mobile innovations - mobile optimisation

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The Mobile Age And Your Business

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Post on 08-Sep-2014

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This is why you should be looking at mobile as a viable platform for your business. Mobile statistics collated from the internet, how it affects your business and why you need to optimise your internet solutions for mobile Guiding change in mobile culture, mobile innovation and mobile business. Get connected, Get social, Get mobile

TRANSCRIPT

Page 1: Mobile innovations - Mobile Optimisation

The Mobile Age

And Your Business

Page 2: Mobile innovations - Mobile Optimisation

Why Mobile?What does it mean to your business

The statisticsWhy mobile is the primary channel to engage your customers

The importance of Web optimizationMobile devices are the no the platform of tomorrow they’re the platform being utilized NOW!

Mobile CommerceMcommerce the Rising Star

Mobile InnovationsWhat we can do for your business

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Mobile and Social MediaStatistics of mobile users on social media platforms

Page 3: Mobile innovations - Mobile Optimisation

2014 is the year mobile will takeover from the desktop as the PRIMARY channel through which consumers will interact with you brand. Here are some other facts:

• 75% of consumers worldwide browse via mobile devices• 60% of local searches are performed on a mobile device• 50% of mobile users use their phone as their primary internet device• 50% of customers accessing information on the go• 81% of smartphone users have done product research from a

smartphone 50% have made a purchase.• 80% of time on mobiles spent inside apps• 80% of mobile device owners use their device watching TV• 91% of adults have their mobile phone within arms reach 24/7

Mobile is transforming industry, if you’re not optimized for mobile you’re a dinosaur. Let us help you optimize your IT solutions for a mobile future.

Why Mobile?What are the statistics saying?

Page 4: Mobile innovations - Mobile Optimisation

• 30% of businesses are optimized for mobile• 40% of customers will leave your site if its not optimized• 23% of sales are made online. This stat is rising each year• 23% of customers will not buy on a site that is not

optimized• 26% of browsers will not return if a site is not optimized

These statistics point to greater sales, a competitive edge, brand building and deeper customer interaction.

Get connected, Get Social, Get Mobile

The Importance of Web OptimizationMobile and cloud bring a new age of connectivity.

Page 5: Mobile innovations - Mobile Optimisation

• 200 million people watch youTube on mobile devices

• 30% of time spent on mobile devices is accessing social media

• 50% of twitter access is via mobile devices.

• 189 Million facebook users are mobile only

• 2 new members join linked in per second

• 18-34 y/o watch youtube than any cable network

• 91% of mobile internet access is for social media

• 79% of desktop internet access is for social media

• 74% of mobile users use their device to check email

Mobile & Social MediaStrong link between social media and mobile use

Page 6: Mobile innovations - Mobile Optimisation

75% of users use their

smartphone to make online purchases

52% Use their device while in store to help with purchasing decisions

20% of smartphone users

scan product barcodes. 12.5% compare prices.

MOBILE COMMERCE IS ALREADY HAPPENING.It’s not just the future it being leveraged right now. Are you engaging your customers via this platform? Are your competitors?

DIFFERENTIATIONInitially businesses that have mobile optimized sites and mobile apps will differentiate themselves from their competition.

WHAT DOES THIS TELL US?Many businesses will be defined by their mobile, social and cloud solutions.

•Mobile CommerceThe Rising Star

Page 7: Mobile innovations - Mobile Optimisation

99%• Of smartphone owners use their mobile

browser at least once a day

95%• Of smartphone owners use their devices for

local search

50%• Of consumers will NOT return to a mobile

sire that is not working properly

18%• Of web traffic in the US is mobile traffic.• 24% in Africa and 20% in Asia.

According to technology research giant Gartner, mobile is this years leading technology, which will drive changes in infrastructure and operations management.

WHAT WE CAN DO FOR YOU WITH THE MOBILE PLATFORM:• Better engage customers• Improve business efficiency• Provide innovative solutions to

current business issues• Expand your reach• Raise your presence• Make your data more available

•More Reasons to Go MobileIf it’s not obvious enough yet here’s some more stats.

Page 8: Mobile innovations - Mobile Optimisation

Get Connected, Get Social, Get Mobile