Session  8:  MOBILE  COMMERCE  INNOVATIONS:  

NEW  IDEAS  &  RETURNS  

Paolo Baltao Globe/G-Xchange, Inc.

 

2012 RBAP-MABS National Roundtable Conference June 7-8, 2012

Hyatt Hotel & Manila  

 MOBILE  COMMERCE  INNOVATIONS:  

NEW  IDEAS  &  RETURNS  

 

PAOLO  J.  BALTAO  

NEW  M-­‐COMMERCE  OPPORTUNITIES  

1.  SALARY  DISBURSEMENTS      VIA  GCASH  POWERPAY+  

2.  SOCIAL  NETWORK  INTEGRATION    VIA  GCASH  SMARTPHONE  APPS  

3.  VIRTUAL  ACCOUNTS    VIA  GCASH-­‐AMEX  PARTNERSHIP  

GCASH  POWERPAY+    

•  ATM  card  linked  to  a  GCASH  mobile  wallet  

•  Withdraw  salary  from  any  ATM  or  GCASH  outlet  naRonwide  

•  Insurance  Bundle  -­‐  life  and  accidental  death  coverage,  burial  assistance,    ATM  theV,  and  residenRal  fire  cover  

•  POS  Feature  –  Pay  for  purchases  with  just  a  swipe  of  the  card  

GCASH  POWERPAY+    

GCASH  POWERPAY+    

GCASH  SMARTPHONE  APPS  

•  User-­‐friendly  experience  vs.  SMS  and  USSD  

•  “Moneybook”  lists  down  all  transacRons  done  for  the  month  

•  Space  for  adverRsements,  promos,  and  awareness  campaigns  

SOCIAL  NETWORK  INTEGRATION  

GCASH-­‐AMEX  PARTNERSHIP  

•  Easily  pay  for  downloads  at  iTunes,  Google  Play  Store,  and  Blackberry  AppWorld  

•  Shop  at  US  and  UK  retail  websites  and  goods  purchased  will  be  shipped  to  the  Philippines  

ü RIGHT  PARTNERS  ü ROBUST  TECHNOLOGY  ü FLEXIBLE  BUSINESS  MODEL  -­‐  OPEN  PLATFORM  

ü CONDUCIVE  REGULATORY  ENVIRONMENT  

ü CLEAR  VISION  •  In  Globe,  “We  Make  Great  Things  Possible”  

ENABLERS  FOR  A  SUCCESSFUL  M-­‐COMMERCE  VALUE  CHAIN  

 THANK  YOU  

 

PAOLO  J.  BALTAO