chaudhuri,arjun & holbrook, morris b

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The chain of effects from brand trust and brand affect to brand performance: ... Arjun Chaudhuri; Morris B Holbrook Journal of Marketing; Apr 2001; 65, 2; ABI/INFORM Global pg. 81

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Page 1: Chaudhuri,Arjun & Holbrook, Morris B

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The chain of effects from brand trust and brand affect to brand performance: ...Arjun Chaudhuri; Morris B HolbrookJournal of Marketing; Apr 2001; 65, 2; ABI/INFORM Globalpg. 81

Page 2: Chaudhuri,Arjun & Holbrook, Morris B

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Chaudhuri,Arjun & Holbrook, Morris B

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Chaudhuri,Arjun & Holbrook, Morris B

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Page 5: Chaudhuri,Arjun & Holbrook, Morris B

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Page 6: Chaudhuri,Arjun & Holbrook, Morris B

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Page 7: Chaudhuri,Arjun & Holbrook, Morris B

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Page 8: Chaudhuri,Arjun & Holbrook, Morris B

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Page 9: Chaudhuri,Arjun & Holbrook, Morris B

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Page 10: Chaudhuri,Arjun & Holbrook, Morris B

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Page 11: Chaudhuri,Arjun & Holbrook, Morris B

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Page 12: Chaudhuri,Arjun & Holbrook, Morris B

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Page 13: Chaudhuri,Arjun & Holbrook, Morris B

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