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    Copyright Allyn & Bacon 2007 1

    Chapter 11

    Motivation

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    The Meaning and Patterns of Motivation

    Motivation deals with the explanation of why

    people do the things they do.

    The motivational patterns are evident in human

    behavior:

    Direction of decisions.

    Persistence. Intensity.

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    The Extrinsic-Intrinsic Debate

    There are two major approaches to motivation:

    Extrinsic views (behaviorist approach)people

    are motivated by external rewards and

    punishments; this is also called the carrot and stickapproach.

    Intrinsic views (cognitive or humanist approach)

    people are motivated by internal capacities, such asaspirations, perceptions, attitudes, or thoughts that

    can be motivating or demotivating.

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    Individual and Group Motivation

    When individuals act in an organization, they act asmembers of a group.

    Groups are dynamic social systems that establish

    interdependent relationships between and amongpeople.

    These dynamics give rise to basic assumptions andvalues that are the essence of group climate and

    culture (see Chapter 6). Group norms have the power to motivate or

    demotivate people.

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    The Western Electric Studies Revisited

    These studies are also called theHawthorne

    Studies (from the Hawthorne plant of Western

    Electric).

    The termHawthorne effectcomes from these

    studies.

    Hawthorne effect is defined as a direct

    relationship between behavior and psychologicalphenomena caused by unusual conditions in

    which people may be placed.

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    The Relay Inspection Group Studies

    The experimental group was consulted on changes inthe work environment.

    Output rose even though working conditions returned

    to earlier circumstances. Findings included:

    The workers were involved in the new form of supervisionin which their opinions mattered.

    The group had been transformed by this experience anddeveloped a distinctive esprit.

    They were empowered through participative decisionmaking.

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    Impact of the Studies

    Many misread the results of these studies when

    applying them to organizations. The Hawthorne

    effect does not simply mean that if you pay attention

    to someone and change conditions, their motivationwill improve.

    The Hawthorne experiments resulted in motivated

    employees through participative leadership in which

    people were part of a team that made important

    decisions for the organization.

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    Individual Differences

    Leaders must understand and accept diversitybetween and among people in a non-judgmental way. This means that leaders

    create environments that: Foster and enhance growth and development of

    participants in terms of their own perceptions,needs, aspirations, etc.

    Accept the fact that not only do individuals differ,but that this diversity can be a source of greatstrength to the organization.

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    Human Intelligence

    Howard Gardner explained that there are severalkinds of intelligence that are independent of oneanother (see Chapter 2).

    William James and Sigmund Freud met in the US in1909 and agreed on the importance of the individual,his/her personality, growth and fate.

    Carl Jung, as student of Freud broke with Freud to

    suggest that motivation varied among people. Hiswork laid the foundations for the concept ofpersonality types.

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    Four Basic Dimensions of Human

    Personality

    Carl Jung indicated that three dimensionexisted:

    Introversion-extroversion.

    Sensation-intuition. Thinking-feeling.

    Myers and Briggs added:

    Perceiving-judging.Myers and Briggs developed the Myers-Briggs

    Type Indicator instrument (MBTI).

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    Introversion-Extraversion

    About 75% of the population is thought tohave extraverted attitudes.

    Westerns culture tends to sanction the outgoing,

    sociable and gregarious. Many non-Western cultures are more supportive of

    those who turn their energy inward.

    Individuals are not either-or in terms of beingintroverts or extraverts. This is a dimension inwhich individuals are on a continuum, mostlyone, but may have qualities of the other.

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    Intuition-Sensation

    Individuals are either one or the other.

    Individuals who use sensation must gatherinformation from their senses.

    Whereas, people who are intuition perceive the worldthrough the unconscious.

    These two different types may have troubleempathizing with one another.

    The sensing person is detail-oriented. The intuitive person will not worry about the facts so much,

    and be impatient with others who do.

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    Cognitive Views of Motivation

    John Atkinson views motivation as driven by two

    characteristics:

    The desire to achieve success (n Achievement orn Ach).

    The desire to avoid failure.

    In some circumstances, low n Ach individuals may

    become highly competitive, i.e., those who seek to

    avoid failure can be highly motivated.

    Ferdinand Hoppes work with Kurt Lewin focused on

    self confidence.

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    Cognitive Views of Motivation (continued)

    David McClelland (The Achieving Society)

    took these ideas a step further indicating that

    high n Ach people contribute to economic

    growth.

    He believed high n Ach can be taught in home

    and school through attitudes, skills, and habits.

    He expanded Max Webers ideas from The

    Protestant Ethic and the Spirit of Capitalism.

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    Cognitive Views of Motivation (continued)

    Matina Horners work demonstrated that women

    were different than men in motivation, and she added

    a third form of motivation:fear of success.

    She believed this to be based on fear of losing thesocial/cultural norm of femininity.

    This is not just a female issue, as men are also

    motivated by fear of success, e.g., bright students

    may not want to appear to be successful by being

    singled out as a high achiever.

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    The Humanistic Perspective

    Abraham MaslowsHierarchy of Needs:

    Basic Physiological Needs: food, water, shelter.

    Security and Safety: physical and financial.

    Social Affiliation: love, belonging, acceptance. Esteem: self-esteem and recognition.

    Self-actualization: self-fulfillment.

    Prepotency: one cannot be motivated by ahigher need until the lower needs are met.

    See Figure 11.2.

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    Application to Work Motivation

    Lyman Porter adapted Maslows theory to theworkplace.

    He addedAutonomy, or the need for

    individuals to be involved in making decisionsthat affect him or her.

    Porter and others were interested in how

    individuals in jobs experienced either:Need satisfaction.

    Need deficiency.

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    Application to Work Motivation(continued)

    Thomas Sergiovanni led studies that found teachers,as a group, had satisfied lower-order needs. Theywere ready to respond to higher-order needs.

    Younger teachers were most concerned with esteem. Older teachers levels of aspiration dropped since

    they become resigned to things as they are.

    Application of these finding would indicate that job

    security, salary, or benefits have little likelihood ofmotivating teachers, but fulfilling higher-order needswould be motivating.

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    Herzbergs Two-Factor Theory of

    Motivation

    Motivational Factors: these can lead to satisfaction.

    On a continuum from satisfaction to no satisfaction (but not

    necessarily dissatisfied).

    Maintenance Factors: these are required to besatisfied before motivational factors can work, and

    lack of which can lead to job dissatisfaction.

    On a continuum from no dissatisfaction to dissatisfaction

    (but not necessarily satisfied).

    See Figure 11.3.

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    Herzbergs Two-Factor Theory of

    Motivation (continued)

    Maintenance Factors (dissatisfiers; originallycalled hygiene factors):

    e.g.: work environment (climate), supervision,

    salary, job security, attitudes of administration andpolicies.

    Motivators (satisfiers):

    e.g.: achievement, advancement, work itself,

    growth, responsibility, recognition.

    See Figure 11.4.

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    Herzbergs Two-Factor Theory of

    Motivation (continued)

    Herzberg suggested three ways to practice his theory:

    Enrich the job: redesign work to tap potential, making job

    interesting, challenging, and rewarding.

    Increase autonomy: more participation in decision makingabout the work.

    Expand personnel administration: administration should be

    concerned about motivational factors, not maintenance

    factors.

    Research in school settings has generally supported

    Herzbergs motivation-maintenance theory.