Working in the cloudsMaking cloud computing workBrian BreslinCEO InfinimediaJune 5, 2009

1 What is cloud computing?

2 Cloud computing demystified

3 Cloud computing + your business

4 Get started working in the cloud

5 Cloud cases

Key points

What is cloud computing?

The cloud is the network!

What network?· The server farms all around the world

· Could even be your own servers

Why the network?· Economies of scale

· Cheaper and faster to scale

The big “Aha” moment

Aha!or how I think Amazon came to realize they could be a computing utility

why build up capacity for 2 days a year, and not monetize it the other 365?

Where does the cloud come from?· Companies like amazon having excess capacity· Companies trying to make an ROI on excess

Why is everyone renting out their servers?· Software is becoming more efficient

· Excess capacity built up for key times

(black friday)

Cloud computing myths

Some Myths· Expensive to use

· Hard to use

· Unreliable

Pros· Scale on demand

· Lower entry costs

Cons· Compliance issues

· Security issues· Lack of standards

Cloud computing +you

What it can help you with· Lowering your IT costs

· Letting you scale services fast

· Spread reliability risks

· Speed up massive computational tasks

What it can’t do for you· Make your business any cooler

· Solve all your problems

Getting started

Where do you start?· Figure out your waste points.

· What could be better solved externally?

· What are my goals in improving efficiency/technology?

Who should I talk to?· RightScale

· Cloudkick

· Amazon AWS

Some examples

How we use the cloud· StartPR - distributes its crawling and

indexing across amazon services

· Schenker Logistics - using the cloud to provide fault-tolerant global logistics management

Great examples:

· Basecamp (1Million + users) (SaaS)

· Salesforce.com (10million + users) (SaaS)

thanks