Change the ConversationTo a more powerful idea...

Reduce ImpactWe don’t simply recommend products with high recycled content.We recommend products with low environmental impact.

We recommend products designed to reduce:

• How much you use• How much you waste• How much goes to the landfill• How much it costs

Our focus on reducing consumption at every stage of the product’s lifecycle helps us offer customers high-performing, environmentally responsible choices.

It’s good to think about recycling.It’s time to think about reducing.

MESSAGE

Reduce at Every StageOur approach is to reduce waste before it becomes waste.

Our lifecycle approach to sustainability

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4

1

Product DesignWe strive to design products that reduceconsumption across the whole lifecycle.

Final DisposalInnovative products combined with reliabledispensing mean you can reduce how much

gets used, wasted and thrown away.

TransportWe continue to develop more efficient

ways of packing, handling and transportingour products to reduce the impact of

their distribution.

3

ManufacturingWe invest in new technology and process improvements to reducethe use of natural resources and

waste from manufacturing.

2

Raw MaterialsWe are committed to responsible

sourcing of raw materials and ensuringthe sustainability of the fiber we use.

2

We strive to use less of the world’s resources so there’s more left for the future.

5

UseOur high-performance products and

systems aim to help customersreduce their usage.

6

4

1

Product DesignWe strive to design products that reduceconsumption across the whole lifecycle.

Final DisposalInnovative products combined with reliabledispensing mean you can reduce how much

gets used, wasted and thrown away.

TransportWe continue to develop more efficient

ways of packing, handling and transportingour products to reduce the impact of

their distribution.

3

ManufacturingWe invest in new technology and process improvements to reducethe use of natural resources and

waste from manufacturing.

2

Raw MaterialsWe are committed to responsible

sourcing of raw materials and ensuringthe sustainability of the fiber we use.

2

We strive to use less of the world’s resources so there’s more left for the future.

5

UseOur high-performance products and

systems aim to help customersreduce their usage.

MESSAGE

MESSAGE

What is the Conversation?

Recycled fiber.

It’s one part of

the solution.

• Focusing on 100% recycled alone does not look at 100% of the picture

• Through our more holistic approach aimed at reducing use of the world’s resources, customers can be assured of two things:

1. Kimberly-Clark is an environmentally responsible company2. KIMBERLY-CLARK PROFESSIONAL* product solutions can help our customers be environmentally responsible

Kimberly-Clark Is Environmentally Responsible• Greenpeace recognizes Kimberly-Clark as now having the most progressive fiber policy in the industry• We are committed to using environmentally responsible wood fiber —We were the first major tissue company to set a target of purchasing 100% of our wood fiber

from certified suppliers—We’re at 98% today and driving towards our goal

• Kimberly-Clark developed a unique Design For Environment Tool that models the impacts of our products on the environment • Kimberly-Clark was named Energy Star Partner of the Year • Kimberly-Clark ranked #1 for the fifth consecutive year on Dow Jones Sustainability Index • The first tissue company in North America with FSC-certified products

www.pefc.org

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POSITIONING

KCP Has Environmentally Responsible Solutions and Tools

Reducing our customers’ impact on the environment through using KIMBERLY-CLARK PROFESSIONAL* products and systems that deliver:

• High Recycled Fiber Content• High Post Consumer Fiber Content• Reduced Total Fiber in our UCTAD products• Reduced Use with our blend of fibers and controlled dispensing systems• Reduced packaging waste• 3rd Party Certification – Two Options —FSC – The only tissue manufacturer in North America —Green Seal – If they have to have 100% Recycled Fiber or Government requirement• Our products can contribute to a building earning up to 3 points towards LEED certification

All Leading To Reduced Waste and Reduced Cost • Our customers can use the Greenmeter Tool to compare the impact of our products

Environmentally Responsible Product Bundles

Reduce Bundle: • Reduced Use • Reduced Packaging • Reduced Cost • Better Performance

FSC Bundle: • FSC-Certified Fiber • 3rd Party Certification • KLEENEX® and SCOTT®

High Performance Products

Green SealTM Bundle: • 100% Recycled • Process Chlorine Free • 3rd Party Certification

BUNDLE

Reduce Bundle

KIMCARE* Continuous Air Freshener System

61.9% less waste• No battery replacement, completely self-powered• Economical and easy to install• Low maintenance

SCOTT®

SCOTTFOLD* Towels

40.2% reduction in packaging waste vs. C-Folds

• Hygienic, touchless, one-at-a-time dispensing

• Patented fold creates 2-ply thickness

SCOTT® Coreless Standard Roll Bath Tissue

54.6% reduction in packaging waste vs. standard roll bath tissue• Each roll has nearly 62% more

tissue per roll than standard roll bath tissue

• 100% core & paper wrap elimination

SCOTT® Coreless JRT Bath Tissue

37.0% reduction in packaging waste vs. cored JRT Tissue• Reduced runouts and fewer refills• 100% core & paper wrap elimination• Easy maintenance

KIMCARE*Cassette Skin Care System

54.0% reduction in packaging waste vs. 800 mL Bag-in-Box• Hygienic, low maintenance, flexible system with

interchangeable foam or lotion skin care cassettes

SCOTT®

Hard Roll Towels

45.8% reduction in packaging waste vs. M-Folds• Ultra high capacity towels (950’ to 1000’)• Reduced maintenance time• Now available in convenient 6-roll case

UsageReduction7.2%

UsageReduction17.5%

UsageReduction11.3%

KLEENEX® Hard Roll Towels

70.8% reduction in packaging waste• High capacity 600’ roll — fewer runouts• Features ABSORBENCY POCKETS*

for better absorbency• Now available in

convenient 6-roll case

UsageReduction32%

WYPALL* Microfiber Cloths with MICROBAN® Protection• No chemicals needed• Absorbs up to eight times

their weight in liquid• Can be laundered

300 times

UsageReduction6.1%

Environmentally Responsible Product Bundles

KLEENEX® COTTONELLE Bathroom Tissue

KLEENEX® Hand Towels in a POP-UP* BoxKLEENEX® Naturals

Facial Tissue

KLEENEX® Hygienic Bathroom Tissue

SCOTT® Coreless Standard Roll Bathroom Tissue

SCOTT® Coreless JRT Jr. Roll Bathroom Tissue

KLEENEX® Hard Roll TowelsSCOTT® High Capacity

Hard Roll Towels

KLEENEX® SCOTTFOLD® Towels

FSC Bundle

BUNDLE

Green SealTM Bundle

SCOTT® 100% RF Hard Roll Towels

SCOTT® 100% RF Multi-Fold Hand Towels

SCOTT® 100% RF JRT Jr. Bathroom Tissue

KIMCARE GENERAL* Luxury Foam Fragrance & Dye Free

SCOTT® 100% RF Standard Roll Bathroom Tissue

Sustainability Dialogue QuestionsObjective: To understand the importance the organization puts on the environmental performance of its suppliers and/or their products

• Does your organization have defined environmental requirements for its suppliers? For the products it purchases?• Does the environmental performance of a product influence your purchasing decisions? • Does the environmental performance of a supplier influence your purchasing decisions?• Is environmental performance as important as cost? As quality?

Objective: To understand the relevance of eco-labels and 3rd party certifications• Have you seen any of these eco-labels before? • Has your organization expressed any preference for a particular label or certification scheme?• Would having these labels/certifications influence your purchasing decisions?• Are there others that you would consider to be more important or relevant?• Do you find more value of eco-labels for your organization’s reputation or to respond to your stakeholder requests/demands?• Is a positive environmental story associated with the supplier or product as compelling as 3rd party certification?

QUESTIONS

Objective: To understand the influence of external Environmental Organizations • Which of the following environmental organizations/associations are you familiar with? • Which are credible to you? • Does the environmental performance of a supplier influence your purchasing decisions? • Is your organization affiliated with or aligned with any of these? Others not listed?

Example Environmental Organizations:—Greenpeace—WWF (World Wildlife Fund)—Environment Agency/Environmental Protection Agency—National Resources Defense Council—Carbon Trust/Climatop—Local/national environmental groups

Objective: To gauge whether “Source Reduction” and “Lifecycle Thinking” resonates• What, if anything, does the phrase “source reduction” mean to you? Is “preventing waste at

the source” or “waste prevention” more clear?• Does your organization emphasize these concepts internally?• Are you familiar with lifecycle assessment? Does your organization prefer a lifecycle view of environmental performance?• Do you think a focus on these concepts is “on target” for the KIMBERLY-CLARK PROFESSIONAL* products?

Are there other things we should be talking about with you?

The Greenpeace AgreementHow/why did Kimberly-Clark and Greenpeace reconcile the issues raised by the Kleercut campaign?

Both Greenpeace and Kimberly-Clark have fundamentally the same belief: that the world’s forests must be protected. It took some time for us to share the information and knowledge needed to constructively discuss our perspectives on this very important issue. We are pleased to have worked through our differences and will continue a healthy dialogue in the future in support of our common interests.

Quotes on the benefit of the relationship regarding the environment and the marketplace:

“Kimberly-Clark’s efforts are a challenge to its competitors. I hope other companies pay close attention.” Scott Paul, Greenpeace USA Forest Campaign Director

“This new relationship between Kimberly-Clark and Greenpeace will promote forest conservation, responsible Forest Management, and recycled fiber as far and wide as possible.” Richard Brooks, Greenpeace Canada Forest Campaign

With input from Greenpeace, Kimberly-Clark has just completed a revision to its fiber sourcing standards. The changes embodied by these standards are evolutionary and consistent with the approach we have taken for many years regarding fiber procurement and responsible forestry management. They define some specific, measurable targets:

• By the end of 2011, 40% of our North American tissue fiber will either be recycled or FSC certified. 29% of the fiber used in North America in 2008 was either recycled or FSC certified.

• By the end of 2011, Kimberly-Clark will eliminate the purchase of any fiber from the North American Boreal Forest that is not FSC certified.

• We have recommitted to our goal that 100% of the virgin wood fiber we use will be sourced from suppliers certified to one of five recognized forestry management certification systems, with a preference towards Forest Stewardship Council (FSC) certification.

• We will support the protection of natural forest areas that have the potential to be designated as Endangered Forests or High Conservation Value Forests by working with suppliers, governmental authorities and non-governmental organizations to identify and map such areas.

GREENPEACE

Forest Stewardship Council (FSC)The FactsWho is FSC?The Forest Stewardship Council is an international, non-governmental organization dedicated to promoting responsible management of the world’s forests. In response to public concern about deforestation, FSC has developed a proven system of forest certification and product labeling that allows consumers to identify wood and wood-based products from well-managed forests.

What is FSC Chain-of-Custody Certification?FSC chain-of-custody procedures provide a link between the forest where the fiber originated and the product into which it is manufactured. FSC chain-of-custody certification requires control systems and procedures that:

• Account for FSC-certified wood as it passes along the supply chain, providing a link from the forest where the fiber originated to the product into which it is manufactured• Ensure that any non-FSC-certified wood is from non-controversial sources• Ensure that sources of recycled fiber and levels of post consumer content are verified

What is an FSC Mixed Sources Label?The FSC label on our products certifies that the wood fiber used to make the products comes from well-managed FSC-certified forests or from post consumer waste.

MESSAGEFSC

• Independent certification can help you and your customers identify, select and purchase more environmentally responsible products.• The FSC label is becoming well recognized globally as an assurance of environmentally responsible products. It’s currently a leading certification in Europe and is gaining acceptance and preference in North America, Asia and Latin America.• The FSC label looks at both virgin and recycled fiber through chain-of-custody certification, ensuring the fiber has been sourced according to FSC’s high standards of social and environmental responsibility. • We believe a mix of virgin and recycled fibers can result in improved performance.• Our FSC-labeled products provide a 3rd party certification option alternative vs. Green Seal and Eco-logo.• You can have the quality performance of the KLEENEX® and SCOTT® brands you know and trust, along with the confidence that the raw materials are sourced to the highest standards.

Why Buy FSC-Certified Products?

In addition to our FSC-certified products, KIMBERLY-CLARK PROFESSIONAL* uses FSC-certified paper for our catalogs, brochures, and other printed materials.

The KIMBERLY-CLARK PROFESSIONAL*Impact on LEED Certification

KIMBERLY-CLARK PROFESSIONAL* is a proud member of the U.S. Green Building Council (USGBC), which is why we support the LEED (Leadership in Energy and Environmental Design) rating system developed by the USGBC.

LEED is an internationally recognized green building certification system, providing third-party verification that a building or community was designed and built using strategies aimed at improving performance across all the metrics that matter most:

• Energy savings, water efficiency• CO2 emissions reduction• Improved indoor environmental quality• Stewardship of resources and sensitivity to their impacts

FSCLEED

Point Earning Options - LEED 2009 Version 3 KIMBERLY-CLARK PROFESSIONAL* products can contribute to a building earning up to three points towards LEED EB: OM certification.

Points Requirements EarnedEQ Credit 3.1 Green Cleaning: Use sustainable cleaning materials, products, equipment, janitorial paper products, microfiber tools 1 High-Performance and wipes. (EQ Prerequisite: Green Cleaning Policy, see Green Cleaning page) Cleaning Program

EQ Credit 3.3 One point is awarded for 30% of the total annual purchases of these 1 products (by cost) that meet at least one of the following:

Disposable janitorial paper products that meet the minimum requirements of one or more of the following programs for the applicable product category:

• EPA Guidelines for paper towels, bath tissue, facial tissue, napkins and paper wipers • Green Seal GS-09 for paper towels and napkins, Green Seal GS- 01 for tissue paper • Environmental Choice CCD-082 for toilet tissue, Environmental Choice CCD-086 for hand towels • Janitorial paper products derived from rapidly renewable resources or made from tree-free fibers Hand soaps meet one or more of the following standards: • No antimicrobial agents (other than as a preservative) except where required

by health codes and other regulations (e.g., food service and health care requirements) • Green Seal GS-41, Environmental Choice CCD-104 for hand cleaners and hand soaps

Innovation Innovation in Achieve exemplary performance in an existing LEED 2009 for Existing Buildings: 1 Operations - Requires Operations and Maintenance prerequisite or credit that allows exemplary performance as submittal of added specified in the LEED Reference Guide for Green Building Operations & Maintenance, 2009 environmental benefits edition. One point could be earned for purchasing an additional 30% to reach 60% of annual purchases that meet the requirements under EQ Credit 3.3 for Purchase of Sustainable Cleaning Products and Materials.

Green Cleaning: Purchase of Sustainable

Cleaning Products and

Materials

Beware of misinformation regarding the ability to accrue additional points for towel and tissue products. We recommend working closely with your LEED auditor and the USGBC to ensure proper guidance.

Forest Certification StandardsFive Internationally Recognized Standards

• Forest Stewardship Council (FSC)• Sustainable Forestry Initiative (SFI)• Canadian Standards Association’s National Sustainable Forest Management Standards (CSA)• Sistema Brasileiro de Certificacao Florestal (CERFLOR) in Brazil• Program for the Endorsement of Forest Certification Schemes (PEFC)

Regarding these certification standards, we give preference to wood fiber certified under Forest Stewardship Council (FSC) standards where it is available and meets product performance requirements and competitive market conditions.

www.pefc.org

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Eco-Label Criteria For Tissue Products –Green Seal Vs. Eco-Logo

ECO-LABEL

RED – Proposed criteria under GS1 revision being planned

Regulatory ComplianceChlorine BleachingFiber ContentEnergy ConservationFresh water useWastewater qualityAir EmissionsToxicitySolid WastePackagingPackagingProduct ChemistrySocial ResponsibilityProduct PerformanceProduct Disposal

AllManufacturingRaw Material SourcingManufacturingManufacturingManufacturingManufacturingManufacturingManufacturingRaw Material SourcingTransportationManufacturingSocialUseDisposal/End of Life

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EnvironmentalConsideration

Life Cycle Stage Green Seal Eco-Logo

VISION 2010

What is VISION 2010

VISION 2010 is the third phase of Kimberly-Clark’s program focused on reducing the environmental impact of our manufacturing operations worldwide. The program, originally launched in 1994, contains ambitious objectives and standards in the following core areas:

• Fresh water use and wastewater quality• Energy use and conservation, plus carbon emissions reduction• Landfill elimination and waste reduction• Environmental, Health and Safety Management System implementation

Kimberly-Clark has made great progress in each of these areas since implementation of the program. See our annual Sustainability Report for details. The predecessors to VISION 2010 were VISION 2000 and VISION 2005.

Wood Fiber Definitions

Post consumer Waste:Waste materials generated after the end use of a particular product. This waste may then be available to recycle into another product.

Pre consumer Waste:Waste materials generated in manufacturing and converting processes such as scrap, trimmings and cuttings. Includes overruns, obsolete inventories, and reject materials.

Why is post consumer recycled fiber content considered better for the environment than pre consumer content?Products made from post consumer waste incorporate materials that have gone through one consumer cycle and then collected and re-processed. Because this material has been used and then diverted from landfill, many feel it is preferable to products containing pre consumer waste. Products made from pre consumer waste incorporate scrap materials that never made it to the consumer.

Chlorine DefinitionsWhy is there such a big concern with Chlorine Bleaching, and what does “ PCF”, “ECF” and “TCF” refer to?During the process of manufacturing pulp, chlorine from the bleaching chemicals can combine with wood lignin to form chlorinated organic compounds such as dioxin and furan. These pollutants bioaccumulate in the environment and have been shown to cause health problems such as cancer.

Process Chlorine Free (PCF):PCF indicates that no chlorine was used in the production of a recycled product. However, it does not indicate that the fibers have never been bleached using chlorine during their lifetime.

Elemental Chlorine Free (ECF):During pulp manufacturing, ECF bleaching processes replace chlorine gas with chlorine dioxide. This has been shown to significantly reduce the potential for dioxin and furan formation.

Totally Chlorine Free (TCF):During pulp manufacturing, TCF bleaching eliminates the use of chlorine-containing bleaching chemicals and replaces them with oxygen, hydrogen peroxide and/or ozone. TCF applies only to virgin fiber since it is not necessarily known how recycled content fibers were originally bleached.

DEFINITIONS

Common Terms

The most commonly accepted definition comes from the UN Brundtland Commission: “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Kimberly-Clark uses the Dow Jones Sustainability Index as its preferred definition: “A business approach to create long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments.”

Eco-label:A label representing third party approval of good environmental performance and, when based on sound-science, has the potential to inform and educate stakeholders about sustainability criteria. Eco-labels that are commonly discussed include:

• FSC• Green Seal• Eco-Logo/Environmental Choice• Nordic Swan• Blue Angel• EU Flower

Sustainability:

TERMS

Common TermsSource Reduction:The KIMBERLY-CLARK PROFESSIONAL* working definition of source reduction is as follows: “Any change in the design, manufacture, purchase or use of materials or products (including packaging) to reduce their amount before they become waste.” It is important to keep in mind that, while the most visible sign of waste is the trash thrown in the waste bin, most “waste” is actually not so obvious. If not used efficiently, materials that go into the manufacturing and distribution processes are siphoned off before the finished product reaches the end user. This waste may include energy, water, fiber, polymers, chemicals, etc.

Carbon footprint:The carbon footprint of a product is the sum of the carbon dioxide and other greenhouse gases emitted across the supply chain for a single unit of that product; the total net amount of carbon dioxide and other greenhouse gases emitted to produce and dispose of a single, individual product.

Boreal Forest:The circumpolar, subarctic forest of high northern latitudes that is dominated by conifers. To the north it is bounded by tundra and to the south by temperate, broad-leaved, deciduous forest, steppe, or semi-desert.

®/* Trademarks of Kimberly-Clark Worldwide, Inc. or its affiliates. Marques déposées de Kimberly-Clark Worldwide, Inc. ou de ses filiales. © 2009 KCWW. LEED and design are trademarks of the U.S. Green Building Council. Green Seal Certified and Design is a Registered Trademark of GREEN SEAL™, Inc. Printed in the USA. K01562 K3375-09-01

It’s good to think about recycling.It’s time to think about reducing.

Reduce Today, Respect Tomorrow is the KIMBERLY-CLARK PROFESSIONAL* approach to sustainability. It begins with the understanding that the way we use resources today shapes the world of tomorrow. And it has led us to focus on reducing consumption at every stage of the product lifecycle – from design andmanufacture to distribution and disposal. Reduction is the key to lowering the environmental impact of our activities as well as those of customers. To learn more, visit www.kcpreducetoday.com