CODE CAMPS

Try before you buy: testing your digital agency (and your CMS)

1

At #jboye13

@jenschrwibe

linkedin.com/in/jensjens

About DR

• Danish Broadcasting Corporation

• Public broadcaster

• 3000 employes

• 6 TV channels

• 11 radio channels

• dr.dk – 1,8 mio visitors in september (Danske Medier Research/Gemius/fdim.dk)

2

About me

• Jens Christian Wibe

• 10 years i DR

• Graphics designer -> Systemmanager

• Managing the user experience and workflows in and around our CMS-platform - on behalf of the content editors

3

About you?

4

The tendering timeframe

• 2010: First analyses

• Mid 2011: The beginning of our EU tender

• Early 2012

–Evaluating the tenders – Signing the contract

5

EU tenders – VERY briefly

• ”Other public authorities”

• If contract ≥ EUR200.000 you have to call for tenders

• Following strict EU-wide directives

• Timeframes, ways of communication, etc.

6

7

In the ideal world

• Talk to agencies, getting to know them and their solution and find out whether the combination of vendor and solution solve our business needs.

8

9

In this world

• The EU tender framework

• 5 digital agencies – 5 teams

• 3 CMS platforms

• No talk

• All price

10

Then, how do we...?

• Make sure they understand us?

• Make sure we understand them?

• Etc.

11

The answer

• Price 30pct, solution 50pct and

cooperation 20pct • ... and we introduced the code camp-concept

to assist the evaluation of the cooperation-parameter

12

Code camp

• To be able to evaluate the agencies ability to cooperate and their competencies within projectmanagement and –methods.

• Inspired by Arbejdsmarkedsstyrelsen (Ministry of Employment - The Danish National Labour Market Authority)

13

5 days with the agencies

• 1 day pr. agency

• 9 to 12: A simple job

• 12 to 13: Lunch

• 13 to 16: Another simple job

• 16.15 to 17 internal DR-debrief – documentation, etc.

14

15

16

17

18

19

20

Our roles

• In caracter

– The customer, the product owner (me)

– A project manager/SCRUM-master

– 3 junior/unexperienced developers

• Documentation

– A photographer

– 2 people documenting in text

– Procurement representative

– External consultant – ”the final say”

21

22

Code Camp – Our internal notes (random)

• ”Mostly they look like the want to be another place than here today”

• ”They are staring at the table and picking their nose”

23

Code Camp – Our internal notes (random)

• ”Asking the customer to make a desicion on a technical implementation detail, without putting it into a bussiness perspective”

• ”There seems to be two ways of making the solution – why dont they talk to the PO about it?”

24

Code Camp – Our internal notes (random)

• ”No focus on user experience”

• ”Lack of time-management. How do they optimize to make sure they get trough the afternoon?”

25

Our scoring?

Parameter Score

Processmanagement in general

Agile processes

Internal team cooperation

Cooperation with DR

PM competencies

Competencies

Communication

Effective/creative solutions

26

Wrapping up our tender experiences

• The Code Camp days helped us

• The agencies acknowledged our choise

• External consultant supervising the Code Camps made procurement less obstructive

27

Wrapping up our tender experiences

• Do use colaborative tools to work smart. Procurement loves Excel – convince them otherwise

• Remember to take TCO into consideration, when evaluation the price-parameter

28

Questions?

29

Credits

• Yellow Pages by Thomas Hawk

• The Lock by Paolo Dallorso

• Coffee by Anton Novojilov

• Code Camp pictures by my colleage Bo Osbæck

• Our external consultant Thomas Christensen

• Inspired by Arbejdsmarkedsstyrelsen (Ministry of Employment - The Danish National Labour Market Authority)

30

Thank you!

@jenschrwibe

linkedin.com/in/jensjens

31