coinslot NEW 03/06/2014 17:03 Page 2

20

B2B

Coinslot JUNE 6 - JUNE 12, 2014

To subscribe, email:shaworth@gbmedia.eu or asullivan@gbmedia.eu

01204 396 397

Best of British

Recruitment

To Advertise

contact Kathryn Norris

on 01204 396 397

So Many BenefitsATMs Designed For You

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The publishing division of GB Media is responsible for the award winning titles International Casino Review, Betting Business interactive and Coinslot, as well as the official ICE catalogue.

For a unique window on the world of gaming, simply contact us on +44 (0) 1204 396 397 or email us at jsullivan@gbmedia.eu.

AMUSEMENT MACHINESERVICE ENGINEER REQUIREDMUST HAVE EXPERIENCE WORKING ON ALL TYPES OF EQUIPMENT, WORKING MONDAY TO FRIDAY 10.30AM TILL 7.30PM PLUS EVERY THIRD WEEKEND. WORKING

ALL OVER THE NORTH WEST INCLUDING NORTH WALES. MUST BE PRO-ACTIVE AND FLEXIBLE AND USED TO WORKING TO TIGHT DEADLINES. THERE WILL ALSO BE SOME INSTALL OF MACHINES. THE POSITION IS

IMMEDIATE START FOR THE RIGHT CANDIDATE.£8.00 TO £8.50 DEPENDING ON EXPERIENCE

INCLUDES CAR AND MOBILE PHONE.

EMAIL KATE.HOINVILLE@AZTECCOIN.CO.UK PLEASE SEND CV

gaming...and so much more!

New & Used Machine Prices

All prices subject to VAT and Carriage

T8 VEGAS PARTY £7,995PERFORMER 22 £7,995KING OF SLOTS VISION £6,995MEGA 7/ D&J / MEGA BARS £4,495SLOTTO 500 £3,995JACKPOT KING £995

Cat B3 £2 Stake WIZARD OF OZ 2 PLY £12,995FUN HOUSE £7,995HARPOON LAGOON £7,995MONOPOLY £7,495DOWN THE CLOWN £6,995GOAL LINE RUSH £6,495MILK JUG TOSS £5,995DEAL OR NO DEAL £3,495

Redemption

VideoSUPER REPEATER 3 PLY £14,495R/R MUSHROOM T7 3PLY £12,500BULLION BARS STREAK £10,995PARTY TIME CLASSIC £8,495BULLION BARS CLASSIC £8,495CRAIC IN FUN 3 PLY £5 £5,995

Multiplayer Gaming

SWEET FALLS COIN/TKT £18,495MRY GO ROUND COIN/TKT £16,995FUN PARK £4,995BIG PRIZE WINNER £4,995R/R SHOOT TO WIN 2PLY £3,995HIPPODROME £3,995BROADWAY £2,995SALSA £2,495

DROP THE HOOK JELLY BEAN £3,495

Pushers

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THIS WEEKS SPECIAL

TRANSFORMERS THEATRE £11,995SUPER ALPINE RACER TWIN £11,995SUPER APLINE RACER SGL £6,495DDR X £2,995NFS CARBON (CONV) TWIN £1,995PRIMEVIL HUNT 62” DLX £1,995

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+VAT

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TEL 01772 816677EMAIL

SALES@PINBALL.CO.UK

21

B2B

Coinslot JUNE 6 - JUNE 12, 2014

Recruitment

REDEMPTIONSPECIAL

PRE-LOVED PUSHERS

ALL

UNDER£3K

ANY 3FOR £3K

WONDERWHEEL ROLL DOWN £1,595SEAWOLF ........................... £1,595DEEP FREEZE – BAYTEK ..... £1,595DOG POUNDER ................... £1,495WINNERS WHEEL ................ £1,495INCY WINCY SPIDER ........... £1,495FISH CATCHER ................... £1,295FUN HOOPS ........................ £1,295

WACKY DUCKS ................... £1,295CRAZY CARS ...................... £1,295POUND THE HOUND ............ £1,295SHARK ATTACK WHACKER .. £1,295CYCLONE ............................ £1,195HAPPY FROG ....................... £1,195KING CASTLE ........................£995SHREW MOUSE BONUS ..........£995

BIG TOP 8PLY .....................£2,995

FUN FAIR 3PLY ...................£2,995

RHYTHM & BLUES 8PLY ......£2,495

SALSA 8PLY .......................£2,495

SPINNA WINNA 3PLY .......... £1,995

DISCO FEVER 6PLY ............. £1,995

PINK PANTHER 8PLY .......... £1,995

PACMAN 8PLY .................... £1,995

JAZZ 6PLY ..........................£1,795

GET RICH QUICK SHOW 2PLY .. £1,695(TICKET ONLY)

MARILYN 1PLY .................... £1,495

PACMAN BALL 1PLY ...............£995

£1,195HAPPY FROG

£1,295FUN HOOPS

£1,195CYCLONE

£1,595WONDERWHEEL

£1,995

3PLY SPINNA WINNA

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CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB

TEL: 0117 9382552AFTERSALES TEL: 0117 9382225

EXTRA CASH BOXES THAT BREAK THE BANKWON’T

Sceptre Leisure are looking to recruit a

Field Security Officer (Southern Based)

Sceptre Leisure is one of the largest amusement machine operators in the UK, supplying amusement machines to public houses.

We are looking to recruit a Field Security Officer based in the South of England, ideally around the Heathrow area.

Previous industry experience would be beneficial, but not essential for this role. The ideal candidate should possess excellent customer service skills

and be able to manage customer expectation. You should have acquired solid numeracy and computing skills.

This position will also require you to possess strong analytical skills.

Full training will be given and in return we are offering the opportunity to join an expanding organisation. This is a full time, permanent position that attracts a competitive salary of c. £24k

with a fully expensed company car plus benefits.

Clearly state you are applying for the position of Field Security Officer in your application and send your CV or letter to: -

tony.yates@sceptreleisure.co.uk or

Tony Yates Commercial Director, Sceptre Leisure Solutions Ltd

139 Brookfield Place, Walton Summit, Bamber Bridge, Preston, PR5 8BF

NO AGENCIES PLEASE

Due to our expanding network the opportunity has arisen for a technical manager to join our team. You will have an in depth knowledge of coin operated gaming machines and an excellent ability to repair and refurbish.Working as part of the management team, you will also take responsibility for the deployment of technical staff and day to day machine operations and delivery scheduling.In return we offer a modern working environment with onsite gymnasium and restaurant, a company vehicle and an industry leading salary with bonus.Please contact us by email in the first instance in the strictest confidence to:

lhammond@coinspinner.co.uk

Technical ManagerSouth Wales

For Sale

22 Coinslot June 6 - June 12, 2014

Comment

A potential double blow for thclamp down on student puhas been discovered by a W

“

media watchalex lee

Single site sector could face gove

commentalex lee

oday’s coin-opamusement andsoft gambling

industry is, by and large, alot of fun. It’s both compet-itive and community-driven, and once peoplefind themselves working inthe sector, they tend tolinger for quite some time.Even at my tender age of(cough), I have nine yearsunder my belt editing con-sumer hand-held and con-sole magazines, a fewmonths as an SWP gamescreator (Q The Music/PepsiChart Quiz anyone?), twoyears at a rival publisher(okay, I admit it, it wasIntergame) and approxi-mately eight years here onCoinslot. I’ve been ‘luckyenough’, therefore, to havebeen in the industry - oneway or another - for aroundtwo decades.

So, with my vast experi-ence of such matters, I don’tfor one second doubt that atthe Park Avenue Open Day -which will have been andgone by the time you readthis - there’ll be time for rem-iniscing at the barbecueabout ‘the good old days’,the ‘gloriousshows/machines/takings ofyore’ and so on. Change,however, is as inevitable asyour club of choice bring-ing out a new replica shirtevery season, and that, ulti-mately, is what keeps thecoin-op industry interest-ing, vibrant and challenging.

When I first attendedPark Avenue, circa 2004, I

made it my mission to seethe best-in-class coin-opproducts up close, what Icould learn from them and,of course, meet and con-verse with some of theindustry’s stalwarts.

This year it was with aview to seeing how quicklyand decisively the industryhas reacted to the changesin stakes and prizes with,no doubt, some tasty newCat C machines withwhich to stimulate themarket.

I’ve always seen ParkAvenue, and indeed othershows outside of January,as a microcosm of theindustry and a bellwetherfor the next few months.With those thoughts firmlyin mind, I truly believe thatthe rest of 2014, despite theincredibly awkward timingof the most recent Triennialwill be a good one. Mybelief is that the industrycan build on what it’s gotleft after the Gambling Act,the Smoke Ban and thedouble-dip recession andcontinue its on-going mis-sion to provide safe, well-regulated and funentertainment that fillscashboxes and makesmoney.

The UK coin-op sector isthe most regulated ofindustries, and as a by-prod-uct, has become the mostprofessional of sectors.Now we need to crack onand suss how to maximiseour earnings from thelatest stake and prize levels.

Don’t wantto talk aboutthe weather

Pubs may be blocked fromstaying open late for Eng-

land’s World Cup matches if itmeans they contravene restric-tions on their planninglicences, according to theMorning Advertiser.

The statutory instrumentused by the Home Office torelax licensing hours for anyEngland World Cup game thatkicks off at 8pm or later doesnot extend to planninglicences, a case in Merseysidehas highlighted.

The development came afterSteve McNulty, who runsChambers Bar & Grill, in Wirral,was warned by his licensingsergeant that he may facesanctions from Wirral BoroughCouncil if he stays open until1am in the morning followingEngland’s first World Cupgame, against Italy, on 14 June.He was told the move wouldcontravene a planning restric-tion on his pub which specifiesit cannot be open to customerslater than 11.30pm.

McNulty, however, said that

he had been advised by thecouncil it would only considersanctions if a complaint from aresident was made. Heexplained: “Even thoughthere’s been a relaxation in leg-islation from the Government,the council could still chargeand fine us - so the threat isreal, and it could be a threat topubs throughout the country.”

A spokesman for WirralCouncil confirmed that if avenue’s original planningapproval put a restriction onhours of opening, it would needto apply to change this. RichardWilliams, managing director oflicensing law firm LR Law,described the situation as“ridiculous” and believed thatattempting to stop a pub open-ing in this way would go againstthe spirit of the extensions.

Jonathan Phillips, director atchartered surveyors MeesonWilliams Phillips, explained thateach local planning authorityinterprets legislation independ-ently and councils are notobliged to interpret the Home

Office’s intentions inflexibly.He added: “In the Wirral

case, it appears that planningapplications to extend thehours of use have been refusedin the past. This strongly sug-gests that the local planningauthority considers that envi-ronmental harm is likely to becaused by extended hours,hence the less flexibleapproach.”

McNulty said he plans toapply for a change of planninglicence just before the start ofthe World Cup. According toPhillips, the application willthen be put to public consulta-tion for 21 days and no decisioncan be made within that period.He warned, though, that thecouncil could still apply for astop notice to force McNulty toclose at 11.30pm.

And finally, student pubcrawls and alcohol initiationceremonies have been tar-geted by a £90,000 scheme tochange the campus drink cul-ture, according to The Tele-graph. A 12-month pilot

T

“Let’s sell some machines

2371-p22-23-comment_Coinslot NEW 03/06/2014 14:56 Page 1

23Coinslot June 6 - June 12, 2014

uble blow for the single site sector has emerged as the government looks toon student pub crawls and a loophole regarding World Cup opening hoursovered by a Wirral-based landlord.

“quote unquote

”government double-whammy

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk8

scheme set up by the NationalUnion of Students will seeseven accredited universitieslaunch programmes intendedto cut binge drinking and anti-social behaviour on campus.

Universities will ban alcohol-related initiation ceremoniesand crack down on student pubcrawls as part of a “radical”new programme backed by theHome Office. The institutionswill also develop “social alter-natives to licensed premises”in a bid to divert universitysocial life away from the stu-dent union bar.

The Home Office is provid-ing £90,000 for the first year ofthe scheme, which will takeplace at Loughborough, Not-tingham, Manchester Met, Liv-erpool John Moores,Swansea, Brighton and RoyalHolloway universities.

Norman Baker, the crimeprevention minister, said:“Binge drinking at universitiesis nothing new, but thatdoesn’t mean it is a good idea.Some students find them-

selves encouraged to partici-pate in alcohol-fuelled activi-ties which can damage healthand in some cases spill overinto disorder and anti-socialbehaviour. The NUS AlcoholImpact project, backed by theHome Office, will help partici-pating universities to encour-age responsible drinkingleading to safer and more pro-ductive places to study andlive.”

He added: “Accreditationshould become a badge ofhonour for universities, andanother factor which helpspromote their world classteaching and research toprospective domestic andinternational students.”

Institutions will be expectedto run responsible drinkingcampaigns and provide formaltraining for university staff onspotting the harm caused byalcohol.

Colum McGuire, NUS vicepresident, said: “We hope thatthe work of the project willallow us to create a social

norm of responsible consump-tion by students at the pilotinstitutions, changing atti-tudes and behaviours towardsalcohol, leading to safer andmore productive places tostudy and live.”

Under the scheme, universi-ties must prove they havetaken action to “moderate orprevent” alcohol-related initia-tion ceremonies and tacklecommercial pub crawls or“social media drinkinggames”. Student unions, ifthey have a licensed bar, mustnot run “irresponsible drinkspromotions” and activelyrefuse to serve drunk cus-tomers, the rules state.

“There has been a flurry of additional companies wishing toparticipate at the Park Avenue Open Day this year, including SGGaming, Storm Games, Pro V Games and Virtual Jukebox Ltd.”

KEVIN WEIR ELECTROCOIN

Products and services asso-ciated with the coin-op

and soft gambling industry,such as manufacturing,wholesale trade, research anddevelopment, engineeringand digital/telecoms busi-nesses, are most likely to seea rise in export sales, accord-ing to the latest FSB figures.

Findings from the Federa-tion of Small Business’s quar-terly business index havefound that a net balance of 24per cent of FSB membersexpect exports to rise in thenext three months.

With the UK’s currentaccount deficit reaching anall-time high at the end of2013, it’s more importantthan ever to narrow theexport gap and small firmshave a key part to play. Toencourage and support morefirms to export, the FSB wantsUKTI to focus on tailoring andpromoting their products andservices to small and microbusinesses and to raise aware-ness of the support on offer.Even among members whocurrently export, only 50 percent are aware of the servicesUKTI offers. In the longerterm this would involve amove towards a Small Busi-ness Export Support Depart-ment within a UK SmallBusiness Administration.

The FSB’s recent survey ofnearly 9,000 small businessesfound that the sectors mostlikely to export are Manufac-turing (42 per cent), Whole-sale trade (41 per cent),Research and Development

(36 per cent), Engineering(34 per cent) and digital/tele-coms businesses (25 percent). The figures are basedon the FSB ‘Voice of SmallBusiness’ Index, a quarterlymacro-economic reportanalysing the trends of smallbusinesses in the UK market.

Another recent FSB reportfound the main barriers toexporting were fluctuatingexchange rates (35 per cent),difficulty finding customers(24 per cent), and a lack offinance/working capital (23per cent).

Small businesses, there-fore, will have a major partto play if the government isto meet its challenging tar-gets for 100,000 newexporters and to double thevalue of exports by 2020.Starting to export is a bigstep for small firms.

They therefore need tai-lored advice and supportwhich will allow them toovercome the barriers toexporting that have beenrepeatedly identified by oursurveys. There is also a majorjob to be done to raise aware-ness of the support UKTIoffers small firms thinking ofstarting the export journey.

The UK’s export strategymust focus on matching acompany’s export potentialto the right overseas market.The majority of our mem-bers still export to the Euro-zone but are increasinglylooking to other dynamicmarkets such as China foropportunities.

More smallbusinessesshowing theambition to export

“The investment into Spain by Germany’s Gausel-mann Group has proved to be a significant endorse-ment of the country’s long-term future as adestination for gaming products.”

CARLOS CHACÓN, MANAGING DIRECTOR, DOSNIHAGAMING

“The at-times crude Paddy Power PR machine (yes,the one that brought you Nicklas Bendtner’s pants)rolls on. It begs the question, how important are PRand outrageous marketing stunts for gambling com-panies? Is the intense scrutiny and criticism worthit?”

SAM MIRANDA, INTERGAME

“We have seen a good start to the year so far. Newlegislation has brought in the Cat C £100 jackpot andthe B4 £400 along with a £2 stake £500 jackpot for pri-vate members’ clubs and this has increased businesssignificantly. The promise of good weather has alsohelped our sales into regional arcades.”

TONY BROOKES, JABRO GAMES

Latest research from theFederation of SmallBusinesses shows thatmore UK-based smallbusinesses than ever arelooking to export goodsand services.

john allanpolitics

hines”

2371-p22-23-comment_Coinslot NEW 03/06/2014 14:56 Page 2

24 Coinslot June 6 - June 12, 2014

EXHIBITORS FLOCK TO LIW

ith 80 per cent of theshow floor now con-firmed and the edu-

cation programme beingfinalised, the 2014 editionof Leisure Industry Week(LIW) takes place at theNEC Birminham on Sep-tember 30 to October 2 andis supported by BALPPA,among numerous othertrade associations.

READY TO PLAYlayFair is the UK’strade event for allthose involved in

the selection, purchase,

upkeep and replacement ofchildren’s play equipmentand services. PlayFair 2014will take place duringSALTEX - the Sports,Amenities and Landscap-ing Trades Exhibition - atWindsor Racecourse onSeptember 2-4. The event,which is free to visit, free

parking and designed tokeep operators up to datewith the modern demandsaffecting our play spacetoday.

EAS REGISTRATIONNOW OPEN

egistration is nowopen for the 2014edition of Euro

Attractions Show, whichtakes place at the RAI Exhibi-tion and Conference Centrein Amsterdam, Netherlands,on September 23-25. The

show, which was staged atLondon’s KensingtonOlympia in 2011, alwaysattracts a number of UKcoin-op stakeholders asboth exhibitors and visitors.

The exhibit floor at EAS willfeature more than 100 prod-uct categories, from rollercoasters to ticketing serv-ices, and 5D theatres to chil-dren’s playgrounds.

Calendar

TO COMMENT ON ANY ARTICLE

Email: jw@sjc.co.uk8

UK EVENTS

JUNE 2014

4Park Avenue Open Day, Park

Avenue, London, UK www.electro-

coin.net

INTERNATIONAL EVENTS

JUNE 2014

18-20 Asian Attractions Expo,

China National Convention Centre,

Beijing, China www.iaapa.org/

AsianAttractionsExpo

SEPTEMBER 20142-4Entertainment Arena Expo,

Romexpo Fair Ground, Bucharest,

Romania www.earena.ro

2-4Playfair at SALTEX 2014 Royal

Windsor Racecourse, Windsor, UK

www.playfairuk.com

23-25Euro Attractions Show,

RAI Exhibition Centre, Amsterdam,

Netherlands www.iaapa.org/eas

30-2 LIW 2014 NEC, Birmingham,

UK www.liw.co.uk

EDITORIALEditor: Alex LeeEmail: al@sjc.co.uk Tel: 07772 280 299Assistant Editor:James Walker Email: jw@sjc.co.ukTel: 07816678021Managing Editor:Ken Scott Email: ks@sjc.co.ukTel: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: knorris@gbmedia.euTel: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail: mlawton@gbmedia.euTel: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: gl@sjc.co.ukAd Production &Pre-Press:Dave RoderickEmail: gdk@sjc.co.ukPUBLISHERDirector: John SullivanGB Media Corporation Ltd,Bolton Technology Exchange,33 Queensbrook,Bolton, BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

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Opinions expressed in this publication shouldnot be regarded as the official view of GBMedia Corporation Ltd, except where stated.Views, opinions and recommendationscontained in this publication are put forwardfor consideration only. No action should betaken in reliance upon any such views,opinions or recommendations. Neither GBMedia Corporation Ltd nor contributorsaccept any responsibility for any lossoccasioned to any person howsoevercaused or arising as a result of or inconsequence of action taken or refrainedfrom in realiance on the contents of thispublication.

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IAAPA to stay in Orlando until 2025W

NewsweekAAPA and theOrange CountyConvention Center

have agreed to a six-yearextension to host the IAAPAAttractions Expo inOrlando until at least 2025.

The two parties had pre-viously signed an agree-ment to host the show inOrlando from 2010 to 2019.

The show is the world’slargest conference andexhibition for the amuse-ments and attractions

industry, generating around$51.3m for the Orlando-area economy, according toIAAPA and OCCC officials.

An estimated 28,800people from more than 100nations participated in lastyear’s event.

Paul Noland, IAAPA pres-ident and chief executive,commented: “IAAPA Attrac-tions Expo continues togrow year after year, andthat’s a testament to thepower of Orlando as the

ideal location for our globalconference and trade show.

“The Orange CountyConvention Center is a best-in-class venue that’s well-suited for our event and ourmembers love coming toOrlando to see what's newin the industry and in thearea’s world-renownedattractions.”

Orange County MayorTeresa Jacobs said: “We areso pleased that IAAPA hasselected the Orange County

Convention Center andOrlando as their homethrough 2025.

“As the number onetourist destination in the

world, it makes great sensefor Orlando to host the world’s top amuse-ment park and attractionsgathering.”

I

P

TR

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