channel connect for mobile
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Channel Connect for Mobile. XXX | XXXX July 2010. Mobile 3 rd party adserving. Agenda. Mobile landscape Integrated partners Standard formats Rich formats Easy set up Integrated reporting Case study. Channel Connect for Mobile. Current challenge. - PowerPoint PPT PresentationTRANSCRIPT
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile 3rd party adserving
XXX | XXXX
July 2010
Channel Connect for Mobile
© 2010 MediaMind Technologies Inc. | All rights reserved
▸ Mobile landscape
▸ Integrated partners
▸ Standard formats
▸ Rich formats
▸ Easy set up
▸ Integrated reporting
▸ Case study
Agenda
© 2010 MediaMind Technologies Inc. | All rights reserved
Channel Connect for Mobile
© 2010 MediaMind Technologies Inc. | All rights reserved
Adserving solutions are accessible...
AdvertisersMedia
AgenciesPublishers/
Carriers Consumers
...through mobile publishers only
Current challenge
© 2010 MediaMind Technologies Inc. | All rights reserved
Get reports from each publisher
Consolidate reports
Finally consolidate display + mobile
Send media plan to each publisher
Send creatives to each publisher
Send changes to each publisher
Media Agency
Current process
© 2010 MediaMind Technologies Inc. | All rights reserved
Changing the rules of engagement
AdvertisersMedia
AgenciesPublishers/
Carriers Consumers
MediaMind integration
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind integrates direct with
mobile ad servers / publishers
Media Agency
Managing mobile made easy
© 2010 MediaMind Technologies Inc. | All rights reserved
Available now!
Certification Update
Coming soon!
© 2010 MediaMind Technologies Inc. | All rights reserved
Eyeblaster supports all mobile banners• Old MMA guidelines
• New MMA guidelines (aspect ratio 4:1 and 6:1)
• Custom
A suitable creative is served to match the deviceFour ad sizes are used to cover the full spectrum of mobile phones
MMA = Mobile Marketing Association
Serving solution
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile ads are composed of;
Mobile banners
image
text link
…landing Page
Unique and conversion counting available in Q3
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile Flash Banner
Mobile rich media (Q3)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile Expandable Banner
Mobile rich media
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Mobile Click-to-action Banner
Click-to-video
Mobile rich media
© 2010 MediaMind Technologies Inc. | All rights reserved
Easy setup
List of mobile networks and publishers
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile results integrated with online
List of mobile ads
List of mobile sites
Integrated reporting
© 2010 MediaMind Technologies Inc. | All rights reserved
Channel Connect 4 Mobile results
• Overall 0.24% ctr *
• N95 0.08% ctr
• iPhone 0.42% ctr
• 823 identified handsets
* Current online display benchmark is 0.07% click-through rate
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile offering summary
• Extends ad serving from online to new channels
• Create, deliver, manage and analyse mobile campaigns
• Report on mobile publisher and handset performance
• Continue to use award winning MediaMind reporting tools
• Reach major mobile publishers and networks
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you