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Chapter 5 The Household-Consumption Sector Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved. 5-1

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Page 1: Chap005-The Household-Consumption Sector

Chapter 5

The Household-Consumption Sector

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved. 5-1

Page 2: Chap005-The Household-Consumption Sector

Chapter Objectives

• The average propensity to consume• The average propensity to save• The marginal propensity to consume• The marginal propensity to save• The consumption function• The saving function• The determinants of consumption• The permanent income hypothesis

5-2Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 3: Chap005-The Household-Consumption Sector

GDP and Big Numbers

• Gross Domestic Product (GDP) is the nation’s expenditures on all final goods and services produced during the year at market prices– GDP for 2002 was 10,446.2 billions of dollars

• This can be written as – $10,442,020,000,000

– $10,446.2 billion

– $10.5 trillion

5-3Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 4: Chap005-The Household-Consumption Sector

Four Parts of GDP

• Consumption ------------ C (this chapter)

• Investment ---------------- I (Chapter 6)

• Government -------------- G (Chapter 7)

• Net exports --------------- Xn (Chapter 8)

5-4Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 5: Chap005-The Household-Consumption Sector

Consumption

• Americans spend over 95% of their income after taxes– The total of everyone’s expenditures is called

consumption• Consumption is designated by the letter C

• C is the largest sector of GDP– Now C is just over two-thirds of GDP

5-5Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 6: Chap005-The Household-Consumption Sector

Consumption

• The consumption functions states– As income rises, consumption (C) rises, but

not as quickly– Therefore, consumption varies with

disposable income (DI)• DI increases . . . C increases but by a smaller

amount

• DI decreases . . . C decreases but by a smaller amount

5-6Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 7: Chap005-The Household-Consumption Sector

Consumption and Disposable Income

Disposable Income Consumption

1,000 1,400

2,000 2,200

3,000 3,000

4,000 3,800

5,000 4,600

5-7Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 8: Chap005-The Household-Consumption Sector

Consumption and Disposable Income

Disposable Income Consumption

1,000 1,400

2,000 2,200

3,000 3,000

4,000 3,800

5,000 4,600

+ 1000 + 800

+ 1000 + 800

+ 1000 + 800

+ 1000 + 800

5-8Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 9: Chap005-The Household-Consumption Sector

Saving

• Saving is NOT spending• The more we spend, the less we save• A low savings rate leads to a low

productivity growth rate– Without savings ($) to invest in NEW plant

and equipment, we cannot raise our productivity fast enough!

• Savings includes personal saving, business saving, and a government surplus (if they have one)

5-9Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 10: Chap005-The Household-Consumption Sector

Source: Economic Report of the President, 2006, Survey of Current Business, March 2006

Saving as a Percentage of Disposable Income

5-10Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 11: Chap005-The Household-Consumption Sector

Average Propensity to Consume (APC)

(The Percent of DI Spent)

APC = -----------------------------------Consumption

Disposable Income

5-11Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 12: Chap005-The Household-Consumption Sector

Disposable Income Consumption Saving

$40,000 $30,000

Table 2

5-12Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 13: Chap005-The Household-Consumption Sector

Table 2

Disposable Income Consumption Saving

$40,000 $30,000 $10,000

APC = ------------ = ------------ = ------ = .75 C 30000 3

DI 40000 4

5-13Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 14: Chap005-The Household-Consumption Sector

Table 2

Disposable Income Consumption Saving

$40,000 $30,000 $10,000

APC = ------------ = ------------ = ------ = .75 C 30000 3

DI 40000 4

APS = ------------ = ------------ = ------ = .25 S 10000 1 DI 40000 4

5-14Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 15: Chap005-The Household-Consumption Sector

Table 2

Disposable Income Consumption Saving

$40,000 $30,000 $10,000

APC = ------------ = ------------ = ------ = .75 C 30000 3

DI 40000 4

APS = ------------ = ------------ = ------ = .25 S 10000 1 DI 40000 4

+

1.05-15Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 16: Chap005-The Household-Consumption Sector

Table 3

Disposable Income Saving

$20,000 $1,500

5-16Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 17: Chap005-The Household-Consumption Sector

Table 3

Disposable Income Saving

$20,000 $1,500

Disposable Income Saving Consumption

$20,000 $1,500 $18,500

5-17Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 18: Chap005-The Household-Consumption Sector

Table 3

Disposable Income Saving

$20,000 $1,500

Disposable Income Saving Consumption

$20,000 $1,500 $18,500

APC = ------------ = ------------ = ------ = .925 C 18500 37

DI 20000 40

5-18Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 19: Chap005-The Household-Consumption Sector

Table 3

Disposable Income Saving

$20,000 $1,500

Disposable Income Saving Consumption

$20,000 $1,500 $18,500

APC = ------------ = ------------ = ------ = .925 C 18500 37

DI 20000 40

APS = ------------ = ------------ = ------ = .075 S 1500 3 DI 20000 40

5-19Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 20: Chap005-The Household-Consumption Sector

Table 3

Disposable Income Saving

$20,000 $1,500

Disposable Income Saving Consumption

$20,000 $1,500 $18,500

APC = ------------ = ------------ = ------ = .925 C 18500 37

DI 20000 40

APS = ------------ = ------------ = ------ = .075 S 1500 3 DI 20000 40

+

1.05-20Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 21: Chap005-The Household-Consumption Sector

APCs Greater Than One

Disposable Income Consumption Saving

$10,000 $12,000

5-21Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 22: Chap005-The Household-Consumption Sector

APCs Greater Than One

Disposable Income Consumption Saving

$10,000 $12,000 - 2000

Where is this going to come from?

5-22Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 23: Chap005-The Household-Consumption Sector

APCs Greater Than One

Disposable Income Consumption Saving

$10,000 $12,000 - 2000

APC = ------------ = ------------ = ------ = 1.2 C $12,000 12

DI $10,000 10

5-23Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 24: Chap005-The Household-Consumption Sector

APCs Greater Than One

Disposable Income Consumption Saving

$10,000 $12,000 - 2000

APC = ------------ = ------------ = ------ = 1.2 C $12,000 12

DI $10,000 10

APS = ------------ = ------------ = ------ = -0.2 S -$2,000 -2

DI $10,000 10

5-24Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 25: Chap005-The Household-Consumption Sector

APCs Greater Than One

Disposable Income Consumption Saving

$10,000 $12,000 - 2000

APC = ------------ = ------------ = ------ = 1.2 C $12,000 12

DI $10,000 10

APS = ------------ = ------------ = ------ = -0.2 S -$2,000 -2

DI $10,000 10

+

1.05-25Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 26: Chap005-The Household-Consumption Sector

Household Saving as a Percentage of Disposable Income

2006 Forecast, OECD, The EconomistsThe Economists, Feb. 4, 2006

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved. 5-26

Page 27: Chap005-The Household-Consumption Sector

Average Propensity to Consume2006 Forecast, OECD

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved. 5-27

Page 28: Chap005-The Household-Consumption Sector

Marginal Propensityto Consume (MPC)

MPC = CHANGE in Consumption

CHANGE in Income

5-28Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 29: Chap005-The Household-Consumption Sector

Marginal Propensityto Consume (MPC)

Table 4Year DI C S

1998 $30000 $23000 $7000

1999 $40000 $31000 $9000

5-29Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 30: Chap005-The Household-Consumption Sector

Marginal Propensityto Consume (MPC)

Table 4Year DI C S

1998 $30000 $23000 $7000

1999 $40000 $31000 $9000

10000 8000 2000Change

5-30Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 31: Chap005-The Household-Consumption Sector

Table 4Year DI C S

1998 $30000 $23000 $7000

1999 $40000 $31000 $9000

10000 8000 2000Change

MPC =---------------- = ---------- = ------- = .8Change in C 8000 8

Change in DI 10000 10

5-31Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 32: Chap005-The Household-Consumption Sector

Table 4Year DI C S

1998 $30000 $23000 $7000

1999 $40000 $31000 $9000

10000 8000 2000Change

MPC =---------------- = ---------- = ------- = .8Change in C 8000 8

Change in DI 10000 10

MPS = -------------- = ---------- = -------- = .2Change in S 2000 2

Change in DI 10000 10

+

1.0

5-32Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 33: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

If Consumption rose at the same rate as Disposable Income . . . A graph of this function would be a 45 % line

Disposable income ($)

45û

1,000

1,000

2,000

3,000

2,000 3,000

5-33Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 34: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

Consumption is the vertical distance between the bottom (horizontal) axis and the “C” line.

DI C S

3000 1750

5-34

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 35: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250

5-35

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Saving is the vertical distance between the “C” line and the 45 degree lineCopyright 2005 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 36: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440

5-36

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Consumption is the vertical distance between the bottom (horizontal) axis and the “C” line.Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 37: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560

5-37

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Saving is the vertical distance between the “C” line and the 45 degree lineCopyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 38: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000

5-38

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Consumption is the vertical distance between the bottom (horizontal) axis and the “C” line.Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 39: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0

5-39

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Saving is “0” at 1000 DI because there is NO distance between the C line and the 45 degree line.Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 40: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0 0 625

5-40

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Consumption is the vertical distance between the bottom (horizontal) axis and the “C” line.Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 41: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0 0 625

5-41

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

When DI is “0” the level of Consumption is called Autonomous Consumption (AC)Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 42: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0 0 625 -625

5-42

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

Saving is the vertical distance between the “C” line and the 45 degree line. Saving is negative to the left of where the C line crosses the 45 degree line

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 43: Chap005-The Household-Consumption Sector

Autonomous Consumption versus Induced Consumption

• Autonomous consumption (AC) is the level of consumption when disposable income is “0”– It is called autonomous because it is independent of

change in disposable income

• Induced consumption (IC) is that part of consumption that varies with the level of disposable income– As disposable income rises, induced income rises– As disposable income fall, induced income falls

• IC = C - AC

5-43Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 44: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0 0 625 -625

5-44

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

DI = 0

What is IC?

IC = C - AC

IC = 625 - 625

IC = 0

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 45: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0 0 625 -625

5-45

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

DI = 1000

What is IC?

IC = C - AC

IC = 1000 - 625

IC = 375

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 46: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0 0 625 -625

5-46

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

DI = 2000

What is IC?

IC = C - AC

IC = 1440 - 625

IC = 815

Copyright 2006 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 47: Chap005-The Household-Consumption Sector

Graphing the Consumption Function

DI C S

3000 1750 1250 2000 1440 560 1000 1000 0 0 625 -625

5-47

Disposable income ($)

45û

C

1,000 2,000 3,0001,000

1,000

2,000

3,000

DI = 3000

What is IC?

IC = C - AC

IC = 1750 - 625

IC = 1125

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 48: Chap005-The Household-Consumption Sector

Consumer Spending ($ billions)

The major change in consumer spending has been a massive shift from nondurables to services

5-48Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 49: Chap005-The Household-Consumption Sector

5-49Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Expenditures of the Average American Household, 2005

Bureau of Labor Statistics

Page 50: Chap005-The Household-Consumption Sector

Determinants of the Level of Consumption

• Disposable Income– The most important determinant of consumption

• Credit Availability• Stock of Liquid Assets

– in the hands of consumers

• Stock of Durable Goods– in the hands of consumers

• Keeping up with the Jones's• Consumer Expectations

5-50Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 51: Chap005-The Household-Consumption Sector

Permanent Income Hypothesis(Milton Friedman)

• People gear their consumption to their expected lifetime average earnings more than to their current income– Apparently there are quite a few deviations from

the behavior predicted by the permanent income hypothesis

5-51Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 52: Chap005-The Household-Consumption Sector

The Determinants of Saving

• There is no single reason why people save• Some spend virtually all of their

disposable income• Some spend more than they earn• Americans now save less than 5 percent

of disposable income• Americans used to save 7 - 10 percent of

disposable income

5-52Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 53: Chap005-The Household-Consumption Sector

5-53Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 54: Chap005-The Household-Consumption Sector

Why Do We Spend So Much and Save So Little?

• Americans have been on a spending binge the last 20 years– Mottos

• Buy now, pay later• Shop till you drop• We want it all, and we want it all

now!

5-54Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 55: Chap005-The Household-Consumption Sector

• The Federal Government has underwritten America’s spending binge– Until 1987 interest paid on consumer loans was fully

deductible from income taxes• Mortgage interest and property taxes remain fully

deductible

– Credit cards, installment credit, and consumer loans have expanded tremendously

• 1990 – 2000 household debt doubled to $7 trillion

Why Do We Spend So Much and Save So Little?

5-55Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 56: Chap005-The Household-Consumption Sector

• Two factors have become increasingly important– Social Security causes many to NOT feel

a pressing need to save for their old age– Home ownership is seen as a form of

saving • Especially during a period of rising real

estate prices

Why Do We Spend So Much and Save So Little?

5-56Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 57: Chap005-The Household-Consumption Sector

Total Saving

• Every economy depends on saving for capital formation

• Individual saving + business saving + government saving = Total Saving– Declines in household saving has been offset

somewhat since 1993 by a sharp rise in government saving and business saving

5-57Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

Page 58: Chap005-The Household-Consumption Sector

Current Issue: The American Consumer: World Class Shopper

• The consumer is the prime mover of our economy and increasingly, that of the world economy as well

• The American consumer made the Japanese recovery possible

• The American consumer has made China’s economic growth of about 10% over the last 20 years possible

• The negative aspect of this is our tremendous trade deficits with much of the rest of the world

5-58Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.