changing the way we think about change - viral change · viral change™ viral change dictated and...

VIRAL CHANGE™THE CHALFONT PROJECT

ORGANISATION ARCHITECTSwww.thechalfontproject.com

Changing the way we think about change

Leandro Herrero

MD MBA FCMI FInstD

THE CHALFONT PROJECTORGANIZATION ARCHITECTSwww.thechalfontproject.com



Changing the way we think about

change Leandro Herrero

THE CHALFONT PROJECTwww.thechalfontproject.com

VIRAL CHANGE™

THE CHALFONT PROJECTORGANISATION ARCHITECTSwww.thechalfontproject.com VIRAL CHANGE™

THE CHALFONT PROJECTORGANISATION ARCHITECTS

www.thechalfontproject.com VIRAL CHANGE™

Big issuesBig initiatives

Big actions


Big actions

All managementlevels


Massive Communication

And trainingprogramme



Change(sometimes)

Change(sometimes)=++

Traditional Change Management Programme



Small worldsStrong ties

Weak ties



1. Small number of people = High number of connections,Large number = Few connections

2. The ones with more connections, willtend to have even more

3. At some point large clusters of connectionscreate a tipping point [ a phase transition] and a ‘super node’ will be created , which will behave as a single unit

VIRAL CHANGE™



GoogleElectric GridSARS The webMedium-big size organizationBlogs MediaAl-Qaeda Computer networksYour company

VIRAL CHANGE™



From this



To this



ObesityHealthy foodsJogging

FadsCommunity ghettos

FaceBook

Smoke cessation

BlackberryMusic

HappinessAltruismClothes



?New processSeeing the right customers

Training???Collaboration between reps

Adoption of tech

Work with a new merged team

CoachingRules

Conversations that start with the

customer

Use the CRMNew ideas



AccountabilityAligning across the company (X)InnovationTeamwork

+Use of new techno

Make fashionable

Internal epidemic of




Big actions


Big actions







Change(sometimes)



Small set of

behaviours

Small set of

behaviours

Small Number of

people

Small Number of

people

Internal networks

Ofinfluence

Internal networks

Ofinfluence

ChangeChange=++

Viral Change™



7

310

325

123

25 1250>

50

THE CHALFONT PROJECTORGANIZATION ARCHITECTS

www.thechalfontproject.com

Imitation

Social copying

Persuasion

Conformity

Trust

Moral authority

??

VIRAL CHANGE™



New Behaviours

Rules &Routines

(‘culture’)

Tipping Points

Diffusion &‘infection’Imitation/ social copying

BehaviouralReinforcement

(New idea, New processNew behaviour, Use of tool?)

Language

VIRAL CHANGE™



New Behaviours

Rules &Routines

(‘culture’)

Tipping Points

Diffusion &‘infection’



Language

1. Opinion Leader/ KeyInfluencer/Champions (early phase) x critical mass2. Critical mass x criticalmass (where the command?were the start?

3. Early adopter x criticalmass

4. Big splash x criticalmass

VIRAL CHANGE™



11

2

3

121212

111111

1 3 6 6 16+ + + =120 x 16 = 1920

‘Champion’ ‘Critical mass’‘MIX’

Origen? Trace back?

(+ socialconformity) 1. Opinion Leader/ Key

Influencer/Champions (early phase) x critical mass

2. Critical mass x criticalmass (where the command?were the start?





New Behaviours

Rules &Routines

(‘culture’)

Tipping Points

Diffusion &‘infection’



Language

1. Opinion Leader/ KeyInfluencer/Champions (early phase) x critical mass2. Critical mass x criticalmass (where the command?were the start?



VIRAL CHANGE™

Stories

Stories



Your org?




Big actions


Big actions







Change(sometimes)



Small set of

behaviours

Small set of

behaviours

Small Number of

people

Small Number of

people

Internal networks

Ofinfluence

Internal networks

Ofinfluence

ChangeChange=++

Viral Communications / Viral Change™



2nd

edition



Viral Change

Top-down leadershipTop-down leadership Distributed leadership

Process and SystemsProcess and Systems Behaviours

Input machineryInput machinery Meaningful output

TsunamiTsunami Butterfly

Teams (teamocracy)Teams (teamocracy) Networks (networkracy)



Viral Change

Dictated and PlannedDictated and Planned Backstage, emergent

Plumbers and hierarchyPlumbers and hierarchy Mobilize internalenergy and commitment

Performers A,B,C Performers A,B,C Activists, deviants, sceptical …

Sequential changeSequential changeLondon’s Woody Allen

‘all (seasons) in one afternoon)’

“Programme”“Programme” Designed informality



Viral Change™ motto:

Talk less, do moreTalk less, do more……

The best culture change management programme is the one where the words culture, change and

programme are silent



OrganisationInnovation andEffectiveness

BehaviouralChange

Management

LeadershipHuman

Collaboration


www.TheChalfontProject.com

Associated paper“Changing the way wethink about change”can be downloadedfrom thewebsite

changing the way we think about change - viral change · viral change™ viral change dictated and...

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