coatings word july 2015

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Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd. Ramsey, NJ 07446. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas: one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by BPA International.

Table of Contents

4 | Coatings World www.coatingsworld.com July 2015

85 Resins Directory87 Inspiring Innovation Through Partnerships88 Eastern Coatings Show Review

July 2015 Vol. 20, No. 7

ADVERTISING SECTIONSClassified Ads.......................................................96 Advertising Index .................................................97

COLUMNSiPaint ....................................................................30

The Hot Potato Handling Someone Elses Trade SecretBusiness Corner ...................................................32The Value Chain And Its Collision With The Supply ChainInternational Coatings Scene ...............................33

Latin America AkzoNobel Boosts Microsphere Capacity in Brazil

Europe UV/EB Technologies Thrive in EUAfrica Residential Property Market to Drive Africas Wood

Coatings Growth

DEPARTMENTSEditorial .................................................................6As We Go to Press ...............................................10Fresh Paint ...........................................................14Market Reports ....................................................27New Products ......................................................28Industry News ......................................................90Suppliers Corner ..................................................92People..................................................................94Meetings ..............................................................95Final Coat .............................................................98

38 Top Companies Report

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Edito

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A Rodman Media Publication 70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553Web site: www.coatingsworld.com

EDITOR Kerry Pianoforte [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

ASSOCIATE EDITOR Catherine Diamond [email protected]

ART DEPARTMENT Michael Del Purgatorio

[email protected] Sara Downing, [email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORS Phil Phillips

Steve McDaniel

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant) Thomas Frauman (consultant)

Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

PRESIDENT Rodman J. Zilenziger, Jr.

[email protected]

EXECUTIVE VICE PRESIDENT Matthew J. Montgomery

[email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]

ADVERTISING SALES (Europe) Ria Van den Bogaert, BVBA Vandenbo

Karmelietenstraat 24 C, Box 56, 1000, Brussels, BelgiumTel.: +32 2 569 8905 Fax: +32 2 569 8906

Mobile: +32 497 05 0754 [email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House93-103 Wing Lok Street, Sheung Wan, Hong Kong

(852) 2369 8788 Fax: (852) 2869 5919 [email protected]

CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

[email protected]

PRODUCTION MANAGER Patricia Hilla [email protected]

AUDIENCE DEVELOPMENT MANAGERJoe DiMaulo [email protected]

CIRCULATION MANAGERRichard DeVoto [email protected]

ONLINE DIRECTORPaul Simansky [email protected]

Coatings Worlds circulation is audited by BPA [email protected]

Coatings Worlds Top Companies Report (pg. 38) offers our readers in-depth analysis of the global coatings industry. The report is one of our most popular issues, offering our readers a comprehensive look at the top players in the paint, coatings, adhesives and sealants in-dustry. I hope you find this report insightful and helpful in understanding the complex and diverse global coatings, adhesives and sealants markets. I welcome your feedback. If your coatings company had at least $100 mil-lion in revenue for 2014, please email so I can add it to the online version.

This year we have profiled 80 companies down from last years 87. We had to remove the following six companies for not having revenue of at least $100 million in 2014: Chokwang (73), Diamond Vogel (68), NOF Metal Coatings (71), Tnemec (83), Whitford (72) and Yips Chemical (59). Quest Specialty Chemicals (75) was recently acquired by Valspar.

This year we did add one first-timer to the list: Poland-based Snieka (68).No doubt the weakening of the euro against the U.S. dollar had a signifi-

cant impact on many of the European companies on the list. There were some changes to the top five. PPG (01) nudged out AkzoNobel

(02) for the number one slot. This can be attributed to the companys ac-quisition of Comex, an architectural coatings company with headquarters in Mexico City, in a transaction valued at $2.3 billion. The acquisition, the second-largest in PPGs history, added a leading architectural coatings busi-ness in Mexico to the companys already extensive portfolio.

Charles Bunch, CEO expressed confidence that PPG will continue to grow in 2015 and beyond.

As we look forward into 2015, we expect sales of our coatings busi-nesses to approach 95 percent of PPGs total sales, Bunch said. We are well positioned to benefit from continuing global growth due to our broad geographic reach, excellent product offering, and pipeline of new and inno-vative products. Additionally, we will maintain our heritage of operational excellence and cost management.

Ton Bchner, CEO of AkzoNobel expressed measured optimism in his statement in the companys annual report. The beginning of the year was very much dominated by unfavorable conditions with regard to curren-cies, while markets did seem to recover to a certain extent, he added. That changed in the second half of the year when Europe again experi-enced a lack of growth and the recovery that everyone had hoped for didnt materialize. At the same time, we saw some of the Asian economies and Latin America slow down. These were serious economic challenges that we needed to adapt to. In terms of financial performance, we saw the first clear proof points that our strategy is working, despite the market headwinds.

Top Companies Report Provides Comprehensive

Look at Coatings Industry

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Call for PapersDesigning Innovation Strategies for the FutureThe American Coatings Association (ACA), in partnership with Vincentz Network (VN), is calling for papers to be presented at the American Coatings ConferenCe 2016 (ACC). This major technology forum for the coatings industry, which will take place April 11-13, 2016 in Indianapolis, Ind. is held in conjunction with the American Coatings Show, April 12-14, 2016. The Indiana Convention Center will be the site of this perennial record-setting gathering of the worlds best inno-vators in coatings technology. Leading experts from paint companies, raw ma-terial suppliers, academia, and government laboratories will present the new-est breakthroughs and scientific research in areas crucial to the advancement of the coatings industry and its many and varied customers. Attended by in-dustry representatives from around the world, research scientists are encour-aged to support global information exchange by presenting their work in this recognized, world-class technical and scientific forum.

You are kindly invited to submit abstracts detailing your previously unpub-lished, high-level technical research results which will be considered for pres-entation at the conference. Selection of abstracts for presentation at the ACC is highly competitive, and researchers need to be sure they convey the scientific significance of their work and detail advances over any prior presentations or publications. In short, the ACC seeks to highlight new, innovative work and re-search findings. Topics may include advancements in all coatings categories and raw materials, novel formulations, laboratory and analytical methods, pro-cessing technology and equipment, environmental and/or sustainability ben-efits. In addition, organizers of the ACC are also interested in thoughtful study and analysis of R&D and innovation management challenges faced by industry professionals, including continuing education and professional advancement.

IMPORTANT NOTE: The conference organizers select proposed presentations for the AC ConferenCe based on three key criteria: scientific significance, novelty, and potential value-added to the industry.

Please note, that this selection is based solely on the content of the abstract submitted, so a clear and detailed description of the work aligned with these cri-teria is strongly encouraged. Acceptance of an abstract will require the author(s) to submit a final paper for a designated session or forum (see important dead-lines). Again, prospective authors are strongly encouraged to clearly state the researchs unique contribution in their abstracts, as it aligns with the listed criteria. Student research is encouraged, and submitted abstracts will be fully considered. Students whose work is accepted for the ACC will be eligible for support by industry sponsors. The American Coatings ConferenCe also features a highly publicized and featured Poster Session. This informal venue is often favored by participants, and in particular students, for its casual and intimate atmosphere that fosters fuller discussion of the work. Applicants can request that their abstract be considered solely for presentation in this Poster Session.

Finally, all submitted final papers will be considered by the conference organ-izers for possible publication. ACA retains right of first refusal on all presen-tations accepted for the AC ConferenCe.

American Coatings AwArdThe most outstanding paper presented at the ACC will be honored with the Amer-ican Coatings AwArd. Sponsored by ACA and VN, the recipient of this prestigious award will receive a $ 2,500 award and an attractive sculpture.

The Roon AwardThe Roon Award is currently being administered by ACA to recognize outstand-ing research in coatings science. Authors wishing to have their final paper con-sidered for the ACA Roon Award should mark the appropriate designation on the form. As in the past, Roon Award designated abstracts will be evaluated by both the ACC Program Committee and ACAs Roon Award Committee. Authors who have been accepted for Roon Award consideration will be notified sep-arately, and will need to complete and submit their final papers to the Roon Award Committee by Jan. 25, 2016 to be considered.

Important Deadlines Submission of title and abstracts Sept. 28, 2015 Notification of acceptance to speakers Oct. 15, 2015 Submission of full technical papers for the conference proceedings Jan. 25, 2016 Submission of final papers for Roon Award Jan. 25, 2016

Where to submit?We kindly ask you to submit your title and abstract online at www.american-coatings-show.com/callforpapers

2016April 12 - 14, 2016

during theThe Technology Forum for the Coatings Industry

Indianapolis, Ind., April 11 - 13, 2016

American CoatingsConference


Invitation to Speakers and Requirements for Technical papersAuthors of new work describing research results and developments which are of relevance to the topics described are invited to submit a short, significant and conclusive abstract to the conference organizers, outlining the technical/scientific/innovative/novel content of the paper to be presented. Papers will be selected on the basis of novelty, scientific and technical value, and prac-tical relevance. Please note that, in order to comply with the expectations of the conference audience, abstracts, presentations and papers for the confer-ence proceedings must be noncommercial in style and focused exclusively on the technical/scientific content. To illustrate this policy, the use of trade names must be avoided wherever possible. IMPORTANT NOTE: Papers will not be accepted if they have been previously presented or published elsewhere.

General Information for SpeakersAll submissions will be treated with the strictest confidence, and will only be announced if selected for the final program. The oral presentation time will be 20 - 25 minutes in length followed by 5 - 10 minutes for discussion. Speakers from the industry will be offered a full conference registration including all ma-terials for a special reduced rate. There will be no charge to speakers from aca-demia. Co-authors attending the conference must pay the full conference fees.

Submission DeadlinePlease submit your technical abstract by Sept. 28, 2015. Abstracts must be submitted online at www.american-coatings-show.com/callforpapers.

Questions? Please contact:

Vincentz Network American Coatings Assn.Kristin Roubinek Steve SidesPlathnerstr. 4 c 1500 Rhode Island Ave, NW30175 Hanover, Germany Washington, DC 20005For US calls: (202) 684-6630 T+ (202) 462-6272 Ext. 225T +49 511 9910-274 F+ (202) 462-8549F + 49 511 9910-279 [email protected]@vincentz.net

Topics for technical papersHigh-level technical papers are solicited on:

Innovations in raw materials for coatings, printing inks, adhesives and sealants

Polymers and resins Pigments and dyes Fillers

Additives Solvents Biocides

Technical/scientific studies on the interaction between these materials and their impact on properties

Fundamental studies on chemical and physical mechanisms and effects in coatings formulation, film formation curing or aging

Laboratory testing, modeling and associated analysis, including methods and required instrumentation

New developments in processing and production techniques and equipment, i.e.

Mixing and dispersion equipment

Raw materials handling Filtrations and filling Automation and process control

Color management Packaging Curing Coating

Success in 2016 and Beyond Legislation, regulation and standardization challenges including, but

not limited to: National and international technology-forcing requirements Sustainability, including developments in renewables Green chemistry Clean technology Other product stewardship advancements Foreign trade and operations Managing a global R&D network Conformity assessment challenges in meeting applied standards Innovation management and continuing education Project design and planning Professional advancement and succession planning Increasing value from R&D Open innovation Service engineering NineSigma Speed to market Improving return on R&D investment

Application AreasFocused parallel technical sessions will be held during the conference, likely covering the following broad application areas: Automotive coatings (OEM and refinish) Industrial coatings Architectural coatings (interior and exterior) Wood coatings Coatings on plastics Protective coatings (marine and corrosion protection) Functional coatings Specialty coatings Coatings production technology Measurement and testing Printing inks Adhesives and sealants

ACA CWM0715.indd 2 6/30/15 9:58 AM

Call for PapersDesigning Innovation Strategies for the FutureThe American Coatings Association (ACA), in partnership with Vincentz Network (VN), is calling for papers to be presented at the American Coatings ConferenCe 2016 (ACC). This major technology forum for the coatings industry, which will take place April 11-13, 2016 in Indianapolis, Ind. is held in conjunction with the American Coatings Show, April 12-14, 2016. The Indiana Convention Center will be the site of this perennial record-setting gathering of the worlds best inno-vators in coatings technology. Leading experts from paint companies, raw ma-terial suppliers, academia, and government laboratories will present the new-est breakthroughs and scientific research in areas crucial to the advancement of the coatings industry and its many and varied customers. Attended by in-dustry representatives from around the world, research scientists are encour-aged to support global information exchange by presenting their work in this recognized, world-class technical and scientific forum.

You are kindly invited to submit abstracts detailing your previously unpub-lished, high-level technical research results which will be considered for pres-entation at the conference. Selection of abstracts for presentation at the ACC is highly competitive, and researchers need to be sure they convey the scientific significance of their work and detail advances over any prior presentations or publications. In short, the ACC seeks to highlight new, innovative work and re-search findings. Topics may include advancements in all coatings categories and raw materials, novel formulations, laboratory and analytical methods, pro-cessing technology and equipment, environmental and/or sustainability ben-efits. In addition, organizers of the ACC are also interested in thoughtful study and analysis of R&D and innovation management challenges faced by industry professionals, including continuing education and professional advancement.

IMPORTANT NOTE: The conference organizers select proposed presentations for the AC ConferenCe based on three key criteria: scientific significance, novelty, and potential value-added to the industry.

Please note, that this selection is based solely on the content of the abstract submitted, so a clear and detailed description of the work aligned with these cri-teria is strongly encouraged. Acceptance of an abstract will require the author(s) to submit a final paper for a designated session or forum (see important dead-lines). Again, prospective authors are strongly encouraged to clearly state the researchs unique contribution in their abstracts, as it aligns with the listed criteria. Student research is encouraged, and submitted abstracts will be fully considered. Students whose work is accepted for the ACC will be eligible for support by industry sponsors. The American Coatings ConferenCe also features a highly publicized and featured Poster Session. This informal venue is often favored by participants, and in particular students, for its casual and intimate atmosphere that fosters fuller discussion of the work. Applicants can request that their abstract be considered solely for presentation in this Poster Session.

Finally, all submitted final papers will be considered by the conference organ-izers for possible publication. ACA retains right of first refusal on all presen-tations accepted for the AC ConferenCe.

American Coatings AwArdThe most outstanding paper presented at the ACC will be honored with the Amer-ican Coatings AwArd. Sponsored by ACA and VN, the recipient of this prestigious award will receive a $ 2,500 award and an attractive sculpture.

The Roon AwardThe Roon Award is currently being administered by ACA to recognize outstand-ing research in coatings science. Authors wishing to have their final paper con-sidered for the ACA Roon Award should mark the appropriate designation on the form. As in the past, Roon Award designated abstracts will be evaluated by both the ACC Program Committee and ACAs Roon Award Committee. Authors who have been accepted for Roon Award consideration will be notified sep-arately, and will need to complete and submit their final papers to the Roon Award Committee by Jan. 25, 2016 to be considered.

Important Deadlines Submission of title and abstracts Sept. 28, 2015 Notification of acceptance to speakers Oct. 15, 2015 Submission of full technical papers for the conference proceedings Jan. 25, 2016 Submission of final papers for Roon Award Jan. 25, 2016

Where to submit?We kindly ask you to submit your title and abstract online at www.american-coatings-show.com/callforpapers

2016April 12 - 14, 2016

during theThe Technology Forum for the Coatings Industry

Indianapolis, Ind., April 11 - 13, 2016



Invitation to Speakers and Requirements for Technical papersAuthors of new work describing research results and developments which are of relevance to the topics described are invited to submit a short, significant and conclusive abstract to the conference organizers, outlining the technical/scientific/innovative/novel content of the paper to be presented. Papers will be selected on the basis of novelty, scientific and technical value, and prac-tical relevance. Please note that, in order to comply with the expectations of the conference audience, abstracts, presentations and papers for the confer-ence proceedings must be noncommercial in style and focused exclusively on the technical/scientific content. To illustrate this policy, the use of trade names must be avoided wherever possible. IMPORTANT NOTE: Papers will not be accepted if they have been previously presented or published elsewhere.

General Information for SpeakersAll submissions will be treated with the strictest confidence, and will only be announced if selected for the final program. The oral presentation time will be 20 - 25 minutes in length followed by 5 - 10 minutes for discussion. Speakers from the industry will be offered a full conference registration including all ma-terials for a special reduced rate. There will be no charge to speakers from aca-demia. Co-authors attending the conference must pay the full conference fees.

Submission DeadlinePlease submit your technical abstract by Sept. 28, 2015. Abstracts must be submitted online at www.american-coatings-show.com/callforpapers.

Questions? Please contact:

Vincentz Network American Coatings Assn.Kristin Roubinek Steve SidesPlathnerstr. 4 c 1500 Rhode Island Ave, NW30175 Hanover, Germany Washington, DC 20005For US calls: (202) 684-6630 T+ (202) 462-6272 Ext. 225T +49 511 9910-274 F+ (202) 462-8549F + 49 511 9910-279 [email protected]@vincentz.net

Topics for technical papersHigh-level technical papers are solicited on:

Innovations in raw materials for coatings, printing inks, adhesives and sealants

Polymers and resins Pigments and dyes Fillers

Additives Solvents Biocides

Technical/scientific studies on the interaction between these materials and their impact on properties

Fundamental studies on chemical and physical mechanisms and effects in coatings formulation, film formation curing or aging

Laboratory testing, modeling and associated analysis, including methods and required instrumentation

New developments in processing and production techniques and equipment, i.e.

Mixing and dispersion equipment

Raw materials handling Filtrations and filling Automation and process control

Color management Packaging Curing Coating

Success in 2016 and Beyond Legislation, regulation and standardization challenges including, but

not limited to: National and international technology-forcing requirements Sustainability, including developments in renewables Green chemistry Clean technology Other product stewardship advancements Foreign trade and operations Managing a global R&D network Conformity assessment challenges in meeting applied standards Innovation management and continuing education Project design and planning Professional advancement and succession planning Increasing value from R&D Open innovation Service engineering NineSigma Speed to market Improving return on R&D investment

Application AreasFocused parallel technical sessions will be held during the conference, likely covering the following broad application areas: Automotive coatings (OEM and refinish) Industrial coatings Architectural coatings (interior and exterior) Wood coatings Coatings on plastics Protective coatings (marine and corrosion protection) Functional coatings Specialty coatings Coatings production technology Measurement and testing Printing inks Adhesives and sealants

ACA CWM0715.indd 3 6/30/15 9:58 AM


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Axalta and Hempel (USA) Inc. Form Strategic Oil and Gas Pipeline Coating Partnership

Axalta Coating Systems has formed a strategic relationship between Axalta and Hempel (USA) Inc. The relationship will enable the formulation/availability of a coating system that boasts external coatings with significant corro-sion protection and internal coatings with advanced flow efficiency for natural gas

transmission pipes in the North American oil and gas pipeline market.

We, at Axalta, are thrilled to partner with Hempel to offer a full product line of world class powder and liquid coat-ings for the North American market, stated Ron Hull, Axalta North American sales manager.

This new relationship combines the corrosion protection found in Axaltas fusion-bonded-epoxy powder for exter-nal pipe for oil and gas pipelines with Hempels advanced, liquid, flow-efficiency epoxies for internal coating. The resulting product is a corrosion and abrasion-resistant internal and external coating

Index to CompaniesThis index gives the starting page for a department or feature with a sig-nificant reference to a manufacturer of paint, coatings, adhesives and sealants Subsidiaries are indexed under their own names.

3M .......................................... 33, 38

Ace Paint .......................................38

AkzoNobel ............ 10, 14, 33, 38, 87

Asahipen .......................................38

Asian Paints .................................38

Atomix ......................................... 38

Axalta .................. 10, 14, 28, 38, 98

BASF ...................................... 14, 38

Beckers ......................................... 38

Benjamin Moore ..........................38

Berger ...........................................38

Betek ............................................38

Boero Group ................................38

Carpoly ........................................ 38

Chugoku Marine .......................... 38

CIN ..............................................38

Cloverdale Paint ...........................38

Dai Nippon Toryo ........................38

DAW ............................................38

DAP ............................................ 28

DuluxGroup ................................. 38

Dunn Edwards ....................... 14, 38

Empils ..........................................38

Ennis-Flint ....................................38

Flugger ......................................... 38

Fujikura Kasei ..............................38

Grebe ........................................... 38

H.B. Fuller ...................................38

Helios ...........................................38

Hempel .................................. 10, 38

Henekl .........................................38

ICA Group ...................................38

Industrias Tian .............................38

Jotun ...................................... 14, 38

JW Ostendorf ...............................38

Kansai Paint ..................................38

Kapci Coatings .............................38

Kayalar Kimya .............................38

KCC .............................................38

Kelly-Moore .................................38

Kikusui chemical .........................38

Kunsul Chemical .......................... 38

Looser ..........................................38

Lord .............................................38

Masco ..........................................38

Materis .........................................38

Mido ............................................38

Musashi .......................................38

National Paints ............................38

Natoco .........................................38

Nihon Toksuhu ............................ 38

Nippon ......................................... 38

Noroo Paint .................................38

Origin Electric ..............................38

Pachin ..........................................38

Pacific Paint Boysen ...................... 38

Praxair Surface Techologies ......... 14

Pidilite .......................................... 38

Pintuco .........................................38

PPG ............................ 10, 14, 28, 38

Renner Saylerlack .........................38

Rock Paint ...................................38

RPM ............................................38

Russian Coatings ..........................38

Rust-Oleum ................................. 28

Samhwa Paints Industrial .............38

Shanghai ......................................38

Shawcor .......................................38

Sherwin-Williams ................... 14, 38

Shinto ...........................................38

Sika .............................................. 38

SK Kaken .....................................38

Snieka ..........................................38

Sto Corp. .....................................14

Taiho Paint ................................... 38

Tambour ......................................38

Tectorius .....................................28

Teknos .........................................38

Tiger Coatings ..............................38

Tikkurila ...................................... 38

TOA .............................................38

Tohpe ........................................... 38

Valspar ................................... 14, 38

WEG ............................................ 38

Yasar ............................................38

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designed to be suitable for even the harshest of environments.

By pairing Hempel and Axaltas product offerings,

we offer the gas-pipe industry an un-paralleled technology and competi-tiveness platform, explained Martin Miller, Hempel U.S.A. Downstream segment manager.

PPG Completes $5 Million Expansion of Wuppertal, Germany, Coatings PlantPPG Industries recently completed a $5 million expansion at its coatings manu-facturing facility in Wuppertal, Germany. The project added equipment to existing buildings on the campus, supporting up to a 35 percent increase in annual pro-duction capacity of environmentally sustainable waterborne coatings for au-tomotive and industrial applications. The facility, which employs more than 190 people, plans to hire employees to man-age the increased capacity.

The additional capacity will enable PPG to meet increasing demand for its waterborne coatings by automotive manufacturers and industrial custom-ers in the region. Waterborne coat-ings use water as a base instead of the chemical solvents used in traditional coatings. In addition to a heightened focus throughout Europe on using sustainable products and practices, waterborne-coatings demand is being driven by adoption of compact-paint-process technologies by automotive manufacturers in Europe. Compact paint processes reduce the number of st EPS needed to paint a vehicle, en-abling manufacturers to reduce energy used during the process and downsize the space required for the paint process in a manufacturing facility.

Waterborne coatings offer manufac-turers a more sustainable alternative to typical solvent-based coatings by reduc-ing volatile organic compounds, said Jean-Marie Greindl, vice president, auto-motive original equipment manufacturer (OEM) coatings, Europe, Middle East and Africa (EMEA), and president, PPG EMEA. PPG has been at the forefront of this technology throughout its evolution

and holds a leading position in this seg-ment in Europe.

AkzoNobel Expands Performance Coatings Research Facility in HoustonAkzoNobel Performance Coatings is in-vesting approximately 3 million ($3.4 million) to expand its research and de-velopment facilities in Houston, Texas. The upgraded facility will support the companys Protective Coatings, Marine Coatings and Specialty Coatings busi-nesses. Completion is due in early 2016. The expanded facility will provide a central, state-of-the-art technical re-source for our businesses in the US, cre-ating the critical mass for effective R&D to efficiently support our customers, said Aidan Mernin, RD&I Director for Protective Coatings. The expanded facility will be able to house up to 35 laboratory staff, with 30 skilled technologists employed initially. Key capabilities will include a dedicat-ed area for experimental paint making, a modern paint application laboratory and environmentally controlled drying areas for conditioning of test panels. Enhanced chemical resistance testing will also be available to support the Ceilcote and Enviroline linings ranges in North America. This investment underlines our focus on technology and product innovation and providing technical support for our customers, said Mauricio Bannwart, managing director of AkzoNobels Protective Coatings business. It will be an integral part of our global RD&I func-tion and will directly contribute to our overall growth plans.

U.S. Green Building Council Announces New Alignment with CALGreenThe U.S. Green Building Council (USGBC) announced the availability of a new path forward for California project developers seeking LEED (Leadership in Energy & Environmental Design) certification. This announcement comes in the midst of USGBCs annual mid-year conference for community leaders, Convergence, taking place from June

28July 1 in San Diego. Starting July 1, nonresidential projects in California subject to the mandatory 2013 California Green Building Standards Code (CALGreen) requirements will be able to use an alternative documenta-tion path for LEED. CALGreen is the nations first statewide mandatory green building code, covering nearly all resi-dential and nonresidential construction in California. This new path will make beyond-code green building leadership even more accessible as the state con-tinues to set more aggressive targets for energy and water efficiency. From public policy to volunteer en-gagement to business actions, California is a standard bearer for excellence in green building market transformation, said Rick Fedrizzi, CEO and founding chair, USGBC. As we come together as a community of experts, professionals, advocates and leaders for Convergence in San Diego this week, we are proud to offer more streamlined ways for proj-ects to demonstrate green building lead-ership in California. The alternative documentation path outlines a set of documents that projects may provide in lieu of standard LEED documentation in order to demonstrate LEED compliance. The alternative doc-umentation path will be available for use with measures related to indoor water use reduction, refrigerant man-agement, the storage and collection of recyclables, construction waste man-agement and the use of low-emitting paints and adhesives. The development and release of this set of alternative documentation pathways is a significant step in the co-evolution of LEED and green building codes, said Jeremy Sigmon, director of Technical Policy, USGBC. Leveraging Californias code infrastructure and the obligations of licensed professionals to adhere to the laws of the land, these new streamlined documentation op-tions offer cost savings to project teams while maintaining the quality and rigor of LEED. In turn, projects already de-signing and building to the CALGreen code will find LEED and its many ben-efits more readily within reach. CW

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Axalta Coating Systems has begun con-struction on a new Asia-Pacific R&D and Technology Center. The new fa-cility, which has been approved by Axaltas Board of Directors, will be lo-cated in Shanghais Minhang Industrial Development District. The Center will feature product development and appli-cation laboratories as well as technical support capabilities that will serve the companys global light vehicle OEM, commercial vehicle, refinish and indus-trial customers. The new facility, which is scheduled to open in the second quarter of 2016, will also house the companys global refinish color development center and a new training center for the com-panys refinish customers.

The new 15,500 m2 facility will be designed for the more than 500 Axalta personnel engaged in R&D, product de-velopment and technology support across the Asia-Pacific region. The new facility will enable Axalta to build on its legacy of innovation and capitalize on its ex-isting regional R&D network based in China. Today, Axalta has R&D and tech-nology capabilities as well as a customer training center in Shanghai, a new OEM technology development center adjacent to the companys manufacturing center in the Jiading district of Shanghai, and a technology center within the companys operations center in Changchun. The new facility will become Axaltas larg-est technology center in Asia-Pacific and join Axaltas global R&D and laboratory network, integrating development capa-bilities in the region with those in Europe, Latin America and the United States.

This new facility in Shanghai will help us meet the growing demand for innova-tive coatings in the global market and es-pecially those of our expanding customer base in China, explained Charlie Shaver, Axalta chairman and CEO. The new facility will enable Axalta to streamline our ability to rapidly develop world-class products with benefits that include more

advanced protective properties, superior temperature performance and additional durability. Weve been a pioneer in the coatings industry, and our new Shanghai center will keep us in the vanguard of product innovation and development.

The new laboratory will house the latest generation paint formulation, color development, dispersion, resin de-velopment, spray application and ana-lytical characterization facilities, further strengthening Axaltas position as a pre-mier coatings solution provider. With well-designed facilities and a focus on op-timum work flow, the R&D center will be engineered to facilitate fast, high-quality product development that will help en-hance productivity for Axalta customers in the region and around the world.

With this new center, Axalta will be positioned to develop and bring to the Chinese market and the region the most advanced coatings products in the world, said Barry Snyder, Axaltas senior vice president and chief technology offi-cer. We envision that leading edge tech-nology developments from China will also flow outwards from the region to find their way into products used by our customers in the rest of the world. In this way no matter where our global custom-ers call home or operate, they will benefit from our global perspective.

AkzoNobel Brings Color Back to Historic Street in TurkeyResidents of Hatay in Turkey have joined together with volunteers and AkzoNobels Marshall paint brand to transform an area of their historic neighborhood.

Part of the companys global Lets Colour initiative, the recent event in-volved painting several buildings on the worlds first colonnaded street. As well as helping to preserve the rich heritage of the famous district, the project also high-lighted the important role color can play in making cities more human.

We truly believe that we can mo-tivate and inspire people through the power of color, said Marshall Country director Petros Katsampouris, who joined in the activities on Krk Asrlk Trk Yurdu Street. Cities are much more than just buildings. They are in-valuable and inspiring in terms of the heritage they offer and Hatay is nothing short of a true gem, having hosted 13 civilizations in its long history.

Renowned for its cultural diversity, Krk Asrlk Trk Yurdu Street which was also the site of the worlds first street lighting is the latest addition to a series of Lets Colour events that have been held in Turkey since 2010. All the buildings were coated with Marshall Masterpro pure acrylic water-based exterior paint, which offers superior durability and long-lasting color.

Maersk Applies Valspars Waterborne Coating on its Dry ContainersMaersk Container Industrys factory in Dongguan, China has begun full produc-tion of dry containers coated with Valspar Aquaguard, a zinc-free waterborne coat-ing solution that provides industry-lead-ing protection against corrosion. Maersk and Valspar began trial production in 2014 at this facility in southern China, one of the largest container manufactur-ing locations in the world with produc-tion of 220,000 twenty-foot equivalent units (TEU) dry containers annually.

Valspar has partnered with Maersk and other customers to implement water-borne solutions to meet global environ-mental requirements. Aquaguard is an innovative two-coat, 100 percent water-borne coating system that reduces VOCs by up to 94 percent, improves corrosion performance, and lowers emissions to reduce the overall environmental foot-print. The combination of Aquaguards high-density chemical adhesion and an-ticorrosive properties provides superior

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corrosion protection compared to other standard solvent systems.

Aquaguard significantly out-performs standard solvent-based coatings in corrosion performance. On containers coated with Aquaguard, the onset of cor-rosion from container damage is reduced at least 60 percent compared to zinc-based coatings (based on 710-hour salt spray test results). This enables contain-ers to stay in service longer with fewer repairs while also helping shipping lines with sustainability efforts.

With more than 60 years of experi-ence with high-quality waterborne coat-ings, Valspar is a pioneer in developing waterborne technology. The company noted that its cost-competitive solutions help companies meet air-quality goals across industries that demand rugged performance, including transportation, agricultural and construction equipment, structural steel and wood.

BASFs Mid-night Glimmer Coating Drapes New Chevrolet Concept Car With its streamlined design featuring BASFs exclusive Mid-night Glimmer coatings, Chevrolet-FNR concept car has made its global debut at Shanghai GM Gala Night before the Auto Shanghai 2015. The cars special design is attrib-uted to Pan Asia Technical Automotive

Center Co., Ltd. (PATAC), a design and engineering joint-venture between General Motors and SAIC Motor, also known as the design and engineering cen-ter of Shanghai General Motors (SGM).

The Chevrolet-FNR concept is pow-ered by electricity. FNR stands for Find New Roads, which means explor-ing unlimited possibilities. Adopting mul-tiple cutting-edge intelligent technologies, such as self-driving technology, the car design aims at exploring the design and development trend for the future. The Mid-night Glimmer is a customized color developed by the color design ex-perts from BASFs Coatings Division in collaboration with the design team at PATAC. It is consistent with the cars design concept and enhances the unique high-tech and futuristic design of the Chevrolet-FNR concept car.

Sherwin-Williams to Supply Coatings to North American OEM Flooring MarketSherwin-Williams Product Finishes will supply the North American OEM floor-ing market with a new line of prefinish coatings. The first product offerings in-clude UV-curable wood flooring coating systems.

The companys floor coating systems meet or exceed key specifications for wear, scuff and scrape resistance. The company enters the North American market with

systems for residential and commercial applications, including ceramic topcoats, high-Taber sealers, armor coat, UV oil, hydro primers, dual-cure putty, and fillers and sealers.

Sherwin-Williams UV-Curable Wood Flooring Finishing Systems are developed to speed production, improve throughput and achieve consistent appearance and performance, the company stated.

Additionally, custom color matching is available in specialized Sherwin-Williams facilities, and manufacturers will have ac-cess to proprietary color trends research and forecasting. This will enable them to offer customers flooring that is on the leading edge of consumer trends.

BASFs R-M Automotive Refinish Paints Win Approval for Acura in ChinaBASFs R-M Automotive Refinish paints has obtained approval for Acura in China. R-M products are designed to meet the demand for eco-efficient auto-motive refinish solutions.

R-M waterborne paints are high in quality and efficiency but lower in volatile organic compound emissions. R-M wa-terborne refinish paints show enhanced freezing and thawing resistance and al-low for a five-year shelf life, and are fit for various climate conditions in China. In order to serve local customers, R-M has set up a professional support team in


July 2015 www.coatingsworld.com Coatings World | 17

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China, which offers specialized training programs to spray painters and process optimization programs to body shops.

General Motors Names BASF 2014 Supplier of the Year BASF received General Motors (GM) Supplier of the Year Award for the tenth time in the past 13 years. The award was presented to Joe Schmondiuk, vice president of Global Accounts BASF Corporation, during GMs annual awards ceremony at Cobo Center in Detroit.

BASF is pleased to have once again earned this recognition from GM, said Schmondiuk. It demonstrates the great commitment and capability of our team to offer the innovative solutions that GM needs. We view GM as a key partner in the automotive industry and are pleased that we were able to support them on sev-eral key product launches in 2014.

BASFs Coatings division supports GM by combining modern paint pro-cesses with special effect pigments and technologies. BASF offers a broad array of color solutions and processes that en-able car makers to improve productivity and environmental performance.

GMs Supplier of the Year program began in 1992, and each year a global team of purchasing, engineering, quality, manufacturing and logistics executives determine the winners of the Supplier of the Year Award. Winners represent World Class performance leaders in the areas of quality, technology, price and service.

PPG Career Lectures Provide Guidance for Chinese College StudentsPPG Industries recently hosted a series of career lectures at 11 top universities across China, discussing issues related to future careers and offering tips for job hunting to college students.

Building on years of cooperation with universities for PPGs China Scholarship Program, PPG launched the Career Lecture series this year to provide guid-ance for Chinese college students. The lectures were comprised of two ses-sions Professional Experience Sharing

and Job-Seeking Skills Instruction. In the first session, female PPG executives shared personal experiences with stu-dents, addressing concerns about an infe-rior recruitment environment for female engineering students and encouraging students to build confidence to face the challenges of job hunting. The second ses-sion, organized by PPGs partner Career Intelligence, included workshops on job-seeking skills. Career Intelligences career-management programs offer university students in China instruction on creating resumes and skills for job interviews, en-abling students to better prepare them-selves for job-seeking efforts.

Students in their senior year at uni-versity need to prepare for the transition to a work environment, said Cathy Yan, PPG general manager, corporate and gov-ernment affairs, Asia Pacific. We hope our tailored training program will help with their career development. We also hope it will help attract excellent students

to career opportunities with PPG.

Supporting education is an important part of PPGs social responsibility efforts. In addition to pro-grams for university students in the Asia Pacific region, PPG has launched pro-grams for elementary and middle school students. PPG has hosted a scholarship program for Chinas ten leading universi-ties for 11 years to support the develop-ment of chemistry-related disciplines and enable outstanding students to realize their potential. PPG also set up an Eco Classroom for local elementary and middle school students, where they show and explain to students how a chemical company operates and share PPGs envi-ronmental-protection efforts.

To support its employee diversity, PPG set up the Womens Leadership Council at its Pittsburgh headquarters in 2001 and established its Asian coun-cil in 2006. The council works to create

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Results of U.S. Architectural Coatings Industry Research Report Which Compared Business Trends in 2Q15 vs. 2Q14

Each month, Northcoast Research survey a large sample of paint retailers throughout the United States to get a sense for current business trends. Please note that of the three primary architec-tural coatings channels (paint stores, home centers, and retail distributors), this survey is primarily reflective of the distributor channel which tends to see volume growth less than the indus-try; therefore, we view the results as a directional indicator more so than absolute industry volumes. For inquiries regarding this report please contact Kevin Hocevar at 216-468-6924 or [email protected].

Architectural Coatings Sales Volumes Up 2.8% in 2Q15 vs. 2Q14According to industry participants, average volumes increased 2.8% in 2Q15 compared to 2Q14. This represents the strongest volume growth we have seen since beginning our survey and compares to volume growth of 1.1% in 1Q15, 1.6% in 4Q14, and 1.2% in 3Q14. We had previously anticipated strong underly-ing demand in 2015 but harsh winter weather likely deferred projects into 2Q15 which we believe is a major benefit being realized. We are encouraged with the positive trends that have persisted through 2Q15 as paint volumes continue to growth on a year-over-year comparison and we expect 2015 to be solid year and perhaps even better than initially expected. Overall, 71% of respondents witnessed an increase in paint volumes vs. only 14% that saw volumes decline, averaging out to 2.8% year-over-year volume growth and a net increase of 57%.

Price of Paint from Suppliers 2Q15 Paint Prices Remain Positively Skewed 49% of contacts noted an uptick in the price of paint in 2Q15 vs. 2Q14 as our paint price index rose 1.0% compared to average increases of 0.5%-1.0% over the past year. Our research sug-gests that a little bit of price is sticking in the industry but only in the independent dealer channel which is small in size and likely in the low-single digit range. We currently do not believe the store or big-box channels are realizing pricing; however, given the raw material declines, we view the overall price/raws for coatings manufacturers as favorable. We believe that we picked

up potential price increases in our 4Q14 survey where a mean-ingful uptick in contacts were notified of a price increase from manufacturers to take place in 2015. The majority or contacts believed these attempts would be successful and we believe the data we have discovered thus far in 2015 suggests that some de-gree of pricing did in fact stick in the marketplace. Overall, 49% of respondents witnessed an uptick in pricing vs. only 9% that saw pricing decline, averaging out to a 1.0% increase in year-over-year pricing with a net increase of 40%.

Raw Materials Raw Materials Remain at Low Levels but May Have Bottomed OutWe continue to believe coatings manufacturers are poised to benefit from favorable price/raws in 2015 due to the drop in titanium dioxide (TiO2) and raw materials derived from crude oil. With that said, this story is widely known and although some raws have continued to come down since 1Q15, there is already chatter about raws rising as oil prices have bounced off the bot-tom and are currently at 6-month highs. The good news is that propylene has continued its downward trend. Additionally, TiO2 started to drop in 4Q14, accelerated that decline in 1Q15 and remained soft in 2Q15. However, the bad news is that oil prices have trended higher throughout the year which is likely to drive oil based raws higher at some point which could mitigate the upside to price/raws in future quarters.

3-Month Outlook Outlook at Strong Levels as Contacts Expect Busy Paint Season to ContinueOur proprietary Coatings 3-Month Outlook Index reached 0.84 in 2Q15 which compares to a reading of 0.80 sequentially (vs. 1Q15) and a reading of 0.78 year-over-year (vs. 2Q14). Please note that the highest possible reading is +2 (indicating all con-tacts have a very positive outlook) and the lowest possible reading is -2 (indicating all contacts have a very negative out-look). Note that our index reading of 0.84 marks the highest outlook index for a second quarter which we find encouraging as no contacts indicated a negative or very negative outlook. Ultimately, current outlooks remain at encouraging levels which bodes well for industry revenues.



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more opportunities for women to engage in PPGs development. Since 2006, the Asian unit has made efforts to strengthen womens communications with senior management and help them leverage their advantages. The Professional Experience Sharing session of PPGs Career Lecture series for Chinese students is an example both of how the Womens Leadership Council encourages female PPG execu-tives and how the company engages with the local community.

PPG Partners with Walker Glass to Debut Bird-Safe Glass with Low-E CoatingPPG Industries and Walker Glass Co., Ltd., have combined proprietary tech-nologies to create AviProtek with SOLARBAN glass, an advanced architec-tural glass that unites bird-friendly, acid-etched patterns by Walker TEXTURES glass with high-performance solar con-trol, low-emissivity (low-e) coatings by PPG.

Walker Glass with AviProtek patterns can be manufactured with Solarban 60 or Solarban 70XL glass on the second (interior) surface of an insulating glass unit (IGU). AviProtek patterns on the first (exterior) surface of windows and archi-tectural glass are proven to reduce bird injury and mortality by providing con-trasting patterns that birds can see while in flight.

AviProtek with Solarban glass gives architects, designers, specifiers and building owners the ability to comply with bird-safe building codes and to earn LEED certification credits for both

bird-friendly building design and envi-ronmental performance.

Jotuns Mesh-free Epoxy Passive Fire Protection Coating Receives Praise from ApplicatorsJotachar JF750, the mesh-free Passive Fire Protection (PFP) for all jet fire scenarios, an epoxy coating system for structural steel, has generated significant industry interest, securing numerous global con-tracts and praise from applicators, fabri-cation yards and operators, according to Jotun.

Launched in 2013, Jotachar JF750 promised to help users reduce cost and save time while protecting steel structures against a broad range of hydrocarbon fire scenarios, including jet fires. Two years later, a growing amount of data and on-site customer experience has supported Jotuns product claims. Jotuns sales rev-enues for Jotachar in the first quarter of 2015 have already surpassed totals achieved in the whole of 2014.

According to John Warner, Jotun cat-egory manager for intumescent coatings, the absence of any mesh reinforcement in the Jotachar system means that the required Jotachar thickness for any fire scenario can be applied in a single day. By comparison, six mm is typical for tradi-tional mesh containing products.

Independent tests show that, for a typical 6,000 m2 project, Jotachar can cut material costs by more than 20 per-cent and application time by 60 per-cent, he said. In addition, Jotachar removes the risk of installation errors

inherent in mesh containing systems, while minimising in-stallation time and cost. This has the effect of significantly reducing project complexity and im-proving profitability for the installer.

Customer feedback supports these findings, including endorsements from major PFP users such as Marine and Shore Group, a Thai-based special-ist PFP installer. Managing director, Malcolm Summers, noted that Jotachar enabled the company to meet a very tight schedule on a major offshore PFP yard project. The applicators coated a total area of 1,572 m2 in a week with one pump and a crew of 20 people, he said. This was a first for us.

As a safety critical element helping to save lives while preventing loss of as-sets in the event of a hydrocarbon fire, independent testing and Classification Society Type Approvals are essential for PFP coatings. In addition to certifica-tion to all major Classification Societies, Jotachar JF750 is also approved under Underwriters Laboratories listing scheme for up to 240 minutes protection.

The British Coatings Federation Launches PaintCareThe British Coatings Federation (BCF) announced plans to tackle the issue of leftover decorative paint, much of which ends up in landfills. The plan includes implementing PaintCare, an industry-led project to help create a circular economy, aiming to make better use of the estimated 50 million



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liters of leftover decorative paint generated each year in the country.

Various stakeholders across the nation, including decorative paint manufacturers, retailers, trade asso-ciations, waste management compa-nies, local and national government and other third-sector organizations, are backing the program. These stake-holders will be confirming their com-mitment to help create a sustainable circular economy for leftover decora-tive paint, to increase reuse and re-manufacturing rates from two percent to over 50 percent.

At the BCFs Annual Conference in Chester, chief executive Tom Bowtell said of the PaintCare launch, Despite the great strides made by the UK paint industry to reduce their environmental impact, leftover paint continues to end up in landfill. We now have the abil-ity to reuse and remanufacture paint, but challenges remain over creating a national network of drop-off points at council recycling centers, finding markets for remanufactured paint and regulatory issues. The aim of PaintCare is to help remove these barriers, to cre-ate a national solution to the leftover paint problem, but this will not happen overnight and will require collabora-tion from all stakeholders.

The launch of PaintCare was wel-comed by David Cornish, Global Sustainability manager for AkzoNobel Decorative Paints, who commented, Our schemes have already saved 2.7 million liters of paint from landfill or in-cineration, and we are excited to build on this success together with the British Coatings Foundation. PaintCare will help us work together with other parties, especially in government and the waste industry, to address some of the more challenging problems.

Key paint brands associated with the initiative include AkzoNobel (Dulux), Craig and Rose, Crown Paints, Farrow & Ball, Green Farm Paints, Little Greene, Newlife Paints, Manor Coatings, PPG Industries (Johnstones and Leyland), Sherwin-Williams (Ronseal) and Valspar.

Praxair Receives Nadcap Accreditation for CoatingsPraxair Surface Technologies coating ser-vice center in Changzhou, China, recently received Nadcap (National Aerospace and Defense Contractors Accreditation Program) accreditation for coatings.

Nadcap is a global cooperative pro-gram that brings together technical ex-perts from among prime contractors, suppliers and government representatives to work jointly to establish requirements for approval of suppliers using a stan-dardized approach.

Praxair commissioned an airframe production line in its Changzhou facility in 2013 to support the companys 10-year agreement with Messier-Bugatti-Dowty for automated thermal spray coating ser-vices to replace chrome plating on major airframe component programs. This facil-ity can also apply high-velocity oxy-fuel coatings to aircraft engine components.

Praxair Surface Technologies offers a comprehensive array of high-perfor-mance coatings and technologies to the aviation, energy and other industries. By continuously advancing coatings tech-nologies, Praxair Surface Technologies helps customers improve environmental performance, decrease energy consump-tion, extend component life, improve productivity, minimize downtime, reduce operating costs and produce high-quality products, the company stated.

Sto Corp. Adopts New Naming Structure For Wall Systems Sto Corp., a producer of integrated exte-rior wall systems for new building con-struction and restoration, has adopted a new naming convention to ensure ease of specification and peace of mind for customers concerned about code com-pliance and sustainability. Systems that meet or exceed ASHRAE design standard 90.1-2013, IGCC/IECC energy code re-quirements for continuous insulation (ci) and California Title 24 requirements for energy efficiency now include the acro-nym ci in their names, followed by the names of finishes, insulations or other components that differentiate products from one another.

To align its existing products with the new naming structure, Sto made the following name changes to its product offering:

StoTherm ci wall systems: StoTherm Lotusan NExT is now

StoTherm ci Lotusan StoTherm Classic NExT is now

StoTherm ci Classic StoTherm Essence NExT is now

StoTherm ci Essence

Innovative stucco wall systems: StoPowerwall EnergyGuard is now

StoPowerwall ci StoPowerwall NExT DrainScreen is

now StoPowerwall DrainScreen StoPowerwall with Sto ExtraSeal is

now StoPowerwall ExtraSeal

Premium cement board stucco wall systems: StoQuik Sliver NExT DrainScreen is

now StoQuik Silver DrainScreen

In addition to reflecting our prod-ucts compliance with energy standards and building code requirements, changes to the way we name our wall systems provide a structure for naming new prod-ucts as we expand our product offering, said Brian Chang, Sto product manager. We look forward to introducing new products and ci assemblies to continue to meet our customers needs.

Colortone Automotive Paints Receives ColorSource Distributor of the Year Award from BASFBASFs Automotive Refinish busi-ness awarded its 2014 ColorSource Distributor of the Year Award to Colortone Automotive Paints at its an-nual ColorSource Conference.

The Los Angeles market is one of the largest and most competitive in the coun-try. In this challenging market, Colortone has achieved double digit growth over the past three years and in 2014 delivered more than 20 percent growth, said John Moreau, key accounts manager for BASF Automotive Refinish in North America. Not only do they deliver growth, they



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also have a strong retention rate due to their high levels of technical training and service.

Formed in 1933, Colortone has been a ColorSource distributor for 20 years and has been family-owned since 1979.

We are humbled and honored to re-ceive this award from BASF, said Sandy Reshes, co-owner of Colortone. I work with a great team of people and its be-cause of their efforts that we were able to achieve this milestone.

Paul Whittleston, vice president of BASFs Automotive Refinish business added, Our ColorSource community grew their paint business by more than 14 percent in 2014. This growth clearly demonstrates that with great partner-ship and focus comes great rewards. We look forward to growing and expanding ColorSource in 2015.

ColorSource PREMIER is a program designed by BASF exclusively for single-line distributors of BASF refinish paints and coatings.

Raytheon Teams up with Axalta Coating Systems for UK Apprenticeship Program for Body ShopsRaytheon Professional Services, a long-established company offering training solutions to government agencies and commercial organizations worldwide, has joined forces with Axalta Coating Systems in the UK on its Paint and Refinish Apprenticeship Programme for body shops.

Anthony Cashel, marketing manager for Axalta Coating Systems in the UK and Ireland, said, We approached Raytheon because it has a huge amount of experi-ence in training and also working with the automotive industry. This combina-tion made it the ideal partner to help make the apprenticeship program for the U.K. body shops stand out from the rest.

The Axalta Paint and Refinish Apprenticeship Programme has been de-signed to help apprentices working in UK body shops develop valuable new skills,

techniques and technology ex-pertise that will help them to work quickly and productively.

The three-year program gives apprentices the opportunity to achieve Level 2 and 3 full framework qualifica-tions. In the third year they are also as-sessed for ATA at Senior Paint Technician Level.

We believe the training we are pro-viding to body shop apprentices will meet and exceed industry requirements for todays technicians, said Cashel. They should then be able to fill skills gaps in the workforce, and introduce in the body shops in which they work new techniques and technology that are designed to in-crease productivity and to help provide a competitive edge.

Apprentices are currently being in-vited to apply for the 2015 training program. Any UK body shop interested in taking on an apprentice, or anyone wishing to join the training scheme, can register their interest at www.

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axalta.co.uk/apprenticeship-programme. Alternatively they can contact Charlotte Coombes, Administration Assistant for

Axalta Coating Systems in the UK, at +44 1707 518009. A free information pack about the program is available on request.

HOMAX Popcorn Ceiling Texture Desiged to Help Contractors Increase ProductivityThe HOMAX brand of PPG Industries provides the ideal solution for quick and effective ceiling repair, a process that is typically challenging and time-consuming. In order to help contractors increase productivity, the Homax brand offers PRO GRADE popcorn ceiling tex-ture products with INVISIBLE REPAIR capabilities that simplify popcorn ceiling repair and provide a time-saving solution.

The advanced formula of Pro Grade popcorn ceiling texture replicates com-mercial popcorn texture aggregates typically found in homes, apartment buildings, hospitals and other residential and commercial structures. The prod-uct delivers Invisible Repair capabilities that match existing textures so the new texture blends seamlessly. As a result, contractors can achieve a professional texture match up to four times faster than with traditional repair methods, and with up to four times the coverage pro-vided by traditional aerosols. Pro Grade popcorn ceiling texture can be used for popcorn ceiling repair projects, fixture re-moval repair, or to complete punch lists or patches.

One of the biggest concerns for the contractor or property manager is match-ing the existing ceiling texture without sacrificing too much time on the job, said Mark Hembree, senior marketing manager adhesives, sealants and finish-ing systems, PPG Architectural Coatings. Pro Grade popcorn ceiling texture solves those problems by providing the convenience of an aerosol and a profes-sional, seamless match in less time, with less mess and hassle than with traditional gun and hopper methods.

With a patented ergonomic grip

designed to provide comfort and control, Pro Grade popcorn ceiling texture is easy to feather into existing popcorn ceiling textures and covers up to eight square feet. In addition, the texture can be ready to paint in 24 hours, if desired.

With packaging that allows for easy storage, one container of Pro Grade pop-corn ceiling texture can be used on mul-tiple projects. After use, simply turn the integrated safety lock to store and reuse leftover texture for future jobs.

The Pro Grade popcorn ceiling texture product is available in 14-ounce aerosol cans at independent paint and home im-provement dealers, PPG PAINTS stores and home center locations nationwide. The Homax Pro Grade family of aerosol textures also includes Pro Grade orange peel oil-based, Pro Grade orange peel water-based and Pro Grade knockdown aerosol wall texture products, which also provide an efficient solution for contractors.

Goodyear to Use AGILON Performance Silica by PPG to Improve Tire PerformancePPG Industries has announced that Goodyear Tire & Rubber Company has contracted to use AGILON performance silica by PPG to increase the fuel efficien-cy of its tires. Goodyear will first use the next-generation reinforcing filler devel-oped by PPG in EFFICIENTGRIP tires, a line of high-performance sport-utility-vehicle (SUV) tires debuting in Latin America. Goodyear plans to incorporate Agilonperformance silica into future high-value-added tire launches in other regions in 2015.

Anup Jain, PPG vice president, spe-cialty coatings and materials, said PPG is pleased to add Goodyear to the grow-ing list of manufacturers incorporating Agilonsilica-based solutions into tire and other rubber compounds. Goodyear is a valued partner with a long history of set-ting trends in new product development and the use of new technologies, he ex-plained. We look forward to supporting Goodyear in its tire advancement ef-forts with the use of Agilon performance silica.

Soothing Blues Create Optimism in the Home, According to Glidden Paint by PPGPuerto Rico home trend color forecasts for 2015 feature soothing yet bold blues, according to experts at GLIDDEN paint, a brand of PPG Industries architectural coatings business.

Societal and consumer trends in 2015 point to the idea of hope. Color experts selected Caribbean Sea (56BG 23/355) as the Glidden paint Color of the Year for 2015 due to its soothing, optimistic and vibrant tones.

Misty Yeomans, color marketing manager, PPG Architectural Coatings, describes the medium blue as reminis-cent of ocean waters and endless hori-zons, similar to beautifully saturated Caribbean seas and cloudless skies. With hues reminiscent of mosaic stones, the color has a noticeably bohemian and laid-back coastal feel.

Yeomans recommended incorporat-ing Caribbean Sea into the home on an accent wall or on backs of bookcases. In addition, using it on the wall at the end of a hallway can create interest, reduce the tunnel effect, and ultimately brighten up a room. The vibrant hue pairs well with complementing whites, neutrals, yellow or golden hues, or with black and white patterns for a modern and fresh look, according to Yeomans. Complementary colors can be incorporated in the form of furniture, decor items or trim paint colors.

By incorporating vibrant, attention-grabbing blues in the home, consumers are sure to feel a sense of hope and en-thusiastic optimism, resembling that of a horizon or endless waves in the ocean, Yeomans explained.

The Glidden paint brand offers a rich tradition of innovation and color inspira-tion, having consistently embodied qual-ity and performance for generations of customers. From the first latex paints de-veloped and marketed under the Glidden brand decades ago to todays broad as-sortment of versatile paints, Glidden paint makes it easy for consumers and paint contractors to turn inspiration into action and add color to peoples lives.



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Caribbean Sea, the Glidden paint Color of the Year, and more than 6,000 other colors can be found at more than 40 Glidden store locations across Puerto Rico, said Karina Jimenez Muniz, marketing manager, PPG Architectural Coatings. With beautiful, on-trend color palettes and a portfolio of high-quality products, the Glidden brand has a match for any painting project.

Glidden paint is a brand of PPG Architectural Coatings, a business of PPG Industries, the worlds leading coatings company. To learn more about Glidden paint visit www.gliddenpr.com/home.

PPG Congratulates Toyota of Orlando on Manufacturer RecognitionPPG Industries automotive refinish busi-ness congratulates customer Toyota of Orlando on winning the Toyota Certified Collision Center Triple Crown Award. It is the second time the dealership has re-ceived the accolade; the previous honor

came in 2012.The dealership has been a PPG cus-

tomer since it opened. Six years ago it converted to the ENVIROBASE High Performance waterborne system.

The Triple Crown Award is presented annually to the Toyota dealer collision center that best exemplifies the spirit of certification. According to Jeff Hilton, wholesale parts and collision manag-er for Toyota Motor Sales, more than 175 Toyota Certified Collision Center (TCCC) dealers nationwide competed for the prize.

This award is quite an achieve-ment in the Toyota family, Hilton said. Centers are evaluated on a point system based on customer satisfaction; manager, estimator and technician certification; facility and equipment requirements and other benchmark achievements as well as sales volume. By winning twice in three years, its obvious Toyota of Orlando is doing something very right.

Toyota of Orlando moved to its

current location three years ago, and the new facility helped the dealership qualify for award competition. Scott OConnor, Toyota of Orlando collision center direc-tor, accepted the award on behalf of the dealerships 42 collision center employees.

It was an honor to receive this award the first time; earning it again makes us very proud that our efforts continue to be recognized, OConnor said. Our success comes from the hard work and exceptional abilities of our entire team. Additionally, the support and training we receive from Toyota, Bens Paint Supply and PPG experts keep us at the leading edge of refinish technology. In particular, PPGs MVP program has been instru-mental in helping us reach our goals of maximizing productivity without com-promising the quality our customers demand.

Matt Boyd, PPG territory manager, said, We look at Toyota of Orlando as a showcase for what can be accomplished



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with great products and great support. Scott and his staff have taken advantage of our Green Belt Training program, applied

lean processes and earned the respect of Toyotas management. We are very pleased to congratulate the dealership.

For more information about PPG products and the MVP program, call 800-647-6050 or visit www.ppgrefinish.com.

Axalta Wins Green Repair Innovative Product Award in ChinaAxalta Coating Systems has won the Green Repair Innovative Product Award from one of Chinas leading automo-tive publications, Auto Maintenance & Repair Magazine, recognizing Axaltas Cromax Pro waterborne refinish prod-ucts for their selection of sustainable coatings solutions for the automotive re-finish industry.

Auto Maintenance & Repair Magazine is published by the China Automotive Maintenance and Repair Trades Association (CAMRA), an industry as-sociation with over 500 corporate and individual members that include body shops, repair workshops, and R&D and automotive testing institutes. CAMRA sponsored the award.

The award evaluation, initiated in October 2014, took place over a six-month period in a process that involved preliminary screening of entries, expert evaluations, and an open voting through the magazines website. Over 300,000 votes were cast during the voting period.

Receiving this award means receiv-ing recognition from the automotive maintenance and repair trade commu-nity for our advanced waterborne tech-nology, Cromax Pro, said Luke Lu, vice president of Axalta and President of its business in China. Cromax Pro, our lat-est generation waterborne technology, is engineered for sustainability and produc-tivity. This recognition, from those who use our products every day, is a reward-ing recognition of our technology and will motivate us to continue to develop ever more innovative products for our customers.

Axaltas waterborne coating products, including Cromax Pro, were developed to meet a number of environmental require-ments, such as EUs VOC Regulation 2004/42/EC and GB 24409-2009 to which China adheres, the goals of which are to reduce emissions of VOCs. Cromax Pro helps meet sustainability goals as well by bringing additional productivity to re-finish customers. Its reliable performance combined with easy and fast drying ap-plication offer savings through lower paint consumption with shorter process times and lower energy demands.

New AkzoNobel Product Aims to Revolutionize Color Matching in Vehicle Refinishes MarketAkzoNobel has launched a digital sys-tem which allows bodyshops to precisely measure and match the existing color on any area of a vehicle.

The advanced system consists of two key elements: Automatchic Vision the

latest generation of AkzoNobels hand-held device that digitally analyzes color; and Automatchic Smart Search color retrieval software that provides the opti-mum matching color formula.

The system is also intuitive and easy to operate, so that only minimal training is needed to achieve accurate measure-ments quickly. Color readings obtained using Automatchic Vision easily translat-ed into the best matching color formula by the Smart Search software.

Dunn-Edwards Identifies New Classics in Paint ColorAfter studying hundreds of modern archi-tecture and current trends in color design, Dunn-Edwards culled 158 hues to be added to its new Then, Now and Forever paint palette. This new collection pro-vides designers, architects and consumers a well-researched selection of colors ce-mented in todays design trends.

To identify the true modern-day paint classics, Dunn-Edwards called upon Mark Woodman, color expert on several international color forecasting panels and the past president of the Color Marketing Group. Woodman and Dunn-Edwards took a unique approach in selecting the new classics by examining popular colors of the past and trendy colors today.

We knew that just putting out col-ors saying, Heres something new, isnt enough...it doesnt resonate with con-sumers and with people who just really love color design, said Mark Woodman.

The Then, Now and Forever color palette team examined where color came



from, where its going and how all popular colors - old and new - work together. Dunn-Edwards used color software to digitally analyze the color space and create a comprehensive palette of the new classic colors.

All 158 trending colors will be integrated seamlessly into the new Perfect Palette display, color library, color album, fandeck and designer travel kit for easy selection on-the-go. To support the launch of the new collection, Dunn-Edwards will introduce a new array of digital tools, including InstaColor, a new mobile app, and ColorView, a color rendering tool that allows you to upload a picture of a room and paint it virtually. Professionals can download color swatches into an expanded range of programs, includ-ing Adobe Illustrator, REVIT and Sketch-Up. And, for the first time ever, with Color-Ark Home consumers will have the opportunity to store their color purchases in an online database for future reference.

AkzoNobel, McLaren Sign Extension AgreementAkzoNobel has signed an extension to its agreement with McLaren Automotive which will see the company continue to provide high performance coatings, working as a technical partner.

The two parties who first began the collaboration five years ago will continue to work together to develop and create the colors for the range of McLaren models in the Super Series and Ultimate Series of road cars, as well as the newly launched Sports Series.

Commenting on the announcement, Conrad Keijzer, AkzoNobels Executive Committee member responsible for Performance Coatings, said: We are delighted to extend our technical partnership with McLaren Automotive. Both companies share a passion and commitment to customer service and innovation and we are looking forward to see-ing the results of our collaboration on the latest series of McLaren cars.

Added Mike Flewitt, chief executive officer of McLaren Automotive: At McLaren, we pride ourselves on the high-est levels of quality at every step during the production of each of our groundbreaking models. We have a close rela-tionship with each of our technical partners and suppliers to ensure every component is optimized. The relationship with AkzoNobel is key to presenting every car at its best, working together to produce a range of striking colors that showcase the models in the best possible way, but that are also true to the brand.

The relationship with AkzoNobel is a very strong fit with McLaren Automotive, with both companies

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