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Properties Test Method Unit 101T 114T 118C 119N 150N 160N 124T4 131T1 132T1 132T2 141T2 141T3

Average particle size ASTM D4464 microns 6 - 9 4 - 8 4 - 6 4 - 8 4 - 6 5 - 8 16 - 30 4 - 6 4 - 6 10 - 13 10 - 13 14 - 22

Primary particle size

Scanning electron microscope (SEM) microns 0.2 0.2 0.2 0.2 0.15 0.15 N/A N/A N/A N/A N/A N/A

90% ASTM D4464 microns 13 12 10 12 9 13 40 10 10 20 20 35

Melting point ASTM D4591 C / F 323/614 321/610 320/608 320/608 321/610 321/610 325/617 328/622 328/622 327/621 328/622 327/621

Specific gravity ASTM D5675 g/cc 2.15 2.15 2.15-2.2 2.1-2.2 2.2 2.2 2.15-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1-2.2 2.1-2.2

Bulk Density ASTM D4895 g/l 200 - 500 200-350 250 - 400 250-450 250-450 250-450 300-550 300 - 550 300-550 300 -500 250-400 300 - 500

Surface area ASTM D5675 m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3.0 3 3 1.0-3.0 1.0-3.0 1.0 -3.0

FDA Status 21CFR 177.1550 175.300 175.300 175.300 177.1550 177.1550 175.300 177.1550 175.300 175.300 177.1550 175.300

ties

Average

Proper est MethodTTe

ticle sizepar ASTM D4464

Primary ticle sizepar

Scanning electron microscope (SEM)

microns

nan

Unit 101T 114T 118C

6 - 9 4 - 8 4 - 6

microns 0.2 0.2 0.2

6

C

oFLON

119N 150N 160N 124

4 - 8 4 - 6 5 - 8 16 -

0.2 0.15 0.15 N/

30

microFLON

4T4 131T1 132T1 132T2 141

4 - 6 4 - 6 10 - 13 10

A N/A N/A N/A N

- 13

1T2 141T3

14 - 22

/A N/A

ticle sizepar microscope (SEM)

90% ASTM D4464

Melting point ASTM D4591

cfiSpecigravity ASTM D5675

Bulk Density ASTM D4895

Surface area ASTM D5675

A StatusFD

microns 13 12 10

C / F 323/614 321/610 320/60

g/cc 2.15 2.15 2.15-2

g/l 200 - 500 200-350 250 - 4

m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8

21CFR 177.1550 175.300 175.30

/

12 9 13 40

08 320/608 321/610 321/610 325/

2.2 2.1-2.2 2.2 2.2 2.15-

400 250-450 250-450 250-450 300-5

8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3

00 175.300 177.1550 177.1550 175.3

/ / /

0 10 10 20 2

617 328/622 328/622 327/621 328

-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1

550 300 - 550 300-550 300 -500 250

3.0 3 3 1.0-3.0 1.0

300 177.1550 175.300 175.300 177.

/ /

20 35

/622 327/621

1-2.2 2.1-2.2

0-400 300 - 500

0-3.0 1.0 -3.0

.1550 175.300

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Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843

Troy Corporation provides paint and coatings manufacturers with the 'Key to Green Coatings' by

offering ecological friendly products that are designed to meet or exceed the toughest performance

standards without compromising sustainability, environmental sensitivity, or regulatory compliance.

Troy is the leader in VOC and formaldehyde-free preservation and provides solutions for complex

technical formulations. Troy develops and promotes sustainable technologies that satisfy wet-state

and dry film material protection needs. Contact your local Troy representative to obtain your

"Key to Green Coatings' and unlock your specific formulation solution.

Visit www.troycorp.com for more information.

Green Key Preservatives.indd 1 6/16/2010 1:51:11 PM

Troy CWM0710.qxd:Layout 1 6/16/10 2:35 PM Page 1

CREATING TOMORROWS SOLUTIONS

Quality. Reliability. Global knowledge. Technical expertise. WACKER silicone-based materials are so versatile and adaptable, they have virtually unlimited applications just about anywhere imaginable, including exterior construction products. WACKERs specialized formulations are found in everything from concrete sealers and masonry coatings to enhancers for stone and tile, making WACKER an integral part of our daily lives. Engineered to deliver consistent and dependable performance, WACKER materials are known the world over for helping create new business opportunities through innovation. Ask our technical experts how we can help you meet the competitive challenges of a global economy. Get to know us even better. Visit www.wacker.com/knows-solutions

Wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USATEL: +1 888 922 5374, FAX: +1 517 264 4068, [email protected]

YOU KNOW US.YOU JUST DIDNT KNOW IT.

Project3:Layout 1 11/5/10 11:08 AM Page 1

WWW.COATINGS WORLD.COM DECEMBER 2010 5

COLUMNS15 International Coatings Scene

Latin America Nogales spruces up for bordercrossers with a cleaner image.Europe Powder coatings bounce back.

20 Business Corner Is there a best time to acquire or divest a business.

DECEMBER 2010 VOL. 15, NO.12

FEATURES

21 Powder Coatings Market EvolvesAkzoNobel and Jotun, two leaders in the global powder coatings market, continue todevelop cutting edge technology and expand their global footprints.

24 Biocides, Fungicides & AlgaecidesFollowing a difficult year, the biocides market is showing signs of recovery.

26 Pigment Suppliers DirectoryA look at the latest offerings from select pigment suppliers.

DEPARTMENTS6 Editors Page8 As We Go To Press 8 Index to Companies

10 Fresh Paint18 New Products28 Industry News29 People30 Suppliers Corner34 Final Coat

ADVERTISINGSECTIONS

32 Classified Ads33 Advertising Index

COVER DESIGN BY LAURA CARAMAGNA

COATINGS WORLDCoatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices.Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201)825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years$105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required onCanadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA.Coatings World is used under license from Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.

21

18

toc:p. 4 tof C 4/04 11/22/10 12:12 PM Page 5

Nanotech Industries, ShunfaCo. enter deal for Chinesepolyurethane market

Editors Page

EDITOR Tim Wright [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

ASSOCIATE EDITOR Kerry Pianoforte [email protected]

ART DEPARTMENT Michael Del Purgatorio [email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)CONTRIBUTING EDITORS

Phil PhillipsEDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant) Thomas Frauman (consultant)

Sidney Lauren (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHINGPRESIDENT

Rodman J. Zilenziger, Jr. [email protected] VICE PRESIDENT

Matthew J. Montgomery [email protected] PUBLISHER / ADVERTISING SALES

Dale Pritchett [email protected] SALES (U.S.)

Kim Clement [email protected] SALES (Europe)

Baudry Boisseau Associates27 Rue J. Lebeau- B-1000, Brussels, Belgium

Tel.: 32-(0)2-513-06-47 Fax: 32-(0)[email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House93-103 Wing Lok Street, Sheung Wan, Hong Kong

(852) 2369 8788 Fax: (852) 2869 5919 [email protected]

CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

[email protected] MANAGER

Patricia Hilla [email protected] DIRECTOR

Joe DiMaulo [email protected] DIRECTOR

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Jason Lawton [email protected]

A Rodman Publication 70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553Web site: www.coatingsworld.com

COATINGS WORLDS circulation is audited by BPA Worldwide.

6 DECEMBER 2010 WWW.COATINGS WORLD.COM

As its presence on the world stage grows, Chinas paint andcoatings industry continues to adopt greener coatings tech-nology to attract investors from the Western hemispherewhere regulatory standards are far stricter. Anticipating suchfuture regulations on its own shores, Chinese companies are follow-ing the lead of their Western counterparts. The latest deal betweenWest and East involves Nanotech Industries International andShunfa Company.

Nanotech Industries (dba Hybrid Coating Technologies, or HCT)has entered into a memorandum of understanding (MOU) withShunfa from Jiande City, China to manufacture and distribute HCTsGreen Polyurethane technology in China and South East Asia.

Nanotech Industries is a San Francisco-based innovator focusedon improving the quality and safety of coatings and paint for indus-trial and commercial customers around the world. They are theexclusive licensee of Green Polyurethane coatings and paint, theworld's first patent protected polyurethane-based coatings and paintproducts, according to the company.

Under the terms and conditions of the MOU, Nanotech Industrieswill supply its technology and know-how to a jointly owned Chinese-based LLC and Shunfa Company will be responsible for supplyingthe necessary capital and management of the LLC, including manu-facturing, marketing and sales.

HCT will receive a royalty on all sales from the LLC and a portionof the profits. The LLC will have exclusive rights to HCTs technologyfor China and South East Asia subject to satisfying certain minimumsales quotas. HCT, Shunfa Co. and the LLC will enter into an intellec-tual property agreement to protect HCTs technology and the LLC willapply for certain Chinese patents based on HCTs technology.

We look forward to working with Shunfa Co. in developing one ofthe worlds fastest growing markets for our technology, said JosephKristul, CEO and president of HCT, and we expect to generate a sig-nificant amount of business in the near future.

China has been the world leader in polyurethane (PU) productionsince 2007 and is also a significant consumer of polyurethane-basedconsumer goods. By 2012 total global production of PU is predicted tobe 18,668,250 tons and China will produce roughly 34 percent, or6,347,205 tons, of all global PU.

[email protected]

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www.polymerspaintcolourjournal.com

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As We Go To Press

Dow breaks ground on new Vietnam plantDow Advanced Materials has brokenground on a new manufacturing facili-ty in Dong Nai Province in southernVietnam for the production of acrylicand styrene-acrylic polymers used inthe paint, coatings, construction, pack-aging, home and personal care indus-tries. The new plant, scheduled to goon-stream in September 2011, will beshared by three Dow AdvancedMaterials businessesDow CoatingMaterials (DCM), Dow Building &Construction (DB&C), and DowAdhesives & Functional Polymers(AFP). "Growing demand for our poly-mers from global and local paint andcoating manufacturers located inVietnam was the primary driver forbuilding the new plant," said YokeLoon Lim, general manager, SoutheastAsia, Dow Advanced Materials. "Morethan 90 percent of our capacity will besold to Vietnam-based customers, themajority of which are multinationalcompanies." Paint and coatings cus-tomers use DCM acrylic and styrene-acrylic based specialty polymers asbinders, rheology modifiers, and otheradditives for the development of a widerange of architectural and industrialproducts. DB&C customers use relatedspecialty polymers to produce a widerange of products, such as specialtycements, concrete sealers and con-struction adhesives, caulks andsealants. Dow AFP customers includeVietnam-based food and beveragepackagers, textile companies, andhome and personal care manufactur-ers. "The new acrylics plant in Vietnamis part of our ongoing, tailored and flex-ible expansion strategy in Asia," saidBruce Hoechner, vice president, region-al director, Asia Pacific, AdvancedMaterials Division and general manag-er, Asia Pacific, Dow Coating Materials."We have designed the new plant inorder to provide in-region support to

our customers and offer them the cus-tomized solutions they need."

VOGEL PAINT FORMS LICENSEAGREEMENT WITH HESSE-LIGNAL Vogel Paint, Orange City, Iowa hassigned an agreement with Hesse-Lignalof Hamm, Germany to become its exclu-sive licensee for the manufacture of woodcoatings for the U.S. The newly createdVogel Industrial Wood Coatings groupwill market Hesse coatings and technol-ogy through independent representa-tives and distributors throughout theU.S. Hesse-Lignal is one of the leadingproducers of interior wood finishes inEurope and has 26 partners and daugh-ter companies around the world. Hesse

has a strong background in a variety oftechnologies including lacquer, ure-thanes, water-based and UV-cure coat-ings and has a strong portfolio of envi-ronmentally friendly coatings. With astaff of more than 100 in the laboratoriesand R&D department, Hesse is focusedon developing new, high performance lac-quer systems to improve the productivityand quality level in the wood industy.Vogel Paint is a leading manufacturer ofcoatings in the Midwest U.S. servingpainting professionals and industrialcustomers. In addition to operating 70locations in 13 states, Vogel Paint servescustomers nationally through productlines like Old Masters CraftsmanQuality Stains and Finishes. CW

Index to Companies

This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and

sealants. Subsidiaries are indexed under their own names.

AkzoNobel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18, 21

Arekema . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Complementary Coatings Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,

JDSU. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

NOF Metal Coatings Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 34

Spies Hecker. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Standox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Teknos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Valspar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18

Vitex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Vogel Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

as we go:columns 11/18/10 2:43 PM Page 8

Reichhold World Headquarters and Technology CenterP.O. Box 13582Research Triangle Park, NC 27709(919) 990-7500 (local) or (800) 431-1920 (toll-free)www.Reichhold.com

Todays environment is changing and so is Reichhold. Beckosol AQ is a new platform of low VOC alkyd latex

resins made from renewable resources. From stains to metal primers, Beckosol AQ is the natural selection.

For more information please visit www.BeckosolAQ.com.

BECKOSOL AQTHE EVOLUTION OF ALKYDS

AQ 101Exterior Stain

AQ 205Interior Primer

AQ 206Trim Enamel

AQ 210Metal Primer

AQ 510Semi Gloss

Reichhold CWM1210.qxd:Layout 1 11/18/10 4:08 PM Page 1

Fresh Paint

Two products from PPG's protective andmarine coatings businessAquaponwater-based epoxy and Pitt-Guardrapid-coat, direct-to-rust epoxywerespecified by Kurt Amundsen, a seniorassociate at the architectural firmPopulous, to protect Pittsburgh's CON-SOL Energy Center's structural steelfrom ultraviolet (UV) exposure, rust andother environmental hazards.

PPG coatings have helped the CON-SOL Energy Center to become the firstNHL arena to earn Leadership inEnergy and Environmental Design(LEED) Gold certification from the U.S.Green Building Council (USGBC).

LEED certification was importantto the owners, so the ability to sourcethe product regionally was an incen-tive," Amundsen said. He added thatPopulous regularly specifies Aquaponand Pitt-Guard coatings for buildingprojects. They are a standard in ourproduct spec list."

PPG is very excited to be part of thisnew Pittsburgh landmark, said EdBrunins, PPG market manager, protec-tive and marine coatings, United Statesand Canada. Our products are designedto be tough and resilient, and to exceedour customers expectations.

Aquapon epoxy is a fast-drying, low-VOC coating with a hard, durable finish

that resists exposure to corrosive sol-vents, acids, alkalis and slats. Pitt-Guardepoxy is engineered for barrier protec-tion of steel, aluminum, hot-dipped gal-vanized steel and masonry surfaces. Ithas excellent wetting characteristicsthat enable application and good per-formance over tightly adhering rust andexcellent performance over abrasiveblasted surfaces.

NORTHWEST COATINGS FEST 2011 The Pacific Northwest Society forCoatings Technology (PNWSCT) willhold its 56th annual Spring Symposium,the Northwest Coatings Fest on May 11-13, 2011 at the Cedarbrook Lodge inSeaTac, WA. The Symposium, titled Redalert: Products and Solutions for ToughEconomic Times, will bring togethertechnical, sales and business profession-als for a technical program, conferencelunch and conference dinner. The Societyhas issued a call for papers for the tech-nical program to be held on May 12thand a half-day session on May 13th. Thetopic focus should include the future ofpaint manufacturing in the Northwestand new product technology designed forthe future. This symposium will directlyfocus on different substrates such ascomposites and vinyl, (siding and win-dow profile), with products like self heal-ing, self cleaning and nano coatings. Theabstract should be 250 words or lesswith the title of the paper. Contact infor-mation including author names, compa-ny name, address, telephone, fax, e-mailaddress and speaker bio should beattached. The deadline for theNorthwest Coating Fest submittal isJanuary 7th, 2011. The PNWSCT willsend out a notification of acceptance byFebruary 15, 2011. Upon acceptance intothe PNWSCT NW Coatings Fest techni-

PPG coatings help NHL Penguins protecthome ice at CONSOL Energy Center


PPGs Aquapon and Pitt-Guard coatings protect structural steel at new LEED-certified arena.

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Fresh Paint


cal program, speakers will be required tosubmit a completed paper to the com-mittee by March 15, 2011. The BestPaper Award will be presented at theNW Coatings Fest. Those interested areencouraged to submit a short abstractfor a 40-45 minute presentation to:Glenn Carlson, 206-200-5452; email:[email protected].

NEW ASTM SUBCOMMITTEE TOFOCUS ON NANOSTRUCTUREDINORGANIC COATINGS A new ASTM subcommittee seeks toacknowledge the ongoing advances beingmade in the field of nanostructured inor-ganic coatings. B08.16 on Nano -structured Coatings, part of ASTM Inter -national Committee B08 on Metallic andInorganic Coatings, is currently develop-ing its first proposed standard, ASTMWK29468, Specification for Galvanic

Protection of Steel Using a Nano -structured Coating of 95 % Zinc.

"The primary users of ASTMWK29468 will be steel companies thatmake galvanized products, includingsheet metal, wire and structural prod-ucts, as well as industry users who facethe challenges of corrosion," saidChristina Lomasney, president andCEO, Modumetal, and chair of B08.16.Lomasney noted that such industriesinclude maritime, transportation, auto-motive, petrochemical and construction.

All interested parties are welcome toparticipate in the ongoing developmentof ASTM WK29468. "We hope to encour-age participation from both suppliers,namely companies that are activelyengaged in the development and produc-tion of nanostructured coatings, andfrom end users who would benefit fromsuch coatings, said Lomasney.

ASTM International welcomes andencourages participation in the develop-ment of its standards.

JDSU EXPANDS IN CHINA TO DEVELOPHIGH-PRECISION OPTICAL COATINGS JDSU has opened a new facility inSuzhou, China to manufacture high-precision optical coatings for a widevariety of markets that include 3D, ges-ture recognition, theater projection andsensing applications. A ceremony tookplace today that marked the officialopening of the facility within the SuzhouIndustrial Park.

JDSU has committed more than $20million to the facility that includes a staffof over 50 employees and the capacity togrow to more than 100 employees. Thesite also includes new, state-of-the-artoptical coating equipment. Joining majorsites in Beijing, Shenzhen, Singapore,

NOF Metal Coatings Europe was recently voted overallwinner of the 2010 European Responsible CareAwards, beating out a record-number 53 entries from10 countries. It marked the first time that France-based NOFMetal Coatings Europe received the award with an innovativecoating technology that offers health and environmental bene-fits in a more resource efficient, cost effective way.

The awards competition this year was the mostintense in its six-year history, said Christian Jourquin,president of Cefic, the European Chemical IndustryCouncil, who presented the awards at the Cefic annualgeneral assembly in Rome. The winning projects clearlyhighlighted how the chemical industry is high-tech, inno-vative and sustainable.

Overall winner NOF Metal Coatings Europe Franceearned top honors for developing a new version of exist-ing coatings mainly used for small parts such as auto-motive sector bolts and fasteners. Judges praised therobust, innovative nature of the award winning submis-sion, especially highlighting that the high-tech coatingcombines a very impressive decrease of VOC emissionswith the phasing out harmful compoundhexavalent

chromiumwhile turning a profit.The elimination of hexavalent chromium alone was

commended as not easy and very innovative. The new

Cefic president, Christian Jourquin (left), is presenting the 2010Responsible Care prize to Alain Chesneau, NOF Metal Coatingsresearch and development manager.

NOF Metal Coatings Europe Wins Responsible Care Award

(continued on the next page)


Fresh Paint


Tokyo and Penang, the Suzhou site pro-vides JDSU with another base to expandits relationships with Asia-based cus-tomers and suppliers.

"The new Suzhou site provides astrategic platform for JDSU to grow ouroptical coatings business," said Roy Bie,vice president and general manager ofAdvanced Optical Technologies at JDSU."The combination of talented employees,specialized manufacturing processes andcutting-edge technology in Suzhou willensure we meet the very precise specifi-cations and large volumes required formarkets that use our optical coatingstechnology."

"The Suzhou facility is another exam-ple of how JDSU is collaborating withcustomers and suppliers in Asia at alocal level to deliver innovative solutionsthat help drive their global businessobjectives," said Tom Waechter, presidentand CEO of JDSU.

In addition to the Suzhou site, JDSUhas another optical coatings facility inSanta Rosa, California with more than300 employees that handle manufactur-ing, research and development, sales andmarketing.

TEKNOS OPENS NEW CENTRAL WAREHOUSE IN GERMANYTeknos has strengthed its position in theGerman market by opening a new cen-tral warehouse in Fuld, Germany. Aftergradually readjustment of its logistics,the coatings producer will supply cus-tomers in Germany, Austria and theneighbouring countries in Central andSoutheast Europe with industrial woodcoatings from the new central distribu-tion center. In addition to the warehouse,the Teknos has opened a mixing centerfor Gori Industry and Aquatop paintsand coatings. The new warehouse isanother step to expand the site after

Teknos integration of the German GoriIndustry marketing organization inFulda a year ago.

DUPONT LAUNCHES LEAN LEARNING ACADEMY DuPont Performance Coatings (DPC)has expanded the DuPont PerformanceServices (DPS) program, now offeringthe DPS Learning Academy - LeanSeries. The DPS Learning Academy -Lean Series is designed for repair cen-ters interested in implementing a leanprocess.

The DPS Learning Academy is aseries of three, three-day events whichare conducted on-site at a collisionrepair center that is actively using a pullproduction model. Currently, theseevents are being conducted at The BodyShop @ in Pittsburgh, Pennsylvania, orMarshall Auto Body in Milwaukee,Wisconsin. DPC has partnered with

version coating product, designed for use by coatingapplicators subcontracted by automotive companies,required several years of dedicated research, including

working with sci-entific institutionsto better under-stand sol-gel tech-nology. Under aproject launched in2004, pilot testingtook place in 2007and full commer-cial application ofthe technologyoccurred in March

2010 on two industrial lines in Germany.According to the NOF Metal Coatings Europe sub-

mission filed last, the anticorrosive coating compoundsuccessfully went from research bench to market aspart of the companys objective to focus on sustainablecoatings development. The environmentally friendlycoating vastly reduces the use of organic solvents fromconventional levels down to between four and five per-cent. The company also said that the new compounddoes not contain methanol (toxic) or ethoxylatednonylphenol (endocrinian effects).

The panel of judges said this innovative product devel-opment on the part of NOF Metal Coatings Europe isclearly moving towards sustainable development anddoing less damage.

Responsible Care is a global initiative of the chemicalindustry to drive continuous improvement in its health,safety and environmental performance and to make astrong contribution to sustainable development. It wasfirst launched in 1985 in Canada and is now run by thenational/regional chemical associations in 53 countriesaround the world.

With more than 30 years of experience, NOF MetalCoatings Europe develops, produces and sells, bylicence agreements, the zinc-flake technologiesGeomet and Dacromet. The coatings offer low-thick-ness and high-performing anticorrosion protectionand are leaders in the automotive and truck indus-tries, as well as in other industrial sectors such asrenewable energies. NOF Metal Coatings Europe isthe European subsidiary of NOF Metal CoatingsGroup, the anticorrosion division of the Japanesechemical group NOF Corporation, who invented thezinc-flake technology. An international licensee's net-work with more than 350 application lines suppliesNOFs coatings worldwide. More information can befound at www.nofmetalcoatings.com.


these organizations to develop a leanimplementation strategy.

The Academy currently includes thefollowing courses: 101 AdministrativeProcess Flow; 201 Production ProcessFlow; and Pull Production andContinuous Improvement.

When designing the DPS LearningAcademy - Lean Series, we were cog-nizant of the 97 percent lean imple-mentation failure rate in the industry,therefore we built our curriculumaround the lean transformation(Kaikaku) model, said Steve Trapp,collision services development manag-er. Using the model, the DPC execu-tive facilitator uses hands-on exercisesin a workshop setting to have the leanchampion apply the 12 lean principlesto their repair center.

Other exercises include study mis-sions at repair centers currentlyapplying kaizen thinking, lean toolsand a pull production approach whereparticipants can ask questions andtake pictures. Back in the workshop,the participants can work together torefine their own tools and processesbased on their customers needs, facil-ities and staff.

A key to our approach is the weeklyconsulting sessions between the acade-my workshops to help keep the repaircenter on track with their unique imple-mentation plan, said Trapp. The endgoal of the DPS Learning Academy -Lean Series is to transform participat-ing repair centers that complete theentire process to a pull-based kaizenthinking organization that can solveproblems based on the scientific prob-lem solving model.

VALSPAR, HIRSHFIELD JOIN FORCESON PROFESSIONAL WOOD COATINGSHirshfields is now the distributor of thecomplete line of Valspar wood coatings,including stains, varnishes, lacquers,topcoats and other finishing products.The new distribution agreement marksthe first time the Minnesota-based cor-

porations have partnered to providewood finishing products to professionalwoodworkers, cabinetmakers and mill-work producers. Ten Hirshfield locationsin MinnesotaAlexandria, Baxter,Savage, St. Cloud, Minneapolis,Rochester, Blaine, Monticello, Hopkins-Lathrop and Bemidjiand two in NorthDakotaFargo and Bismarckwill pro-vide customer support along with thecomplete line of Valspar wood coatings.The new distribution agreement pairstwo companies that each have long tra-

ditions of providing residential and com-mercial products. Hirshfield's is a fourthgeneration, family-owned company thathas been in the decorating business forover 100 years. The Valspar Corporationhas produced paints and coatings global-ly for more than 200 years. Hirshfieldsoperates stores in Minnesota, Wisconsinand North Dakota and distributes com-mercial wall and flooring finishes acrossnine Midwestern states from offices inMinneapolis, Chicago, St. Louis, andKansas City. CW

SSCT 74TH ANNUAL MEETING AND TECHNOLOGY CONFERENCE The Southern Society for Coatings Technology held their 74th Annual Meetingand Technology Conference at the Hilton Daytona Beach Resort on September2629, 2010. The theme of Racingto New Technology in Coatingswas highlighted in the 16 technicalpresentations and also the keynotespeech by Tom Sasse from BASF,on the current chemical raw mate-rial market impacting coatings,and an overview by GeorgeSchmitz covering the CoatingsIndustry Education Foundation(CIEF). Over 225 were in atten-dance at the conference that alsoincluded a golf outing, fishing out-ing, guest program and table topexhibits by over 35 suppliers.

The meeting began with areview of the 2010 annual meet-ing which was held in May to meet by-law requirements and the introductionof the 2010-2011 SSCT officers which include Randy Waldman, president;Terry Barrett, vice president; Ursula Thomas, treasurer and Kip Sharp, sec-retary. The current board of directors was also introduced. The SSCT alsoannounced their 2010 scholarship winners which represents a $1,000 schol-arship to the following: Casey Aultman, daughter of Phillip Aultman,Aultman Technical Sales, LLC; Nigum Dave, son of Dilip Dave, BenjaminMoore & Company; Christiana Mattice, daughter of Chuck Mattice, PermiteCorporation; Lauren Waldman, daughter of Randy Waldman, LintechInternational LLC.

The meeting banquet was also highlighted by SSCT recognition awardsto Steve Cooper, Dow Coatings/R&H; Dr. Jerry Matson, University ofFlorida and Steve Halliday, Marine-Industrial Coatings. The SSCT alsorecognized 27 members for over 25 years of membership in the SSCT, sev-eral members were also recognized with over 40 years membership.

The Southern Society for CoatingsTechnology held their 74th AnnualMeeting and Technology Conference atthe Hilton Daytona Beach Resort onSeptember 2629, 2010.


Fresh Paint


International Coatings Scene


The city of Nogales was once a buzzingU.S. border factory town in themaquiladora program of the NorthAmerican Free Trade Agreement, located inMexicos Sonora state. But the city of some200,000 has had a tough time maintaining anattractive image for its citizens, much lesstourists, of late. About 200 people reportedlyhave been killed in Nogales this year; over400 pounds of cocaine were seized from a sin-gle northbound car one day in November; andU.S. consular workers now are advised to con-duct routine travel in armored vehicles.

However, new Mayor Jose Angel Hernandezhas come up with a scheme to brighten upNogales, including a program to paint morethan a thousand houses, once cement grey, inthe neighborhoods along the border crossingbetween the United States and Mexico, whichhosts around 50,000 vehicles per day. Usingpaint donated by the State of Sonora, andfunding from a variety of state and federalsources, the mayor is priming the citys UrbanImage department to literally transform thelook of the city. The federal secretariat forsocial development, Sedesol, was one key fed-eral supporter of the project.

International paint manufacturers oftenadopt historic sections of a city, paintingbuildings with significant architecture per-haps registered with organizations like theUnited Nations. Other paint makers havemerged advertising and charity activities bypainting soccer stadiums across LatinAmerica. And some paint companies havemoved into the poorest parts of town to addcolor to the lives of the local denizens.

But in the case of Nogales, the mayor intendsto get over 1,400 houses painted by the end of2010, as new funding materializes. The program,originally funded at close to $100,000 and led by

Armando Gutierrez Jimenez, did not actuallyseek to paint the entire target houses, but mere-ly the two sides facing the border roadway inneighborhoods like Los Encinos. Colors also havebeen limited to yellow, blue, green, orange and

pink, ostensibly reflecting the five leading politi-cal parties in the area. And the volume of paintacquired for the program was originally set atabout 1,000 five-gallon buckets.

Similarly, in Nogaless central PlazaPesqueira, the Urban Image departmenthas painted vendors stalls in orange andgreen, to help liven up the area, and to giveit a more planned and maintained look.Park benches are being repainted, and newpalm trees are being planted to appeal totourists and crime-wary citizens alike.

There may be a market opportunity for inter-national paint companies to step up to the platein some of their deeply-troubled market com-munities, like Nogales, and donate or subsidizepaint to help turn the tide of urban decay intoboot-strap gentrification. The risk, however, ofbeing drawn by name into the war between thedrug lords that terrorize such cities and thegovernment officials whom hope to dislodgethem, may seem too great a cost. Indeed, thecontinuation of the Urban Image project inNogales may help to define a safe solution forcompanies now on the sidelines. CW

Nogales spruces up for bordercrossers with a cleaner image

TroubledMexico border townundergoesa facelift;spruces upfor bordercrossers.

LATIN AMERICABY CHARLES W. THURSTON

LATIN AMERICAN [email protected]

Using paint donated by the State ofSonora, and funding from a variety ofstate and federal sources, the mayoris priming the citys Urban Imagedepartment to literally transform thelook of the city.

latin:columns 11/18/10 2:51 PM Page 15

Powder coatings bounce back

International Coatings Scene


Demand for powder coatings inEurope showed strong underlyinggrowth before the recession. Butit was a rise that was subject to sharpfluctuations.

In fact, after a rapid increase in sales froma low base in the 1990s, the growth rate inpowder coatings consumption in Europebegan to decline in the first half of the2000salthough the rise remained wellabove the average increase for the wholecoatings sector.

At the start of the post-recession period inEurope, however, powder coatings demandis displaying a greater robustness based ona broader foundation than before. The wideapplication of innovative technologies is giv-ing powder coatings producers the opportu-nity to attack new segments.

Prior to the 2008 financial crisis the mainimpetus behind the growth in demand camefrom powder coatings applied to metal sub-strates in architecture, domestic appliancesand automobiles.

Now a much bigger role is being taken bypowder coatings with low temperature coat-ing processes which is opening up inroadsinto sectors like wood and plastic coatings.

Also producers are being more successfulis exploiting the sustainability advantagesof solvent-free powder coatings, particularlyat a time when new European Union legis-lation is restricting the emissions of VOCs.Powder coatings can help to reduce energyconsumption and waste.

After a drop in sales in the first half of2009, powder coatings sales are returning totheir pre-recession levels, according toindustry sources. This is around four to fivepercent globally, bolstered by powerfulgrowth in emerging economies, and aroundtwo percent in mature markets such asWestern Europe, in line with GDP but ahead

of average coatings demand. In the mediumterm the sector in the whole of Europe isseen as having a potential for even fastergrowth especially due to an increased needfor powder coatings in Eastern Europe.

Apart from GDP, the main driver is envi-ronmental not only because of the VOCsissue but also energy and waste, said BarryTomlinson, AkzoNobels marketing directorfor powder coatings. Other factors are alsoimportant including performance, cost andfashion and special effects.

The Western European powder coatingsmarket still faces problems of overcapacityin the wake of an exodus of manufacturingcapacity in sectors like domestic appliancesto Eastern Europe.

In Europe as a whole the sector remainsrelatively fragmented so that it is constant-ly being squeezed between multinationalraw material suppliers and large customerswith global operations. Petrochemical com-panies are constantly driving up the costs ofkey derivatives used in powder coating for-mulations.

A capability in research and developmenthas become a key to competiveness in pow-der coatings, which has largely favored thebigger players. R&D has helped companiespush the expansion of new technologies.

It has also stemmed the pre-recession trendto commoditization. Through their R&D activ-ities producers have been able to differentiatetheir products and to tailor them to meet thespecific needs of customers.

As a result R&D orientated companies inEurope, most of whom supply markets acrossthe world, particularly in the Middle East andAsia, have tended to be benefiting the mostfrom the post-recession recovery in demand.

Power coatings was the best performingbusiness in AkzoNobels performance coat-ings division in the first nine months of this

EUROPEBY SEAN MILMOEUROPEAN [email protected]

A wider array of applicationsis helping the powdermarket returnto pre-reces-sion levels.

europe:columns 11/22/10 12:13 PM Page 16

EUROPEInternational Coatings Scene


year with a 36 percent rise in sales to574 million ($786 million). Much ofthis rise was due to AkzoNobelstakeover earlier in the year of DowChemicals powder coatings opera-tion, formerly Rohm and Haas.Nonetheless, after excluding theacquisition, the sales rise was 18 per-cent in the third quarter.

The Western European powdercoatings market has partly recoveredfrom the decline due to the recession,said Tomlinson. Eastern Europe, bycontrast, continued to grow in mostregions throughout the recession andis still growing strongly. In EasternEurope were increasing our produc-tion capacity in our plants in Russia,Czech Republic and Turkey.

Jotun, another major Europeanpowder coatings producer, is expect-ing solid growth in powder coatingsthis year after reporting increasedprofitability in the business in thefirst eight months of 2010. It has alsobeen experiencing improved powdercoatings sales in Eastern Europe.

In line with their strategy to differ-entiate their powder coatings and toexpand in higher value markets,European research-focused producershave been enhancing low temperaturecuring technologies for application inthe wood and plastics sectors. Theyhave been resolving problems of loss ofgloss and of chemical and mechanicalresistance when curing temperaturesare reduced from 150C to 140C oreven as low as 120C.

These low-temperature processes arehelping powder coatings to become anattractive alternative to laminates inthe manufacture of medium densityfiberboard (MDF) for furniture and seg-ments like kitchen fittings. The Nordiccountries and parts of Eastern Europeand Russia are global centers for MDFproduction.

AkzoNobel sees MDF as a big spurfor future growth in powder coatingswith the aid of both low-tempera-

ture and UV curing processes. Wehave products that meet the per-formance requirements of the mar-ket, said Tomlinson. In the imme-diate future the focus will be onoptimizing application technologiesand developing the best product andapplication combinations.

Jotun has just launched a range offurniture powder coatings calledEra-Coat MDF which it says willopen up new frontiers for its powdercoatings business in the wood mar-ket. The range comprises a primerand topcoat, which is formulated forcuring temperatures of 140C foreight to 10 minutes.

In the development of new tech-nologies, formulators have been put-ting a lot of effort into reinforcing orat least retaining the aesthetic qual-ities of powder coatings. Jotuns newMDF range allows flexibility ofdesign because it can be applied toany shape, as well as to rounded cor-ners and contoured angles.

The range opens new horizons for thefurniture industry in terms of designand creativity, said Olaf Conreur, JotunPowder Coatings divisional industrialproduct manager.

Producers are encouraging greatercreativity among their customers bynot only providing a wider range ofcolours and even metallic effects forwood and plastic substrates but alsometal ones in the architectural,automobile and domestic appliancessectors.

With the wider choice of appear-ances and greater opportunity forsustainability through technologieslike low-temperature curing, the bigchallenge now for producers is per-suading potential customers to makethe necessary capital investment inpowder coatings application equip-ment to switch from liquid coatings.This may continue to be difficultwhile banks in Europe are stillrestricting lending. CW

europe:columns 11/22/10 12:13 PM Page 17


New Products

New Spies Hecker Permahyd Hi-TECSpies Hecker has introduced SpiesHecker Permahyd Hi-TEC, a basecoatformulation that represents advancedwaterborne technology. Featuring apaint chemistry that allows water andpigment to work together, Spies HeckerPermahyd Hi-TEC gives refinish techni-cians greater control under varying con-ditions. With a high pigment ratio SpiesHecker Permahyd Hi-TEC deliversexceptional coverage in only 1.5 coatswithout losing the ability to adjust color.Based on internal application testing,shops can expect to save up to 31 percentin material consumption versus shopsusing competitors systems. The uniqueresin architecture of this new-generationfinish helps keep time in the booth to aminimum because there is no need toflash between coats and surfaces hardento touch and tape in minutes. Based oninternal testing, shops can anticipatetheir process time being up to 56 percentfaster versus shops using competitorssystems. The special pigments in SpiesHecker Permahyd Hi-TEC allow bodyshops to create several thousand newcolors, variants, and special shades.Additionally, to help refinish techniciansachieve the perfect color match, SpiesHecker offers the most advanced visualand digital color matching tools avail-able, including the largest fan decks inthe industry. Organized in chromaticorder by manufacturer, these fan decksare produced using Spies HeckerPermahyd Hi-TEC.

DUPONT LAUNCHES STANDOBLUEWATERBORNE BASECOATStandox has introduced Standobluewaterborne basecoat, a premium water-borne paint that helps meet strict envi-ronmental guidelines, represents thehighest standards of quality and offersthe advantages of a continuous applica-tion process. Using a continuous applica-

tion process, Standoblue delivers resultswith a 1.5-coat application process,enabling refinishers to apply paint con-

tinuously without the need to flashbetween coats so they can concentratecompletely on the quality of the job with-out any interruptions. Colors match thefirst time and dry quickly to a hard sur-face, ensuring color consistency. To aid incolor matching, new fan decks have beenproduced using a Standox Standobluebasecoat/clearcoat process that is nearlyidentical to vehicle application. Thelargest in the industry, these fan decksare organized in chromatic order bymanufacturer for added convenience.Standox offers comprehensive classroomand hands-on training, as well as ongo-ing technical support, to guide mastercraftsmen in producing the best resultswith Standoblue.

VALSPAR LAUNCHES LOW VOCAUTOMOTIVE COATING SYSTEM The Valspar Corporation is expandingtheir automotive refinish product plat-form to include a comprehensive linefrom primer to clear coatof low VOCsolvent-based paint products that meetthe most current U.S. standards for lowVOCs, including the South Coast AirQuality Management District. The

Spies Hecker Permahyd Hi-TEC representsthe latest in waterborne technology for theautomotive refinish market. Standox Standoblue

np:columns 11/18/10 2:52 PM Page 18

New Products


Valspar Low VOC System features thecompanys signature Clean Air formu-lation with significantly reduced VOCs.This system allows auto body shops toswitch to a solvent-based option withan improved environmental profile,without having to invest in new equip-ment. The new system delivers thesame level of performance and ease ofapplication as traditional refinish coat-ings and helps body shops achieve theirenvironmental requirements, the com-pany said. Application techniques, timeand coating coverage for the ValsparLow VOC System are the same as tra-ditional solvent-based automotiverefinish products. From High Build(HB) sandable epoxy hybrid primers,high strength mixing components thatmaximize coverage and productivity toa clear coat formulated for superiordurability, the Valspar Low VOCSystem provides a complete refinishportfolio. This system complementsValspar Automotives existing line ofproducts geared toward meeting airquality standards including the premi-um De Beer water-based refinish solu-tions and the new House of KolorShimrin2 low VOC custom finishingproduct line.

AKZONOBELS WANDA REFINISH SYSTEM GOES GREEN AkzoNobel has made the greendebut of its new Wanda WaterbaseVOC-compliant refinish system. The

low-VOC system including Clear,Primer and Waterborne Basecoat pro-vide the sam value, simplicity andcolor matching as the regular Wandacar refinish system.

VITEX LAUNCHES CLIMATE NEUTRAL PAINT Vitex, the largest Greek paint manu-facturer has launched the first climateneutral paint in Greece. This actionfits into the broader context of Vitexsocial responsibility, which recentlycompleted the construction of a state-of-the-art production unit in As -propyrgos. In recent years Vitex hasdeveloped for the Greek market inno-vative products like paints for interior

use without ammonia, a full range ofecological products, paints for chil-drens rooms and paints for vulnerablepopulations such as those who sufferallergies. CW

COMPLEMENTARY COATINGS BOLSTERSINDUSTRIAL MAINTENANCE PORTFOLIOComplementary Coatings Corporation, a Benjamin Moore company,unveiled a complete portfolio of industrial maintenance coating systemswith the creation of Insl-x-branded Corotech High Performance Coatings.The new line represents years of research, development and field experi-ence with high-performing products from Insl-x Industrial Maintenanceand Coronado Industrial Coatings.

The Insl-x brand, which is well known to meet the highest standardsof performance in the industrial maintenance market, will now distin-guish its line of industrial paints, primers and coatings under theCorotech sub-brand. In addition, the companys

Coronado industrial line has been integrated into the new label. Thecombined portfolio results in a comprehensive offering of superior-gradeindustrial coating solutions, featuring over 40 products that includewaterborne acrylics systems, aliphatic urethane systems and an exten-sive array of epoxies, enamels and corrosion protection primers.

A complete selection of support materials is also under development,including new product guides, ready-mix and custom-color cards, andcustom fan decks. Newly rebranded Corotech High Performance prod-ucts began to roll-through and will continue throughout 2010. Dealersand end-users can expect the full line of Corotech products to be avail-able by early 2011. Plans to expand the line are slated for 2011.

The transition to the new Corotech High Performance line creates afuller, more well-rounded range of products that allows us to betterservice our customers, said Don Muller, vice president of sales andmarketing, Complementary Coatings Corporation. In essence, the newportfolio provides a one-stop-shop of industrial coating systems thatdeliver high performance, unsurpassed quality and lasting protectionfor any industrial coating requirement.Wanda Waterbase

VOC compliant refinish system

Vitex Climate Neutral

np:columns 11/18/10 2:52 PM Page 19


Most economists would say that NorthAmerica and Europe remain in a quasi-downturn with mixed positive/negativeindicators. All, I believe, would agree there is a cred-it crunch in both regions. If 20 executives fromthe paint and coatings industry were askedthe following fundamental question, therewould be many varied answers. The questionis, When is the best time to acquire or sell abusiness? In a downturn phase or during anupturn phase in the economy?

There are three scenarios to consider ineither one of the two extreme phases Proactively seek acquisitions; Stay conservative and just get through thisphase; and Sell off non-core or near-core businesses.

Considering a downturn economic environ-ment some executives would look for opportu-nities to extract asset bargains that willassist them in growing and creating futurevalue for their stakeholders.

It is the opinion of some experts that stay-ing conservative and just getting through thisphase (a downturn) is absolutely the wrongstrategy. In other words, provided a companyhas the resources to acquire, they should do soin a downturn without question.

Despite the old adage often mouthed byexecutives in all industries, Invest in a down-turn, very few put their money where theirmouths are. They generally become conserva-tive in downturns, cutting costs, headcountand other so-called quick-fixes.

After considerable research of 200 globalcompanies and in their book, The Granularityof Growth, Baghai, Smit & Viguerie observedtwo sets of results were obvious.

First, of the potential strategic moves compa-nies can take to grow in a downturndivest,acquire, invest to gain sharean effectiveacquisition strategy (defined as growth through

M&A at a rate higher than that of 75 percent ofa companys peers) created significant value forshareholders during an upturn, on the otherhand, divestments created slightly more valuethan acquisitions did.

Second, companies often behave in counter-productive ways. Fewer than half as manycompanies in the segments studied madeacquisitions in downturns rather than in peri-ods of economic growth. Significantly moredivested businesses in those market segmentsin downturns than in upturns.

What is ironic but very natural, are execu-tives, in downturns act like human beingsnormally do. They want to protect what theyare responsible for, which is their businessenvironment. In downturns, as revenues slowputting pressure on fixed cost spreads andmargins, management switches its center ofattention to reducing costs to maintain earn-ings protection.

This tactic, while a normal knee-jerk reac-tion, is aimed at protecting the balance sheet,which leads to the deferral of growth and low-priority investments, the shelving of largeacquisitions and sale of assets. As Baghai,Smit & Viguerie observed, many companiessimply freeze. Sixty percent made no portfoliomoves at all in downturns. Forty percent madeno moves in upturns.

The best growth companies take a very differ-ent approach. They view a downturn as a timeto increase their leads in market share andvalue enhancements and make acquisitions.They aggressively seek out and with great zeal,concentrate on the assets they strategicallyneed to grow rapidly and certainly, with muchgreater speed than competition. Henkels veryquick acquisition of the National Starch busi-ness from AkzoNobel in 2008 is an outstandingexample of a strategic acquisition in a downturneconomy. CW

Is there a best time to acquire ordivest a business?

A look at theadvantagesand pitfalls of investingduring aneconomicdownturn.

Business CornerSTRATEGIES & ANALYSISBY PHIL PHILLIPS, PHDCONTRIBUTING [email protected]

bc:columns 11/19/10 12:48 PM Page 20


Powder Coatings Market Evolves

AkzoNobel and Jotun, two leaders in the global powder coatings market, continue to develop cutting edge technology and expand their global footprints.

BY TIM WRIGHTEDITOR

Powder coating is a type ofcoating that is applied as afree-flowing, dry powder. Themain difference between a conven-tional liquid paint and a powdercoating is that the powder coatingdoes not require a solvent to keepthe binder and filler parts in a liq-uid suspension form. The coating istypically applied electrostaticallyand is then cured under heat toallow it to flow and form a skin.The powder may be a thermoplasticor a thermoset polymer. It is usuallyused to create a hard finish that istougher than conventional paint.Powder coating is mainly used forcoating of metals, such as white-ware, aluminium extrusions, andautomobile and bicycle parts. Newertechnologies allow other materials,such as MDF (medium-density fibre-board), to be powder coated usingdifferent methods.

AkzoNobel has underscored itsambition to double revenue in Chinawithin the next five years by openingits sixth powder coatings facility inthe country. The plant is located in theWuhan Economic and TechnologicalDevelopment Zone, a major industrialand manufacturing hub in centralChina.

The new factory will manufactureAkzoNobel Powder Coatings flagshipInterpon range of products and joinsthe business five existing sites inShenzhen, Langfang, Ningbo, Suzhouand Chengdu.

China is fundamental to our newsustainable growth strategy and thissixth plant is the latest in a series of

new facilities AkzoNobel has inaugu-rated in the region, said Leif Darner,the board member responsible for thecompanys performance coatingsactivities. Our ambitions for Chinaare clear and we are committed toachieving them.

The Wuhan facilitys current produc-tion capacity is 4,000 tons per year andcan be further expanded. The addition-al capacity boosts AkzoNobels abilityto meet growing demand in what is oneof the largest powder coatings marketsin the world.

China has the fastest growth rate inthe world in terms of powder coatingsdemand. This demand is being drivenby a number of factors, especially therapid pace of urbanization and theassociated growth of the housing, con-struction and automotive sectors, saidRob Molenaar, managing director ofAkzoNobel Powder Coatings. By tak-ing advantage of these trends, our own

activities have achieved strong growthin recent years.

We expect these trends to contin-ue. So by opening our sixth plant, notonly are we boosting our ability tomeet market needs, but we are alsoestablishing a strong geographicspread, with Wuhan being ideallyplaced to cater for customers in thecentral China area, Molenaar said.

Powder coatings are solvent-freeand Interpon is widely used in theappliance, architectural, automotive,furniture, general industry and ITsectors.

AkzoNobel currently employsaround 6,500 people in China, with thecountry hosting 11 percent of the com-panys research, development andinnovation resources. Revenue for2009 totaled $1.5 billion. The compa-nys focus on China was furtherstrengthened last month whenAkzoNobel officially inaugurated its

powder:features 11/18/10 2:55 PM Page 21


new 275 million multi-site in Ningbo.In terms of new product development, AkzoNobel has

launched a sparkling metallic architectural productInterpon D Brilliance. It is a single coat high qualitymetallic appearance coating which is also AAMA,Qualicoat, GSB and GB compliant.

Part of the global Interpon D1000 range, Interpon DBrilliance offers a greener option for creating a metalliceffect in coatings, while still maintaining high qualityperformance and color options.

Up to now, a bright metallic finish for architecture wasonly achievable through either liquid paints (PVDF) or a twocoat powder system consisting of a metallic base coat and aprotective clear coat over the top, said Jean-Paul Moonen,AkzoNobel Powder Coatings architectural marketing direc-tor. Single coat metallic powders were based on mica pig-ments, which do not have the same brightness.

Interpon D Brilliance now provides a single coat brightmetallic, which is both more efficient than the existingtwo-coat powder alternative and brighter than the singlecoat powder alternative, as well as being greener thanthe liquid paint option.

Equally important, according to Moonen, is that cus-tomers can relax in the knowledge that due to a uniquemanufacturing process, Interpon D Brilliance offers thesame levels of weatherability and performance as D1000without an additional protective clear coat.

The powder can also be reclaimed without colorchange or a change in application, Moonen said. Whatsmore, our customers are globally active and want consis-tency and a product they can trust. Interpon D Brillianceoffers just that.

JOTUN TARGETS FURNITURE MARKETJotun Powder Coatings, one of the worlds leading pro-ducers and suppliers of powder coatings has launchedglobally its first furniture powder coatings rangeEra-Coat MDF.

The companys new umbrella brand of powder coatingsfor heat-sensitive substrates such as MDF is especiallycreated for designers and furniture makers. While offer-ing complete freedom of design to coat even the mostintricate furniture, Era-Coat MDF also provides a morecost-effective and eco-friendly coating solution.

The new range is based on the latest MDF color trends,which includes Era-Coat MDF Primo, a uniquely engi-neered primer and a topcoat Era-Coat MDF 32T, avail-able in 20 trendy colors and textures.

Formulated to ensure a seamless coated surface, Era-Coat MDF products can coat both the front and back ofthe MDF board at once, and leaves it reclaimable, safe,resistant to scratches, water, stains and impact.

Adaptable enough to bring to life any design concept, Era-Coat MDF is ideal for a host of areas including office furni-ture, retail displays and shelving, flat-pack furniture, doorsand countertops, kitchen cabinets and bedroom wardrobes.

In line with Jotun Powder Coatings commitment tominimizing any environmental damage, Era-Coat MDFdoes not contain solvents nor release any volatile organ-ic compounds (VOCs).

We have developed a furniture powder coatings solu-tion that constitutes a strong alternative to establishedMDF finishing technologies, and with the quality, dura-bility and simplicity that make it far superior to other

TETRACHIM TO DISTRIBUTE ARKEMAS KYNAR POWDER COATINGTetrachim became the distributor of Arkemas KynarADX powder coating product range. Kynar ADX pow-der coating is a primerless fluoropolymer coatingwith resistance to corrosive and abrasive media.Tetrachim was selected for the quality of its salesnetwork and for its expertise in the distribution ofhigh-tech coatings to surface treatment processors,Arkema said. Kynar PVDF has been produced formore than 40 years and is used in major industrysuch as construction, chemicals, oil and gas produc-tion, microelectronics and automotive. More recentlyKynar PVDF has been used for green applicationssuch as solar photovoltaic panels, electric recharge-able batteries and water filtration.

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systems, said Olaf Conreur, division-al industrial product manager, JotunPowder Coatings.

The Era-Coat MDF range opensnew horizons for the furniture indus-try in terms of design and creativity,said Conreur. We have a strong phi-losophy to provide freedom of designas testament to Jotuns leadership inthe powder coatings industry and wealso ensure that the environmentalbenefits we offer will make our prod-ucts become more widely used in thefurniture market.

Allowing the most benefit to industri-al designers, Era-Coat MDF offersalmost unlimited design opportunities,with properties that allows it to workfor pieces of any shape as well as round-ed corners and contoured edges.

Complimenting the Era-Coat MDF32T, the Era-Coat MDF Primo is abasecoat that gives excellent adhe-sion and sealing properties to theMDF board. When used in combina-tion with Era-Coat MDF 32T as a topcoat, and following strict quality andprocess control procedures, Era-CoatMDF Primo extends the use of MDFpowder coatings to a larger range ofhigh end products within the furni-ture industry.

With the launch of Era-Coat MDF,we are empowering designers todesign, color and coat MDF to thehighest standards, said Conreur.The unveiling of this new rangeunderlines our continuous efforts tointroduce technologically-advancedcoatings that answers the specificchallenges faced by the furniture andother related industries.

Founded in 1926 in Norway, Jotun isone of the worlds leading paint andcoating manufacturers. Today, Jotunsdiverse product range includes decora-tive, protective, marine, floor/concreteprotection, powder coatings and intu-mescent coatings.

NEW POWDER COATING PROCESS DEVELOPEDA new powder coating process hasbeen discovered that could help com-panies in the sector to save costs.According to Plastics News, a scientistfrom Australia has found a way for

powder coatings to stick to plasticsand composites without the need for awet paint finish on heat-sensitive sub-stances. The process is also said to bezero-waste and removes the impact ofsolvent emissions that comes withwet-paint coatings.Voytek Gutowski,of the Commonwealth Scientific andIndustrial Research Organization, agovernment research agency, expectsthe process to be used in automotive,

aviation, furniture and building prod-uct-manufacturing industries. Thezero-waste process works by coatingplastic components with a layer ofmolecules that provide conductivity tosurfaces and allow powder coatings tostick before they are cured for asmooth finish. The technology isalready in pre-production trials at sev-eral commercial ventures in Australiaand internationally. CW

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Biocides, Fungicides & Algaecides

Following a difficult year, the biocides market is finally showing some signs of recovery in 2010.

BY KERRY PIANOFORTEASSOCIATE EDITOR

After weathering a number ofrough years biocides manufac-turers Coatings World spokewith reported signs of recovery for2010.

Troy Corporation reported that themarket for biocides has been increas-ing, independently of the growth rateof related industries. As coatings man-ufacturers move to more environmen-tally-friendly water-based formula-tions, the need for biocides inherentlyincreases.

According to Gary Horacek, director,microbiology technical service of TroyCorporation, Water-based systems areobviously much more prone to microbialcontamination in the wet-state, butmovement to reduced VOC coatings hasdramatically increased microbial prob-lems. This is because VOC-containingcoating components were also acting toinhibit microbial growth. Furthermore,coatings manufacturers are at the sametime moving away from formaldehydeadducts as wet-state preservatives, infavor of new generation formaldehyde-free, low- or zero-VOC technologies.

Where formaldehyde adductsused to suffice throughout the pro-duction process, to treat raw materi-als, wash water, etc., several newgeneration biocides may now beneeded at different stages in produc-tion, continued Horacek.

The dry film preservatives market isstrong as well, where the shift to low-

VOC coatings formulations has drivendemand for low- and zero-VOC biocidetechnologies. According to Don Shaw,vice president, development for Troy,Replacing older biocide technologieshas been going on for several years, andwill continue in the following years ascoatings manufacturers reduce produc-tion of solvent systems. The end resultin both the wet-state and dry film mar-kets is strong demand for new genera-tion preservatives.

The global market for industrial bio-cides has recovered well in 2010 follow-ing a difficult year in 2009. Restockingthroughout the supply chain and stronggrowth in Asia have been the main con-tributing factors, said David Tierney,global business, Arch Building Products,Arch Chemicals Inc.

The biocides market stronglydepends on the economic situation ofthe markets in which they are sold,according to Joseph Druga, new busi-ness development NA biocides,International Specialty Products (ISP).In 2009, the economy was hit by therecession in automotive and construc-tion industries. In 2010 ISP managed togrow not only with our customers but togain additional market share, he said.This resulted in double-digit growthfor ISP. Nevertheless, pricing for com-modities is tough. We have worked tocontain costs by back-integrating intoactives and product innovations.

In 2010, Dow Microbial Control has

seen increased demand for preservativesin the paints and coatings markets.Some of this growth can be attributed togradual signs of recovery in regions thatwere hardest hit by the 2008 and 2009economic downturn, including AsiaPacific and Latin America, said CelsoMagri, strategic marketing manager,Dow Microbial Control. Demand hasgrown slightly less in places wherepaints and coatings demand is verydependent on new construction that hasbeen delayed due to the economic devel-opment. Globally, we believe that themarket for architectural paints will growthree percent in 2010.

Much of the impetus for the growth ofbiocides use is coatings manufacturersshift away from solvent formulationsand formaldehyde, which has createdthe need for more wet-state preserva-tive use in order to protect from con-tamination during production and fromspoilage in-package. While the indus-try has made great strides in makingpaint better and better for our healthand for the environment, the unintend-ed result is that the paint itself has alsobecome more and more hospitable tomicrobes, said Shaw.

Troy has been well-positioned andready to accommodate the demand forlow- and zero-VOC products, with highperformance Polyphase dry film andMergal wet-state preservatives. Forthe most part, it has been a case of wait-ing for the market to ramp up, which it

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steadily is, said Horacek.For the past few years, the paint and

coatings industry has been movingmore of their products in the directionof low VOC and one-VOC products.This industry trend has increased theneed for biocides, said Druga. Today,ISP offers a full portfolio of wet stateNuosept and dry-state Fungitrol prod-ucts to meet our customers water-based product demand.

According to Magri, the need for lowand zero VOC coatings affect the bio-cides market in three ways. The firstand more obvious one is the need forlow- and zero-VOC biocides, he said.Solutions for this may be straightfor-ward for some actives, but very chal-lenging for certain multi-active formula-tions. To address this need, DowMicrobial control has developed severalwater-based formulations. Additionally,we have created the unique LE technol-ogy, which addresses viscosity issues ofwater-based dispersions with virtuallyno addition to VOC.

The second issue is that low- and zero-VOC coatings are more susceptible tomicrobial contamination, according toMagri. Therefore, the selection of a suit-able biocide is not straightforward andneeds extensive testing, Magri said.There is no one fits all solution. DowMicrobial Control has nine CustomerApplication Centers worldwide, fullyequipped to test and optimize the selec-tion of biocides for our customers, and avery wide product portfolio to match anypreservative needs.

Thirdly, it is crucial to have goodplant hygiene in the manufacturingof low- and zero-VOC coatings. OurCustomer Applications Centers arestaffed with technical experts whohelp our customers improve theirplant hygiene to improve microbialcontrol our trouble-shoot contamina-tion, said Magri.

NEW FORMULATIONSBiocides manufacturers have beendeveloping products that meet theircustomers needs and at the same time

meets environmental regulations. Troy reported that it is constantly

working to develop new dry film andwet-state preservative products tomeet the changing needs of the marketand the performance objectives of itscustomers. Often referred to as multi-active or cocktail preservatives, theseproducts are the cornerstones of thewet-state market today. There aremany performance advantages thatcan be achieved by formulating theright blend. Some of the latest Troywet-state preservative technologiesare Mergal 758, 753 and 530.

Mergal 758 is a multifunctionalVOC-free, formaldehyde-free wet-state preservative that addresses theindustrys need for both short- andlong-term protection. Effectiveagainst bacteria, fungi and yeast,Mergal 758 offers quick kill to elimi-nate problematic bacteria introducedto systems from contaminated rawmaterials or poor plant hygiene; itthen employs a slower-acting compo-nent that provides perseverance toprotect the product over time moreefficiently.

Mergal 753 is also a zero-VOC,formaldehyde-free wet-state preser-vative effective against a broad scopeof bacteria, fungi and yeast. Mergal753, however, is a highly concentrat-ed product that provides effectivemicrobial protection with fewerpounds of preservative per productbatch than competitive technologies,according to the company. This bene-fit translates to fewer pounds beingshipped and stored, reduced handlingin the plant, less inventory tracking,and fewer containers for disposal.

Mergal 530 is a dedicated quick killwet-state preservative designed torapidly bring severely contaminatedwet-state systems under microbiologi-cal control, and then quickly dissi-pate. Mergal 530 is to be used prior tothe addition of a stable, long-termpreservative, and as such, will com-plement and enhance Troys formalde-hyde-free treatment programs.

Arch has made several additions toits Proxel BZ Plus Preservatives in-can range during the last two years.This unique combination of Proxelpreservatives and Omadine antimi-crobrials offers a dual mode of actionfor inhibiting microbial growth inlatex emulsions, water-based paints,adhesives and pigment dispersions,preventing discoloration and provid-ing the extra protection our customersrequest against mold, mildew andbacteria, said Tierney. Our latestendeavor involves formulating inno-vative dry-film combinations togetherwith our partner Syngenta.

ISP in EMEA has launched severalinnovative products. Nuosept BIC, anovel solution for formaldehyde-free in-can preservation and Fungitrol IP24, afungicidal protection for dry-boards.

Since regulations differ amongregions, Dow Microbial Control is con-stantly working to develop new for-mulations to address regionalrequirements. Following restrictionson Carbendazim, Cybutryn andTerbutryn in Europe, Dow MicrobialControl developed Rocima 350, a dry-film preservative based on a patented,synergistic combination of DCOITand IPBC. The product offers long-term protection, has very broad spec-trum against fungi, algae and bacte-ria, and is VOC-free. Additionally, weare launching Bioban 358 for thosecustomers who have issues with IPBCand welcome an additional algaecidein the formulation. Both products arefree of negative labeling at recom-mended dosages.

In North America, Rocima 200 waslaunched to fulfill a need for a broadspectrum, long-lasting dry film pre-servative free of VOC and APEO.Rocima 368 was recently launched inJapan as a VOC-free version of thewell-proven Rocima 363. Bioban 518S and Bioban 551 S are beinglaunched in Australia, New Zealandand in some other countries follow-ing restrictions on CMIT for in-canpreservation. CW

Biocides, Fungicides & Algaecides

biocides:p. 44,46waternborne 11/19/10 4:40 PM Page 25

BASF Corp.Florham Park, NJ/USA800.962.7829Fax: 800.971.1123E-mail: [email protected]: www.basf.com/usaPigments Offered: Blacks (perylene, anth -raquinone, Cu/Cr/Mn oxide, Fe/Cr/Mc oxide);Blues (phthalocyanine blue, cobalt blue, indan-throne blue,); Extender Pigments (atta-pulgite, kaolin); Greens (phthalocyaninegreen cobalt green, chrome green); MetallicPigments (coated iron oxide aluminum); Reds(perylene reds, lithol reds, 2B reds, para reds,naphthol reds, lake reds, lithol rubine, spe-cialty azo reds, synergy hybrid reds, DPP reds,quinacridones [reds, magentas, violets],anthraquinones reds); Specialty Pigments(mica and glass flakes specialty pigments, pery-lene black, vacuum -metallized flakes); Yellowsand Oranges (quinaphthalone, azo lake, isoin-doline, lead chromate, chrome titanate, benzim-idazalone, specialty azo yellows, monoarylideyellows, diarylide yellows, nickel titanate,chrome titanate, synergy hybrid yellows)Product name: Paliocrom BrilliantOrange L2850 Effect PigmentAttributes/comments: Paliocrom BrilliantOrange offers exceptional brilliance, ultra-high chroma and excellent hiding power.This first generation effect pigment in theorange to red shade area is suitable for waer-and solvent-based systems. Product name: Irgazin DPP Rubine TIAttributes/comments: A universal, trans-parent blue-shade red pigment for water-borne and solventborne systems. Offers excel-lent durability without compromising rheolo-gy performance, enabling increased rubineconcentration for new styling possibilities. Product name: Sicopal Orange L2430Inorganic Pigments Attributes/comments: Sicopal Orange hascolor strength and coloristic properties. It

expands this color space with high hidingpower, resistance to chemicals, weatheringand heat stability for a wide range of coatingsapplications.

Burgess Pigment Company Sandersville, GA/USA478.552.2544Fax: 478.552.4281E-mail: [email protected]: www.burgesspigment.comPigments Offered: Extender Pigments (alu-minum silicate, kaolin clay)Product name: Optiwhite Pigment Attributes/comments: Flash calcined kaolinfor true wet and dry hide as well as improvedtouch-up, scrub and sheen control. Product name: Burgess No. 28 Attributes/comments: An ultra-fine hy -drous kaolin clay for TiO2 spacing andimproved gloss.

Caobt Corporation Billerica, MA/USA978.671.4068Fax: 978.670.8095E-mail: [email protected]: www.cabot-corp.comPigments Offered: Blacks (carbon black). Product name: Emperor 1800 Carbon Black Attributes/comments: For water-based for-mulations; achieve deep black color with aneasy-to-disperse pigment. Benefits include:superior color performance, reduced disper-sion time, reduced need for dispersion aid andlowest overall formulation costs.

Dominion Colour Corporation Toronto, Ontario, Canada416.791.4200Fax: 416.497.5198E-mail: [email protected]: www.dominioncoulour.comPigments Offered: Corrosion Inhibiting;

Greens (phthalo); Reds (naphthol, litholrubines, DPP, quinacridones); Yellows andOranges (benzoimidazolones, hansa, azo,lead chromates)Product name: DCC Yellow 2GTAAttributes/comments: DCC Yellow 2GTAis a highly saturated, very greenish-yellowpigment characterized by outstanding lightfastness and weather resistance with superi-or alkaline stability, durability and high colorstrength. Product name: DCC Blue A3RAttributes/comments: DCC Blue A3R is ahighly transparent red shade blue pigmentwith outstanding weather, light, heat andsolvent fastness and is engineered for metal-lic and mica shades. Ideal for coatings andplastics.

Emerald Hilton Davis Cincinati, OH/USA513.841.4000Fax: 513.841.3771E-mail: [email protected]: www.emeraldmaterials.comPigments Offered: Blacks (carbon blackdispersions, conductive black dispersions),Blues (phthalo blue dispersions). Greens(phthalo green dispersions) Iron OxidePigments (red, yellow, brown, black disper-sions), Reds (toluidine, organic, brilliant reddispersions), Yellow and Oranges (perm, fer-rite, diarylide, dianisidine, dinitranilineorange and yellow dispersionsProduct name: Color Realm UniversalZero-VOC Dispersions Attributes/comments: A full palette of zero-VOC dispersions for in-store tinting.

FlintGroup Pigments Elizabethtwon, KY/USA800.926.4404Fax: 270.737.0318E-mail: [email protected]


Pigment Suppliers Directory

A look at the latest offerings from pigment suppliers. For more details on theproducts listed in this guide, contact the companies directly.

pigments:p. 42, 44-47 pigments copy 11/18/10 3:01 PM Page 26

Web: www.flintgrp.com Pigments Offered: Blues (phthalocyanine,alkali blue), Specialty Pigments (HPP, DDP)Product name: Pigment Blue 15:4 (G, NCNF)Attributes/comments: Product line ofphthalocyanine pigment blue 15:4 with huerange from green shade to red shade.

Hoover Color Corp. Hiwassee, VA/USA540.980.7233Fax: 540.980.8781E-mail: [email protected]: www.hoovercolor.com Pigments Offered: Iron oxide pigments(umber natural iron oxides)Product name: Raw and Burnt UmberNatural Iron OxidesAttributes/comments: Umbers are one ofthe most versatile natural iron oxides. HooverColor offers 22 standard grades of umbers.Despite their dark appearance, they are closein crystal structure to yellow iron oxides. Intheir raw form, this yellow crystal structuregives raw umbers their pleasant greenishundertone. Often referred to as a neutraltoner when used in combination with otherpigments, raw umbers can be used to darkena color mix without significantly altering thechromaticity of the other pigments in the mix.Raw umber has limited heat stability, but thisallows us to heat-treat the umber and convertit to a heat-stable red structure. The resultingburnt umber has a pleasing warm redundertone, along with improved heat stability.It is widely used as a basic brown in manyapplications. It can also be used as the corner-stone pigment in a base to produce a widerange of brown shades.

Lansco ColorsPearl River, NY/USA 845.507.5950Fax: 845.735.2787E-mail: [email protected]: www.pigments.com Pigments Offered: Blacks (carbon black);Blues (phthalo, ultramarine, milori, cobalt);Corrosion Inhibiting; (zinc phosphate, zincchromate); Greens (phthalo, chromium oxidegreen); Iron Oxide Pigments (synthetic);Metallic Pigments (aluminum); Reds (litholrubine, naphthol, perylene, quinacridone, redlake C, toluidine); Yellows and Oranges(diarylide, orthonitranile, hansa, metallized,chrome); Whites (titanium dioxide)Product name: Lansco 5051 PhthaloBlue 15:1Attributes/comments: Strong, bright blue15:1 recommended for coatings, plastics andink applications. Product name: Lansco 2338

Quinophthalone Yellow 138Attributes/comments: This is the greenestshade yellow with FDA approval for foodpackaging and a valuable tool in a colormathers tool box.

Luzenac Denver, CO/USA303.713.5000Fax: 303.713.5769E-mail: [email protected]: www.luzenac.comPigments Offered: Extender Pigments(talcone)Product Name: HAR Attributes/comments: Excellent barrierproperties in industrial coatings.Product Name: JetfineAttributes/comments: Exceptional hidingpower and whiteness in paint and coatings.

Rockwood PigmentsBeltsville, MD/USA800.638.4444Fax: 301.210.4967E-mail: [email protected]: www.rpigments.comPigments Offered: Blacks (iron oxide, car-bon black, heat stable); Blues (cobalt blues);Corrosion Inhibiting (zinc phosphates);Greens (chromium oxide, cobalt greens); IronOxide Pigments (red, yellow, black, brown,umbers, sienna, ochre, natural); Reds (ironoxide, cadmium); Specialty Pigments (heatstable tans), Yellows and Oranges (ironoxides, mixed metal oxides)Product name: Solaplex Bright Orange34H1004Attributes/comments: A clean bright inor-ganic orange. Environmentally friendly,heavy metal free, heat stable, non-reactive.Excellent opacity. Ideal for blending withorganic pigments to produce cost effectivebright orange shades.

Sudarshan North America Inc. Ridgewood, NJ/USA201.652.2046E-mail: [email protected]: www.sudarshan.comPigments Offered: Blues (PB 15:1, PB 15:3,PB 15:4); Greens (PG 7); Reds (PR 264, PR254, PR 122, PR 177, PR 170, PR 48:2);Specialty Pigments (pearls); Yellows andOranges (PY 12, PY 13, PY 74, PY 110, PY 151,PY 154)Product Name: Sudaperm Red 2953 (PR 264)Attributes/comments: Sudaperm Red 2953is the latest high performance red introducedby Sudarshan. The product benefits the auto-motive coatings industry color trend of redmetallics in the difficult rubine color space.

Product Name: Sudaperm Yellow 2905 (PY 154)Attributes/comments: Sudaperm Yellow2905 is a mid-shade yellow with excellentweather fastness and is suitable for automo-tive, industrial and architectural coatings.

Sun Chemical Cincinnati, OH/USA513.681.5950Fax: 513.632.1537E-mail: [email protected]: www.sunpigments.comPigments Offered: Blacks; Blues; Greens;Metallic Pigments; Reds (pearlescent); Yellowand OrangesProduct Name: Palomar Delta Blue 60:260-2825Attributes/comments: Exceptional durabil-ity, very reddish blue. Expands color gamut.High transparency with neutral flop. Colorspace occupied by conventional blue 60 can betinted with 50% phthalocyanine blue, signifi-cantly reducing costs.Product Name: Multiorora Dazzling BlueM-781S: 292-7251Attributes/comments: Immense color travelpearlescent pigment exhibiting an angle-dependent shift from turquoise/blue to violet.Its high transparency is ideal for use withother pigments to create subtle transitions ordramatic effects.

Toyo Ink Manufacturing America, LLCTeaneck, NJ/USA 201.287.4000Fax: 201.490.5482E-mail: [email protected]: www.tima.toyocolor.com

Trust Chem USAEast Greenwich, RI/USA401.398.7301Fax: 401.398.7321E-mail: [email protected]: www.trustchemusa.comPigments Offered: Blues (phthalo, milori,indanthrone); Reds (quinacridones, napthol,meta salt azo); Specialty Pigments (benzim-idazolone, azo condensation, many others);Yellow and Oranges (diarylides, hansas,specialties)Product name: Azo Condensation Red 166Attributes/comments: Supply problems,high cost and few sources has caused highdemand for a new, lower cost source of theScarlet RN type. Trust Chem Makes thisat its joint venture factory. Product name: Benzimidazolone Yellow 194Attributes/comments: A lightfast greenshade yellow. Tight Supply from the majorsource created significant demand for a lowercost source with stable supply. Trust Chemmakes this at its joint venture factory. CW


pigments:p. 42, 44-47 pigments copy 11/18/10 3:01 PM Page 27


Industry News

Evonik Industries is planning to sig-nificantly increase its silica (precipi-tated silicic acids) production capacityover the next four years. By 2014 wewill have gradually expanded globalcapacity at our existing plants by 25percent, thus securing supply for ourglobal customers, said Klaus Engel,chairman of the executive board ofEvonik Industries. Investments toensure this increase in productioncapacity will be in the mid double-digit million euro range. Total capacityexpansion is expected to be in the six-digit metric ton region and will beimplemented mainly at Evoniks exist-ing silica sites in Asia and Europe. InMay 2010 E

coatings word december 2010

Documents

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green coatings

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