OUTLINE OF MY VIEW OF

THE G CONCEPT OF THE

BRAND

PORTFOLIO OF BRANDS AIMED TO MEET THE

GAMING AND ENTERTAINMENT PREFERENCES OF A

WIDE RANGE OF CUSTOMERS AND FOR A VARIETY

OF OCCASIONS

From

this…To this

“We wanted to move from a product-

led to a brand-led strategy and that

journey has started for us.”Phil Urban, January 2012

HOW THE ROLE OF THE

TRAINING OFFICER CAN

INFLUENCE IN TERMS OF THE

TEAM, CUSTOMER AND

SHAREHOLDER

QUALITIES I WILL BRING TO

THE TEAM AND HOW I WILL

SUPPORT THEM TO DELIVER

EXEMPLARILY SERVICE TO THE

CUSTOMERS