coca-cola beverage

8/13/2019 coca-cola beverage

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An industrycan be defined as a groupof companies that manufacture productsand services which are closely related

to each other for example the car industry.


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Now a days soft drinks are favored by all over the world and customarily

sold in super stores, restaurants and public machines. Coca Cola soft drinks company is front runner for the market value.

Soft drinks are available in cans, polymer bottles, glass bottles.

The drinks are Here we are listing top soft drinks which are preferred andconsidered as the best sold for a larger figure.

The drinks packaging is bottle with the figure of 0.5, 1, 1.5, 2.25 liter.

In Pakistan two brands Coca Cola and PepsiCoare working. PepsiCo includes Pepsi, Pepsi diet, 7up, 7up diet, Mirinda,Mountain Dew, where Coca Cola

Company includes soft drinks;:

Coca Cola, Coke diet, Fanta, Sprite, and Sprite Zero.

These soft drink companies have capitalized in market of restaurants, fastfood like KFC, Fri Chicks,

Pizza Hut, Hardees, and Dominos Pizza. More over many musical contests

including Pakistan Idol, Pepsi Icon, and Coke Studio are sponsored by thesebrands.

Pakistan Cricket team is sponsored by Pepsi.

Recently Gourmet foods has created first Pakistans soft drinks brand and

with the quality taste competing .


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1798 The term "soda water" firstcoined.1835 The first bottled soda water inthe U.S.1861 The term "pop" first coined.

1892 William Painter invented thecrown bottle cap.1898 "Pepsi-Cola" is invented by CalebBradham.1899 The first patent issued for a glassblowing machine, used to produce

glass bottles.1952 The first diet soft drink soldcalled the "No-Cal Beverage" agingerale sold by Kirsch.1957 The first aluminum cans used.1959 The first diet cola sold.

1965 Soft drinks in cans dispensedfrom vending machines.1974 The stay-on tab invented.Introduced by the Falls City BrewingCompany of Louisville, KY.1981 The "talking" vending

machine invented.

HISTORY


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1. Carbonated Drinksinvention of carbonated water also known as soda water) is the major and defining component of most soft drinks


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1. Basic Consumer Needs2. Large and Growing Market3. Different Flavors and Packages4. Low Costs

5. Non-Alcoholic6. High Consumption7. High Level of Satisfaction8. Rising trends in youth


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1.Negative Claim2.Traditional Preservation3.Narrow Range of Material4.Low supply of Raw Material5.Un-perdictable situations6.Replacing by Natural Drinks7.Backdraws and Odds


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1.Establish facts and usepotential PR

2.New PackagingMaterial

3.Replace alcoholicDrinks

4.Further replace Teaand Coffee


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1.Healthy Issues2.Soft Drink in SchoolGuideline3.Environtalism4.Distribution Cost

5.Prohibited due toAddiction6.Political bands ofProducts


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1. Prepare environment friendly products2. Run high marketing campaign3. Design high economy brands4. Design less addictive brands5. No use of alcohol6. Less use of caffeine7. Pay TAX to beware from government interventions8. Attractive packing and editions for youth

9. Reasonable branding and placement10.High Valuable Products


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coca-cola beverage

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