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China Outbound Meetings, Incentives, Conferences,

Exhibitions (MICE) Tourism Market & Forecast

Renub Researchwww.renub.com

Published: January, 2015Copyright © 2015 Renub Research – All Rights Reserved

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China Outbound MICE Tourism – Market Analysis

Outbound tourism of any country shows of its economic strength and purchasing capacity of the

citizens of that country. Out of this segment Meetings, Incentives, Conferences, Exhibitions

(MICE) segment is considered the golden segment of tourism industry. Since it is most lucrative

and revenue generating segment of tourism industry. With China's rapid economic development

and continuous improvement of the degree of internationalization, Chinese MICE tourism to

foreign destinations is continuously increasing. This creates an ample opportunity for star

category hotels, agencies and other tourism service providers to grab a handsome pie of this

lucrative market segment. One of the biggest challenges for the MICE industry is the ease and

convenience of obtaining visas.

China MICE Tourists Visit: Hong Kong holds the highest share in 2014, while Macau, the

neighbor of China, stands at the 2nd slot. South Korea stands at the 3rd slot. The other popular

destination for Chinese outbound MICE travelers is US, Thailand, Japan, Vietnam and Singapore

among others.

China MICE Tourists Spending (Market): United States holds the highest spending share in

2014, followed by Macau at the second position. Thailand and Japan are competing closely

with each other for spending share in 2014.

This is 2nd report on China Outbound Tourism by Renub Research. The report titled "China

Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourists Market &

Forecast” provides a comprehensive analysis of the China Outbound MICE tourism market

covering in detail various aspects such as MICE tourists visits, MICE tourists spending, and

market share of the Chinese Outbound MICE tourist visits & spending(market).

This 93 page report with 49 Figures and 6 Tables provides a complete analysis of top 10

countries visited by Chinese MICE Tourists. All the 11 countries in the report have been studied

from 2 viewpoints.

I. Chinese Outbound MICE Tourists Visit from the year 2010 – 2019

II. Chinese Outbound MICE Tourists Spending(Market) from the year 2010 –2019

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All the 11 Countries studied in the report are as follows

1. Hong Kong

2. Thailand

3. South Korea

4. Macau

5. Singapore

6. Malaysia

7. Japan

8. United States

9. Vietnam

10. Indonesia

11. Other Countries

Data Sources

This report is built using data and information sourced from proprietary databases, primary and

secondary research and in–house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non–

printable sources like search engines, News websites, Government Websites, Trade Journals,

White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,

Industry Portals, Industry Associations and access to more than 500 paid databases.

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© China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourists Market &

Forecast

Renub Research, 2015

Edition 1.0

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Table of Contents

1. Executive Summary

2. Worldwide – China Outbound MICE Tourists Visit (2010 – 2019)

3. Worldwide – China Outbound MICE Tourists Spending (2010 – 2019)

4. Worldwide – China Outbound MICE Tourists Visit & Spending Share (2010 – 2019)

4.1 Worldwide – China Outbound MICE Tourists Visit Share & Forecast

4.2 Worldwide – China Outbound MICE Tourists Spending Share & Forecast

5. China Outbound MICE Tourists Visit& Spending – Top 10 Countries (2010 – 2019)

5.1 Hong Kong – China Outbound MICE Tourists Visit & Spending

5.1.1 China Outbound MICE Tourists Visit to Hong Kong & Forecast

5.1.2 China Outbound MICE Tourists Spending in Hong Kong & Forecast

5.2 Thailand – China Outbound MICE Tourists Visit & Spending

5.2.1 China Outbound MICE Tourists Visit to Thailand & Forecast

5.2.2 China Outbound MICE Tourists Spending in Thailand & Forecast

5.3 South Korea – China Outbound MICE Tourists Visit & Spending

5.3.1 China Outbound MICE Tourists Visit to South Korea & Forecast

5.3.2 China Outbound MICE Tourists Spending in South Korea & Forecast

5.4 Macau – China Outbound MICE Tourists Visit & Spending

5.4.1 China Outbound MICE Tourists Visit to Macau & Forecast

5.4.2 China Outbound MICE Tourists Spending in Macau & Forecast

5.5 Singapore – China Outbound MICE Tourists Visit & Spending

5.5.1 China Outbound MICE Tourists Visit to Singapore & Forecast

5.5.2 China Outbound MICE Tourists Spending in Singapore & Forecast

5.6 Malaysia – China Outbound MICE Tourists Visit & Spending

5.6.1 China Outbound MICE Tourists Visit to Malaysia & Forecast

5.6.2 China Outbound MICE Tourists Spending in Malaysia & Forecast

5.7 Japan – China Outbound MICE Tourists Visit & Spending

5.7.1 China Outbound MICE Tourists Visit to Japan & Forecast

5.7.2 China Outbound MICE Tourists Spending in Japan & Forecast

5.8 United States – China Outbound MICE Tourists Visit & Spending

5.8.1 China Outbound MICE Tourists Visit to United States & Forecast

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5.8.2 China Outbound MICE Tourists Spending in United States & Forecast

5.9 Vietnam – China Outbound MICE Tourists Visit & Spending

5.9.1 China Outbound MICE Tourists Visit to Vietnam & Forecast

5.9.2 China Outbound MICE Tourists Spending in Vietnam & Forecast

5.10 Indonesia – China Outbound MICE Tourists Visit & Spending

5.10.1 China Outbound MICE Tourists Visit to Indonesia & Forecast

5.10.2 China Outbound MICE Tourists Spending in Indonesia & Forecast

5.11 Other Countries – China Outbound MICE Tourists Visit & Spending

5.11.1 China Outbound MICE Tourists Visit to Other Countries & Forecast

5.11.2 China Outbound MICE Tourists Spending in Other Countries & Forecast

6. Worldwide MICE Tourism – Number of Meetings in 104 Countries (2010 – 2013)

7. China Outbound MICE Tourism – Driving Factors

7.1 Technology Driving MICE Tourism

7.2 Opening of China’s Outbound Travel Sector to Foreign Capitalized Tour Companies

7.3 China´s New National Tourism Strategy set to Increase Outbound Tourism

8. China Outbound MICE Tourism – Challenges

8.1 Compliance is a Growing Challenge

8.2 Visa Obtaining Process a Challenge

8.3 Chinese Outbound Tourists Faces Language Issues

8.3.1 Limited Availability of Chinese Language Website

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List of Figures

Figure 2-1: Worldwide – China Outbound MICE Tourists Visit (Number), 2010 – 2014

Figure 2-2: Worldwide – Forecast for China Outbound MICE Tourists Visit (Number), 2015 – 2019

Figure 3-1: Worldwide – China Outbound MICE Tourists Spending (Million US$), 2010 – 2014

Figure 3-2: Worldwide – Forecast for China Outbound MICE Tourists Spending (Million US$), 2015 – 2019

Figure 5-1: Hong Kong – China Outbound MICE Tourists Visit to Hong Kong (Number), 2010 – 2014

Figure 5-2: Hong Kong – Forecast for China Outbound MICE Tourists Visit to Hong Kong (Number), 2015

– 2019

Figure 5-3: Hong Kong – China Outbound MICE Tourists Spending in Hong Kong (Million US$), 2010 –

2014

Figure 5-4: Hong Kong – Forecast for China Outbound MICE Tourists Spending in Hong Kong (Million

US$), 2015 – 2019

Figure 5-5: Thailand – Break Up of China Outbound MICE Tourists Visit to Thailand (Percent), 2013

Figure 5-6: Thailand – China Outbound MICE Tourists Visit to Thailand (Number), 2010 – 2014

Figure 5-7: Thailand – Forecast for China Outbound MICE Tourists Visit to Thailand (Number), 2015 –

2019

Figure 5-8: Thailand – China Outbound MICE Tourists Spending in Thailand (Million US$), 2010 – 2014

Figure 5-9: Thailand – Forecast for China Outbound MICE Tourists Spending in Thailand (Million US$),

2015 – 2019

Figure 5-10: South Korea– China Outbound MICE Tourists Visit to South Korea (Number), 2010 – 2014

Figure 5-11: South Korea – Forecast for China Outbound MICE Tourists Visit to South Korea (Number),

2015 – 2019

Figure 5-12: South Korea – China Outbound MICE Tourists Spending in South Korea (Million US$), 2010 –

2014

Figure 5-13: South Korea – Forecast for China Outbound MICE Tourists Spending in South Korea (Million

US$), 2015 – 2019

Figure 5-14: Macau – China Outbound MICE Tourists Visit to Macau (Number), 2010 – 2014

Figure 5-15: Macau – Forecast for China Outbound MICE Tourists Visit to Macau (Number), 2015 – 2019

Figure 5-16: Macau – China Outbound MICE Tourists Spending in Macau (Million US$), 2010 – 2014

Figure 5-17: Macau – Forecast for China Outbound MICE Tourists Spending in Macau (Million US$), 2015

– 2019

Figure 5-18: Singapore – China Outbound MICE Tourists Visit to Singapore (Number), 2010 – 2014

Figure 5-19: Singapore – Forecast for China Outbound MICE Tourists Visit to Singapore (Number), 2015 –

2019

Figure 5-20: Singapore – China Outbound MICE Tourists Spending in Singapore (Million US$), 2010 –

2014

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Figure 5-21: Singapore – Forecast for China Outbound MICE Tourists Spending in Singapore (Million

US$), 2015 – 2019

Figure 5-22: Malaysia – China Outbound MICE Tourists Visit to Malaysia (Number), 2010 – 2014

Figure 5-23: Malaysia – Forecast for China Outbound MICE Tourists Visit to Malaysia (Number), 2015 –

2019

Figure 5-24: Malaysia – China Outbound MICE Tourists Spending in Malaysia (Million US$), 2010 – 2014

Figure 5-25: Malaysia – Forecast for China Outbound MICE Tourists Spending in Malaysia (Million US$),

2015 – 2019

Figure 5-26: Japan – China Outbound MICE Tourists Visit to Japan (Number), 2010 – 2014

Figure 5-27: Japan – Forecast for China Outbound MICE Tourists Visit to Japan (Number), 2015 – 2019

Figure 5-28: Japan – China Outbound MICE Tourists Spending in Japan (Million US$), 2010 – 2014

Figure 5-29: Japan – Forecast for China Outbound MICE Tourists Spending in Japan (Million US$), 2015 –

2019

Figure 5-30: United States – China Outbound MICE Tourists Visit to United States (Number), 2010 – 2014

Figure 5-31: United States – Forecast for China Outbound MICE Tourists Visit to United States (Number),

2015 – 2019

Figure 5-32: United States – China Outbound MICE Tourists Spending in United States (Million US$), 2010

– 2014

Figure 5-33: United States – Forecast for China Outbound MICE Tourists Spending in United States

(Million US$), 2015 – 2019

Figure 5-34: Vietnam – China Outbound MICE Tourists Visit to Vietnam (Number), 2010 – 2014

Figure 5-35: Vietnam – Forecast for China Outbound MICE Tourists Visit to Vietnam (Number), 2015 –

2019

Figure 5-36: Vietnam – China Outbound MICE Tourists Spending in Vietnam (Million US$), 2010 – 2014

Figure 5-37: Vietnam – Forecast for China Outbound MICE Tourists Spending in Vietnam (Million US$),

2015 – 2019

Figure 5-38: Indonesia – China Outbound MICE Tourists Visit to Indonesia (Number), 2010 – 2014

Figure 5-39: Indonesia – Forecast for China Outbound MICE Tourists Visit to Indonesia (Number), 2015 –

2019

Figure 5-40: Indonesia – China Outbound MICE Tourists Spending in Indonesia (Million US$), 2010 – 2014

Figure 5-41: Indonesia – Forecast for China Outbound MICE Tourists Spending in Indonesia (Million US$),

2015 – 2019

Figure 5-42: Other Countries – China Outbound MICE Tourists Visit to Other Countries (Number), 2010 –

2014

Figure 5-43: Other Countries – Forecast for China Outbound MICE Tourists Visit to Other Countries

(Number), 2015 – 2019

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Figure 5-44: Other Countries – China Outbound MICE Tourists Spending in Other Countries (Million US$),

2010 – 2014

Figure 5-45: Other Countries – Forecast for China Outbound MICE Tourists Spending in Other Countries

(Million US$), 2015 – 2019

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List of Tables

Table 4-1: Worldwide – China Outbound MICE Tourists Visit Share (Percent), 2010 – 2014

Table 4-2: Worldwide – Forecast for China Outbound MICE Tourists Visit Share (Percent), 2015 – 2019

Table 4-3: Worldwide – China Outbound MICE Tourists Spending Share (Percent), 2010 – 2014

Table 4-4: Worldwide – Forecast for China Outbound MICE Tourists Spending Share (Percent), 2015 –

2019

Table 6-1: Worldwide: Number of Meetings in 104 Countries (Number), 2010 – 2013

Table 8-1: Global – Survey on Meeting Approval Process (Percent), 2013

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