china’s outbound tourism market. china outbound tourism development

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  • Slide 1
  • Chinas Outbound Tourism Market
  • Slide 2
  • China Outbound Tourism Development
  • Slide 3
  • China Domestic Tourism Developing Curve Source: China National Tourism Administration The Yearbook of China Tourism Statistics
  • Slide 4
  • China Outbound Tourism Developing Curve 10,000 Source: China National Tourism Administration The Yearbook of China Tourism Statistics 10 million 20 million 30 million 40 million
  • Slide 5
  • Development of Outb. Tourism in 2010 Jan. Feb. March Apr. May June July Aug. Sep. +20.6% + 20.6%
  • Slide 6
  • Major Generating Areas
  • Slide 7
  • Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds The Three Major Urban Economic Belts
  • Slide 8
  • Top 6 Municipalities & Provinces of Economic Development
  • Slide 9
  • Top 6 Provinces (Municipalities) in Economic Development Province/M unicipality Disposible Income of Urban Househild Disposable Income of Rural Household GDP per Capita RMBRankingRMBRankingRMBRanking Shanghai 288361123351801981 Beijing 267382119862726632 Zhejiang 246113100074451234 Tianjin 216374213373672713 Guangdon g 21570569076413906 Jiangsu 20552680045446705 2010 9 2009
  • Slide 10
  • Strucure of Passenger Flow at Airports 2009 10 million + 65% Source: Civil Aviation Administration of China
  • Slide 11
  • Top 5 Airports Xi an Hangzhou Kunming Changdu Guangzhou Shenzhen
  • Slide 12
  • 44 Guangzhou 18 Shenyang 4 Kunming 4 Cities with Foreign Consulates General or Consulates Source: Ministry of Foreign Affairs Xiamen 2 Chongqing 2
  • Slide 13
  • Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds Three Major Generating Areas
  • Slide 14
  • Segmentation of Outbound Passengers
  • Slide 15
  • Senior citizens Wage earners White collars The rich people
  • Slide 16
  • Main Direction Of Outb. Travel Flow
  • Slide 17
  • Market share of the continents Source: CNTA The Yearbook of China Tourism Statistics
  • Slide 18
  • Asian European American Oceanian African Market share of the continents 1999 - 2009
  • Slide 19
  • Major Destinations 2009 Source: CNTA The Yearbook of China Tourism Statistics Japan Korea USA Russia Tailand U,K Canada France 10,000 Singapore Australia Indonesia Vietnam Malaysia Germany + 1 million 0.6 - 0.8 million 0.2 - 0.5 million
  • Slide 20
  • Overal l Japan Vietnam Russia Malaysia Germany Korea USA UK Canada France Changes of Flow To Major Destinetions Source: CNTA China Tourism Statistics 2009 Tailand Singapore Australia Indonesia
  • Slide 21
  • Chinese Visitors to Vietnam
  • Slide 22
  • 1992 2000
  • Slide 23
  • Flow to Vietnam 2003-2009
  • Slide 24
  • 2004 2005 2006 2007 2008 2009 The Trend of Development to Vietnam
  • Slide 25
  • Development Trends of Outb. Tourism (%) 2010 Jan. Feb. March Apr. May June July Aug. Sep. +20.6% + 20.6%
  • Slide 26
  • Trends of Flow to Vietnam (%) 2010 Jan. Feb. March Apr. May June July Aug. Sep. -5.54%
  • Slide 27
  • 2004 2005 2006 2007 2008 2009 2010 Trends of Flow to Vietnam (%)
  • Slide 28
  • Guangxi Guangdong Yunan Beijing Shanghai Zhejiang The Structure of Visitors to Vietnam
  • Slide 29
  • Xinjiang Qinghai Gansu Tibet Sichuan Yunnan Guizhou Hubei Hunan Inner Mongolia Heilongjiang Jilin Liaoning Shandong Henan Anhui Guangxi Jiangxi Hainan Ning xia Shaanxi Shanxi chongqing Fujian Guangdong Hongkong Macau Taiwan Jiangsu Beijing Tianjin Shanghai Zhejiang Hebei radiateds 90% 5% 1% 0.7% 0.5% 0.2%
  • Slide 30
  • Passenger flow of ports(%) from Guangxi Province
  • Slide 31
  • Organized Tourists of Beijing Organized Tourists of Shanghai
  • Slide 32
  • Tailand Indonesia Singapore Malaysia Philippines Cambodia Maldives Vietnam Organized visitors to the main Asian ADS from Shanghai
  • Slide 33
  • The Emerging Trends of Outbound Travel Market
  • Slide 34
  • More Stylish Mentality Slowing Down Sufficient Leisure
  • Slide 35
  • More Stylish Mentality Slowing Down Sufficient Leisure In-Depth Experience Free and easy travel Wider Options Attach greater importance to safety More online booking
  • Slide 36
  • www.ctrip.com
  • Slide 37
  • More Rational Consumption More Specific Purpose Higher Revisit Rate Shorter stay
  • Slide 38
  • Spring Festival 7 Days May Day 7 Days National Day 7 Days Spring Festival 7 Days New Years Day 3 Days Qing Ming 3 Days Duan Wu 3 Days Mid-Autumn Festival 3 Days National Day 7 Days Feb. May Oct. Jan. Feb. Apr. Jun. Sep. Oct.
  • Slide 39
  • More Rational Consumption More Specific Purpose Higher Revisit Rate Shorter stay Shorter haul Price sensitive Paying more attention on the exchange rate
  • Slide 40
  • xuf1205@yahoo.com.cn

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