cisco mobile innovations 2013 expanding new business opportunities for the mobile internet

8/19/2019 Cisco Mobile Innovations 2013 Expanding New Business Opportunities for the Mobile Internet

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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Cisco Mobile Innovations 2013:Expanding New Business Opportunities for the Mobile Internet

March 2013

Satish Iyer

SP Mobility Marketing


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Indoor Location New Markets Internet of Everything


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Intrinsic to SP Network

PREDICTIVE

DATA

AutomatedDecisions

ResourcePlanning Targeted

Promotion

Geofencing

ObjectCorrelation

ExpectedOutcomes

REAL-TIMENEAR RT

DATA

Time of Day

Dwell Time

Telemetry TrafficPatterns

Location

HISTORICAL

(BIG) DATA


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Real TimeVisibility, Control:Network & Users

Software

Infrastructure


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Orchestration

ANALYTICSPOLICY

MonetizationIndoor Location

Premium VideoSponsored Data

Optimization Access

TransportCloud

Orchestration

ANALYTICSPOLICY

Software

Infrastructure


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Access 3G SC Module for

Cisco Aironet

3G Small Cell ASR 901S

Transport ANDSF

SaMOG

WSG

Software Cisco Quantum™

• Network Abstraction Suite

• Policy Suite• Analytics Suite

• RAN Optimization Suite

• WAN Orchestration Suite

Cisco Mobility

Heterogeneous Access

IntelligentNetwork

Data CenterCloud

NEW NEW NEW


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X2

ASR 901

ASR 901 ASR 901

Elasticity Accelerates New Business Opportunities CRS-3 CRS-3

ASR 5500 ASR 5000

ASR 903 ASR 903

CLOUD

NETWORK

ACCESS

ASR 9006 ASR 9006

NEWNetwork Intelligence is

the Foundation forMonetization and ValueCreation

Licensed Small Cells:

• 3G Small Cell Module

• 3G Small Cell

• ASR 901S (Sm. Cell Router)

• SaMOG• Wireless Security Gateway

• Cisco Quantum™ featuring SON

UCS

CDE-420

Prime

Videoscape

WLAN Controller

ASR 901S

Aironet 1552e

SP Wi-Fi

Aironet 1552e

SP Wi-Fi

3G Module

for Aironet

3G Small Cell


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Quantum™ Software Suite

X2

ASR 901

ASR 901 ASR 901

CRS-3 CRS-3

ASR 5500 ASR 5000 ASR 9006 ASR 9006

UCS

CDE-420

Prime

Videoscape

Unity

ASR 903 ASR 903

WLAN Controller

ASR 901S

Aironet 1552e

SP Wi-Fi

Aironet 1552e

SP Wi-Fi

3G Module

for Aironet

3G Small Cell

Elasticity Accelerates New Business Opportunities

IP Core Data Center

MobileBackhaul

MobileBackhaul

MobileBackhaul

WLANController

IP EdgeElastic

Packet CoreElastic

Packet Core

Quantum™ Software Suite

SON for IP/MPLSSON for Mobile

Analytics and Policy Suites

Orchestration Abstraction

Virtualized Network Infrastructure


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EARTHCOM LTEMICROCELL

QuantumPolicy

Suite

Quantum Analytics

Suite

QuantumNW Abstraction

Suite

QuantumRAN Optimization

Suite

3G Small Cellfor Aironet


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Data CenterOrchestration

WANOrchestration

Network Abstraction Conductor

ServiceChaining

ANDSFRAN

Optimization

PolicySuite AnalyticsSuite

ServiceCatalog


Use Case Call Flow

X2

ASR 901

ASR 901 ASR 901

CRS-3 CRS-3

ASR 5500 ASR 5000 ASR 9006 ASR 9006

UCS

CDE-420

Prime

Videoscape

Unity

ASR 903 ASR 903

WLAN Controller

ASR 901S

Aironet 1552e

SP Wi-Fi

Aironet 1552e

SP Wi-Fi

3G Module

for Aironet

3G Small Cell

ASR 903MBH

ASR 903MBH

ASR 901SSCBH

CSR-3IP Core

WLAN Ctrl ASR 901

MBH

ASR 901MBH

ASR 901MBH

ASR 5500EPC

ASR 5000EPC

Data Center

ASR 9006IP Edge

ASR 9006

IP Edge

CSR-3IP Core

ASR 5000EPC

ASR 5500EPC

ANDSFRAN

Optimization


ServiceCatalog

RAN Analytics triggers

alert that a Cell-Sector iscongested and providesa list of all user identities(IMSIs).

Location and Subscriber

Profiles are read for eachuser (IMSI) and ServiceCatalog presents potentialoptions to alleviate thecongestion.

Move users from Licensed

to SP Wi-Fi using ANDSF.

If “Heavy User” use Policy

to temporarily lower QCI topolice traffic at Gateway(ASR 5500/5000).

Video Users are routed

to Video Optimizer.If required to Optimizeat “High” level send “ZeroRate: message to user(ASR5500/5000).

Identify and rate limit

specific applications(Policy and ASR5K).

Deny OTT Voice Calls

(Policy and ASR5K).


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New York City, NY40.773639N, -73.95992W

DeviceiPad 4

ConnectionLTE

CONNECTION SPEED

12.67 Mbps

DATA QUOTA BALANCE

1.95 Gb

MOBILE USAGE ANALYTICS

Web:Fashion, Lifestyle, Fitness, Film

Apps:Yelp, Facebook, Twitter, IMDB,MyFitnessPal

QuantumPolicy

Suite

Quantum Analytics

Suite

QuantumNW Abstraction

Suite

Sand Point Summer

21:48


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Use Case Call Flow

ASR 903MBH

ASR 903MBH

ASR 901SSCBH

CSR-3IP Core

WLAN Ctrl ASR 901

MBH

ASR 901MBH

ASR 901MBH

ASR 5500EPC

ASR 5000EPC

Data Center

ASR 9006IP Edge

ASR 9006

IP Edge

CSR-3IP Core

ASR 5000EPC

ASR 5500EPC


WANOrchestration

Network Abstraction Conductor

ServiceChaining

ANDSFRAN

Optimization


ServiceCatalog

Network AbstractionPolicySuite AnalyticsSuite

Derives user profile and

preferences and examinesuser activity in real time.

Network Abstraction

gathers user-related datacontinuously; Policydetermines that our user isrunning low on her dataquota.

Policy drives the issuance

of a “Data Quota Low”notification to user.

Upon choosing Ad

Supported content, Policytriggers HTTP HeaderModifier to direct targetedads based on real-timeinformation from Analytics.

Upon choosing Sponsored

Content, Policy canredirect user to sponsoredcontent. Content selectedbased on historical andreal-time contextual

Analytics.


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New Product/Solution Portfolio

• Quantum Software Suite

• Licensed Small Cell Solutions

Enhanced Architecture for Business Agility


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Cisco Quantum delivers on the promise of theintelligent mobile network

Quantum Network Abstraction Suiteextracts and harvests intelligence from the network

Quantum Policy Suite programs network for customized user experiences

Quantum Analytics Suite real-time analytics including location

Quantum RAN Optimization Suite SON for Mobile

Quantum WAN Orchestration Suite SON for IP/MPLS


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Elasticity Enables Business Agility

Solution Statements and Unique Cisco Value1. Accelerate Time to Revenue

2. Reduce cost and complexity of new services

3. Enhance services with previously un-tapped data

Problem Statements1. No standardized network interface for applications

2. Limited visibility and control of Network resources

3. Limited QoE due to “disconnect” between Network

and Application layers

Key Specs:

1. Virtualization delivers High Scalability andResiliency

2. Multiple Data-feed processing capability

3. 10K TPS per UCS Module

Accelerate Service Velocity


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Better Economics & Flexibility

Gain the Elastic Network Intelligence Advantage

Solution Statements and Unique Cisco Value

1. Purpose-built for virtualization & linear scalability

2. Low TCO through solution virtualization

No third-party software licensing

3. Service velocity means faster ROI

Problem Statements1. Traffic & network costs increase faster than revenue

2. Unable to monetize “over -the-top” content

3. Need to differentiate through timely, relevant

promotions and superior experience

Key Specs:

1. Industry leading performance250k TPS under real-world conditions

2. Under 25 mi l l isecon d average latency for session

authentication and modification

3. Linear scalability no matter how fast you grow


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Real-Time Actionable Analytics

Solution Statements & Unique Cisco Value• Advanced Real-Time Analytics

• High Volume Data from Multiple Sources

• Quality & Scalability Without Compromise

Problem Statements• Reduce data latency & increase accuracy

• React instantly to new opportunities

• Analytics that span multitude of media types

• Deep dive for SLA Monitoring & Root Cause

Key Specs• Faster, more accurate data analysis and decisionmaking

Streaming Analytics drive Actionable Events


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Data-in-Motion


1. Subscriber and Application Awareness

2. Elastic Packet Core Integration

3. Near Real-Time actionable data

Problem Statements

1. Require full visibility into network

2. Need special visibility for Subscriber and Apps

3. Need EPC-Cloud Integration

Key Specs

1. 13K Records per Second per Gbps

2. Correlates data from all ASR 5000 Series Services

3. HW UCS Blades and EMC Storage

Subscriber – Application Awareness


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Data-in-Motion

Enhance Monetization and Experiences

Through Analytics

Solution Statements and Unique Cisco Value1. Location analytics and reporting increases Wi-Fi network

visibility

2. Added network intelligence creates new opportunities to

monetize

3. Wi-Fi Network visibility enables improved customer

experiences

Problem Statements1. Limited visibility into traffic information

2. Limited ability to drive create revenue

3. Lack of visibly limits ability to improve customer experience

Key Specs

1. Mobility Services Engine with Advanced Location Serviceslicense

2. Reports include Dwell Time, Traffic Patterns, and Crowding

Index


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Solution Statements and Unique Cisco Value1. Manage & harmonize all RAN technology layers

(3G, LTE & Wi-Fi)

2. Dynamic, Holistic, Multi-vendor, multi-tech and

scalable

3. Feedback mechanism and ultra-fast optimization

cycles (closed-loop)

Problem Statements

1. Un-predictable Mobile Usage

2. Heavy Mobile Data Usage

3. Quality and customer retention suffers

Key Specs1. 40% fewer loaded cells

2. 10% faster mobile broadband

3. 12% fewer dropped calls

Organize, Optimize, Harmonize the RAN


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Solution Statements and Unique Cisco Value1. Reduce TCO with Industry-leading design tools for IP/MPLS

Network

2. Proactively optimize network through advanced modeling

capabilities

3. Maximize service quality, cost efficiency and business agility

throughout network life cycle (planning, design and operations)

Problem Statements1. Reduce transport OPEX by engineering and balancing traffic

2. Prevent overbuilding (or underbuilding) the network

3. Operationally monitor, troubleshoot, and ensure network

Key Specs1. Very Low-Touch On-boarding, Discovery and Operations

2. Lightweight-client to visualize, simulate, and optimize network

3. Modeling database allows near-real-time operational updates

Intuitive Traffic Engineering

W N

Orchestration


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STILL HAVING TROUBLE

GETTING A SIGNAL?


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3G + Wi-Fi: fu l ly integrated - high performance - low cost

Cisco Aironet 3600

With 3G Module


1. Integration for Reduced CapEx and OpEx

2. Zero-touch configuration

3. Standards-based, secure, carrier-grade

Problem Statements

1. Where to hang licensed small cells

2. How to power licensed small cells

3. How to backhaul traffic from small cells

Key Specs (Speeds and feeds):

1. 3GPP Release 8 support for WCDMA/HSPA

2. R99 Voice support for high quality voice call3. HSPA/HSPA+ Packet high speed data support


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Accelerate the Mobile Internet


1. Increase indoor mobile capacity and coverage

2. Zero-touch configuration

3. Standards-based, secure, carrier-grade

Problem Statements

1. Exponential growth in mobile data traffic2. Physical limit to spectrum availability

3. Shift to indoor consumption of data

Key Specs (Speeds and feeds):

1. High performance 3G voice and data

2. Up to 16 simultaneous voice or data sessions

3. Support for both open and closed mode

High Performance 3G Voice and Data for Enterprise


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Unified Mobile Backhaul for All Radio

Solution Statements and Unique Cisco Value1. True Multi-Vendor “any-G” radio and backhaul

2. Zero-Touch Provisioning for low TCO

3. Best –in-Class user experience through Cisco’s superior

routing and comprehensive OA&M

Problem Statements1. Expanded small cell deployments create transport challenges2. External locations require compact, rugged, and aesthetically

pleasing devices

3. Deployment scale creates complex, and varied, network

models

Key Specs

1. Part of ASR 9x series Unified Mobile Backhaul2. IP65 hardened enclosure for outdoor installations

3. Low power hardware with zero footprint

4. L2, L3, and MPLS deployment models

5. 4 SFP & 2 Copper GE ports, PoE+, and WiFi management

True Multi-Vendor Heterogeneous Network


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With Services from Cisco Together with Its Partners

SMART

SERVICE

CAPABILITIES

SPs Succeed Through a LifecycleApproach Customized to TheirNeeds:

• Plan: Architectural consulting,

readiness assessment, detaileddesign

• Build: Customized solutionvalidation, integration,deployment, migration support

• Manage: Network insight,software application support,

preemptive issue resolution

Unparalleled Experience and Expertise


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Cisco Mobility

Heterogeneous Access

IntelligentNetwork

Data CenterCloud

NEW NEW NEWElastic, programmable architecture to capitalize on Data in Motion

Innovation LeadershipMarket Leadership


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Thank YouThank You

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