clicks, conversations and the candidate experience michael poerksen ey americas director of campus...
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Clicks, conversations and the candidate experience
Michael PoerksenEY Americas Director of Campus Recruiting - Tax
The challenges of being everywhere …
“Thanks but no thanks! We have all the resources we need," said no recruiting leader ever.
17,000+ hires means onboarding the equivalent of…
… every seat in Seattle’s Key Arena, or … every resident in Springboro, Ohio.
Critical step 1: make it PERSONAL
Applicant tracking
system
Our purpose
Building a better working worldEY is committed to doing its part in building a better working world.
The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders.
In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
Critical step 2: make it COMPELLING
JOIN US OR
DIE!
The exceptional EY experience
Whenever you join, however long you stay, the exceptional EY experience
lasts a lifetime.
International Intern Leadership Conference: 2800 interns; 18th year
Emerging Leaders Summit: 250 students; 7th year
Discover EY:150 minority students; 8th year
Global Student Experience:70 participants; 3rd year
Signature events are personal touch points
Critical step 3: engage the right people to make your message come ALIVE
Other digital connections
Video crowdsourcingOur people talk about their experiences, tell their stories, offer recruits advice and more using webcam/smartphone videos they shoot themselves. It’s authentic, peer-to-peer communication.
Texting content to studentsStudents can text for a link to rich, exclusive website content. It’s immediate and mobile-friendly.
Facebook engagement through gamesThis exclusive game will reside on a Facebook tab and allow students to test their global IQ. It’s unique, engaging content.
Critical step 4: use technology to enhance the candidate experience, not simply for tracking and monitoring
The recruiting experience you provide can enhance—or detract from—your brand
At minimum, 701 people now have a negative perception of your hiring process and
employer brand.
vs.
Onboarding
The power of a positive onboarding experience
90% say they’re proud to work for EY
88% would recommend EY to others as a great place to work
84% feel they were welcomed and included by people at EY
Source: 2013 Global People Survey
EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US.
© 2014 Ernst & Young LLP.All Rights Reserved.
This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.
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