sara chaudhuri portfolio

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inter · disciplin · ary portfolio creating breakthrough innovations from crossing boundries & thinking across them sara chaudhuri

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Interdisciplinary Portfolio:Creating breakthrough innovations by crossing boundaries and thinking across them.

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  • interdisciplinary portfoliocreating breakthrough innovations from crossing boundries & thinking across them

    sara chaudhuri

  • drawing/coloring book

    experimental/met pamphlet

    publishing/book covers

    self-portrait/installation

    experimental/glitch art

    self-promo/postcards

    branding/product design

    publishing/editorial book

    branding/museum identity

  • lifestyle brand

    p.4

    problem:

    invent your own product

    and/or service.

    As interdiscaplinary thinkers its

    important to be inventive.

    In this project we were given the

    opportunity to go beyond our

    limitations and work with the

    notion that anything is possible.

    Inventions could be practical

    or fantastical and toward narrow,

    broad, or multiple demographics.

    solution:

    a conceptual brand that blends

    longboarding and meditation.

    What seem like pastimes on

    opposite sides of the specrum are

    actually intertwined in this cross-

    platform brand.

    The store sells products from the

    brand that range from custom

    longboard decks and yoga mats

    to water bottles. There are yoga

    classes at the facility, a magazine

    and online community.

    backstory:

    I learned how to skate in the past two

    years. Now, when Im on my longboard,

    it feels like Im gliding above the

    street, alone and in a slower state

    of calm, heightened awareness.

    Many people consider longboarding

    (like skateboarding but on a board that

    feels like surfing or snowboarding) as

    a fast and dangerous activity. Drift

    aims to change that view.The name drift comes from a term in longboarding and driving for when one glides above the ground for a few seconds while turning. It also refers to the meditative idea of drifting away mentally.

    &BRANDING

    PRODUCT DESIGN:

  • skate & meditate

    skate & meditate

  • WE ARE::

    a lifestyle brand that

    blends longboarding

    and meditation,

    encouraging healthy

    living and inviting a

    community of active,

    mindful people

  • VISUAL LANGUAGE::

    kaleidoscopic

    images made

    from longboards

    represent the

    meditative state

    of mind that comes

    with skating.

  • PRODUCT LINES:

    boards

    yoga

    water

  • store employees

    (drifters) build each

    board for the customer

    with deck designs

    inspired by skies and

    meditative flow.

    custum longboards

  • boards

  • practicing mindfullness

    and concentration is

    part of both yoga and

    longboarding.

    with these, when you

    look down at your mat

    you see the sky.

    yoga mats & accessories

  • yoga

  • its important to stay

    hydrated in every

    aspect of life from

    active to still activities.

    Drink our fruit-infused

    and vita-enhanced

    bottled water.

    water bottles

    water

  • physica

    l control,

    balance,

    flow,

    mental c

    oncentra

    tion,

    acceptan

    ce,

    confiden

    ce

    PUBLICITY /// OUTREACH:

    a following is

    cultivated through

    public touchpoints

    such as a lifestyle

    magazine and web

    presence that informs

    the community.

  • DRIFT MAGAZINE /// OCTOBER 2014 www.driftlifestyle.com

    Longboarding, which is also known as sidewalk surfing, is a combination of surfing and skateboarding that originated in Hawaii around 1959 when the first commercial skateboards appeared. Skateboards were sold in big department stores such as Sears and in some neighborhood stores, but skateboards were often viewed as kids toys. Skateboarding caught on in Hawaii when surfers realized that the rolling motion

    of skateboards mimicked the motion of the waves. On days when the surf was low or it was too rough to go into the water, the surfers could continue to ride the sidewalks. In California, skateboarding quickly became popular among surfers and teens. Skateboards evolved through the years, becoming shorter and wider for tricks. Later, a desire for a longer, smoother riding board led to the creation of the modern longboard.

    76

    sidewalk surfingits just like any other type of skating except having a longer wheelbase and different style trucks make you more stable at speed.

    ///BY LINDSAY TADLOCK

  • For me longboarding isnt just a way to travel. Its a way of life and an overall positive attitude I try to maintain everyday.

    When Im skating at night its the most freeing feeling in the world. I dont even feel like Im in the city. Its my only real escape.

    I think all kids should leard how to skate from a young age. It teaches balance, focus, and mindfulness.

    The first time I ever longboarded was a total nightmare... I fell an hundred times before I got the hang of it. Now it feels like a dream.

    Every time I get outside I get excited to be on my board. It gets me out of bed in the morning and through my longest days.

  • skate & meditate

  • &problem:

    Re-brand a museum

    with collateral materials.

    Museums are some of the most

    important cultural hubs in our

    field. They are houses of treasures

    dedicated to the preservation and

    spread of knowledge.

    For a designer, a museum is a great

    opportuniy to design a complete

    experience for viewers to learn

    something new and walk away with

    lasting impressions and memories.

    solution:

    a subdivision of the Corning Museum of Glass located in the city with in-house studio workshops

    an immersive museum where artists and appreciators can get hands on experience with todays glass blowing techniques such as torch- and flame-working

    I used hand-executed solutions for the Manhattan Museum of Glass to reflect the organic and changing nature of glass particularly in heated states as well as cool.

    backstory: I see glass as a uniquely versitile medium with a deep history as it has traveled and evolved through time. I also collect glass pendants and follow glass artists on social media for awe and inspiration. As an artist, it would be fun to get hands-on experience with glass, but its difficult to find space and accessibility in the city.

    With the Manhattan Museum of Glass, I hope to bring glass art, appreciation and interaction closer to the people of New York.

    Glass is alive. A medium that has constant potential for change inspired the changing logo identity in addition to the idea that glass is both a liquid and a solid.

    logo design

    BRANDING MUSEUM IDENTITY:

  • color palette derived from flameworking

    c 100m 90y 10k 0

    c 15m 100y 100k 0

    c 0m 73y 100k 0

    c 0m 27y 100k 0

    c 0m 0y 100k 0

  • alternative logo trial experiments

  • At 2,000 degrees, glass is alive, fluid and in a constant state of change, from solid to liquid and back again.

  • Hand-executed typography reflects the pull and stretch in glassblowing.

  • process and logo development

  • admissions tickets

    general adult adm.

    5.14.1529 central park w

    estm

    mog.com

    general adult adm.

    5.14.1529 central park w

    estm

    mog.com

    general adult adm.

    5.14.1529 central park w

    estm

    mog.com

    general adult adm.

    5.14.1529 central park w

    estm

    mog.com

    general adult adm.

    5.14.1529 central park w

    estm

    mog.com

  • business cards made of glass

  • visit explore learn support shop search

    about mmog calendar joinbuy tickets

    Nancy Callan began as an assistant to Lino Tagliapietra, and today she remains a key member of his glassblowing team.

    Lino Tagliapietra (born 1934) is a Venetian glass artist who has influenced many glass artists throughout the US.

    Dominick Labino was trained as an engineer and moved on to incorporate many priciples of science into his glass work.

    Reticello is an Italian technique and one of the most challenging in glass making. It uses Murano caning to create patterns.

  • print documentary

    &EDITORIAL DESIGN:PUBLISHING

    problem:

    Design an art book/ coffee table book that demonstrates the process of a days work collaborating with other designers to capture the phenomena of experimental projection and the unexpected results that come.

    Accompany the process images with text derived from contemplative thinking and streams of consciousness.

    must include text for editorial purposes as well as logical storytelling with intro and climax

    dimentions: 12 x 9 landscape

    backstory: I had experienced the magic of using a projector for original design solutions a few years ago through the direction of the same instructor. I was alone. Just the projector, my files on a computer, my posters on the wall, and my camera. What I felt in that scenerio was a sensation of creative flow --what I like to call an extended moment fourth-dimentional creativity.

    For me the deepest part of this project was gathering my thoughts in writing. It was calming and required slowing down from my everyday pace.

    projekt :psolution:

    The book is about process; it also

    took a long one to come about.

    Then, to document this process in

    book form, my interpretive solution

    was to use shapes to create spaces

    on the page that reflect those made

    by a projector at an angle.

    First, we were asked to write down our streams of consciousness to find the core of how we think and what makes us each unique.

    Second, we wrote these thoughts on posters and taped them to the wall.

    Third, we projected related images onto the posters on the wall and took pictures of the projection.

  • p

  • The room is dark, the windows are masked to block out the sunlight. A moment of clarity fills the room as those of us involved take our places in our respective roles (photographer, videographer, projector operator, director, and other hands). Its a very exciting time and appropriately so for the very exciting art form that is projection art. It comes in variations of course as some choose to project video above print posters while others project still images, Something more organic forms during this process more so than digital manipulation offered by Photoshop or InDesign. This analogue design practice comes with surprises and creates also a bit of creatvie magic.

    THOUGHTS on PROJECTION

  • This book is about projection art andthe layers of process. Its a catalogue of experimental typography and collaboration inspired by our thoughts from streams of consciousness.

  • S H A P E L E S S a n d E P H E M E R A L .E A C H t h o u g h t i s F L E E T I N G ,

  • & BOOK COVERS:PUBLISHING

    Gyrgy Kepes (1906 2001) was a Hungarian-born painter, designer, educator and art theorist. He taught design at the New Bauhaus then in 1967 founded the Center for Advanced Visual Studies at MIT then taught there.

    problem:

    Design a series of book covers.

    dimentions: 6in. x 9in.

    solution: I chose to design all of the six covers for the non-fiction Vision + Value Series, an anthology series of philosophers works compiled by Gyorgy Kepes.

    Because of the fact that there are multiple contributing authors with different voices, the titles are made of differently weighted characters that blend together harmoniously to make the whole.

    This idea also relates to the collage look of the covers, which include black & white images by the master Gyorgy Kepes.

    The color palette was inspired by vinyl record covers from the 60s, which is the time period that the books were assembled (1965-6).

    backstory: My favorite genre is non-fiction because I feel as though Im benefitting more by learning something. In addition, its sometimes difficult for me to lose myself in the story of a traditional novel maybe because of my 21st century 90s born attention span.

    Of course Im only joking but the reality is that when it came time to design book covers for my favorite authors I wanted to find ones that reflected my interests.

    Before starting this project, I was familiar with some of the names of the philosophers included and somewhat versed in their ideas, but after discovering the breadth of academic minds published I feel the pursuit to study more.

    gyorgy kepes

    non-fiction

  • Each volume of the Vision + Value series contains more than 200 pages of essays by some of the most prominent artists, designers, architects and scientists of the 1960s.

  • & POSTCARDS:

    self-promo

    PERSONAL

    problem:

    Design a logo or set of logos to represent yourself.

    Elaborate on one or more idea and make an identity for it to use in the future as self-advertisement.

  • I love nature and outdoor activities, water and the ocean, science and spirituality, technology and engineering, and learning and adventure. Im fascinated by many elements of counter culture, and I believe that every living thing is amazing and has a unique story to tell.

    My dreams are big and simple: to live on a beach, to affect a large mass of people spreading knowledge or inspiring change, and to make art not only corporate. Its also very important to me that I have the flexibility and opportunities to travel and see all that the world has to offer and learn from the elements of different cultures.

    I want to have rich, fulfilling experiences and to maintain a lifestyle through which I can engage in activities that are both meaningful and satisfying for me and the people who share them alongside me.

    Sara Chaudhuri

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    i am...

    sara chaudhuri

    logical

    free

    sweet

    technical

    elegant

    complex

    original

    solid

    mysterious

    feminine

    alive

    orbital

    active

    molecular

    name means..

    radiant

    fresh

    on a phone

    mind bending

    cultured

    layered

  • business cards

  • personal postcards

  • white paper self-portrait

    problem:

    Construct a self-portait using any white paper.

    must represent yourself or some aspect of your being

    solution:

    I wanted my sculpture to appear

    floating and create some depth

    of space. It was also difficult

    to capture myself in only one

    sculpture. Ultimately I built three

    unique sculptures but actually

    presented them together as a set

    because they are parts that make

    up the whole that is me.

    I also used problem solving to

    incorporate found-object design

    into one of my sculptures.

    &PERSONAL SCULPTURE:

  • My project comes from the idea that we each have three selves; one when we are at work, one when we are with our significant other, and one when we are alone. Each of my sculptures represents a different one for me respectively and whether it is how I think, how I feel, or how I act.

  • problem:

    express in book form the Met

    exhibitions on Islamic art and Punk:

    From Chaos to Couture.

    dimentions: 7in. x 11in.

    solution:

    I chose to contrast the two ideas of punk and elegant in order to create the unexpected and to stray away from cliche punk imagery.

    All photography in this project is my own either taken at the Met or on my travels to Russia in 2011. One solution is a photograph of a projection on a poster, and the image projected is a drawing I made of a photograph of a statue.

    Layers of personal significance give the piece a unique touch.

    backstory: My family happens to be Islamic. This may have influenced my taste for pattern from childhood as my house was decorated with art from all over the world.

    I liked having the opportunity to use my travel photography from some of the palaces I went to for a design solution. Adding the element of elegance to my project made it feel as though I was putting a little bit of my own interpretation of fashion and punk into play against the expected.

    EXPERIMENTAL

  • Sara ChaudhuriOlga MezhibovskayaJune - July 2013

  • Anonym

    ous

    p.4EXPERIMENTAL

    problem:

    Make a book for Anonymous.

    The text is out of the Letter from Anonymous (their manifesto)

    The typeface is ZXX, which was developed to prevent OCR readers from deciphering text in emails, for example and other domains.

    solution:

    The text is hidden in the script

    of the image file. Glitch art can

    manipulate photos from the inside

    out in various ways (copy and

    pasting sections, replacing all of a

    specific letter of symbol, etc).

    For this solution, I used images

    from nature to contrast the starkly

    technilogical subject matter though

    each image has poetic meaning for

    the words in it that it represents.

    I only glitched the photos using the

    words from the manifesto. There is

    a link in the typeface in the bottom

    corner to the text file of the image.

    backstory: Anonymous, the group of hackers, has always had a special place in my heart because they stand for freedom of free expression on the internet and will go to any means to make sure that remains. They are modern day revolutionaries as their messages remind me of those spoken at the time when we were fighting for our rights and independence. I also loved this opportunity to become an expert and a new art form.

  • Hello World. We are Anonymous...

  • All truths are easy to understand once they are discovered; the point is to discover them.

  • We support the free flow of information.

  • Anonymous is a living idea.

  • When governments are allowed the power of censorship, they are able to commit great atrocities and act in corrupt ways.

  • The Internet is one of the last bastions of the free flow of information in our evolving information society.

  • We are people campaigning at this very moment for your freedom of information exchange; freedom of expression.

  • We ask for the attention of the world as the events that are unfolding are fundamentally influencing the course of history.

  • Any individual, organization, and/or entity which supports Freedom of Speech and a free Internet is an ally of Anonymous.

  • We ask you to consider the value of your natural Freedoms.

  • We ask you to consider the future of your own human rights.

  • thank you, freehand drawings by me