Cloud Computing as a New Paradigm

Kangyoon LeeExecutive, IBM Software and Solution Lab.Dec., 2008

Cloud Computing - a Disruptive New Paradigm

• Solving large problems with parallel computing

• Network-based subscriptions to applications

1990

• Offering computing resources as a metered service

• Anytime, anywhere access to IT resources delivered dynamically as a service.

• A “cloud” is an IT service delivered to users that provides:• A simple user interface that automatically provisions IT resources• Capacity on demand with massive scalability• New application service delivery models• Platform for next generation data centers• Develop in the cloud, for the cloud

2008

Software as a Service

Utility Computing

Cloud Computing

Grid Computing

“By 2012, customer spending on IT cloud services will grow almost threefold, to $42 billion, accounting for 9% of customer spending.”- IDC

•Traditional Business and IT Services•Monolithic IT•Traditional innovation & development processes

•New Business Models & Opportunities•Anytime, anywhere access to services•Rich, collaborative, open eco-systems of Businesses, Partners & Customers

Cloud

Cloud Computing Provides an Open Platform for Content & Service Innovation

Incubation and Trials

Consumer Interaction Analytics

Development Environment

Partner Marketplace

Real-time Usage Data

Internet Services

WiMaxTelcos

Broadband

ServicesPartners

& Developers

Content Delivery Services

The New Enterprise Data Center provides a staged approach to move Enterprise IT to a cloud experience

Drives IT efficiency

Rapid deployment of new infrastructure and

services

Highly responsive and business goal driven

What Is Being Said about IBM and Cloud Computing

IBM Cloud Strategy• “IBM's moves into cloud computing have been strategically brilliant.” – eWeek

• “IBM is proceeding into the cloud … with caution and defining its own cloud strategy, not letting the media hype shape it.” – eWeek

Cloud Computing a Driving Force• 58% CIOs believe cloud computing will cause a radical shift in IT…47% already using

or actively researching. – CIO Magazine

• After 2012, 25% of SMBs in developed countries will build their IT and business infrastructures on SaaS and cloud-based IT and business process outsourcing. –Saugatuck

Cloud Computing – the Future• It will undoubtedly transform the information technology (IT) industry… profoundly

change the way people work and companies operate. - Economist

• Modernizing an infrastructure to behave more like an internal “cloud” also makes IT a more effective cloud computing user – as cloud offerings mature. – Gartner

• Today, 15 – 25% of organizations are exhibiting significant adoption of IT Cloud services…25-45% in three years. – IDC

• In 2012, server market volumes to reach 10.9 million…cloud accounting for 28% (Gartner)...customer spending on IT cloud services: $42 billion (IDC)

IBM Cloud Infrastructure

IBM System z, p, x, BladeCenter Storage Networking

Virtualization

Physical Hardware

Workloads

Request Driven Provisioning

InnovationCollaboration

SoftwareDevelopment

VirtualClassroom

Web 2.0 DataIntensive

Processing

ScalableTransactionProcessing

VirtualStorage

Virtual Application

Server

Virtual Application

Server

Virtual Application

Server

VirtualNetworks

VirtualServers

MonitoringSLA

Capacity PlanningDynamic

Scheduling

IBM Enables Clients to Realize Cloud Computing

• SOA – componentized & flexible

• Cloud middleware

• Industry specific services (Partners)

• Cross industry services (SO)

Ope

n S

tand

ards

Software as a Service

Platform as a Service

Infrastructure as a Service • Green, dynamic, virtualized, scalable,& shared infrastructure

• Optimized for security, transactions, data integrity

IBM has already delivered various cloud computing solutions

Technology Incubation

Data Intensive Workloads

Government-led Initiatives

Software Development

Collaborative Innovation

Academic InitiativeBlu

e C

loud

Com

putin

g

IBM Haifa Lab IBM, NSF & Google

IBM Cloud Computing Global Leadership

Client Engagements

IBM Cloud Computing Centers

Academic Initiatives: Skills & Research

IBM Services & Products

Academic Initiative

Blue Cloud offerings

Hadoop Workshop

South Africa Greater ChinaIreland JapanUSA

Develop new autonomic Cloud Computing

technologies

Raleigh Cloud Delivery Center

iDataplex Systems for web 2.0

NEDC Leadership CentersBusiness Continuity & Resiliency

Korea Vietnam BrazilIndia

Cloud Services Initiative

Smart Business Platform

Client Engagements

IBM Cloud Computing Centers

Academic Initiatives: Skills & Research

IBM Services & Products

Academic Initiative

Blue Cloud offerings

Hadoop Workshop

South Africa Greater ChinaIreland JapanUSA

Develop new autonomic Cloud Computing

technologies

Raleigh Cloud Delivery Center

iDataplex Systems for web 2.0

NEDC Leadership CentersBusiness Continuity & Resiliency

Korea Vietnam BrazilIndia

Cloud Services Initiative

Smart Business Platform

n=67

IBM Market Experiences

55%Infrastructure as a Service

(IaaS)

27%Software as a Service

(SaaS)

18%Platform as a Service

(PaaS)• Open development platform• Rapid services creation • Expand developers eco system

• Accelerate time to market for new services

• New business models & opportunities

• Enable Service Innovation

• Reduces IT resource allocation time by 3X

• Speeds on-boarding by 2X• Increased hardware

utilization by 4X• Simplifies IT management

by 7X

1. Delivers cloud services to reach customers

Examples : • Information Protection Services• Lotus Bluehouse• Lotus Sametime Unyte• Rational AppScan

2. Helps ISVs design, build, deliver and market Cloud Services

• 200+ ISVs in SaaS Specialty• Examples: nGenera, WeSupply and Global

Groupware.

3. Helps customers integrate Cloud Services into their business

• Global Business Services practices for Salesforce.com and SuccessFactors.

• Rational tools for optimizing SaaS investments.

4. Helps businesses build their own cloud environments

• Enabling technologies include IBM offerings such as:• IM• Lotus• Rational• Tivoli

IBM participates in Realizing Cloud Computing in 4 key areas