charlotte convention center development study
TRANSCRIPT
Charlotte Convention Center
Development Study
Presentation to
Charlotte City Council
September 12, 2016
1
Today’s Presentation
• Update on CRVA work concerning the future of the
Charlotte Convention Center
• Share recommendations concerning Convention
Center development
• Collaborate with Council and Staff on next steps
2
About CRVA• Mission: “…lead the effort in maximizing the region’s
economic potential through visitor spending; to creating
jobs and opportunities for our community.”
• Responsibilities– Visit Charlotte
– Ovens Auditorium & Bojangles’ Coliseum
– Charlotte Convention Center
– NASCAR Hall of Fame
– Time Warner Cable Arena
3
4
CRVA Strategic Objectives:
Charlotte Convention Center
• Lead in Destination Visitor Experience
• Lead in Destination Asset Development
• Create a “Convention Center Neighborhood”
• Advocate the Value of Hospitality and Tourism
5
Charlotte Region’s Visitor Economy
• $6,523,720,000 total spending- #1 Visitor Economy in NC
- $5.0B spent in Mecklenburg County
- Wake County, #2 at $2.1B
• 123,600 Hospitality Jobs- (1 in 9 of jobs in market)
6
Convention Center Current State• Convention Center is 21 years old
• Market has evolved
– Hotels less reliant on convention events
• Meetings industry has evolved
– Less exhibit focused
– More meeting focused
– Higher emphasis on attendee experience
7
CRVA Planning Approach• Start with objective, customer-focused research
• Engaged Jones Lang LaSalle (JLL) Destination Planning
Services
– Survey market
– Develop recommendations
• JLL Staff formerly Strategic Advisory Group (SAG)
– Destination Charlotte 1.0 Study (2000)
– Advisor on Westin Hotel Development (2003)
8
JLL Methodology• Survey responses from 176 Meeting Planners
• Meeting Planner Focus Groups
• One on One Interviews
• Competitive Destination Site Visits & Research
– Indianapolis, Nashville, Austin, Baltimore,
Louisville, Tampa
• Technology Expert Interviews
• Convention Center Design Expert Interviews
9
JLL Recommendations
• Plan for Convention Center Expansion
• Maximize the Impact of “One CRVA”
• Enhance the Meeting Experience
• Increase the Amount of Breakout Space
• Create Pedestrian Friendly Connections between
CCC & Center City
• Develop a Competitive Technology Plan
10
CRVA Response to JLL Study• Continue “One CRVA” evolution
• Re-negotiate Wi-Fi agreement to offer free service
with expanded coverage and bandwidth
• Engaged TVS to develop Convention Center
improvement design concepts
– Meeting Experience
– Breakout Space
– Connections to Center City
11
Uptown Charlotte Growth
Map produced by Charlotte Center City Partners 2016
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1
3
6
MASTER PLAN
EXPANSION/RENOVATION AREAS
Stonewall Expansion
Pedestrian Connection
Ballroom Terrace Expansion
Richardson Ballroom Divisions
Flex Hall | Hall C Renovation
Renovation Under Light Rail
Hall A & B Entrance.
Informal Collaboration
2
3
34
5
6
7
8
9
Event Space Above Light Rail
13
STONEWALL EXISTING
EXISTING STREET VIEW
14
PROPOSED SECTION
PROPOSED STREET VIEW
STONEWALL EXPANSION
STONEWALL STREET EXPANSION15
STONEWALL EXISTING
STONEWALL STREET EXPANSION
MEETING ROOM LEVEL
EL.744
16
STONEWALL PROPOSED
INFORMAL
COLLABORATION
INFORMAL
COLLABORATION
1 2 3 4 5 9 10 11 12 13
2400 2600 1830 1870 1830 1830 1870 1830 2600 2400
STONEWALL STREET EXPANSION
6
1650
7
2380
8
2380
14
1280
15
940
MEETING ROOM LEVEL
EL.744• Level 744- 76,000 SF total new construction includes 26,090 SF of total
meeting room area (net area),
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PEDESTRIAN CONNECTION 2
18
PEDESTRIAN CONNECTION
BRIDGE TO LIGHT RAIL
STOP AND MIX- USE
PLAZA
POTENTIAL CONNECTION TO
CHARLOTTE RAIL TRAIL
PEDESTRIAN CONNECTION
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20
BALLROOM TERRACE EXPANSION 3
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PROPOSED PLAN
• Three additional meeting
rooms
• 6,010 SF of added meeting
space
• 2200 SF leasable space
catered to Starbucks
BALLROOM TERRACE EXPANSION
1
2255
3
2255
2
BALLROOM TERRACE EXPANSION
15002200
22
BALLROOM PREFUNCTION
PARTITIONS CLOSED
PARTITIONS OPEN
PARTITIONS OPENING
BALLROOM TERRACE EXPANSION23
EXISTING
RICHARDSON
BALLROOM
RICHARDSON BALLROOM DIVISIONS
1
24
PROPOSED PLAN LEVEL 704EXISTING PLAN LEVEL 704
7
5
MASTER PLAN
EXHIBITION LEVEL EL. 704 EXHIBITION LEVEL EL. 704
25
PROPOSED FLEX HALL PLAN
WITH 12 DIVISIONS
PROPOSED FLEX HALL
1
2800
2
2700
3
2600
4
3100
5
2900
6
2800
7
3100
8
2900
9
2800
10
2800
1
12700
12
FLEX HALL | HALL C RENOVATION
2600
26
FLEX HALL OPERABLE CEILING
FLEX HALL | HALL C RENOVATION27
Improving Competitiveness
• Addresses the need for more meeting space
• Increases the flexibility of the Convention Center
• Improves the connection to Charlotte’s developing urban
core
• Improves the customer experience
• Addresses risk of market share erosion
28
Project Cost
• Total Estimated Cost: $100M+
• Investment made between FY2017 and FY2023
– Improve venue over time
– Continue to operate
– Mirrors Stonewall Street Development
• Continue to consider expansion options beyond current
footprint
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Next Steps
• City/CRVA Dialogue and Collaboration
• Continue Dialogue with Envision Charlotte
– Potential location for Smart Cities Center for Excellence
• Refine Plans and Cost Estimates
• Consider Approval of Phase 1 in upcoming FY2018 budget
• Begin improvements: FY2018
30
Questions/Comments
31