coach & bus week : media pack
DESCRIPTION
Coach & Bus Week : Media PackTRANSCRIPT
www.coachandbusweek.com
PLUS
MEDIA
PACK 2013
Welcome to the Coach & Bus Week Media Pack for 2013Coach & Bus Week magazine is the only full coverage, independent and paid-for weekly title serving the coach and bus industry. It provides unrivalled coverage of the industry to its core readership of senior industry figures including Directors, Chief Executives and Managers from all the ‘Big 5’ national groups, regional and municipal operators, county councils and proprietors of small to medium operations.
Combined print and digital subscription numbers are in excess of 5,000, an increase of 34% since our re-launch in 2010 when we successfully rebranded the magazine away from its 32 year old acronym ‘CBW’. Coach & Bus Week is also the only industry trade title available in main branches of WHSmith and from strategically selected newsagents close to busy transport hubs.
Our goal is simply to make your advertisement or campaign a success by your measure. When people pay for a magazine they read it. This is why we maintain a strict ratio of 70% editorial / 30% advertising to ensure our readers get value for money with every issue, whilst guaranteeing your advertising campaign receives the visibility it deserves from a position of being an integral, rather than intrusive, element of the reader experience.
FACE TO FACE: Arriva CEO David Martin on life under Deutsche Bahn p22
BUS:Compass Bus invests £1.7m in 15 new buses for Brighton routes p6
COACH:Redwing orders seven extra Irizar i6-bodied Scania coaches p9
OPERATOR: The rundown on Arriva-owned Tellings Golden Miller p44
Wednesday September 12, 2012Issue 1053 | £2.95
www.coachandbusweek.com
Engineering reliability & profit p32
FOCUS ONPART TWO
for recruitmentJOB ADVERTS EVERY WEEKRECRUITNOW
Cover3.indd 1 10/09/2012 22:01
Redwing orders seven extra Irizar i6-bodied
OPERATOR: The rundown on Arriva-owned Tellings Golden Miller
Engineering reliability
fit
MINIBUS: Partnership is the future at Shrewsbury Dial-a-Ride p44
BUS:RNIB's 'Stop for me, Speak to me' campaign report in detail p24
COACH:Clarkes of London orders three Irizar i6 integrals for 2013 p8
OPERATOR: Oxfordshire family-run coach and bus �irm Grayline pro�iled p20
Wednesday October 17, 2012Issue 1058 | £2.95www.coachandbusweek.com
Johnsons' new Futura fit for the future p14
Inside this week...Minibus
for recruitmentJOB ADVERTS EVERY WEEKRECRUITNOW
Cover2.indd 1
15/10/2012 17:59
MINIBUS: Partnership is the future at Shrewsbury Dial-a-Ride p44
BUS:RNIB's 'Stop for me, Speak to me' campaign report in detail p24
Clarkes of London orders three Irizar i6 integrals for 2013 p8
OPERATOR: Oxfordshire family-run coach and bus �irm Grayline pro�iled p20
Wednesday October 17, 2012Wednesday October 17, 2012
Issue 1058 | Issue 1058 | £2.95www.coachandbusweek.comwww.coachandbusweek.com
Johnsons' new Futura fit for the future
Inside this week...Minibus
for recruitmentJOB ADVERTS EVERY WEEKRECRUITNOW
TRAINING: How Lucketts ensures its staff have the right set of skills p26
BUS:Rescue of Bolton-based Maytree Travel fails at 11th hour p4
COACH:Plaxton to launch 'baby' Panther at UK Coach Rally p9
FACE TO FACE: Brothers Ian & Steve Luckett talk business & technology p22
Wednesday April 10, 2013Issue 1082 | £2.95www.coachandbusweek.com
The rise of a south coast coach firm p16
for recruitmentJOB ADVERTS EVERY WEEKEVERY WEEKRECRUITNOW
FOCUS ON
Cover1.indd 1
08/04/2013 18:09
We continue to invest in providing the industry with top quality products and platforms to promote trade and commerce. In 2012 we launched www.coachandbusmarket.com, a website for online vehicle sales and affordable Product/Service advertising. Offering a combination of pay-per-vehicle and annual unlimited web/print packages, CoachandBusMarket.com regularly has over 700 vehicles listed for sale and is visited by over 2,000 potential buyers a month.
Our main site www.coachandbusweek.com continues to attract over 10,000 visitors per month from more than 110 countries, making it the ideal place for global brands to be seen.
This Media Pack outlines many of the options available to help make your campaign a cross-platform success. Call one of the experienced sales and marketing team now to find out how we can help. Or contact me directly to have an initial discussion
Jonathan TaylorPublisher, Coach & Bus Week magazineT 01733 293246 E [email protected]
First Class EditorialFIRST with the news every Wednesday, Coach & Bus Week delivers more editorial than any other industry title. Every issue is crammed full with the latest news split by sector. So if it’s buses or coaches, regional or international, business or tour news you’re looking for, Coach & Bus Week delivers. Every issue also features regular operator and supplier profiles, test drives, comprehensive legal advice and independent comment and analysis. Once a month we publish our Minibus supplement, bringing together all the latest news and product developments from this essential area of passenger transport.
The editorial team is made up of experienced and respected industry professionals mentoring a new generation of eager and enthusiastic young journalists, representing the new breed of industry journalism very much in tune with the rapid technological advances being embraced by passenger transport operators.
Effective AdvertisingWe respond to your brief with highly thought-through and tailored campaigns, ensuring your message is given the biggest and best platform from which to reach your target audience. The sales team is headed by Ian Gillis who has more than 18 years of advertising and marketing experience, six of which have been within the bus and coach industry. Ian is supported by Advertising Executive Brian Winterton, whilst Jade Cassidy is the friendly face and voice of our Vehicle Sales department.
Regular Themed FeaturesApproximately twice a month we publish an Industry Guide focusing on a diverse selection of industry related services. Advertisers have the opportunity to provide up to 700 words of editorial to accompany their advertisement, nearly four times as much editorial as that offered by any other industry publication. All content appears together in an ‘advertorial’ style, guaranteeing maximum effectiveness.
RecruitmentCoach & Bus Week is the number one choice for carrying a wide range of industry vacancies. Used by operations of all sizes to fill roles ranging from director level through to middle management, engineering and sales, reflecting the senior and influential nature of our core readership. Our exclusive recruitNOW service offers a multi-level platform to maximise the opportunity for vacancies to be seen by prospective candidates: n Printed publication
n Publishe d online via our page turn service within the Coach & Bus Week website
n Published online in the Jobs section of the Coach & Bus Week website
n Posted to our Facebook, Twitter and LinkedIn social networks
36 | COACH & BUS WEEK | November 17, 2010
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November 17, 2010 | COACH & BUS WEEK | 37
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nEW BUS fOr lOndOn
It’s still big and red, this time shinier and sleeker and 21st century - the new Borismaster bus, revealed in replica form last week, preceding a prototype next year. It looks good, but will form eclipse substance, and can we afford it anyway? Coach & Bus Week’s Meera Rambissoon reports
Boris used the word “fantastic” most in his rhetoric-packed unveiling of the life-size mock-up of his New Bus for London, and fantastic it should be, since it is understood to have cost around £800m to reach this point.
London Mayor Boris Johnson, whose characteristic floppy blond hair was looking less chaotic in a comparatively neat cut, braved the wind and the rain to reveal the mock-up, at the London Transport Museum’s depot at Acton in West London last Thursday (November 11).
Manufactured by Ballymena-based Wrightbus in collaboration with designers Heatherwick Studio, the static, engine-less bus uses conventional bus construction materials for the chassis, superstructure and exterior bodywork. At this stage, the quality and type of finish, colours, textures and material used on the interiors is indicative only.
The replica aims to bring the design to life, and will enable stakeholders, passenger user groups and operators a chance to give their feedback on the design. The consultation process will enable Wrightbus and Heatherwick Studio to fine-tune their designs before the bus goes into production.
A prototype will be delivered late next year with the first five buses due to enter passenger service in early 2012. TfL has applied to patent the exterior of the new bus.
Routemaster inspirationThe outside of the bus is painted the famous red of London’s buses and the interior is inspired by the old Routemaster - the key feature of the Routemaster being the open rear platform that allows passengers to hop on and off in traffic, which Boris enthused about. In peak hours, conductors, or possibly transport police community safety officers, will be on duty, and off-peak, the rear platform will be covered by a door, which the driver can open and close remotely from his seat.
The new bus has a 4.5-litre hybrid diesel
Boris shows off his hop-on, hop-off mock-up
26 | COACH & BUS WEEK | January 26, 2011
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January 26, 2011 | COACH & BUS WEEK | 27
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nEWS TOURISM
Diving at OakwoodSet in 80 acres of spectacular Pembrokeshire countryside, Oakwood is one of the UK’s leading theme parks with more than 30 exhilarating attractions; including four world class rides to enjoy.
Megafobia - famed as one of the wildest wooden coasters on the planet, has been voted the best ride in the UK and the 3rd best ride in the world by coaster enthusiasts from the Roller Coaster Club of Great Britain.
The park is also home to Drenched the tallest, steepest and
wettest ride in Europe, Speed with its awe-inspiring beyond vertical drop and Bounce where riders are shot into the air at up to 70kph in just two seconds.
Oakwood’s unique combination of attractions also includes spectacular family rides, children’s themed play areas and so much more. You can whizz around the watery slides of Snake River Falls, become a pilot on Plane Crazy or take a relaxing paddle on the Boating Lake.
For smaller kids there’s KidzWorld with its undercover adventure playworld The Lost Kingdom and the The Wacky Factory.
Now, for the first time ever in Wales, comes one of the most
New Jungle Kingdom, Monkey Madness returns and free fam visits for operators at the UK’s top safari park.
Longleat is getting better and better as new attractions, new animals and new ticket offers are all planned for the season ahead.
Jungle Kingdom, a multi million pound new attraction is the highlight for 2011. Visitors can walk about in the UK’s first walk-through meerkat enclosure, hand feed the Rainbow Lorikeets and enjoy the antics of the monkeys in Monkey Temple.
New additions to the world-famous Safari Park include male lions and white rhino who will be joining the existing collection. Cheetah and wildebeest will also be arriving in the park during the 2011 season.
Meanwhile… the monkeys are back! Love them or hate them, the Longleat monkeys have always been one of the most memorable experiences and now they’re back and ready to create monkey mayhem in the new season. For those operators not wanting to emerg ith scratches to their coaces, the bypass lane is also back in
operation for 2011!Hunters of the Sky offers a birds
of prey show brought to Longleat by the Hawk Conservancy Trust which will be showing from Easter 2011. This spectacular display of owls, eagles, kites and vultures will fill the skies over Longleat.
A new Parkland Deer Feeding Experience will be launched in the Spring. An ever-popular feature of the Safari Park, this new parkland “on foot” experience will allow all visitors to get really close to the herd of fallow deer as they eat
directly from your hand.All attractions open from
Saturday, February 19. Note that dates and times may vary so pre-booking is recommended. Longleat will also be offering a Christmas experience… new for 2011 – keep an eye out for details in CBW and Coach World nearer the time!
Group benefits include: n Generous discount on all ticket purchases for parties of 12+ paying people. n A free familiarisation pass to operators.n Free organiser ticket per group booking to be collected on the day of visit.n A free coach drivers ticket plus meal voucher per group booking.n Plenty of coach parking (100 spaces) within metres of the attractions. Coaches can stop outside Longleat House and drop off passengers before parking. Alternative parking arrangements may apply during Special Events. n For foreign visitors – Additional Longleat House information is available in French, German, Spanish, Dutch, Italian and Polish. n Full guided Tours in French and German can be pre-booked and an ‘Introduction to Longleat’ in the Great Hall, is available for French, German, Dutch and Spanish visitors.
Group prices for the new season are £18.20 for
adults, £12.95 for children and £14.70 for seniors.
Grease welcomes a new cast from January 24,
before ending its four-year run at London’s Piccadilly Theatre on April 30. Carina Gillespie makes her West End debut as Sandy, starring opposite Matthew Goodgame who continues in the role of Danny. Additional new cast members include David O’Reilly (Roger), Michael Pickering (Doody), Zoe Doano (Frenchy), Matthew Russell-Jones (Eugene), Nancy Hill (Miss Lynch) and Kristina MacMillan (Cha Cha). www.greasethemusical.co.uk.
Opening on February 17 at London’s Olympia Two,
groups can venture through The Doctor Who Experience; part immersive adventure, part interactive exhibition. Running until the end of May, visitors are invited to step through a crack in time to become the Doctor’s companion on an adventure. The challenge will be to reunite the Doctor with the TARDIS whilst fending off threats from a Dalek spaceship and Weeping Angels along the way, before exploring the wonders of Doctor Who. Call 0844 4124650 or log onto www.doctorwhoexperience.com.
Operators planning a visit to London’s South Bank
can take advantage of the Travel Trade Planner and itinerary suggestions now available on the new web section of South Bank Marketing Group’s destination website. South Bank Marketing Group is an association of key attractions, cultural venues and hotels committed to promoting South Bank as one of the capital’s top destinations. Attractions and experiences include London Duck Tours, The Merlin Entertainments London Eye, and the recently refurbished Florence Nightingale Museum. www.southbanklondon.com/group.
The Eden Project in Cornwall is offering a
special admission rate for groups in celebration of its tenth birthday in March. From March 14-20, visiting coach parties can take advantage of a one-off admission rate of £5 per person. To take
BriEfly Longleat offers more for 2011
As the 2011 Broadway theatre season gets
underway, Broadway.com/groups is offering savings for group bookings.
With a number of new productions and classic revivals, highly-anticipated musical Spider-Man Turn Off the Dark opens on February 7. Featuring a score composed by U2’s Bono and The Edge, the show promises some of the most complex high-tech special effects to be seen on stage to date.
Previewing from February 26, Daniel Radcliffe (Equus on Broadway, Harry Potter film series) headlines the 50th anniversary revival of classic musical How to Succeed in Business Without Really
Trying. The revival of Cole Porter Musical Anything Goes! begins previews on March 3, and stars Tony Award winners Sutton Foster and Joel Grey.
n With group savings of up to 46% available, minimum numbers start from ten people or more. See www.broadway.com/groups.
A variety of group travel incentives are being offered
to coach parties planning to attend this summer’s Royal International Air Tattoo at RAF Fairford in the Cotswolds.
Taking place on July 16-17, 2011 marks the 40th anniversary of this popular military airshow. Attracting more than 150,000 people in addition to 250 aircraft, visiting groups can enjoy a spectacular seven-hour flying display, with fast jets, helicopters, and aerobatic display teams, including the RAF’s legendary Red Arrows.
Groups of 20 or more people arriving in one vehicle can take advantage of a discount of £10 per admission ticket (usual price of a standard advance admission ticket is £39). Incentives for coach drivers include free entry, a driver rest tent, and free on-site coach parking. n Call 0800 2972971 or email [email protected].
£1 will get you:Euro 1.19Switzerland (Franc) 1.56Norway (Kroner) 9.50Hungary (Forint) 331.11Czech Republic (Koruna) 29.94Poland (Zloty) 4.81
HOlidAy pOUnd
Cost per litre in pence:Norway 138.16Great Britain 126.20Sweden 120.97Switzerland 117.77France 117.73Germany 109.94Netherlands 109.85Italy 109.18Czech Republic 107.24Hungary 106.71Ireland 105.97Belgium 104.27Austria 101.31Portugal 101.23Poland 97.30Spain 92.18Luxembourg 89.30
diESEl priCES
dEAlS Of THE WEEK
“It is business as usual!” is the message from the tkts ticket booth in Leicester Square as the historic London thoroughfare is transformed into a building site for major refurbishment work.
Customers looking for the famous half-price ticket outlet are currently confronted with black wooden hoardings around the perimeter of the park, hiding the transformation work that has already begun. The work will continue throughout the coming year, but is scheduled to be completed well before the Olympics in 2012.
Paul James, commercial manager for the Society of London Theatre (SOLT), commented: “Customers can be assured, tkts is still in the
same location and we are still selling lots of tickets, in fact the Christmas period was particularly busy. So people are finding us despite the unfamiliar hoardings around the Square.”
Westminster City Council’s
redevelopment project is intended to rejuvenate the busy Central London square to provide a pleasant public space for visitors to the capital. The work includes the provision of new contemporary granite paving for the square, gardens and side streets, new functional and decorative lighting, a unique white granite ribbon seating design, and contemporary planting and new bronze railings and gates for the gardens.
Visit www.tkts.co.uk for more information,
including details of what’s on sale today. n tkts in Leicester Square is the original half-price ticket booth and is the only official, industry-run ticket outlet in central London. tkts sells discount and full-price tickets for both the day of performance and advance performances.
20%Of stand space at Excursions 2011 was taken by first-time exhibitors.
Size of one group booking for December this year taken by the Musical Museum, Middlesex at the show
110New groups guide to Ironbridge Gorge MuseumsA new groups guide to the Ironbridge Gorge Museums in Shropshire’s Severn valley suggests itineraries for visiting at least two complementary sites in a day.
It also includes ideas for combined visits to other leading attractions in the West Midlands as well as places to eat, hotel accommodation to and details about the special group rates available for the Christmas weekends at Blists Hill Victorian Town.
The ten indoor and outdoor Museums reflect a slice of the history of the Gorge, its people, their lifestyles and their work from the beginning of the Industrial Revolution in the early 1700s through to Victorian times over a hundred years later.
There is free coach parking adjacent to the museum sites; group leaders and coach drivers are entitled to complimentary admission when accompanying a group and coach drivers will be given a free refreshment voucher.
The Gorge is easily reached via the M6 and M54
motorways exiting at Telford
1,130
Business as usual at tkts during Leicester Square
Caption
Caption
Caption here xxxxxxxxxxxxxxxxxx
Caption
People visited Excursions 2011 last week, up 16% on 2010 numbers.
WIN a free group visit to Longleat. Come and visit the Longleat stand E112 at the BoBI Exhibition at the NEC on March 16-17,
2011 to be in with a chance to win a free group visit for up to 25 people to visit Longleat during the 2012 season.
30 | COACH & BUS WEEK | November 17, 2010
www.cbwonline.com
November 17, 2010 | COACH & BUS WEEK | 31
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OpErAtOr UpdAtE shearings
Coach & Bus Week’s Gareth Evans talks to the largest UK coach holiday operator about its aim to grow the private hire element of its business and also learns about other recent developments
Mention the word ‘Shearings’ and visions of well-loaded, blue and gold-liveried coaches spring to mind. Indeed, pull up at a service area or a tourist honey pot, and chances are you’ll see
at least one if not more of the familiar coaches. Put simply, Shearings is to coach holidaying
what National Express is to scheduled coaching – it’s a household brand name. Like NX, it’s the largest player in its field.
There is much more to the UK’s largest coach holiday operator than blue and gold-liveried vehicles however – for Shearings Group comprises three divisions – the hotel estate, the value for money brands National Holidays and Caledonian Travel, and Shearings Holidays. The latter also includes the commercial and operational side of company, with its head office in Wigan and operational team based at its coach interchange at Stretton – which is conveniently located in Cheshire, minutes away from the M6 junction with M56, to the west of Manchester.
However, like all good firms, Shearings does not stand still. While its core business continues to be holidays, underpinned by its own in-house hotel estate, it’s keen to make greater use of its vast bank of expertise, experience and high-quality fleet by expanding the private hire coaching segment.
“We’ve always done private hire and we’ve got a core number of loyal customers, but until now we’ve never publicised it,” said Mick Forbes, Shearings’ engineering director.
A new managing director has recently been appointed at Shearings – in the shape of Ruth Connor – more of which hopefully in a future issue of CBW.
“She’s told us to remove our comfort blankets,” explained Mick. “Therefore, as engineering director I’m leading the project to grow the
Shearings sharpens its Private Hire
private hire element of our business.”Chris Brown, operations director went further.
“We’ve got one of the biggest coach fleets in the UK. Mick paved the way for the Setras. They’re a fabulous piece of kit – real head turners. They’re often rightly described as the Rolls Royce of the coach industry.
As previously featured in CBW, brand new Setras have entered the fleet for two successive years – and currently account for 33 percent. Indeed, from next year over half the firm’s fleet will be meet Euro five emissions standards.
Chris continued: “Yes we’ve got 50 hotels that we need to fill 52 weeks of the year, and fleet utilisation is up there around 90% but we’ve also got resource available at times.”
“We have coaches all over the UK in different resorts which have layovers – and we’ve also got a large pool of part-time drivers on hand. Because the size of our organisation, we can allocate drivers who have in-depth knowledge of the areas concerned.”
Private Hire Growth“We’ve got a team here with loads of expertise. You either love coaching or hate it. It’s one of those industries. People tend to spend their lifetime in it,” said Chris.
“The shortest length of service on our driving team is three years – with the majority having been with us for 15 years.”
The first point of contact to a would-be hirer of a Shearings coach is private hire manager Lisa Bithell, who reports to Kevin Pitman, assistant operations manager.
To develop the private hire element of the business, a team has been put together.
“It’s worked well to date,” said Mick. “We sat down and came up with an action plan. One of the results of this has been the decision to split the market into three sectors – namely, sports & social, corporate and in-bound
LOCAtiOn: WiganEStABLiSHEd: 1903FLEEt SizE: 180COntACt: Private hire 01925 214 634 www.shearings.com
www.cbwonline.com
26 | COACH & BUS WEEK | January 26, 2011
nEWS TOURISM
New Jungle Kingdom, Monkey Madness returns and free fam visits for operators at the UK’s top safari park.
Longleat is getting better and better as new attractions, new animals and new ticket offers are all planned for the season ahead.
Jungle Kingdom, a multi million pound new attraction is the highlight for 2011. Visitors can walk about in the UK’s first walk-through meerkat enclosure, hand feed the Rainbow Lorikeets and enjoy the antics of the monkeys in Monkey Temple.
New additions to the world-famous Safari Park include male lions and white rhino who will be joining the existing collection. Cheetah and wildebeest will also be arriving in the park during the 2011 season.
Meanwhile… the monkeys are back! Love them or hate them, the Longleat monkeys have always been one of the most memorable experiences and now they’re back and ready to create monkey mayhem in the new season. For those operators not wanting to emerg ith scratches to their coaces, the bypass lane is also back in
Grease welcomes a newcast from January 24,
before ending its four-year runat London’s Piccadilly Theatreon April 30. Carina Gillespiemakes her West End debut asSandy, starring opposite MatthewGoodgame who continues in therole of Danny. Additional newcast members include DavidO’Reilly (Roger), Michael Pickering(Doody), Zoe Doano (Frenchy),Matthew Russell-Jones (Eugene),Nancy Hill (Miss Lynch) andKristina MacMillan (Cha Cha).www.greasethemusical.co.uk.www.greasethemusical.co.uk.www.greasethemusical.co.uk
Opening on February 17at London’s Olympia Two,
groups can venture throughThe Doctor Who Experience;part immersive adventure, partinteractive exhibition. Runninguntil the end of May, visitors areinvited to step through a crackin time to become the Doctor’scompanion on an adventure. Thechallenge will be to reunite theDoctor with the TARDIS whilstfending off threats from a Dalekspaceship and Weeping Angelsalong the way, before exploringthe wonders of Doctor Who. Call0844 4124650 or log onto www.doctorwhoexperience.com.
Operators planning a visitto London’s South Bank
can take advantage of the TravelTrade Planner and itinerarysuggestions now available on thenew web section of South BankMarketing Group’s destinationwebsite. South Bank MarketingGroup is an association of keyattractions, cultural venues and
BriEfly Longleat offers more for 2011Longleat offers more for 2011Longleat offers
“It is business as usual!” is the message from the tkts ticket booth in Leicester Square as the
Business as usual at tkts during Leicester Square
Features List 2013
Issue Issue Date Product Focus Feature Other
1068 January 2 Passenger Comfort & Entertainment 1069 January 9 1070 January 16 Vehicle Presentation 1071 January 23 Telematics Minibus1072 January 30
1073 February 6 1074 February 13 Training & Safety 1075 February 20 Minibus1076 February 27 Engines & Transmissions
1077 March 6 1078 March 13 Seating, Flooring & Interiors 1079 March 20 Minibus1080 March 27 CV Show Preview
1081 April 3 Digital Technology 1082 April 10 Rental, Leasing & Finance 1083 April 17 CV Show Review1084 April 24 Garage Equipment Minibus
1085 May 1 1086 May 8 Tachographs 1087 May 15 1088 May 22 Fuel Management & Emission Control Minibus1089 May 29
1090 June 5 Ticketing & Cash Handling 1091 June 12 1092 June 19 Minibus1093 June 26 Repairs & Refurbishment
1094 July 3 1095 July 10 Training & Safety 1096 July 17 Minibus1097 July 24 Glazing & Entry Systems 1098 July 31
1099 August 7 Uniforms & Workwear 1100 August 14 Minibus1101 August 21 Vehicle Presentation 1102 August 28
1103 September 4 Engines & Transmissions 1104 September 11 Minibus 1105 September 18 CBL Preview1106 September 25 Security & Insurance
1107 October 2 Digital Technology 1108 October 9 CBL Review 1109 October 16 Garage Equipment Minibus1110 October 23 1111 October 30 Seating, Flooring & Interiors
1112 November 6 1113 November 13 Ticketing & Cash Handling 1114 November 20 Minibus1115 November 27 Repairs & Refurbishment
1116 December 4 1117 December 11 Fuel Management & Emission Control 1118 December 18 Minibus
Coachandbusweek.com is the only paid-for industry website giving it a unique and superbly targeted audience of top industry buyers. Since re-launching the website in August 2011, we’ve gained many UK and European digital subscribers as well as visitors and subscribers from the UAE, Northern Africa, the Americas and the Far East. In fact the website has been visited from a total of 114 countries so far and includes a translation function so that it can be read globally.
Inside the WebsiteThe homepage covers all the vital areas of the industry acting as a hub to the week’s main news and information. Individual sections of the website cover specific topics such as financial, technical and legal news. Many pages on the site are available for sponsorship advertising as they service a highly targeted audience specific to a particular sector of the industry.
If you have any events or dates you want the industry to know about then the diary section of the website is a great place to promote them. Just let our sales or editorial team know about your event and in turn, we can let the rest of the industry know.
The website also has a page dedicated to recruitment. All of the jobs that are advertised in the magazine are placed on the website. It’s a great extra service for our recruitment clients that helps them
reach as many prospective applicants as possible. A featured job of the week is also displayed on the homepage.
Target AudienceThe target audience of coachandbusweek.com is the same as the magazine; however the website
has expanded that audience numerically and geographically as well as increasing the frequency of interaction with us and our advertisers. Visitors to the site are primarily senior decision-makers in the coach, bus and minibus industries, middle managers, and engineering/depot staff.
Banner AdvertisingTaking a banner on coachandbusweek.com puts your product or service in front of serious buyers in vehicle operator companies from the smallest to the large plcs.
You can take a leaderboard banner (728x90px) in the
header section of the website and an MPU (Mid Page Unit 300x250px) on the right hand sidebar. Details of the pricing of these advertising spaces can be found in the pricesheet of this pack.
You can also place a larger banner above the main content of any page as a sponsor. Contact a member of the sales team for more information about sponsorship and pricing.
The home of online news and information for the Coach, Bus and Minibus industry
Built to make buying and selling vehicles easier and more efficient than it has ever been before; coachandbusmarket.com is the industry’s leading and most visited vehicles-for-sale website.
Coachandbusmarket.com matches the modern, professional look and feel of Coach&BusWeek magazine. But above aesthetics, the user-friendly detail and quality of our content makes a real commercial difference to our audience and our advertisers by helping them to sell and buy vehicles, products and services efficiently.
Our ‘Market Unlimited’ packages provide Operators with the most comprehensive, lowest priced package for selling used vehicles in the industry. The site provides superb opportunities for you to advertise to the specifically targeted audience visiting our website in their thousands, already in a purchasing frame of mind.
Banner AdvertisingTaking a banner on the website is a brilliant way to put your product or service in front of buyers. Remind them, while they buy an addition to their fleet, why your product or service is most suitable to their needs.
We offer a leaderboard banner (728x90px) in the header section of the website and an MPU (Mid Page Unit 300x250px) on the right hand sidebar. There is also full banner (468x60px) space on the homepage beneath the Suppliers section.
Suppliers SectionAnyone who is buying a vehicle, might also be seeking insurance, refurbishment, tyres, finance, safety equipment etc. The suppliers section is the perfect place to support or enhance your visibility as a clear and superior choice. It can also help to improve the traffic and SEO (search engine optimisation) to your own website.
Becoming one of our featured suppliers will get you a featured supplier logo on the homepage, and in addition you’ll own the prime space on the main page
in your product’s respective category. If the featured space is already taken or you feel a regular slot will fulfil the coverage you’re looking for, then you can take a regular space on the main page of the suitable category.
Dealer and Manufacturer PagesIf you are a vehicle dealer or a manufacturer you can have your own page on coachandbusmarket.com. It’s like having your own
showroom on our site. There are thousands of visitors coming to our website, all looking to buy a vehicle, so why not make it as easy as possible for them to buy one of yours and generate extra traffic to your own site at the same time?
As well as all of your vehicles automatically displaying on your own page, you can customise its main content and sidebar. We’ll work with you to advertise your presence to the market and build a page which will constantly help you sell more vehicles.
Coachandbusmarket.com: the industry’s hub for buying and selling vehicles
Advertising Rates 2013
Displayn Eighth Page – £140n Quarter Page – £260n Half Page – £480n Full Page – £900n Double Page Spread – £1,60010% agency discount where applicable. Discounts available for series bookings.
Recruitment & Tendersn Eighth Page – £234n Quarter Page – £468n Half Page – £936n Full Page – £1,872n Double Page Spread – £3,74410% agency discount where applicable. All vacancies also appear on www.coachandbusweek.com/jobs and shared via our Facebook, Twitter and Linkedin social media pages.
WebsitesCoachandbusweek.com Coachandbusmarket.com 10% Tenancies (your advertisement appearing on average every 10th hit)
n 728 x 90 top leaderboard – £250 per monthn 728 x 90 bottom leaderboard – £150 per monthn 300 x 250 mid-page unit – £200 per month
Full Tenancy Positions
n 120 x 90 button link – £600 per annumn Digital Magazine Sponsorship – £6,000 per annum
10% Tenancies (your advertisement appearing on average every 10th hit)
n 728 x 90 top leaderboard – £250 per monthn 300 x 250 mid-page unit – £200 per month
Full Tenancy Positions
n 590 x 125 Centre Homepage Banner – £750 per quartern 292 x 115 Centre Homepage Semi-Banner – £450 per quartern 187 x 50 Supplier Panel Featured Button & 557 x 170 Supplier Page Featured Header – £300 per quartern 175 x 115 Supplier Panel Standard Button – £150 per quarter
Vehicles for Salen 5 cms x 1 column – £30n Quarter Page – £150n Half Page – £250n Full Page – £400n Double Page Spread – £750n Annual Market Unlimited Package – £179*Other sizes available. All advertisements include full colour as standard, photo(s), design and typesetting costs. Discounts available for series bookings. *£129 for existing subscribers.
Classifiedn £12 per Single Column Centimetre
Loose Insertsn Per full run up to 10gm weight – £350 plus £16 per gram over 10gms.
Special Positionsn Bound four-page insert – £1,800 plus £16 per gram over 10gms. Not including print.
n False four-page cover – £2,400 Plus £16 per gram over 10gms. Not including print.
Annual Wall Planner n Single Space – £350 n Double Space – £600
12 Month Sponsorship Packagesn Vehicles For Sale – £11,000n Classified – £9,000n Deliveries – £5,000n Drivers Page – £3,000n Digital Edition – £6,000n People & Recruitment – £5,000n Minibus News – £3,000n Minibus Features – £3,000n Carrier Sheet – £6,000
FULL PAGE(Trim)
297mm x 210mm(+ 3mm bleed)
FULL PAGE(Type Area)
277mm x 190mm
HALF PAGE(Horizontal)
134mm x 190mm
QUARTER PAGE(Horizontal)
64mm x 190mm
EIGHTH PAGE64mm
x 93mm
STRIP 20mm x 190mm
HA
LF P
AG
E(V
erti
cal)
272m
m x
93m
m
QU
AR
TER
PA
GE
(Ver
tica
l)13
4mm
x 93
mm
n Type Area: Please ensure there is at least 10mm clearance between type trim. If this is not adhered to we cannot be held responsible for missing data. n Bleed: For full-bleed full page adverts, please include bleed of 3mm on all edges.n Formats: Our preferred format is high resolution PDF (version 1.3). Files should be supplied to the correct ad size using CMYK colour space with fonts embedded and all elements set to 300 dpi.n Other formats: Adobe Indesign, Illustrator and Photoshop, Quark Xpress and most current PC software supported. n Images: All image files to be supplied as TIF, EPS or JPG (minimum resolution 300 dpi at size to be used). NB: We do not accept screen graphics taken from websites as they do not conform to magazine printing quality. n Text: Text only, rich text format or as MS Word document. Fonts must be embedded.n Delivery Methods: Electronic transfer of material using email, post or ftp. n Email: PDF or compressed (ZIP/SIT), no size limit, send to [email protected]. n Post: CD ROM with colour proofs to Coach & Bus Week, 3 The Office Village, Cygnet Park, Forder Way, Hampton, Peterborough, Cambridgeshire, PE7 8GX. Tel: 01733 293240.
Production Formats
Copy and Booking
Display: 12noon Friday prior to publicationClassified: 12noon Wednesday week prior to publicationVehicle Sales: 12noon Monday week of publicationRecruitment & Tenders: 4pm Monday week of publicationIndustry Guide: 12noon Wednesday 2 weeks prior to publication
6 x 26cm x 2 columns
5 x 25cm x 2 columns
5 x 15cm x
1 column
6 x 16cm x
1 column
10 x 110cm x
1 column
Ad Specifications 2013
Display & Recruitment Vehicles for Sale & Classified
Contacts
Coach & Bus Week, First Floor, 3 The Office Village, Cygnet Park, Forder Way, Hampton, Peterborough PE7 8GX
Switchboard 01733 293240 Fax 0845 280 2927 Web www.coachandbusweek.com
Distributed by COMAG
Editorial
Publisher Jonathan Taylor 01733 293240
Editor Gareth Evans 01733 293243
Deputy Editor Andrew Cream 01733 293482
Technical & Minibus Editor Martin Cole 01733 293245, 07885 692144
[email protected] Reporter
James Day 01733 293244 [email protected]
News Reporter Alex Tyler 01733 293240
Advertising, Marketing & Events
Advertising & Marketing Manager Ian Gillis 01733 293484
Coach & Bus Market Advertising Manager Jade Cassidy 01733 293247
Advertising Executive Brian Winterton 01733 293488
Advertising Production June Barnard 01473 858761 [email protected]
Subscriptions & Circulation
Subscriptions & Circulation Manager Samantha Noble 01733 293480
Subscriptions Executive Lorraine Jackson 01733 293483