claritas design services

T H E C L A R I TA S T E A M

Five independent contractors

specializing in public information

projects for cities, counties,

nonprofit organizations, and

public agencies.

. . . just what you need to achieve your communication goalsclaritas consortium

f l e x i b l e g r a p h i c s e r v i c e s

• Manda Beckett

• Betsy Cluff

• Linda Cordilia

• Tim Liszt

• Vickie Nissen

foR THE b Ig p ICTuRE, InquIRE wITHIn

This document is linked throughout. Please click to navigate.

http://www.claritasconsortium.com/gallery.htm

FuLL-serViCe sAMPLes

PDOT Ten Toe express

Getting Around Portland

HAP/New Columbia identity

PDC Neighborhood Promotions

Defenders of Wildlife

Columbia Water Trail Guide

Willamette Water Trail Guide

COLLABOrATiVe sAMPLes

Clackamas river Water, et al.

Battle Ground identity

HAP/New Columbia Programs

Defenders of Wildlife – Biodiversity

Vancouver streamlining

ODOT sTiP brochures

ODOT Bridge replacement Program

We CAN DesiGN AND PrODuCe

your entire project from initial design

ideas to final press checks . Click on the

items below to view our portfolio pages.

We CAN CusTOM-TAiLOr

a collaborative approach with your

in-house staff. Click on the items

below to view our portfolio pages.

. . . customized service to suit your needs and your resourcesclaritas consortium

OptiOn 1 OptiOn 2

TeAM MeMBers / OrGANizATiON / reFereNCes / CONTACT us

A CIvIC CAMpAIgn To InCREASE wALkIng

And bICyCLIng In THE CITy of poRTLAnd

2003-2005

For this multi-phase project, a Claritas team provided start-to-finish services:

• design and production of initial mailer survey and order blank

• design of an attractive custom box for mailing kits of matching collateral materials

• design and production of all collateral materials, including three brochures, coupon books for local businesses, return postcards to log miles walked, and door-hangers advertising walking and biking tours

• oversight of competitive printer bids and scheduling to take advantage of quantity discounts

• press-checks and printer supervision

Our original graphics were carried from piece to piece to create a unified look while allowing for seasonal color changes.

A seLeCTiON

OF reLATeD

PieCes iN

ONe PuBLiC

CAMPAiGN

A Full-Service multi-phASe project

reTurN TO sAMPLe LisT TeAM MeMBers / OrGANizATiON / reFereNCes / CONTACT us

A PLACE FOR NATURE, fuLL-CoLoR bRoCHuRE And

poSTER foR dEfEndERS of wILdLIfE, 2004

The Claritas team created reader-friendly maps from Gis information and drew the background illustrations to unify the materials in both the report and the enclosed map. We supervised the project from concept to finished product.

POsTer MAP

rePOrT COVer

A Full-Service two-pArt project


pRInT And wEb MATERIALS foR dEfEndERS of

wILdLIfE bIodIvERSITy pRojECT, 2004

Claritas created several components to be used in Biodiversity projects:

• cover design for land use planning report

• black and white land use maps for biodiversity report

• color versions of land use maps for biodiversity website

• contributions to banners for biodiversity website

rePOrT COVer

sAMPLe MAP


A collAborAtive report And webSite

• design of updated logo

• design/production of agency identity booklet to roll out the new look

• design/production of biennial reports linking older materials with the new look

• design/production of various program materials, using the developed themes

• development of related materials for the New Columbia Project, including a series of newsletters

• creation of a 4-color, stand-alone home sales brochure in a style that is original, but harmonizes with the agency’s core style

CREATIng An updATEd, CooRdInATEd Look foR

THE HouSIng AuTHoRITy of poRTLAnd, 2002-2005

Start-to-finish production services:

A Full-Service ApproAch to Agency identity

iDeNTiTy

BOOkLeT

BieNNiAL

rePOrT

NeW

LOGO


HouSIng AuTHoRITy of poRTLAnd And nEw CoLuMbIA, 2002-2005

HELpIng A pubLIC pRogRAM CoMMunICATE ITS goALS

And ACHIEvEMEnTS

Collaborative services:

• designed templates that in-house staff use for:

– business cards and stationery

– black-and-white media ads

– other frequently updated materials, such as small brochures

• created new masthead and color palette for the agency’s website

• created building-block illustrations for multiple uses

A combinAtion oF Full-Service And collAborAtive ApproAcheS

WeB BANNer


BuiLDiNG-BLOCk

DrAWiNGs

BuiLDiNG-BLOCk DrAWiNGs

useD ON BrOCHure COVer

CREATIng An IdEnTIfIAbLE Look

And REuSAbLE TEMpLATES foR

THE CITy of bATTLEgRound, 2004

Start-to-finish production services:

• designed theme material, typographic style, and color scheme

Collaborative services:

• designed and facilitated templates that in-house staff use for annual reports and newsletters

A Full-Service StArt to A collAborAtive proceSS

ANNuAL rePOrT COVer

NeWsLeTTer TeMPLATe


newSletterS And brochureS

fuLL pRoduCTIon SERvICES foR

poRTLAnd TRAnSpoRTATIon opTIonS

Getting Around Portland

• designed masthead and typographic style appropriate for a targeted neighborhood

• selected colors for each season

• desktop-published each issue from start to finish

parking permit Brochures

• created original illustrations and a complementary typographic style

ONe OF six seAsONAL NeWsLeTTers

seT OF TWO

BrOCHures


STREAMLInIng ILLuSTRATIon

foR CITy of vAnCouvER, 2003

one illuStrAtion, multiple uSeS

Claritas created a full-color drawing to illustrate the complexities of overlapping ecological spheres and the need to streamline relevant ordinances. it was designed for multiple uses:

• as an illustration in a public information brochure

• as a full-color poster

• as a large-scale jigsaw puzzle in an educational museum exhibit

reTurN TO sAMPLe LisT

DeTAiL OF LArGer iLLusTrATiON

TeAM MeMBers / OrGANizATiON / reFereNCes / CONTACT us

Claritas created a CD library of over 100 water-themed icons and illustrations for a group of small affiliated water bureaus that could not afford individual custom illustrations.

For maximum flexibility of use, each original image had several versions:

• two-color and black-and-white

• several illustration styles with different degrees of detail and formality

• file formats suitable for the web, offset printing, laser printing, and PowerPoint presentations

For maximum ease of use, a hardcopy notebook of all the images was assembled and delivered along with the CD.

A collAborAtive illuStrAtion project

CuSToM CLIp ART LIbRARy

sAMPLe PAGe OF CLiP ArT LiBrAry


pubLIC InfoRMATIon MATERIALS foR odoT oTIA III bRIdgE

REpLACEMEnT pRojECT, 2003-2005 (Subcontracting to parametrix, Inc.)

A combinAtion oF Full-Service And collAborAtive ApproAcheS

Claritas worked with Parametrix and ODOT staff on this multi-year project, which included:

• logo design in print and web format

• maps translated from GIS to FreeHand and enhanced for large full-color public meeting displays

• creation of a temporary website and electronic invitation and response forms for a workshop

• planning and coordination for a workshop of 120 attendees

• workshop materials, including a theme logo, invitations, agendas, handouts, and custom informational and gift packets for attendees

• PowerPoint presentations for meetings, produced in concert with Parametrix staff

POsTer-size MAP FOr PuBLiC DisPLAy

MeeTiNG LOGO AND AGeNDA


wATER TRAIL guIdES foR LowER CoLuMbIA RIvER

And wILLAMETTE RIvER, 2003-2005

Full-Service mApping And deSign For environmentAl projectS

These guides, meant to encourage safe and enjoyable boating on the water trails of the Willamette and Lower Columbia rivers, were successfully produced on limited budgets.

in addition to design, desktop publishing, and printing supervision, Claritas adapted, enhanced, restyled, and labeled 24 pages of maps for the Willamette guide.


riVer TrAiL GuiDes

oREgon dEpARTMEnT of TRAnSpoRTATIon

STATEwIdE TRAnSpoRTATIon IMpRovEMEnT pRogRAM

(STIp) CITIzEn’S pRIMER, 2005

(Subcontracting to Angelo Eaton & Associates)

A collAborAtive eFFort in two lAnguAgeS

sPANisH VersiON OF

sTiP BrOCHure

The Claritas team was responsible for creating the simple, reader-friendly graphic style that was used not only for the Citizen’s Primer but also for a series of flow charts and diagrams to be placed in related departmental manuals.

Throughout this project, we worked with ODOT staff and Angelo eaton Associates staff to make these materials as economical, flexible, and adaptable for multiple uses as possible:

• The Citizen’s Primer was designed to accommodate a spanish translation with minimal effort.

• All files were created using software available to the client, so future updates could be done in-house.

• The graphics were delivered in several formats—InDesign, JPEG, PDF—so the client could import them into Word files and PowerPoint files.


COLLABOrATiVe

MuLTi-use

GrAPHiCs

EASTbAnk nEIgHboRHood foCuS pIECE

Full-Service deSign in collAborAtion with A writing teAm

The eastbank piece was one of a series of brochures highlighting Portland neighborhoods. The brochures were the same size when folded, but each contained a distinctive surprise—a diecut shape or a pop-up shape.

We worked with a writing team to create the theme material and purchased professional photography.


eAsTBANk

NeiGHBOrHOOD

PrOMOTiON

Manda Beckettproject Manager, Artist/illustrator, Desktop publisherManda Beckett has designed many multipart color print projects, as well as

managing, budgeting and scheduling for them. Having mastered several

styles of traditional and computer drawing, she serves as the primary

illustrator on the team and has experience creating custom features such as

die-cutting and folding. Manda is a practicing fine artist and printmaker and

has participated in several site-specific public art projects.

Vickie Karen Nissenproject Manager, Graphic Artist, Desktop publisherin her 23 years as supervisor and lead designer for a major environmental

consulting firm, Vickie Nissen gained extensive experience managing all

aspects of graphic design projects. A majority of her work has concerned

transportation design, urban planning, and environmental issues, such as

water conservation and hazardous waste cleanup. she has worked on a vast

variety of projects ranging from fact sheets, maps and diagrams, and four-

color brochures, to multivolume environmental impact reports.

Tim LisztWeb Designer, Graphic Designer, project ManagerTim Liszt is an experienced website designer and has served in a key role as

the design and content manager for the website of a large public agency. As

a graphic designer, Tim has a special interest in layout and typography. He

has created myriad printed pieces as a freelance designer, and also provides

consulting on technical and software issues.

clAritAS teAm memberS

Marion E. (Betsy) CluffDesigner, Desktop publisher, Book and paper ArtistBetsy Cluff has wide-ranging experience in graphic design, especially

visual identity materials. in addition to desktop publishing and print

management, she has specialized experience in mailer design, meeting

planning and management, and database management. As a paper

and book artist, she creates uniquely beautiful handmade presentation

pieces.

Linda CordiliaDesigner, Desktop publisher, typographer, technical illustratorLinda Cordilia has proven skills in designing original, memorable layouts

with creative typography and copyfitting. she has special expertise in

designing timelines, flow charts, and diagrams that portray complicated

processes clearly and accurately. Linda is also an editor, experienced in

rewriting and reorganizing text from multiple authors, blending it into

a unified whole, and condensing multipage documents to fit a

brochure format.


Our customized work teams are based on the client’s needs. Teams can range from a single person to the full five-member group with additional subcontractors.

For each project, the client contracts with one member of Claritas, who will subcontract (without markup) to the other members to simplify the contract and billing processes. subcontractors who are not members of Claritas are also billed to the client without markup. The client receives a single invoice; the team leader has the responsibility to communicate, schedule, and invoice for the team.

Another benefit of this structure is its flexible workload capacity during exceptionally busy times or during the absence of any one member. since we have the same hourly rates and compatible computer systems, we can readily expand a team to accommodate short-deadline jobs.

Our long experience working for state, county, and city clients means that we are used to working with the competitive bidding procedures and not-to-exceed budgets of public agencies, both in developing our own bids and budgets and in working with those of vendors such as offset printers.

We believe that our samples demonstrate skills in creating and/or maintaining effective, unified, and flexible visual styles, while working within limited budgets and timelines.

how clAritAS workS


nancy JerrickPrincipal

Counterpoint Consulting

319 sW Washington, suite 309

Portland, OR 97204

503.224.1245, [email protected]

Shelley MarchesiDirector of Policy and Public Affairs

Housing Authority of Portland

135 sW Ash st., 6th Floor

Portland, OR 97204


tricia Knollsenior Community Outreach & information representative

City of Portland Bureau of Water Works

1120 sW Fifth Avenue, room 600

Portland, OR 97204


Katlin Smithkatlin smith Communications

101 east eighth st., suite 325e

Vancouver, WA 98660


Daniel J. (DJ) HeffernanProject Manager

Angelo eaton & Associates

620 sW Main, suite 201

Portland, Or 97205


“ . . . met with the designers of the trail guide yesterday afternoon. The guide is jumpin’-off-a-rope-swing-arms-flailin’-divin’-head-first-into-the-mighty-Willamette-laughin’-out-loud awesome! The designers have done an excellent job! “

—David Primozich, Willamette Restoration Initiative,

project manager for Willamette river Trail Guide

reFerenceS

“ Our sincere thanks for all the hard work and tremendous creativity you brought to the project. I am especially appreciative that you were so responsive to the many requests to make changes and that we accomplished this work on time and within budget. I hope we get the chance to work together again.“

—DJ Heffernan, Angelo Eaton Assoc., project manager for

ODOT state Transportation improvement (sTiP) Brochure


if you would like to see our work portfolio, discuss a

specific project, or get a cost estimate, email us at

[email protected]

We look forward to hearing from you.

—the members of Claritas Consortium

contAct uS


mailto:[email protected]

claritas design services

Economy & Finance

r i ta s t e

s c o n s o r t i u

t h e c

nonprofit organizations

big picture

andpublic agencies