chapter 13 gsmm-latin america

8/22/2019 Chapter 13 GSMM-Latin America

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Overview

Latin America comprises of many countries such as Brazil, Argentina, Columbia, Peru, Chile, Mexico,

Venezuela and similar others. Having covered Brazil and Mexico in previous chapters, our focus in

this chapter is to cover the other major countries of Latin America. The countries which are

addressed in this chapter are Argentina, Colombia, Peru and Chile.

Internet penetration for these Latin American countries is given below.

As we can see from the figures above, internet penetration is highest in Argentina at 67%, followed

by Colombia at 59%, Peru at 39% and lowest in Colombia at 13%.

While internet penetration is low in Latin American countries when compared to the rest of the

world, these countries are one of the most active users of internet in the world. Given below is a

figure which informs us of the time spent online by an average user in these countries.

While the world average for time spent by a user online is 24.4 hours, Argentina and Colombia

clearly surpass that margin. The average time spent will increase as internet reaches more people

Argentina

Colombia

Chile

Peru

26.1

26.7

22.7

18.7

Average time spent by User online (in hours)


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and becomes even more popular than it is today. The two figures together (internet penetration

rates and average time spent online by a user) show us the untapped potential of these countries.

The Latin American online audience is also more active in most categories than the global

population. As is demonstrated by the figure below the users in Latin America are not only more

actively involved, in some cases the margin is noteworthy.

The figure above shows the high involvement of Latin American users online in various activities. In

terms of online communities, social networking, and entertainment Latin American users are way

ahead of the global average. Use of Portals, Social networking and Entertainment are at the

forefront representing 98%, 96% and 97% of the online users in Latin America respectively.

The age demographics of Argentina, Chile, Colombia and Peru are represented through the figure

below.

The above figure represents age demographics in terms of number of internet users. As we can see

from the figure above Colombias youngest online users represent the majority of its users. Combine

Portals

Search/Browse

Entertainment

Social Networks

News/Information

Community

98%

96%

97%

96%

86%

85%

94%

89%

89%

82%

76%

70%

Online Activity in Latin America compared to the global average

Global

Latin America

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Argentina

Colombia

Chile

Peru

29%

40%

27%

28%

26%

26%

26%

32%

18%

20%

21%

22%

14%

10%

15%

12%

13%

4%

11%

7%

Age demographics in terms of number of internet visitors

55+

45-54

35-44

25-34

15-24


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this with the fact that an average internet user in Colombia is online for 26.7 hours and the internet

penetration is very low, Colombia is possibly one of the biggest future markets of Latin America.

In Peru the 25-34 age group leads with maximum internet users among all age categories. Argentina

and Chile represent a comparatively more even distribution of internet users among all age

categories. With the exception of Peru the participation in internet goes down as we go up in the

age categories.

What is also noteworthy in all these countries is that the young generation (age group 15-34)

represent at least 50% of the internet users. Latin American internet population is possibly the

youngest population in the Americas.

When looking at age demographics in order to determine the time spent by each age category, we

find the focus moves more towards the younger generation. For example, while in Peru the age

group 25-34 represented the most number of internet users, in terms of time spent it is the age

group 15-24 which leads the pack. For the rest of the three countries, the categorization of age

groups in terms of time spent online, only enhances the importance of the younger age groups.

From an online marketers perspective this is the group one would want to focus on.

Major places from where internet is accessed in Argentina is given in the figure below. As we can seeinternet cafes are old news now, as most access comes from home. The growth of internet in

Argentina in the past few months has been phenomenal as a result of which we see the shift in

major place of internet access.

0% 10% 20% 30% 40% 50%

Argentina

Colombia

Chile

Peru

32%

46%

34%

34%

25%

24%

25%

29%

17%

18%

18%

19%

12%

10%

13%

11%

13%

4%

10%

7%

Age demographics in terms of time spent online

55+

45-54

35-44

25-34

15-24


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Internet is still primarily accessed by computers In Latin America. However, Latin American users are

not alien to the other devices which can be used to access the internet. In fact the figure below

represents the use of these devices in Argentina, Chile, Colombia and Peru. The percentages

represent the use of devices other than computer.

If computers are not included, then mobile leads the internet access devices market. The second

best option is tablets. Colombians have almost an even market in terms of tablet vs. mobile. Online

users in Chile have the least affinity towards tablets or other devices for using internet, and primarily

depend on mobile for access to internet when conventional computers are not concerned. Overall,

mobile as an internet device is the most preferred device among other devices.

Having looked at the importance of mobile devices one also needs to look at various players in the

mobile device market. The figure given represents the various players in the mobile market and their

share in the respective regions.

Home

Other's Home

Mobile

Work

Wi Di Spot

School

Internet Caf

92%

37%

33%

32%

21%

15%

13%

Major places of internet access in Argentina

73%

52%

79%

66%

22%

42%

17%

26%

5%

6%

4%

9%

Argentina

Columbia

Chile

Peru

Devices used to access internet other than computers

Mobile

Tablet

Other


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The iOS is clearly the leader in all the four countries. Exception Argentina, It accounts for almost half

the market in all the three countries. In Argentina, Android leads the pack. Also mobile users in

Argentina are more open to experiment with new devices therefore representing a diverse market.

Peru on the other hand is primarily an Android and iOS market, together representing 82% of the

market.

Social Media

Some of the highly active countries in the world are in Latin America. The figure below is a list of top

10 countries in terms of time spent on social media.

As we can see here that of the top 10 countries listed here, 5 of them Argentina, Chile, Peru,

Colombia, and Mexico come from Latin America. We have already seen that when online activities

Argentina Columbia Chile Peru

39%

14%27%

35%

33%66%

60% 47%

4%

10%3%

9%

4% 4%17% 7% 6%11%

Platforms used on internet access devices other than computer

Other

Symbian

RIM

iOS

Android

Mexico

Colombia

Canada

Phillippines

Peru

Chile

TurquiaIsrael

Argentina

Russia

7.1

7.6

7.9

8.2

8.7

9.5

10.110.1

10.7

10.9

Top 10 countries in the world in terms of average time spent by User on

social networks (in hours)

Average time spent by a user (in

hours)


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are taken into account and compared with global averages, there exists a difference of 14% in social

networking. 97% of internet users in Latin America are actively involved in social media.

We now observe the four countries in review and look at the various factors involved in their social

media profile. We will start off by looking at Argentina.

As seen in the internet demographics, here too the youngest age group is the one which is most

involved in the social networking sites. The age group with individuals aged 15-24 have a penetration

of almost 100%. For the age group 25-34 it is approximately 97%. Now considering that the same

age group also accounts for majority of the internet population, this is a big part of population which

is active on social media.

Female social media users are more involved than male users, the least penetration being 94.9% in

age group 55+. Overall, at least 90% of the online users in Argentina are using social media.

In terms of time spent on social networking sites, users in the youngest age group spend the most

time with 15.4 hours being the time spent by an average user. Time spend by the rest of the people

in other age groups is around 9 hours, with lowest being 7 hours spent by the people in the oldest

category.

Social Networking has grown in Argentina. The figure below shows how social networkings growth

has been greater than any other activity. While behind Portals, the faster growth indicates that

social networking will be the major activity soon.

15-24

25-34

35-44

45-54

55+

99.3%

96.1%

92.4%

90.2%

89.4%

99.8%

97.6%

96.4%

95.7%

94.9%

Social Networking Demographics in Argentina

Female

Male

15-24

25-34

35-44

45-54

55+

15.4

9

9

8.8

7

Average time spent by a user on social networking sites in Argentina


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Major social networking sites in Argentina are given below. As per the stats by comScores media

Matrix, Facebook leads the other social networking sites by a fair margin.

Following Facebook are Windows Live Profile, Twitter and Fotolog. Another popular social

networking site is Badoo. Argentina is one of Badoos major market. There is definitely a lack of local

social networking sites in Argentina, but almost all the major global social networking sites are doing

well here.

Having looked at the social landscape in Argentina it is time we look at another major Latin American

market, Chile. Some of the stats below display the social networking user demographics in Chile.

The users in the age group 25-34 are the leaders in terms of penetration. Approximately 98% of the

internet users in this age category uses social networking sites. Female user across all age groups are

more active than male users with a minimum penetration of 94% exception being the oldest at

89.4%.

Portals

Social Networking Sites

Instant Messenger

Entertainment

E-mail

38.6%

15.2%

26.2%

7.7%

9.2%

29.0%

27.8%

19.6%

8.1%

7.1%

Top activities by time spent in Argentina

2011

2010

Facebook

Windows Live profile

Twitter

Fotolog

Sonico

Badoo

11758

3059

2391

1607

996

982

Major Social Networking Sites in Argentina

Total Unique Visitors


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The decline in participation in social networks goes down more prominently in male users as

compared to female users. Even though male users may not be as active as female users the average

penetration is still high at 92%. Overall Chile has a consistently even penetration of social networking

sites among all age categories.

Average time spent by a user is highest among people in the youngest age group with 14.9 hours.

Even though the youngest age group is behind the users in 25-34 age category in terms of social

networking penetration, they more than make up for it by averaging more than 150% in terms of

time spent. Keeping apart the youngest age group, the time spent averages approximately 8.5 hours

in the 25-34 and 45-54 age category. Interestingly unlike the usual consistent decline in time spent

among people in different age categories, the users falling in the age group 35-44 (7.1 hours) are less

active than their older counter parts in the 45-54 age category (8.2 hours).

15-24

25-34

35-44

45-54

55+

94.2%

96.8%

91.5%

91.5%

87.0%

94.0%

98.6%

96.4%

95.9%

89.4%

Social Networking Demographics in Chile

Female

Male

15-24

25-34

35-44

45-54

55+

14.9

8.7

7.1

8.2

6.7

Average time spent by a user on social networking sites in Chile

Social Networking Sites

Portals

Instant Messenger

Entertainment

E-mail

19.6%

34.2%

26.0%

9.3%

6.6%

28.5%

25.2%

19.1%

10.9%

5.4%

Top activities by time spent in Chile

2011

2010


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The figure above highlights the major activities online and changes from 2010 to 2011. As we can see

here the only category which has grown other than Social networking is entertainment section (9.3%

to 10.9%). Social networkings growth and the simultaneous decline in other activities is an

indication how social networking is taking up the time spent on other activities and is growing into

the major online activity in Chile.

Facebook again leads the pack by a fair margin. The second in line social networking site windows

live profile has almost 1/4th

less visitors, but this is where the social networking sites come close in

terms of popularity. Twitter is quickly growing with 1166 visitors in 2011. Other major social

networking sites are Fotolog, Bligoo, Slideshare, and LinkedIn.

Colombia is another major country of Latin America in terms of social media. The following statistics

provide us a look into the demographics of users in Colombia.

The young age group 15-24 has the highest social media penetration at 98.9%. As has been the

trend in most Latin American countries, Female users across all age groups show a consistent and

high penetration rates while penetration among male users declines even though marginally in

Colombia social media users. What is noteworthy is that social media penetration in the age group

15-24 and 25-34 is same for male and female users. The average penetration rate is 93.7% including

all age categories and both genders. The average penetration rate for female users is 95.1% and

among male users it is 92.6%.

Facebook


Twitter

Fotolog

Bligoo

Slideshare

LinkedIn

6676

1443

1166

1117

761

638

584

Major Social Networking Sites in Chile

15-24

25-34

35-44

45-54

55+

98.9%

96.0%

92.3%

91.2%

85.0%

98.9%

96.0%

94.6%

94.8%

89.8%

Social Networking Demographics in Colombia

Female

Male


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The age demographics as per the time spent is given in the figure below.

The youngest age group 15-24 spends on an average 11.5 hours almost double the time than any

other age group. What is interesting here is that like Chile, time spent does not decrease gradually

but rather has its shifts. Time spent decreases for age group 35-44 (5.8 hours) but then again picks

up for age group 45-54 (6.4 hours) finally declining again for age group 55+ (5.6 hours).

In Colombia, Facebook leads again. However unlike Chile and Argentina, the second spot and the

third sport is also firmly occupied by windows live profile and Twitter with 4383 and 2274 unique

visitors respectively. The other major social networking sites are slideshare, Badoo, Sonico and

Fotolog.

15-24

25-34

35-44

45-54

55+

11.5

6.8

5.8

6.4

5.6

Average time spent by a user on social networking sites in Colombia

Facebook


Twitter

Slideshare

Badoo

Sonico

Fotolog

11798

4383

2274

1361

1227

1206

628

Major Social Networking Sites in Colombia


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Another important country in Latin America is Peru. Demographics for social media users in Peru are

represented through the figure below.

While the younger generation again leads the social media penetration in Chile, what is interesting is

that the gradual and consistent decline which we observe in social media penetration in most

countries as we go up in the older age groups is not so consistent here. For example social media

penetration for age group 15-24 is 99.1% for female users, followed by a decline to 95.4% in 25-34

age group. After that the penetration increase in the next two age groups 96.6% from 35-44 and

98.3% for 45-54 for female users. It then again declines to 94.9% in the oldest age category 55+.

While in the male users the decline is consistent with the only sudden increase in 55+ age group

where it jumps to 96.5% from 92% penetration of 45-54 age group.

The figure given below represents age demographics in terms of time spent by an average user on

social networks.

Youngest age group again leads with 13 hours. This is almost double the time spent by any other age

category. The time spent then gradually declines from 7 hours for users in age group 25-34 to 6.8

hours, 5.8 hours and 4.9 hours in age groups 35-44, 45-54 and 55+ respectively.

The top social networking sites in terms of unique internet visitors Peru are listed in the figure

below.

15-24

25-34

35-44

45-54

55+

97.6%

95.4%

93.8%

92.0%

96.5%

99.1%

95.4%

96.6%

98.3%

94.9%

Social Networking Demographics in Peru

Female

Male

15-24

25-34

35-44

45-54

55+

13

7

6.8

5.8

4.9

Average time spent by a user on social networking sites in Peru


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Facebook leads the region with 3690 unique internet visitors. It is followed at the second spot by

Windows Live Profile with 1517 visitors. The other social networking sites are way behind in Peru as

compared to Facebook and Windows Live profile. Other popular social networking sites are twitter,

Fotolog, Bligoo, Slideshare and LinkedIn.

Facebook

Facebook as we have already seen is the clear leader in all the above mentioned Latin American

countries as well as in Latin America as a whole. The only place where Facebook did face some

competition in Latin America was Brazil where Orkut was very popular. However in 2011 Facebook

gained the top position in Brazil as well, and is currently the most popular social networking site inLatin America.

Facebooks reach in Chile is 90% which makes it the most penetrated market in Latin America.

Facebooks top 10 markets have 5 Latin American countries in it.

The figure below displays Facebook registered users in Argentina, Colombia, Chile and Peru.

Argentina represents the most number of Facebook users among the four Latin American countries

under review. Colombia takes the second spot followed by Peru and Chile. The figures below from

social bakers display the growth of Facebook in all the four countries in the period of May 2012 to

April 2013.

Facebook


Twitter

Fotolog

Bligoo

Slideshare

LinkedIn

3690

1517

807

640

539

336

306

Major Social Networking Sites in Chile

Argentina

Colombia

Peru

Chile

21069440

18175100

10310080

9610060

Average time spent by a user on social networking sites in Peru


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Argentina Colombia

Chile Peru

As we can see here, Facebook has had most consistent growth in Peru. While Facebook has

experienced growth in other regions as well in Chile and Argentina the growth has slowed down.

Argentina Colombia

The age demographics for Facebook reflects the general demographics of social media population in

Argentina and Colombia. Colombia has marginally more users falling in the young age group of 18-34

years.


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Twitter

Twitters performance in the four countries under review is summarized in the figure below.

Twitter seems to be gaining popularity in Argentina. According to a report by eMarketer, Twitter has

8 million users in Argentina. Social media users in Argentina are also very active on twitter. In

December 2012, they topped the charts in terms of time spent in Twitter from home and work. As

per a report produced by Semiocast, Argentina also falls in the top 20 countries for twitter when

number of twitter accounts are taken into account. Of the 8 million twitter accounts, 6.3 million are

rated as active users, which gives Argentina the 7th

position in the world on twitters list of most

active countries in the world. Even the President, Cristina Kirchner is an active twitter user with 1.5

million followers and is rated as the 7th

most influential head of state among others present on a

social media platform such as twitter or similar other social networking sites.

Chile ranked ahead of Argentina in 2011 with an average penetration of approximately 13%. Even

though Argentina took over in 2012, it still ranks 4 th globally in terms of Twitter users per capita. As

of 2012 it had 1.4 million twitter users who spend 9.8 hours per month per user on an average.

Twitters influence on politics can be seen here as well, when in 2010 every member of the Chilean

President Sebastian Pineras office had an active twitter account.

Colombia is not far behind in terms of twitter accounts. It ranked 12th

globally according to a report

by Semiocast in 2012. This rank is made possible by an approximately 6 million Colombian twitter

accounts. Colombian twitter users have a preference towards using cellphone to access twitter with

almost 40% of them doing so. As far as the demographics for Twitter in Colombia, male users

account for almost half the accounts (49%), female users account for 46% of the twitter accounts

and the remaining 5% are accounts held by a company.

According to a report by Future Labs, Peru has 335,512 twitter account holders. The demographics

are again divided among male users at 45%, female users at 36% and company accounts at 19% of all

the twitter accounts in Peru. Perus political arena has not been left untouched by twitter. President

Ollanta Humala took the initiative to connect to a social media platform and became the first

Peruvian President to connect with people on twitter.

Windows Live Profile

Argentina

Colombia

Chile

Peru

3094

4383

1443

1517

Twitter in Latin America


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Another social networking site which consistently does well in Latin America is the windows live

profile. The figure below summarizes Windows live profiles performance in the four Latin American

countries under review here.

As we can see here, Windows Live profile is most popular in Colombia with 4,383,000 unique

visitors. This is followed by Argentina with 3,094,000 unique visitors. These two countries have far

more windows live profile visitors than Chile and Peru which stand with 1,443,000 and 1,517,000

unique visitors respectively.

Fotolog

Fotolog is another popular social networking site in Latin America. Started in 2002, this site quickly

grew in popularity in Latin America. It had more than 3 billion page views and 20 million unique

visitors each month in 2008. The site provides two types of membership. The first type is a free

membership and limits the number of photos that can be uploaded to 1 and number of guest

comments to 20. The second is the Gold membership which increases the upload limit on number ofphotos to 6 and of comments to 200. In addition, better customer care service options are available

to Gold Camera Patrons as they are called. The figure below summarized the performance of

Fotolog as reported by comScore. It displays the number of unique visitors the site gets from the

four Latin American countries under review.

Again Colombian social media users take the lead with 2,274,000 unique visitors followed by

Argentina 1,610,000, Chile 1,166,000 and Peru 807,000 unique visitors.

Argentina

Colombia

Chile

Peru

3094

4383

1443

1517

Windows Live Profile in Latin America

Argentina

Colombia

Chile

Peru

1610

2274

1166

807

Fotolog in Latin America


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Social Media Monitoring Tools

Some of the social media monitoring tools which can be used for Argentina and Chile are listed in

the table below.

Company Platform Media Type URL CountryFlaptor Trendistic

(formerly Twist)Twitter http://trendistic.com Argentina

SocialMetrix SocialMetrix All http://www.SocialMetrix.com

Argentina

BrandMetric BrandMetric All http://www.brandmetric.com

Chile

Apart from these tools there are other social media monitoring tools available which are aimed at

Latin America. Some of these are

Buzzient: Buzzient provides an add on which can be added to your existing CRM enterpriseapplications such as Seibel or Salesforce.com. It then allows you to leverage social media for

customer service and lead generation. Some of the things Buzzients apps allow you to do

are

Collect social data from various social media platforms such as Twitter,Facebook, YouTube. It also fetches data from androids, iOS and blogs.

Its engagement API allows you to use to 3rd party software forcommunication on Social media channels

To push leads, service requests and activities by integrating them with yourexisting applications.

Next Principles: This provides solution for social media analytics and for engagement insocial media. Some of the applications provided by Next Principles are

Campaign and events apps allows monitoring and measurement of theeffectiveness of your online campaigns in terms of reach, engagement and

impact of campaigns and events.

Community Engagement allows you brand management on social mediaplatforms by engaging into conversations with the customers

Contact management allows you a complete view of your customers acrossvarious social media platforms and also the traditional channels

Social Performance creates a social portfolio and allows you to view theperformance and govern activities in your social media campaigns

Use of these social media tools along with other global tools should allow a social marketer to

leverage the growing social media market in Latin America.

Tips for Social Marketers

The growing and highly vibrant social media of Latin America has gained the attention of the world

in the recent years. Being a young and developing social media market, not only is there a lot of

untapped potential but also there is room for the users to experiment with new and innovative
http://trendistic.com/http://www.socialmetrix.com/http://www.socialmetrix.com/http://www.brandmetric.com/http://www.brandmetric.com/http://www.brandmetric.com/http://www.brandmetric.com/http://www.socialmetrix.com/http://www.socialmetrix.com/http://trendistic.com/


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products. There are certain things which a social marketer will have to keep in mind to best utilize

this market

More than half the internet Population and the social media population is young. Theyoungest generation spends the most time online and on social networks. This is the age

group which should be targeted by social marketers

Existing smartphone penetration and the growth is still behind the rest of the emergingsocial media countries especially as compared to Asia. Social media campaigns should be

targeted to the desktop/laptop screens.

Facebook is the most popular social networking platform by far. This should be the centralfocus for campaigns by social marketers. Even though Orkut is a leading social platform

when the whole of Latin America is seen, the numbers mainly come from Brazil.

Windows live profile is very popular in most countries in Latin America. Along with Facebookthis would be another platform to target by social marketers for their campaigns.

Fotolog is the major option for sharing pictures. Promotional images circulated here wouldgain more traction than other popular services such as Pintrest and similar others.

The social media demographics suggests Female users across Latin America to be moreactive than male users. Products and services which create messages on the social media

platform will have to keep this in mind when creating content.

Twitter has recently picked up in Latin America. Social marketer would do well to use twitteras a conversation platform now while it is still young and growing in Latin America.

The low penetration and high involvement on the internet presents two situations. Sincesocial media already has a high penetration in the existing internet users, as internet grows,

social media users will grow in number. But since it has a young population, it is more open

to experiment with new social networking sites and may have a high switch rates on social

networking sites. Social Marketers would be wise to plan their long terms strategy keeping

this in mind and watch out for new social media platforms which can make their mark.

Most of the social networking sites are global sites and there is a lack of local players. Thiswould mean that the social media monitoring tools meant for these global sites will work

well as long as they can cope with the change in language especially when tracking and

engaging in conversations.

References

Wi-Fi, mobile and home access usurp role of internet cafes

http://www.emarketer.com/Article/Internet-Cafes-Relic-of-Past-Argentina/1009139

Emerging Social Networks Shake Up Landscape in Latin America

http://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide

_Desktop_Social_Networking_Engagement

Top social networking sites in Argentina and Chile.

http://www.bizcommunity.com/Article/44/23/57524.html

Google+, Twitter Make Headway in Latin America
http://www.emarketer.com/Article/Internet-Cafes-Relic-of-Past-Argentina/1009139http://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide_Desktop_Social_Networking_Engagementhttp://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide_Desktop_Social_Networking_Engagementhttp://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide_Desktop_Social_Networking_Engagementhttp://www.bizcommunity.com/Article/44/23/57524.htmlhttp://www.bizcommunity.com/Article/44/23/57524.htmlhttp://www.bizcommunity.com/Article/44/23/57524.htmlhttp://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide_Desktop_Social_Networking_Engagementhttp://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide_Desktop_Social_Networking_Engagementhttp://www.emarketer.com/Article/Internet-Cafes-Relic-of-Past-Argentina/1009139


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http://www.emarketer.com/Article/Google-Twitter-Make-Headway-Latin-America/1009403

Explainer: Twitter in Latin America

http://www.as-coa.org/articles/explainer-twitter-latin-america#argentina

Twitter se expande en Latinoamrica y lanza plataforma publicitaria en Chile

http://www.latercera.com/noticia/negocios/2012/10/655-488761-9-twitter-se-expande-en-

latinoamerica-y-lanza-plataforma-publicitaria-en-chile.shtml

Per: Hay ms de un milln de usuarios de Twitter y nueve millones de Facebook

http://peru.com/actualidad/mi-ciudad/peru-hay-mas-millon-usuarios-twitter-y-nueve-millones-

facebook-noticia-102937

Fotologhttp://en.wikipedia.org/wiki/Fotolog

Top 10 Need-to-Knows About Social Networking and Where Its Headed

http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_to

p_10_need-to-knows_about_social_networking

Futuro Digital - Latinoamrica 2012

http://www.comscore.com/Insights/Events_and_Webinars/Webinar/2012/Futuro_Digital_-

_Latinoamerica_2012

The Rise of Social Networking in Latin America

http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Rise_of_Social_Net

working_in_Latin_America
http://www.emarketer.com/Article/Google-Twitter-Make-Headway-Latin-America/1009403http://www.emarketer.com/Article/Google-Twitter-Make-Headway-Latin-America/1009403http://www.as-coa.org/articles/explainer-twitter-latin-america#argentinahttp://www.as-coa.org/articles/explainer-twitter-latin-america#argentinahttp://www.latercera.com/noticia/negocios/2012/10/655-488761-9-twitter-se-expande-en-latinoamerica-y-lanza-plataforma-publicitaria-en-chile.shtmlhttp://www.latercera.com/noticia/negocios/2012/10/655-488761-9-twitter-se-expande-en-latinoamerica-y-lanza-plataforma-publicitaria-en-chile.shtmlhttp://www.latercera.com/noticia/negocios/2012/10/655-488761-9-twitter-se-expande-en-latinoamerica-y-lanza-plataforma-publicitaria-en-chile.shtmlhttp://peru.com/actualidad/mi-ciudad/peru-hay-mas-millon-usuarios-twitter-y-nueve-millones-facebook-noticia-102937http://peru.com/actualidad/mi-ciudad/peru-hay-mas-millon-usuarios-twitter-y-nueve-millones-facebook-noticia-102937http://peru.com/actualidad/mi-ciudad/peru-hay-mas-millon-usuarios-twitter-y-nueve-millones-facebook-noticia-102937http://en.wikipedia.org/wiki/Fotologhttp://en.wikipedia.org/wiki/Fotologhttp://en.wikipedia.org/wiki/Fotologhttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networkinghttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networkinghttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networkinghttp://www.comscore.com/Insights/Events_and_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012http://www.comscore.com/Insights/Events_and_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012http://www.comscore.com/Insights/Events_and_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Rise_of_Social_Networking_in_Latin_Americahttp://www.comscore.com/Insights/Events_and_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012http://www.comscore.com/Insights/Events_and_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networkinghttp://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networkinghttp://en.wikipedia.org/wiki/Fotologhttp://peru.com/actualidad/mi-ciudad/peru-hay-mas-millon-usuarios-twitter-y-nueve-millones-facebook-noticia-102937http://peru.com/actualidad/mi-ciudad/peru-hay-mas-millon-usuarios-twitter-y-nueve-millones-facebook-noticia-102937http://www.latercera.com/noticia/negocios/2012/10/655-488761-9-twitter-se-expande-en-latinoamerica-y-lanza-plataforma-publicitaria-en-chile.shtmlhttp://www.latercera.com/noticia/negocios/2012/10/655-488761-9-twitter-se-expande-en-latinoamerica-y-lanza-plataforma-publicitaria-en-chile.shtmlhttp://www.as-coa.org/articles/explainer-twitter-latin-america#argentinahttp://www.emarketer.com/Article/Google-Twitter-Make-Headway-Latin-America/1009403

chapter 13 gsmm-latin america

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