clicktivism: clicks count!
TRANSCRIPT
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Clicktivism
Clicks count! Photo via kalw.org
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71% go online to discuss what’s on their minds [1]
Among millennials
Photo via falequin (Flickr)
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American’s aged 18 and older spend an average of
One hour per day on the Internet and at least another hour with apps [1]
Photo via Lel4nds (Flickr)
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Social Media thrives on engagement and conversation
To gain visibility, An organization needs to be where the action is [1,2]
Photo via mkhmarke=ng (Flickr)
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Clicktivism | [klik-tuh-viz-uh m]
[noun] 1. the use of information communication
technologies, such as social media, to promote, support, and advance worthy causes.
2. Clicktivism can include a range of activates such as organizing protests and signing petitions. [3,4, 5]
Photo via frits ahlefeldt-‐laurvig (Flickr)
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Many critics have condemned Clicktivists, instead calling them Slacktivists. [6]
Critics of Clicktivism believe: Photo via petesimon (Flickr)
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1. Getting involved online merely creates the impression of support for an organization [1]
Photo via mindful342 (Flickr)
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2. All the “likes”, “tweets”, and “shares” generated by online activists are “feel-good measures” that do not
yield results [7] Photo via Jason A. Howie (Flickr)
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3. That Clicktivists are lazy and actually degrade “the very nature of activism” [8] - meg Wagner
Photo via Bill (Flickr)
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in order to create greater change offline [1]
But in fact, a number of organizations have found ways to operate effectively online
Photo via OC Always (Flickr)
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So why does Clicktivism work? [9]
Photo via an untrained eye (Flickr)
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Part of Clicktivism’s success is due to
the ease with which individuals can initially get involved
and share their cause with friends [10]
Photo via got credit (Flickr)
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Social media allows organizations and activists to raise awareness on a larger scale
and reach an audience they might not have touched offline [5,7]
Photo via oggin (Flickr)
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But in order to make digital engagement meaningful
online presence must be leveraged so that online activism is tied to specific offline action and outcomes [6]
Photo via Cali (Flickr)
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“A successful activist utilizes both virtual and real-life tools to spread the message” [8]
- Meg Wagner
Photo via 3eCheval (Flickr)
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The ALS Ice Bucket Challenge
For example:
Photo via dragonbandphotos (Flickr)
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The point of the challenge: To raise awareness and money for ALS
by creating funny, shareable videos of individuals pouring buckets of ice water on themselves
Photo via globalpanorama(Flickr)
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The ice bucket challenge is a true example of a successful, viral, online and offline campaign.
The challenge raised 800% over what was raised in the same period of time during the pervious year
Photo via ksayer11 (Flickr)
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So, how can online campaigns be successful?
Photo via photosteve10 (Flickr)
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1. Present the campaign message from an online perspective.
- Adapt your message so that it translates properly online, where people function differently than they do offline
- Make sure your message can become a catalyst for conversation [2]
Photo via successonline.com.au
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2. Be witty to engage viewers!
- Social media has the ability to allow multiple narratives to occur at the same time.
- If you’re message can engage many, you will reach a larger audience [2]
Photo via teachsxxxi.blogspot.com
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3. Expose you’re campaign and decentralize social networking
- Run your campaign on many different websites in order to create multiple points of contact [2]
Photo via siliconstaffing,co
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- Create a relationship with social media. - Be sure to connect your online mission to offline action in order to generate change in the real world! [2]
4. Create a sustainable operation
Photo via gorge.net.au
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Clicktivism can “make the world, the one beyond the keyboard, a better place”
- David Carr Photo via TwiPer Icon 9a (Flickr)
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Work Cited: 1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html 2. Adhikari, A. (2012, April 5). How charities can use social media for digital campaigning. Retrieved June 5, 2015, from http://www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning 3. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 5, 2015, from http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html 4. What is clicktivism? (n.d.). Retrieved June 5, 2015, from http://www.clicktivist.org/what-is-clicktivism/ 5. Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 5, 2015, from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html 6. Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-Garde Social Activists? Retrieved June 5, 2015, from http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/ 7. Moore, G. (2012, May 3). When clicking counts: In defense of slacktivism and clicktivism. Retrieved June 5, 2015, from http://www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/ 8. Wagner, M. (2013, September 25). Why 'Clicktivism' Isn't a Dirty Word. Retrieved June 5, 2015, from http://mashable.com/2013/09/25/clickivism/ 9. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html 10. Kingsley, P. (2011, July 20). Avaaz: Activism or 'slacktivism'? Retrieved June 5, 2015, from http://www.theguardian.com/world/2011/jul/20/avaaz-activism-slactivism-clicktivism