USTA Advocacy Case StudyUSTA Advocacy Case StudyThe United States Tennis AssociationThe United States Tennis Association

and the Chicago Park District

North Grant Park / Daley Bicentennial RenovationRenovation

The Challenge

The Chicago Park District has proposed to revampN th G t P k i d t Chi Th P k iNorth Grant Park in downtown Chicago. The Park iscurrently home to 12 tennis courts at DaleyBicentennial Plaza. The plan is to replace what hadce te a a a e p a s to ep ace at adbeen a rigidly structured plaza, remove all of thetennis courts, and create a flowing space with diversel d th t ff i ti l th t blandscape that offers experiential range that can beused all four seasons.

North Grant Park / Daley Bicentennial Plaza Tennis Courts in Chicago as Presently Existing

Peanut Park

The Vision for Renovated Grant Park

The Vision for Renovated Grant Park

Program Diagram for Renovated Grant Park

Site Pan for Renovated Grant Park

Peanut Park

Existing and Proposed Program Comparison

N th G t P kNorth Grant Park

Peanut Park

North Grant ParkPeanut Park

A Key Park District Goal:

Attract more kids and their families to the Park and the areaAttract more kids and their families to the Park and the area.

Proposed Passive Axis

Proposed Active Axis

Proposed Play Gardens

Proposed Picnic Gardens

Proposed Rock Climbing

Proposed Ice Skating Ribbon

Proposed Outdoor Cafe

Proposed Lawn Valley

Creating the Opportunity

We requested and obtained a meeting withffi i l f th Chi P k Di t i t i d tofficials of the Chicago Park District in order to

express the USTA’s concerns about removal of thecourts to discuss possible alternatives and tocourts, to discuss possible alternatives, and toshare how the USTA could partner with the ParkDistrict on a broader basis throughout Chicago.g g

Following are PDF’s of the slides and videost d t th ti h ld N bpresented at the meeting held on November

18, 2011, as well as a summary of the results of themeetingmeeting.

Partnering for ChicagoansPartnering for ChicagoansThe Chicago Park District andg

The United States Tennis Association

ILLINOIS

Suggested AgendaSuggested AgendaWho We AreWhy We Are HereOverview of USTA & Its Contributions How the USTA Can Help the Chicago ParkHow the USTA Can Help the Chicago Park District and Chicagoans

Who We Are

Jon VegosenChairman of the Board & President , USTA (Volunteer Position)

Founding Member of Funkhouser Vegosen Liebman & Dunn Ltd.,a Chicago corporate and litigation law firm; Chicago resident

Steven ButzlaffPresident of the USTA/Midwest Section (Volunteer Position)Senior Vice President, Northern Trust Bank

Violet ClarkVice President of the USTA/Midwest Section (Volunteer Position)Partner with Chicago law firm Laner Muchin; Chicago residentPartner with Chicago law firm Laner Muchin; Chicago resident

Why We Are Here

• Share concern re: proposed removal of all 12 tennis courts from Grant Park

• Understand the rationale for the• Understand the rationale for the proposed removal

• Share how USTA can help

• Explore possibilities at and beyond Grant Park

We are NOT here

to request money. . .to request money. . .

We are here to offer the USTA's resources and assets to support our common goals and explore a partnership with the Chicago Park Di t i tDistrict

Who is the USTA?

Governing body of tennis in the U.S.

770,000+ members

What is the USTA’s mission?

To promote and develop the growth of tennis.

Owner of the US OpenpHighest Annual Attended Sporting Event in the World

James

Serena Williams

James Blake Kim

ClijstersRafael Nadal

JimmyConnors

Venus Williams

Roger Federer

ArthurAshe

MariaSharapova

2011 US Open Summary Video – 120 Seconds

But we’re so much more than the US OpenBut we re so much more than the US Open.

The US Open grosses over $200M a yearThe US Open grosses over $200M a year

I 2011 th USTA ill i b k $50M+ tIn 2011, the USTA will give back $50M+ to communities across the country

Every day the USTA isEvery day, the USTA ismaking tennis make a difference.

Making TennisMaking Tennis Make A

Difference

Making TennisMaking Tennis Make A

Difference

Making TennisMaking Tennis Make A

Difference

Making TennisMaking Tennis Make A

Difference

Making TennisMaking Tennis Make A

Difference

Making TennisMaking Tennis Make A

Difference

Making TennisMaking Tennis Make A

Difference

A Seamless Youth -Collegiate Continuumg

The USTA is committed to developing youth in terms of education, fitness, and tennis

USTA Serves –The USTA’s Charitable Arm

President Executive DirectorPresidentMary Carillo Deborah Larkin

USTA Serves Overview Video – 60 Seconds

A “Duh” Realization:A Duh Realization:

Kid Si T iKid-Size Tennis

Make Tennis More Fun, Easier to Learn andMore Accessible and Affordable

Fields Video – 60 Seconds

Tennis for the Health of It

According to the Cle eland Clinic this co ntr ’s #1According to the Cleveland Clinic, this country’s #1 heart-care center rated by U.S. News & World Report:

“Tennis is an ideal sport for a healthy heart.”

Tennis is the perfect antidote for the obesity epidemic that is ravaging this country.g g y

The USTA Has Iconic Endorsers of10 & Under Tennis10 & Under Tennis

Stefanie Graf, Andre Agassi, & Michele Obama

Obama, Agassi, and GrafBall Person PSA – 60 Seconds

Mrs. Obama’s Comments at the 2011 US Open

Mrs. Obama – Virtues of Tennis Video Footage from the 2011 US Open - 60 Seconds

Blended Lines

First professional televised matches played on a court with blended lines: Agassi vs. Sampras and McEnroe vs. Lendlblended lines: Agassi vs. Sampras and McEnroe vs. Lendl

Blended Lines Blended Lines

Tennis Popularity Has Dramatically Risen:Traditional Sports

Change from 2000 to 2010

Is our Strategy Working?

• Low compression, red, orange, & green ball sales are up 93% over last yearsales are up 93% over last year

Is our Strategy Working?

• Over 4,000 pros/facilities offering 10 & Under programs

• By the end of 2011, the U.S. will have over y t e e d o 0 , t e U S a e o e3,000 36’/60’ courts

The USTA Has ARich Infrastructure

…a great array of delivery systems, programs, i d bli ti th t t h th f llcampaigns, and publications that touch youth of all

ages…

S h l T iSchool Tennis

Community Tennis A i ti

Junior

Associations

JuniorCompetition

Court and Facility Design

The USTA has helped many organizationsand communities conceive, plan, anddesign their tennis facilities through:

• Site Planning and Design• Landscape Design• Supplier Assistance

Virgil ChristiangDirector, Community Tennis

Planning

Facility PlanFacility Plan

•Regional competition•Hard court dominant•Clay court component•Exhibition court•Youth programming•Available during inclement weatherAvailable during inclement weather

Planning

Planning

Planning

Design

Design

Court Conversions

• Centennial Park, Nashville, TNCentennial Park, Nashville, TN

Court Conversions

Centennial Park, Nashville, TN

Court Conversions

k llKiest Park, Dallas, TX

Court Conversions

Kiest Park, Dallas, TX

Court Conversions

Kiest Park, Dallas, TX

Court Conversions

Kiest Park Dallas TXKiest Park, Dallas, TX

How the USTA Can Helpthe Chicago Park District

• Position the Park District as a key community supporter f h lth ti iti & lif t l

g

of healthy activities & lifestyles• Bring 10 & Under tennis & traditional tennis courts to

more Chicagoansmore Chicagoans• Plan & design facilities & courts in Grant Park & beyond

P id t f bl d d li i G t P k & b d• Provide grants for blended lines in Grant Park & beyond• Assist with programming

• Help make the Chicago Park District as great as it b f Chi

• Help bring tennis events to Chicago

can be for Chicagoans

Next Steps

Questions and AnswersQuestions and Answers

Advocacy Case Study -Results of the Meetingg• Very positive. A “win-win.” The Chicago Park District expressed great interest in what the USTA is doing and in partnering with the USTA.

• The renovations at North Grant Park will likely proceed, but the Chicago Park District will likely build 8 new traditional tennis courts and 2 QuickStartcourts at adjoining Peanut Park. One of the courts may be a “show court” with hills for seating. The Park District may also build three additional traditional courts in the neighborhood.

• The Park District is interested in having blended lines on traditional courts gand learning about USTA and Section grants.

• The Park District would like assistance with court and park design.

Th P k Di i i i d i USTA i i ll 10 &• The Park District is interested in USTA programming – especially 10 & Under Tennis programming.

• Jon Vegosen has introduced key Chicago Park District officials to Virgil Christian and David Slade.

The Lesson

C ti Ad C P OffCooperative Advocacy Can Pay Off