china digital 2017 05-09 proxxima meio & mensagem
TRANSCRIPT
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DIGITAL CHINA
Oportunidade ou Ameaça
IN HSIEH 2017-05-09
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www.InHsieh.com Digital ChinaProxxima 2017
China?
STARTUPS CHINESAS – OPORTUNIDADE OU RISCO? POR IN HSIEH / [email protected]
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www.InHsieh.com Digital ChinaProxxima 2017
China?
STARTUPS CHINESAS – OPORTUNIDADE OU RISCO? POR IN HSIEH / [email protected]
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www.InHsieh.com Digital ChinaProxxima 2017
China?
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China?
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China?
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China?
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China?
BEM-VINDO À CHINA DIGITAL
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> 15% do varejo acontece via mobile commerce
> 40% dos consumidores usam mobile payment
Cenário
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China como benchmark
. produtos
. estratégias e modelos de
negócios
Oportunidades
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China como mercado
. fornecedor
. consumidor
. investidor
Oportunidades
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Entretenimento + Ecommerce
conversão expectadores->carrinho: 32%
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Entretenimento (influencer) + Ecommerce
R$ 10 milhões em 2 horas
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E-Commerce Cross-border
China comprando do Mundo
US$ 85 bilhões em 2016
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Daigou (agente de compras online)
US$ 15 bilhões em 2014 (auge)
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Daigou de produtos de luxo
US$ 12 bilhões em 2014 (auge)
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Oportunidade (ou risco?)
E as marcas brasileiras?
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Venda direta ao consumidor (direct2consumer)
Xiaomi: US$ 15 bilhões em 2015 (80% site próprio)
Three little squirrels: US$ 73 milhões em 1 dia
(Single´s Day 2016)
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E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
US$ 17.8 bilhões em 2016
atingiu US$ 1 bilhão nos 5 primeiros minutos do dia
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www.InHsieh.com Digital ChinaProxxima 2017
E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
E-commerce e Entretenimento
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www.InHsieh.com Digital ChinaProxxima 2017
E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
E o Brasil?
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www.InHsieh.com Digital ChinaProxxima 2017
E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
E o Brasil?
nenhuma marca brasileira
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www.InHsieh.com Digital ChinaProxxima 2017
E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
E o Brasil?
![Page 25: China digital 2017 05-09 Proxxima Meio & Mensagem](https://reader030.vdocuments.site/reader030/viewer/2022032711/5a65c3ec7f8b9ab3488b4fd9/html5/thumbnails/25.jpg)
www.InHsieh.com Digital ChinaProxxima 2017
E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
E o Brasil?
![Page 26: China digital 2017 05-09 Proxxima Meio & Mensagem](https://reader030.vdocuments.site/reader030/viewer/2022032711/5a65c3ec7f8b9ab3488b4fd9/html5/thumbnails/26.jpg)
www.InHsieh.com Digital ChinaProxxima 2017
E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
E o Brasil?
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www.InHsieh.com Digital ChinaProxxima 2017
E o Single´s Day (11/11)? Por que importa pro Brasil?
ALIBABASingle´s Day Festival 11-Novembro
Inovação - VR em grande escala
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TENCENT MESSAGINGBenchmark
Receita por Usuário
Wechat US$ 7,00
Whatsapp US$ 1,00
Pra onde caminha o mobile
Wechat é o primeiro SuperApp do mundo
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www.InHsieh.com Digital ChinaProxxima 2017
TENCENT MESSAGING
Benchmark
Receita por Usuário
Wechat US$ 7,00
Whatsapp US$ 1,00
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TENCENT MESSAGINGPra onde caminha o mobile
Wechat é o primeiro SuperApp do mundo
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SHENZHENThe Silicon Valley of hardware
Berço das próximas Teslas e Apples do mundo
Capacidade Hardware+Software+Serviços online
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STARTUPS CHINESAS – OPORTUNIDADE OU RISCO? POR IN HSIEH / [email protected]
Estratégias e Modelos de Negócios
Uso de dados: empresas realmente
focadas no cliente
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Obrigado!
Apresentação disponível em:www.inhsieh.com
[email protected]: INHSIEH
30-05-2017
WTC - São Paulo