Copyright copy by ian fenwick All rights reserved

digiAindra

Presentation for

Dr Ian Fenwick founding partner digiAindra co ltd March 8 2013

ldquoOxford University Museum of Natural History dodo - dead apparentlyrdquo by FunkMonk

httpcommonswikimediaorgwikiFileOxford_Dodo_displayjpg

Copyright copy by ian fenwick All rights reserved

digiAindra

digiAindra co ltd

strategic digimarketing based in Bangkok Thailand Founded by

bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide

bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P

bull Nick Pisalyaput WEF Young Global Leader President CREATE

more about digiAindra co ltd

blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both

also operate Woof Woof Studio

more about Woof Woof Studio

founding partners in Loyalty in Motion amp iPointz

cloud-based loyalty programs for mobile devices

more about Loyalty in Motion amp iPointz

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

marketing lagging

social media

Three topics today

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 3

Part 1 digital mainstream

Ask yourselfldquolast week which of the following did you do for 8+ hours

a) watched network TV (TV with ads) b) read newspapers ampor magazines

c) listened to radio d) used the internet (on whatever device)rdquo

Then ask ldquoamp where is your marketing money goingrdquoldquodoes that make senserdquo

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 3

Part 1 digital mainstream

long-time coming

httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA

1957hellip56 years ago

They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network

The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)

USSR Which galvanized US into forming ARPA (later re-named DARPA)

1979

first publicly accessible computer network

hellip34 yearsago

The first publicly accessible computer networks

followed This is a Compuserve ad from 1983

It was a dial-up network (remember dials on phones Remember

1979

first publicly accessible computer network

hellip34 yearsago

Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then

understood now forgotten) old technology

What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since

1991

first website

hellip22 years ago

What does first website look likeWell most say itrsquos like a magazine or newspaper

At first every new medium is used to replicate the old medium

then gradually we figure how to go beyond that

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 3

Part 1 digital mainstream

Ask yourselfldquolast week which of the following did you do for 8+ hours

a) watched network TV (TV with ads) b) read newspapers ampor magazines

c) listened to radio d) used the internet (on whatever device)rdquo

Then ask ldquoamp where is your marketing money goingrdquoldquodoes that make senserdquo

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 3

Part 1 digital mainstream

long-time coming

httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA

1957hellip56 years ago

They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network

The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)

USSR Which galvanized US into forming ARPA (later re-named DARPA)

1979

first publicly accessible computer network

hellip34 yearsago

The first publicly accessible computer networks

followed This is a Compuserve ad from 1983

It was a dial-up network (remember dials on phones Remember

1979

first publicly accessible computer network

hellip34 yearsago

Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then

understood now forgotten) old technology

What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since

1991

first website

hellip22 years ago

What does first website look likeWell most say itrsquos like a magazine or newspaper

At first every new medium is used to replicate the old medium

then gradually we figure how to go beyond that

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 3

Part 1 digital mainstream

long-time coming

httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA

1957hellip56 years ago

They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network

The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)

USSR Which galvanized US into forming ARPA (later re-named DARPA)

1979

first publicly accessible computer network

hellip34 yearsago

The first publicly accessible computer networks

followed This is a Compuserve ad from 1983

It was a dial-up network (remember dials on phones Remember

1979

first publicly accessible computer network

hellip34 yearsago

Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then

understood now forgotten) old technology

What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since

1991

first website

hellip22 years ago

What does first website look likeWell most say itrsquos like a magazine or newspaper

At first every new medium is used to replicate the old medium

then gradually we figure how to go beyond that

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

httpenwikipediaorgwikiImageSputnik_asmjpg a replica of Sputnik PUBLIC DOMAIN NASA

1957hellip56 years ago

They had 3 computers (how many do you have) Your smartphone is more powerful than any they hadamp they linked them to form the first computer network

The origins of the web lie with this thing Sputnik The 1st man-made object in space Launched by the (then)

USSR Which galvanized US into forming ARPA (later re-named DARPA)

1979

first publicly accessible computer network

hellip34 yearsago

The first publicly accessible computer networks

followed This is a Compuserve ad from 1983

It was a dial-up network (remember dials on phones Remember

1979

first publicly accessible computer network

hellip34 yearsago

Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then

understood now forgotten) old technology

What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since

1991

first website

hellip22 years ago

What does first website look likeWell most say itrsquos like a magazine or newspaper

At first every new medium is used to replicate the old medium

then gradually we figure how to go beyond that

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

1979

first publicly accessible computer network

hellip34 yearsago

The first publicly accessible computer networks

followed This is a Compuserve ad from 1983

It was a dial-up network (remember dials on phones Remember

1979

first publicly accessible computer network

hellip34 yearsago

Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then

understood now forgotten) old technology

What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since

1991

first website

hellip22 years ago

What does first website look likeWell most say itrsquos like a magazine or newspaper

At first every new medium is used to replicate the old medium

then gradually we figure how to go beyond that

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

1979

first publicly accessible computer network

hellip34 yearsago

Read the ad Donrsquot worry about what a CB simulator iswas Thatrsquos CompuServe trying to explain a new technology in terms of the (then

understood now forgotten) old technology

What do we call this nowYes a social network amp here it is 34 years ago This stuff ainrsquot newhellipitrsquos been growing ever since

1991

first website

hellip22 years ago

What does first website look likeWell most say itrsquos like a magazine or newspaper

At first every new medium is used to replicate the old medium

then gradually we figure how to go beyond that

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

1991

first website

hellip22 years ago

What does first website look likeWell most say itrsquos like a magazine or newspaper

At first every new medium is used to replicate the old medium

then gradually we figure how to go beyond that

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwabcnetauradionationalprogramsbigideaswhat-does-our-technology-future-look-like3f4003568 httpwwwinternetworldstatscomstats14htmnorth

In 1998 70 of the

worldrsquos internet users were

from the United Stateshellip

by 2010 it was only 17

ldquonow US

Asia

lt11

gt44

Copyright copy by ian fenwick All rights reserved

digiAindra

3851

Penetration

2015 China internet users double USA amp Japan combined

httpswwwbcgperspectivescomcontentarticlesdigital_ec

onomy_globalization_china_digital_3_0_online_empire

Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group

8083

7072

240 m

269 m

245m

USA

87 88 91

JapanChina

701 m

384 m

513m

2009 2011 2015eamp Chinarsquos internet

penetration will still be only just over 50

whereas US will be 80+

Copyright copy by ian fenwick All rights reserved

digiAindra

3851

Penetration

2015 China internet users double USA amp Japan combined

httpswwwbcgperspectivescomcontentarticlesdigital_ec

onomy_globalization_china_digital_3_0_online_empire

Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group

8083

7072

240 m

269 m

245m

USA

87 88 91

JapanChina

701 m

384 m

513m

2009 2011 2015e

If not by 2015 then shortly thereafter China will likely become the

largest online retail market in the

world

ldquowith close to 10 percent of

retail sales occurring online

It already has more online shoppers than any other market

including the US

Copyright copy by ian fenwick All rights reserved

digiAindra

hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL

httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments

httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics

httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare

world population 70b

mobile subscribers 60b

internet users 21b

TV sets (2003) 14b

phone lines (2008) 13b

newspapers 5b

smartphones amp tablets

8b

PCs 13b

toothbrush users35b

So that 8b will rapidly become the 6b

amp theyrsquoll be browsing the web with their

smartphones amp the 21b internet users today will

become 6b

About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones

Copyright copy by ian fenwick All rights reserved

digiAindra

3851

Penetration

2015 China internet users double USA amp Japan combined

httpswwwbcgperspectivescomcontentarticlesdigital_ec

onomy_globalization_china_digital_3_0_online_empire

Chinarsquos Digital Generations 30 The Online Empire Boston Consulting Group

8083

7072

240 m

269 m

245m

USA

87 88 91

JapanChina

701 m

384 m

513m

2009 2011 2015e

If not by 2015 then shortly thereafter China will likely become the

largest online retail market in the

world

ldquowith close to 10 percent of

retail sales occurring online

It already has more online shoppers than any other market

including the US

Copyright copy by ian fenwick All rights reserved

digiAindra

hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL

httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments

httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics

httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare

world population 70b

mobile subscribers 60b

internet users 21b

TV sets (2003) 14b

phone lines (2008) 13b

newspapers 5b

smartphones amp tablets

8b

PCs 13b

toothbrush users35b

So that 8b will rapidly become the 6b

amp theyrsquoll be browsing the web with their

smartphones amp the 21b internet users today will

become 6b

About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones

Copyright copy by ian fenwick All rights reserved

digiAindra

hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL

httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments

httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics

httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare

world population 70b

mobile subscribers 60b

internet users 21b

TV sets (2003) 14b

phone lines (2008) 13b

newspapers 5b

smartphones amp tablets

8b

PCs 13b

toothbrush users35b

So that 8b will rapidly become the 6b

amp theyrsquoll be browsing the web with their

smartphones amp the 21b internet users today will

become 6b

About 15 of mobiles are smartphones But in many countries 50 of new mobiles are smartphones

Copyright copy by ian fenwick All rights reserved

digiAindra

hhttpwwwsfgatecomcgi-binarticlecgif=ga20110303businessinsider-chart-of-the-day-heres-how-huge-the-tablet-market-could-get-2011-3DTL

httpwwwgooglecompublicdatads=wb-wdiampmet=sp_pop_totlamptdim=trueampdl=enamphl=enampq=world+population httpenwikipediaorgwikiLandline httpreviewscnetcom8301-13970_7-10454065-78html wwwstatistacomtopics841tabletschart777global-connected-device-shipments

httpwwwdigitalbuzzblogcominfographic-2012-mobile-growth-statistics

httpwwwslidesharenetHubSpotmarketing-charts-graphsdataapril2010slideshare

world population 70 b

mobile subscribers 60 b

internet users 21 b

TV sets (2003) 14 b

phone lines (2008) 13 b

newspapers 5 b

smartphones amp tablets

8 b

PCs 13 b

toothbrush users 35 b

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010

httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows

httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high

httproyalpingdomcom20120508mobile-web-traffic-asia-tripled

Globally 10 of browsing is already on mobilesIn Asia itrsquos nearer 20 amp up almost 200 in last couple of

yearsIf you donrsquot have a mobile strategy you better get one

quickWhere has the highest of browsing from mobiles

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwnetmarketsharecombrowser-market-shareaspxqprid=1 August 2010

httpwwwengadgetcom20100115gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows

httpnewscnetcom8301-30685_3-57350968-264mobile-browsing-reaches-all-time-high

httproyalpingdomcom20120508mobile-web-traffic-asia-tripled

Countries with highest share of mobile browsing

Zimbabwe 58

Nigeria 58

India 48

Sudan 45

Zambia 44

Uzbekistan 43

Laos 36

Did you get it right Most donrsquot Thatrsquos developing countries leap-frogging technologies

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

long-time coming

truly global

for all

Picture in your mind the ldquoaverage internet userrdquoGot it clear in your mind

Now read on

Copyright copy by ian fenwick All rights reserved

digiAindra

httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087

hellipwomen are our new lead adopters

menrsquos role in technologyadoption continues to be overstatedldquo

Intel researcher Genevieve Bell

Copyright copy by ian fenwick All rights reserved

digiAindra

httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087

hellipwomen are our new lead adopters

menrsquos role in technologyadoption continues to be overstatedldquo

Intel researcher Genevieve Bell

Copyright copy by ian fenwick All rights reserved

digiAindra

women lead in bull talking on mobilesbull textingbull using skypebull using location-based services

bull every social network except LinkedIn

bullhellipowning all internet-enabled devices

readers healthcare devices GPS

ldquothe whole bundle of technology is mostly owned by women

httpbetabeatcom201206single-white-dudes-women-tec httpwwwtheatlanticcomtechnologyarchive201206sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech258087

Tectonic Shifts

The (un-noticed) movement of tectonic plates re-made the world just as the growth of digital is re-making marketing

Will you be the last to notice

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 3

Part 2

digital mainstream

marketing lagging

long-time coming

truly global

for all

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwwebanalyticsworldnet

Globally digital lt20 of all ads

digital (US$B)

total ads (US$B)

19 21 22

digital growth

rate

18

digital

16

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 3

Part 2

digital mainstream

marketing lagging

long-time coming

truly global

for all

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwwebanalyticsworldnet

Globally digital lt20 of all ads

digital (US$B)

total ads (US$B)

19 21 22

digital growth

rate

18

digital

16

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwwebanalyticsworldnet

Globally digital lt20 of all ads

digital (US$B)

total ads (US$B)

19 21 22

digital growth

rate

18

digital

16

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

marketing laggingscreens

If yoursquore not doing substantial digital marketing (digimarketing) not only are you

losing touch with consumers yoursquore also

failing to develop crucial new skills

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf

Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo

Well maybe But like 78 rpm records they may be good but most people

will no longer experience themhellipamp

what I never knew Irdquoll never miss

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

Thishellipgives way to

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwoliverwymancommediaOW_EN_CMT_PUBL_2010_NewDigitalFuturepdf

Print-people always talk about the ldquofeel of paperrdquo the ldquotouch of magazine pagerdquo the ldquodelight of reading a bookrdquo

Well maybe But like 78 rpm records they may be good but most people

will no longer experience themhellipamp

what I never knew Irdquoll never miss

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

Thishellipgives way to

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

Thishellipgives way to

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

httpwwwfotopediacomitemsflickr-4711241023 by fritzon

thishellipsorry but itrsquos Actually Irsquom not sorry but it is true

Copyright copy by ian fenwick All rights reserved

digiAindra

A Magazine Is an iPad That Does Not Work

httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded

Watch this video of the toddler with the iPadhellipshe tries to interact with the magazinehellipand gives up in disgust

Will she ever ldquomissrdquo printWatch the video itrsquos worth it

httpwwwyoutubecomwatchv=aXV-yaFmQNkampfeature=player_embedded

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100

Now itrsquos all about engagementhellipcommunication is 24x7

I only experience what engages me

Copyright copy by ian fenwick All rights reserved

digiAindra

How long can you go without checking in on Facebook

httpwwwretrevocomcontentblog201003social-media-new-addiction3F

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom

Here is my confessionmdashI sleepwith my phone under my pillow every night

hellipI almost never sleep an entire night through without waking up

amp checking my tweetshellipat least two or three times

hellipI even wake up tweet for an hour or so amp then go back to sleep

Copyright copy by ian fenwick All rights reserved

digiAindraDo you sleep with your mobilePew Research Center

httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA

ldquohave slept with phones on or right next to their bedrdquo

male

67

female

64

18-29

90

30-49

70

50-64

50

65 +

34

24x7 reallyamp itrsquos possibly that your

mobile should be at least 1 meter from your head

Copyright copy by ian fenwick All rights reserved

digiAindra

httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375

24x7 really really

Copyright copy by ian fenwick All rights reserved

digiAindra

WHOOPS Starbucks insults entirecountries

httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html

hard for marketers to keep up 24x7

without screwing up

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

So digital is screens amp digital is also streamsCommunication was once appointment-onlythe 9 orsquoclock news was only available on TV on channel x at 2100

Now itrsquos all about engagementhellipcommunication is 24x7

I only experience what engages me

Copyright copy by ian fenwick All rights reserved

digiAindra

How long can you go without checking in on Facebook

httpwwwretrevocomcontentblog201003social-media-new-addiction3F

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom

Here is my confessionmdashI sleepwith my phone under my pillow every night

hellipI almost never sleep an entire night through without waking up

amp checking my tweetshellipat least two or three times

hellipI even wake up tweet for an hour or so amp then go back to sleep

Copyright copy by ian fenwick All rights reserved

digiAindraDo you sleep with your mobilePew Research Center

httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA

ldquohave slept with phones on or right next to their bedrdquo

male

67

female

64

18-29

90

30-49

70

50-64

50

65 +

34

24x7 reallyamp itrsquos possibly that your

mobile should be at least 1 meter from your head

Copyright copy by ian fenwick All rights reserved

digiAindra

httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375

24x7 really really

Copyright copy by ian fenwick All rights reserved

digiAindra

WHOOPS Starbucks insults entirecountries

httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html

hard for marketers to keep up 24x7

without screwing up

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

How long can you go without checking in on Facebook

httpwwwretrevocomcontentblog201003social-media-new-addiction3F

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom

Here is my confessionmdashI sleepwith my phone under my pillow every night

hellipI almost never sleep an entire night through without waking up

amp checking my tweetshellipat least two or three times

hellipI even wake up tweet for an hour or so amp then go back to sleep

Copyright copy by ian fenwick All rights reserved

digiAindraDo you sleep with your mobilePew Research Center

httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA

ldquohave slept with phones on or right next to their bedrdquo

male

67

female

64

18-29

90

30-49

70

50-64

50

65 +

34

24x7 reallyamp itrsquos possibly that your

mobile should be at least 1 meter from your head

Copyright copy by ian fenwick All rights reserved

digiAindra

httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375

24x7 really really

Copyright copy by ian fenwick All rights reserved

digiAindra

WHOOPS Starbucks insults entirecountries

httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html

hard for marketers to keep up 24x7

without screwing up

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbitrebelscomsocialthe-secret-habit-of-many-twitter-addicts-do-you-do-itDiana Adams wwwBitRebelscom

Here is my confessionmdashI sleepwith my phone under my pillow every night

hellipI almost never sleep an entire night through without waking up

amp checking my tweetshellipat least two or three times

hellipI even wake up tweet for an hour or so amp then go back to sleep

Copyright copy by ian fenwick All rights reserved

digiAindraDo you sleep with your mobilePew Research Center

httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA

ldquohave slept with phones on or right next to their bedrdquo

male

67

female

64

18-29

90

30-49

70

50-64

50

65 +

34

24x7 reallyamp itrsquos possibly that your

mobile should be at least 1 meter from your head

Copyright copy by ian fenwick All rights reserved

digiAindra

httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375

24x7 really really

Copyright copy by ian fenwick All rights reserved

digiAindra

WHOOPS Starbucks insults entirecountries

httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html

hard for marketers to keep up 24x7

without screwing up

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindraDo you sleep with your mobilePew Research Center

httppewresearchorgdatabankdailynumberNumberID=1090 Pew Research Center tracking study April 29-May20 2010 USA

ldquohave slept with phones on or right next to their bedrdquo

male

67

female

64

18-29

90

30-49

70

50-64

50

65 +

34

24x7 reallyamp itrsquos possibly that your

mobile should be at least 1 meter from your head

Copyright copy by ian fenwick All rights reserved

digiAindra

httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375

24x7 really really

Copyright copy by ian fenwick All rights reserved

digiAindra

WHOOPS Starbucks insults entirecountries

httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html

hard for marketers to keep up 24x7

without screwing up

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

httpadagecomarticleadagestat56-mobile-users-admit-potty-talk-texting149375

24x7 really really

Copyright copy by ian fenwick All rights reserved

digiAindra

WHOOPS Starbucks insults entirecountries

httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html

hard for marketers to keep up 24x7

without screwing up

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

WHOOPS Starbucks insults entirecountries

httpwwwhuffingtonpostcom20120606starbucks-ireland-twitter-fail_n_1574922html

hard for marketers to keep up 24x7

without screwing up

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris httpssecureflickrcomphotos79666107N00234084520

can easily become torrents

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotoswurglitsch6153011615lightbox Niagara Falls by Rinaldo W httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

if the news is that important it will find me

focus group participant

How do people deal with todayrsquos torrents of communication

They help each other

Copyright copy by ian fenwick All rights reserved

digiAindra

hellipIrsquoll read an interesting story online amp send the URL to 10 friendshellip

httphttpswwwnytimescom20080327uspolitics27votershtml_r=1

Irsquod rather read an e-mail from a friend with an attached story than search through a newspaper to find the story

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

marketing laggingscreens

streams

sharing

amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation

Remember that CompuServe ad from 1983

Sharing is now at the heart of new business models but

thatrsquos for another day

Copyright copy by ian fenwick All rights reserved

digiAindra

Sharing

In last 10 minutes

httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-

facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg

received 600+ hours of video

received 8m+ pieces of content

well over 3000 emails sent

almost 1m tweets sent

almost 30000 pics uploaded

almost 35000 pics uploaded

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 2

Part 3

digital mainstream

marketing laggingscreens

streams

sharing

amp thatrsquos a big part of the digital difference sharingHumans love to sharehellipfood warmth accommodation

Remember that CompuServe ad from 1983

Sharing is now at the heart of new business models but

thatrsquos for another day

Copyright copy by ian fenwick All rights reserved

digiAindra

Sharing

In last 10 minutes

httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-

facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg

received 600+ hours of video

received 8m+ pieces of content

well over 3000 emails sent

almost 1m tweets sent

almost 30000 pics uploaded

almost 35000 pics uploaded

Copyright copy by ian fenwick All rights reserved

digiAindra

Sharing

In last 10 minutes

httpswwwyoutubecomytpressstatistics html httpmashablecom20120622data-created-every-minute httpwwwnathanlustigcom201206062-89m-

facebook-users-will-die-in-2012-580000-in-the-usa httpwwwlamebookcomwp-contentuploads201105raising-the-danjpg

received 600+ hours of video

received 8m+ pieces of content

well over 3000 emails sent

almost 1m tweets sent

almost 30000 pics uploaded

almost 35000 pics uploaded

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 1

Part 3

Part 2

digital mainstream

marketing laggingscreens

streams

sharing

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media

amp of course sharing is the essence of social media

Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right

after real friends amp real family

Copyright copy by ian fenwick All rights reserved

digiAindra

Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964

the medium is the message

The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967

ldquohellipthe hellip

medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964

Marshall McLuhan 1964

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

Copyright copy by ian fenwick All rights reserved

digiAindradigiAindraTraditional marketers hate conversations

They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw

more Wersquoll hit them all the endhellip

Copyright copy by ian fenwick All rights reserved

digiAindra

Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention

Conversation is

the new attention

Christopher Fahey amp Timothy Meaney

A List Apart April 19 2011

Now I want people to talk about me and my brandshellipthatrsquos the

most credible way to get heard

Copyright copy by ian fenwick All rights reserved

digiAindra

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media

amp of course sharing is the essence of social media

Social media is estimated to take 25+ of all time on-line amp to be the 2nd most trusted source of information right

after real friends amp real family

Copyright copy by ian fenwick All rights reserved

digiAindra

Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964

the medium is the message

The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967

ldquohellipthe hellip

medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964

Marshall McLuhan 1964

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

Copyright copy by ian fenwick All rights reserved

digiAindradigiAindraTraditional marketers hate conversations

They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw

more Wersquoll hit them all the endhellip

Copyright copy by ian fenwick All rights reserved

digiAindra

Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention

Conversation is

the new attention

Christopher Fahey amp Timothy Meaney

A List Apart April 19 2011

Now I want people to talk about me and my brandshellipthatrsquos the

most credible way to get heard

Copyright copy by ian fenwick All rights reserved

digiAindra

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindra

Understanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964

the medium is the message

The Medium is the Massage Marshall McLuhan and Quentin Fiore Bantam Books 1967

ldquohellipthe hellip

medium is usUnderstanding Media The Extensions of Man Marshall McLuhan McGraw-Hill 1964

Marshall McLuhan 1964

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

Copyright copy by ian fenwick All rights reserved

digiAindradigiAindraTraditional marketers hate conversations

They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw

more Wersquoll hit them all the endhellip

Copyright copy by ian fenwick All rights reserved

digiAindra

Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention

Conversation is

the new attention

Christopher Fahey amp Timothy Meaney

A List Apart April 19 2011

Now I want people to talk about me and my brandshellipthatrsquos the

most credible way to get heard

Copyright copy by ian fenwick All rights reserved

digiAindra

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

Copyright copy by ian fenwick All rights reserved

digiAindradigiAindraTraditional marketers hate conversations

They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw

more Wersquoll hit them all the endhellip

Copyright copy by ian fenwick All rights reserved

digiAindra

Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention

Conversation is

the new attention

Christopher Fahey amp Timothy Meaney

A List Apart April 19 2011

Now I want people to talk about me and my brandshellipthatrsquos the

most credible way to get heard

Copyright copy by ian fenwick All rights reserved

digiAindra

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindradigiAindraTraditional marketers hate conversations

They call their customers lsquotargetsrsquo amp thatrsquos how they treat them throw out the messages If you miss someone throw

more Wersquoll hit them all the endhellip

Copyright copy by ian fenwick All rights reserved

digiAindra

Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention

Conversation is

the new attention

Christopher Fahey amp Timothy Meaney

A List Apart April 19 2011

Now I want people to talk about me and my brandshellipthatrsquos the

most credible way to get heard

Copyright copy by ian fenwick All rights reserved

digiAindra

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindra

Uyuni salt lake of Tunupa Boliviahttpwwwalistapartcomarticlesconversation-is-the-new-attention

Conversation is

the new attention

Christopher Fahey amp Timothy Meaney

A List Apart April 19 2011

Now I want people to talk about me and my brandshellipthatrsquos the

most credible way to get heard

Copyright copy by ian fenwick All rights reserved

digiAindra

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindra

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindra

httpssecureflickrcomphotosnostri-imago2866399803 Last Conversation Piece 1994-95 Bronze by Juan Munoz Spanish born Madrid 1953-2001by cliff1066

Copyright copy by ian fenwick All rights reserved

digiAindra

Donrsquot be afraid of conversationhellip

people write whatever they wantndash so you see what they really thinkndash so you can build trustndash and improve

social media doesnrsquot cause complaintsndash your lousy service does thatndash itrsquos just where the complaint is expressedndash where it can be recognized

ndash amp addressed

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

engagement

Copyright copy by ian fenwick All rights reserved

digiAindra

Stop thinking reachhelliphow many followers how many fans

Think engagement are they commenting Posting Asking Are you answering

Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds

retweeting amp endorsements

Copyright copy by ian fenwick All rights reserved

digiAindra

hellipnurture is essential

Burson-Marsteller Asia-Pacific Social Media Study 2010

55 of Asian corporate

social media

accounts are inactive

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

engagement

adventitious

Taking advantage of the situationhellipquickly

Just like a witty conversationalist

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968

Just one example during the superbowl 2013

black-out

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

engagement

Copyright copy by ian fenwick All rights reserved

digiAindra

Stop thinking reachhelliphow many followers how many fans

Think engagement are they commenting Posting Asking Are you answering

Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds

retweeting amp endorsements

Copyright copy by ian fenwick All rights reserved

digiAindra

hellipnurture is essential

Burson-Marsteller Asia-Pacific Social Media Study 2010

55 of Asian corporate

social media

accounts are inactive

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

engagement

adventitious

Taking advantage of the situationhellipquickly

Just like a witty conversationalist

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968

Just one example during the superbowl 2013

black-out

Copyright copy by ian fenwick All rights reserved

digiAindra

Stop thinking reachhelliphow many followers how many fans

Think engagement are they commenting Posting Asking Are you answering

Engagement is how brands escape from the ghetto of their pages to the real world of customersrsquo news feeds

retweeting amp endorsements

Copyright copy by ian fenwick All rights reserved

digiAindra

hellipnurture is essential

Burson-Marsteller Asia-Pacific Social Media Study 2010

55 of Asian corporate

social media

accounts are inactive

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

engagement

adventitious

Taking advantage of the situationhellipquickly

Just like a witty conversationalist

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968

Just one example during the superbowl 2013

black-out

Copyright copy by ian fenwick All rights reserved

digiAindra

hellipnurture is essential

Burson-Marsteller Asia-Pacific Social Media Study 2010

55 of Asian corporate

social media

accounts are inactive

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

engagement

adventitious

Taking advantage of the situationhellipquickly

Just like a witty conversationalist

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968

Just one example during the superbowl 2013

black-out

Copyright copy by ian fenwick All rights reserved

digiAindra

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social media conversations

engagement

adventitious

Taking advantage of the situationhellipquickly

Just like a witty conversationalist

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968

Just one example during the superbowl 2013

black-out

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968

Just one example during the superbowl 2013

black-out

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwbuzzfeedcomrachelysandershow-oreo-got-that-twitter-ad-up-so-fast httpstwittercomOreostatus298246571718483968

its been retweeted more than

14000 times (and the same image on Facebook has gotten more than

20000 likes) mdash meaning that the

most powerful bit of marketing during the advertising industrys most expensive day may have been free

You donrsquot pay for the media but social is NOT free it requires constant careful (skilled) attentionhellip

which stays on brand

Part 2

Part 1

Part 3

digital mainstream

marketing lagging

social mediaconversations

engagement

adventitious

screens

streams

sharing

long-time coming

truly global

for all

Thatrsquos all folks Except for a couple of quotes

Copyright copy by ian fenwick All rights reserved

digiAindrait is not the strongest of the species

that surviveshellipldquo

it is the one most adaptable to

change

nor the most intelligent

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai

Copyright copy by ian fenwick All rights reserved

digiAindrait is not the strongest of the species

that surviveshellipldquo

it is the one most adaptable to

change

nor the most intelligent

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai

Copyright copy by ian fenwick All rights reserved

digiAindra

httpwwwflickrcomphotosdemandaj5982440920sizeslinphotostream by demandai

Copyright copy by ian fenwick All rights reserved

digiAindra

digiAindra co ltd

strategic digimarketing based in Bangkok Thailand Founded by

bull Dr Ian Fenwick co-author of best-selling DigiMarketing The Essential Guide

bull Aung Kyaw Moe payments expert Founder amp Group CEO 2C2P

bull Nick Pisalyaput WEF Young Global Leader President CREATE

more about digiAindra co ltd

blending the timeless magic of fairy tales with the evolving magic of digital devices while maintaining the fun and playfulness of both

also operate Woof Woof Studio

more about Woof Woof Studio

founding partners in Loyalty in Motion amp iPointz

cloud-based loyalty programs for mobile devices

more about Loyalty in Motion amp iPointz