how to select a wcms and the team to make it sing jboye13
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Selecting a WCMS and the Team to Make it Sing
Scott Liewehr | President and Principal Analyst | @sliewehrMay 9, 2013 | J.Boye Conference | #jboye13
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About Digital Clarity Group
DCG helps business leaders navigate the digital transformation and create competitive advantage from disruption.
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The ideal…
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The reality...
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You can’t buy that
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Defined goals, objectives, strategy, plan, metrics
Organizational alignment Team (internal and external) Technology Content More content Governance
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What experience you trying to create?
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Scott’s Law:The more software you need, the less important it is to your overall success
Think about it.
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Elements of a successful process
Elements of a successful process
Enabling technology?
Aligned philosophy?
Inspiring trajectory?
Partnership mentality?
When considering software vendors
Empathetic to your needs?
Capable and fluent?
Consistent?
Accountable?
Fit?
When considering service providers
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8-step process
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Validate the need Compile requirements Determine focal needs Shortlist technology Shortlist service provider Conduct onsite information exchange Execute RFP process Carry out POC
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Helpful hints
Allow common sense to prevail
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Helpful hints
You have to be a good partner to get a good partner
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Helpful hints
RFPs full of boilerplate text will elicit responses with boilerplate
text-Seth Gottlieb
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Helpful hints
You will be stuck in the "qualification" queue until you show signs of intelligent life.
-Seth Gottlieb
