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Charlotte Convention Center
Development Study
Presentation to
Charlotte City Council
September 12, 2016
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Today’s Presentation
• Update on CRVA work concerning the future of the
Charlotte Convention Center
• Share recommendations concerning Convention
Center development
• Collaborate with Council and Staff on next steps
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About CRVA• Mission: “…lead the effort in maximizing the region’s
economic potential through visitor spending; to creating
jobs and opportunities for our community.”
• Responsibilities– Visit Charlotte
– Ovens Auditorium & Bojangles’ Coliseum
– Charlotte Convention Center
– NASCAR Hall of Fame
– Time Warner Cable Arena
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CRVA Strategic Objectives:
Charlotte Convention Center
• Lead in Destination Visitor Experience
• Lead in Destination Asset Development
• Create a “Convention Center Neighborhood”
• Advocate the Value of Hospitality and Tourism
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Charlotte Region’s Visitor Economy
• $6,523,720,000 total spending- #1 Visitor Economy in NC
- $5.0B spent in Mecklenburg County
- Wake County, #2 at $2.1B
• 123,600 Hospitality Jobs- (1 in 9 of jobs in market)
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Convention Center Current State• Convention Center is 21 years old
• Market has evolved
– Hotels less reliant on convention events
• Meetings industry has evolved
– Less exhibit focused
– More meeting focused
– Higher emphasis on attendee experience
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CRVA Planning Approach• Start with objective, customer-focused research
• Engaged Jones Lang LaSalle (JLL) Destination Planning
Services
– Survey market
– Develop recommendations
• JLL Staff formerly Strategic Advisory Group (SAG)
– Destination Charlotte 1.0 Study (2000)
– Advisor on Westin Hotel Development (2003)
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JLL Methodology• Survey responses from 176 Meeting Planners
• Meeting Planner Focus Groups
• One on One Interviews
• Competitive Destination Site Visits & Research
– Indianapolis, Nashville, Austin, Baltimore,
Louisville, Tampa
• Technology Expert Interviews
• Convention Center Design Expert Interviews
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JLL Recommendations
• Plan for Convention Center Expansion
• Maximize the Impact of “One CRVA”
• Enhance the Meeting Experience
• Increase the Amount of Breakout Space
• Create Pedestrian Friendly Connections between
CCC & Center City
• Develop a Competitive Technology Plan
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CRVA Response to JLL Study• Continue “One CRVA” evolution
• Re-negotiate Wi-Fi agreement to offer free service
with expanded coverage and bandwidth
• Engaged TVS to develop Convention Center
improvement design concepts
– Meeting Experience
– Breakout Space
– Connections to Center City
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Uptown Charlotte Growth
Map produced by Charlotte Center City Partners 2016
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3
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MASTER PLAN
EXPANSION/RENOVATION AREAS
Stonewall Expansion
Pedestrian Connection
Ballroom Terrace Expansion
Richardson Ballroom Divisions
Flex Hall | Hall C Renovation
Renovation Under Light Rail
Hall A & B Entrance.
Informal Collaboration
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3
34
5
6
7
8
9
Event Space Above Light Rail
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STONEWALL EXISTING
EXISTING STREET VIEW
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PROPOSED SECTION
PROPOSED STREET VIEW
STONEWALL EXPANSION
STONEWALL STREET EXPANSION15
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STONEWALL EXISTING
STONEWALL STREET EXPANSION
MEETING ROOM LEVEL
EL.744
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STONEWALL PROPOSED
INFORMAL
COLLABORATION
INFORMAL
COLLABORATION
1 2 3 4 5 9 10 11 12 13
2400 2600 1830 1870 1830 1830 1870 1830 2600 2400
STONEWALL STREET EXPANSION
6
1650
7
2380
8
2380
14
1280
15
940
MEETING ROOM LEVEL
EL.744• Level 744- 76,000 SF total new construction includes 26,090 SF of total
meeting room area (net area),
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PEDESTRIAN CONNECTION 2
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PEDESTRIAN CONNECTION
BRIDGE TO LIGHT RAIL
STOP AND MIX- USE
PLAZA
POTENTIAL CONNECTION TO
CHARLOTTE RAIL TRAIL
PEDESTRIAN CONNECTION
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BALLROOM TERRACE EXPANSION 3
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PROPOSED PLAN
• Three additional meeting
rooms
• 6,010 SF of added meeting
space
• 2200 SF leasable space
catered to Starbucks
BALLROOM TERRACE EXPANSION
1
2255
3
2255
2
BALLROOM TERRACE EXPANSION
15002200
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BALLROOM PREFUNCTION
PARTITIONS CLOSED
PARTITIONS OPEN
PARTITIONS OPENING
BALLROOM TERRACE EXPANSION23
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EXISTING
RICHARDSON
BALLROOM
RICHARDSON BALLROOM DIVISIONS
1
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PROPOSED PLAN LEVEL 704EXISTING PLAN LEVEL 704
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5
MASTER PLAN
EXHIBITION LEVEL EL. 704 EXHIBITION LEVEL EL. 704
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PROPOSED FLEX HALL PLAN
WITH 12 DIVISIONS
PROPOSED FLEX HALL
1
2800
2
2700
3
2600
4
3100
5
2900
6
2800
7
3100
8
2900
9
2800
10
2800
1
12700
12
FLEX HALL | HALL C RENOVATION
2600
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FLEX HALL OPERABLE CEILING
FLEX HALL | HALL C RENOVATION27
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Improving Competitiveness
• Addresses the need for more meeting space
• Increases the flexibility of the Convention Center
• Improves the connection to Charlotte’s developing urban
core
• Improves the customer experience
• Addresses risk of market share erosion
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Project Cost
• Total Estimated Cost: $100M+
• Investment made between FY2017 and FY2023
– Improve venue over time
– Continue to operate
– Mirrors Stonewall Street Development
• Continue to consider expansion options beyond current
footprint
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Next Steps
• City/CRVA Dialogue and Collaboration
• Continue Dialogue with Envision Charlotte
– Potential location for Smart Cities Center for Excellence
• Refine Plans and Cost Estimates
• Consider Approval of Phase 1 in upcoming FY2018 budget
• Begin improvements: FY2018
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Questions/Comments
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