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KCP&L

NWMSU Marketing Class Presentation

Gail Allen

Sr. Manager, Customer Solutions

gail.allen@kcpl.com (816-654-1998)

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Agenda

KCP&L

Product Suite

Our Customer Support Model

Questions

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Service Territory

North: beyond Maryvilleto the Iowa border

South: past Nevada

East: past Sedalia

West: includes south

district in Kansas

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Strategic Intent

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A Plan for Energy

AComprehensive Energy

Plan for a balanced and

sustainable approach to

meet the needs of our

customers: Environmental improvements

Renewable energy

Affordable, reliable energy

Infrastructure investment

Programs to give customers morecontrol over their energy usage

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KCP&Ls Commitment

KCP&L believes energy efficiency is one of the most importantand immediately viable steps our community can take.

Energy efficiency:

Common denominator for our infrastructure and climate change

strategies

Can be deployed as a part of a balanced portfolio to offset demand

growth

Existing/new energy efficiency technologies can be brought online faster

and potentially cheaper than supply-side options

Allows for more efficient planning and management of transmission anddistribution infrastructure

Is the best option to reduce carbon in the next 10 years

Renewables are a key component of a balanced portfolio

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Product Suite

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KCP&Ls Commitment

Our portfolio of energy-efficiency programs:

Surge Protection

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Residential Products/Services

ThermoCalc Home Performance with ENERGY STAR

ENERGY STAR New Homes

Net Metering

Meter-based Surge Protection

Low Income Weatherization

Affordable New Homes

Energy Optimizer

Cool Homes

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Building Operator Certification facilities management training Missouri Rebate Program

Commercial EE Products

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Other programs

Custom Power Services equipment management through3rd party vendor

Online Tools:

Account LinkAdvantage

EnergyAnalyzer

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Our

Customer

Support Model

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Energy Solutions

Energy Solutions is responsible for the customer-focused

retail product development, marketing and sales activities

at KCP&L; Energy Solutions also develops and promotes

both regulated and non-regulated products and services to

KCP&L customers and maintains responsibility forcoverage of KCP&Ls Tier 1 accounts.

Mission: To collaborate with customersand implement solutions in

which they can use (electric) energy more efficiently and more reliably.

Vision: To be trusted partners who create and provide solutions that

are valued by the customersand to

serve as a key advocate forcustomers and customer perspectives within KCP&L.

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Organizational Structure Functional View

Energy Solutions

Customer Sol utions

Energy Consultants

Commercial Consultants

Residential Channel Sales

Marketing Strategy andPlanning

Marketing Strategy

MarketingCommunications

Support

Energy Solutions

Message Platform

Awareness &

Partnerships

Customer Intelligence

eServices

Data Management

Product Development andManagement

Web Applic ation

Development andEnhancement

Support /Customer Care

Products and Services

Energy

Efficiency

Market Intelligence

Market Competitiveness

Demand Response

Energy Efficienc yAdvocacy

CEP Reporting

Evaluation, Measurement& Verification

Process Evaluation

Regulatory Cases/Matters

Advocacy Efforts

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Customer Solutions Account Structure

8/11/2010 16

200 Acc

g

Consultants

1000 Accounts

Comm

c al Consultants/Business Ce nter

Mass Markets

Electronic services provided.

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Questions?