clara's #gloco14 #assess01
TRANSCRIPT
vis
it:
cla
rata
lkin
gg
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lavo
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.me
“Project manager and Master of Communication
student with experience locally and internationally, in
both the public and private sectors. Passion for
communications, technology and social
media.Full time fitness fanatic, learner of things. Consumer of brands,
coffee and Melbourne cuisine. Loves to travel off the
beaten track. Can do attitude, politically aware,
culturally intrigued.”
RATIONALE
In a world that is so saturated with different forms of messaging and communicating, as
demonstrated in the media mapping exercise and mentioned in my blog, and a world that is so
time poor, it’s important to be creative, timely, clear and concise in the way we communicate.
I want to emulate that in the way in which I choose work and also in which I present myself. It’s
a difficult line to toe – to be candid, but not too overt; to show experience but not to brag; to be
who you are without seeming like you’re trying to be someone else. I haven’t really honed any
particular industry having worked in Banking/Technology, Agribusiness/Marketing, Public
Service/Communications/Procurement/Stakeholder Engagement/Policy – which makes it hard
to make a concise statement, so I have decided to focus on where I want it to take me instead.
In order to stand out, and be able to differentiate ourselves to be our own ‘online person’ then I
think it is important to articulate those activities and interests that make you who you are.
Most of all I would like my online self to appear confident, capable and likeable: someone that
companies want to employ and that their employees would like to work with.
STRATEGYWho we are online is just as important as who we are in real life. The way in which we portray ourselves comes across through a number of
platforms, which, for this project, flavours.me brings my content on twitter, instagram, blogger, linkedin and facebook together in a visual and
engaging manner. I have developed my online persona through looking at:
What are you doing?
There are some great blogs, Instagrammers, tumblrs, twitterers and youtube channels out there. I have extensively researched the online
presence of a number of both well-known “real world” people, online celebrities, friends, amongst others, and taken ideas and learnings from
their material. Some of these include: #qanda, Mamamia, @nana_ha (insta), farandclose.com, @sundaysuppers (insta), @rosiewaterland
(twitter), @benpobjie (twitter) @kaylaitsines and @bridgefitness (the latter for which I wrote content and developed a strategy). I also spoke
with the owner of an online fashion store about posting for her business across different platforms, who gives credit to her success by posting
content daily.
What am I doing?
There is an urge for some people who show everyone what they’re doing, all the time. I don’t want to be an online pest, posting about the
digestive process of my breakfast across multiple platforms, I want people to interact with my content. In order to service this need, I have
developed a bit of an “individual social media policy”.
· It needs to be deemed worthy (interesting or funny enough) to be shared with my friends and followers. I would choose content that a) I
think is interesting but also that my followers found interesting too, b) shows a sense of humour or c) forms part of an agenda.
· It needs to be tasteful “Don't be yourself — be someone a little nicer”. I need to be careful in what I post that could be politically
misconstrued or considered poor conduct by my employer, which can be a fine line given my interest in engaging in politics.
· It needs to be well timed. This means posting regularly enough, but not so much that only your name appears in people’s feeds.
Quality, not quantity.
· It needs to be positive (well, mostly), both in content and in tone. There is a time and a place for the rare negative post, however
negative content tends to paint the author in a bad light. I learned a lot about this in Julian Treasure’s TED talk, How to speak so that people
want to listen (2013). References: Treasure, J., 2013, How to talk so that people want to listen,
http://www.ted.com/talks/julian_treasure_how_to_speak_so_that_people_want_to_listen/
BLOG POSTS
Please visit:
claratalkinggloco14.blogspot.com.au
for blogs posts on:
- My take on Bauman’s theory and where it fits in to my life and shapes my idenitity
- Media mapping
- Preparing my identity statment
(Attempted) hashtag conversation
#qanda and use of own hashtag
(retweeted by union secretary Sally
McManus)
Inadvertent debate started about #nbn
which I couldn’t further comment on
due to my work
TWITTER, continued.
More successful conversation attempt
with media freelancer Richard Tuffin
Discussion of course content and
#gloco14 hashtag conversation
PLATFORMS
Google+
Available for further viewing
here:
http://claratalkinggloco14.fla
vors.me/